Sprout Social

MARCH 8, 2023

Tap team members with different areas of expertise to answer FAQs, peek behind the scenes and educate your audience. So I leaned on them to host educational Facebook Lives. Educational? Educate your talent A little extra work upfront goes a long way—create a resource with tips, tools or a training session for your talent.

Video Marketing 86

Video Marketing Content Thought Leadership Social Media 86

DiscoverOrg

JANUARY 2, 2019

Most conversations around big data reference healthcare data, GPS/location data, data within government and education systems, financial data – all personal information at the consumer level. We still have to teach the skill of cold outreach. See what DiscoverOrg’s Intent Data looks like – get a free sample today !

Intent Data 198

Intent Data Work Management Marketing Management Bombora 198

ClearVoice

MARCH 9, 2020

Awareness stage (TOFU) : This is when your customers search for topics related to a challenge, goal or opportunity to educate themselves. The right outreach is kind of like finding an extra cherry under the second scoop of vanilla deliciousness. Here’s a sampling. The customizable combinations are endless.

Top of Funnel 112

Top of Funnel Ideal Customer Profiles Buyer Personas Advertising Funnels 112

Zoominfo

OCTOBER 5, 2021

Essentially, you are trying to reach prospective customers with content that will educate them and answer any questions they may have regarding your offering. Offer Free Trials, Demos, Tool, or Samples : Offering a limited but valuable version of your product or services for free so prospects have a chance to genuinely evaluate it.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Rain: The Growth Agency

SEPTEMBER 7, 2018

The quantitative survey was distributed via email invitation and made available for direct access online, receiving an average sample size of 400 respondents per question. A high level of respondents expressed interest in attending more adult education programs. About the High Holidays.

Communities 66

Communities Customer Surveys Paid Search Agency Education 66

Moz

JANUARY 28, 2019

Let’s determine your eligibility, find your B2B opportunities, identify tips specific to your business model, analyze an outreach email, explore your content with a checklist, and find an advantage for you in today’s article. Depending on your resources, plan outreach in manageable batches and keep track of outcomes.

Search Marketing 60

Search Marketing B2B Marketing Work Management Lead Ranking 60

DemandBase

OCTOBER 10, 2018

In my outreach, I’ve found that many B2B marketers see the value in ABM, but they struggle to figure out where to start. During our ABM education workshops, we often tell attendees that the best time to start ABM was 3 years ago, the next best time is today. Set the intention to get yourself educated. The same is true of ABM!

Account Based Marketing 69

Account Based Marketing ABM Demand Generation Allocation 69

Outreach

JUNE 2, 2020

But when COVID-19 made it clear we shouldn’t gather in groups, Outreach made the decision to pivot our strategy. Picture this: On Friday, February 28, several Outreachers, including our whole leadership team, were in London for the opening of our first international headquarters. Until then, this is our story. Canceling Unleash.

Conference 52

Conference Paid Search Agency Lead Ranking Paid Social Agency 52

KEO Marketing

JULY 20, 2017

This multiple-touch outreach educates buyers along the way and produces higher quality opportunities more quickly. Sample Outbound ABM Journey. Inbound marketing will educate people who are looking for what you provide and get them interested in your products and services. Case studies.

Inbound Marketing 48

Inbound Marketing Sales Qualified Leads Account Based Marketing Banner Ads 48

NetLine

MAY 25, 2022

Here’s a sampling of some of the insights we uncovered from their responses. On the other hand, HR professionals in the Education industry had the most, as they were 7.6% Once you know what your buyers are truly interested in, it’s time to ditch the templated outreach emails. Conversely, 92.3%

Work Management 52

Work Management Marketing Management Resources Allocation 52

Hinge Marketing

NOVEMBER 9, 2016

Second is a talent for outreach — identifying and securing guest blog posts, finding speaking opportunities and reaching out to potential partners. Editorial Copy: The meat of your content will be pieces that educate your audience — and are so interesting that readers are compelled to share them. It’s a specialized skill.

Work Management 86

Work Management Marketing Management Marketing Automation Services Webinar Metrics 86

Content Marketing Institute

FEBRUARY 2, 2018

We find our audience prefers our long-form, educational blog posts around social media marketing. For example, we discovered a blog post targeting the keyword “marketing plan samples” provides a high number of marketing-qualified leads. Popular discussions in the industry. LouisSlices @content101? Click To Tweet.

Process 111

Process Lead Ranking Content Marketing Planning 111

Outreach

MARCH 8, 2019

Tonality - Play around with witty, conversational, educational, or formal approaches Link sharing - Provide documents or case studies and track their click rates Strength in Numbers. Instead, continue the experiment and keep activity high until you have a substantial sample size of at least 100 contacts. Trust your basics!

Tips 55

Tips Open Rate Sample Click Rate 55

Hubspot

NOVEMBER 5, 2020

So if you’re looking to use surround sound in 2021, the two of us (that’s Irina Nica and Alex Birkett ) thought we’d end this short series with a handful of resources: the formula HubSpot uses to measure progress, our proprietary surround sound tracker (aka the SERP Tracker), and a sample of results to hopefully inspire your own endeavor.

SERP 83

SERP Marketing Automation Services Work Management Lead Ranking 83

Vidyard

JULY 18, 2017

Product marketing: Record custom videos to educate your customer-facing teams on new product, positioning and pricing updates. Content marketing: Before you launch a new content asset, record a video to educate your internal teams on why it’s so amazing and how they can help to promote. Marketing Teams. Sales Professionals.

Video Marketing 52

Video Marketing Personalization FAQ Business 52

Marketing Insider Group

NOVEMBER 17, 2021

While you shouldn’t rely too heavily on this data, knowing basic demographic information such as member age, income range, gender, and education level can help you optimize your communications. Demographics. Personas are composite identities of your major members groups constructed using your collected data.

Work Management 48

Work Management Marketing Management Marketing Automation Services Tips 48

Hinge Marketing

FEBRUARY 9, 2017

Downloadable educational content. Webinars and other online educational events. If you segment your list, you can also determine how different audiences are responding to your outreach. Educational content serves a larger purpose, too. Online advertising.

Work Management 48

Work Management Marketing Management Service ROMI 48

Predictive Response

OCTOBER 29, 2020

Sample subject lines could be "Psst! Engagement strategies might include hand-crafted letters, invitations to special events, phone outreach and, definitely, personalized emails. How you can use Predictive Marketing to target automated outreach to VIP donors: 7.

Segmentation 52

Segmentation Click Rate Customer Satisfaction Lead Scoring 52

Moz

JANUARY 5, 2020

In competitive markets, come check out our beta of Local Market Analytics for a multi-sampled understanding of who your competitors actually are for each location of your business, depending on searcher locale. Education is power. Q3: Participate, educate, appreciate. Audit your competition. Level 3: Flip Google.

Google 78

Google SEO CAN-SPAM Communities 78

Heinz Marketing

APRIL 4, 2022

We started sampling different… These virtual conferences. It really is critical that we understand it’s not just, Dana does an amazing event and we upload these leads into Salesforce and they get an outreach or a sales locked cadence. Dana : Sure. It wasn’t one to one, apples to apples. We can’t do that.

Top of Funnel 98

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 98

Webbiquity

AUGUST 9, 2016

Recent stats reported by Onalytica explain why marketers are rushing to incorporate influencer research and outreach: 84% of marketing professionals now use influencer marketing as a tactic. Here are 28 of the best tools for influencer research and outreach. Sample review: “Grouphigh is a really powerful blogger research tool.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Budget Enterprise Management 100

B2B Marketing Savvy

AUGUST 25, 2009

An August 2009 study was just released which categorized a sample of 2000 tweets as falling into the following categories: News, Self-Promotion, Spam, Conversational, Pass-Along Value, and Pointless Babble. The good news, unlike most previous evolutions of outbound channel alternatives, Twitter doesn’t come with budget requirements.

PR 40

PR Twitter Paid Search Agency Advertising Agencies 40

SpotMe Blog

JUNE 29, 2023

For pharmaceutical companies, effective marketing is crucial to educating the market about new treatments, connecting with healthcare providers, and building brand awareness. Tailor your messaging and outreach to address the needs and interests of each audience. #4 How much do companies spend on pharma marketing? Provide CME credits.

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing & Strategy 52

Single Grain

MAY 6, 2021

Client Education Template from Moz. What's included in the report: A summary of the link outreach efforts and results. The sample SEO audit report from SEOptimer is free to download as a PDF. Free report link: SEO Audit Sample Report from SEOptimer. Client Education Template from Moz. Template #10 – What Is SEO?

Template 145

Template SEO Lead Scoring Lead Ranking 145

Rev

JUNE 28, 2023

Traditional red flags for churn include: decreased engagement, declining usage, customer complaints, late or missed payments, low Net Promoter Score (NPS) and lack of response to outreach. Educate your customer Once your customer is onboarded, they need to be educated.

Customer Satisfaction 78

Customer Satisfaction Lead Ranking Lead Scoring Loyalty 78

Webbiquity

FEBRUARY 2, 2017

Sample review: “You need a tool to manage your email list and subscribers. Sample review: “Ever forget to follow up with a contact? Sample review: “There may be some other email management tools out there but this one is working well for me. Sample review: “Send video emails to anyone using your web cam.”

Marketing Automation Services 100

Marketing Automation Services Email Marketing Enterprise Management Tools 100

Hubspot

FEBRUARY 7, 2016

While it’s helpful to have research-backed assumptions prior to talking to a prospect, reps need to remember to be open to new information and be ready to admit their educated guess might be incorrect. Keeping each outreach personal and specific allows reps to connect with prospects in a genuine way, and provide significant value.

Lead Scoring 28

Lead Scoring Lead Ranking Work Management Marketing Management 28

DiscoverOrg

MARCH 13, 2017

Don’t sell me or get too cute with your outreach. Instead, focus on educating me, connect me to others with similar challenges, and help me demonstrate value to the CEO and the Board. Instead, focus on educating me, connect me to others with similar challenges, and help me demonstrate value to the CEO and the Board.

CMO 184

CMO Enterprise Management Work Management Marketing Management 184

Online Marketing Institute

NOVEMBER 7, 2010

Content marketing is about a brand producing valuable content, and prospects being educated with that content. Business buyers typically seek additional information and resources for information on business products and services. It’s valuable, it works and it’s not going away.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Salesforce Marketing Cloud

FEBRUARY 6, 2024

Salespeople, often called sales representatives or sales reps, do everything involved in closing a sale: finding and attracting a prospective buyer, educating and nurturing that buyer so they’re interested in a purchase, and closing a deal. Sales is the exchange of one thing of value for currency.

BANT 64

BANT Top of Funnel Enterprise Management Work Management 64

Hubspot

MARCH 28, 2022

Alex Wedderburn, a Strategic Account Director & Higher Education Lead at Hootsuite , told me he believes video posts are incredibly effective when starting a conversation on LinkedIn. Inspire and educate with your outreach. To capture their attention, it is imperative to inspire and educate them with your outreach.

Conversion 78

Conversion Best Practices Cold Calling Lead Scoring 78

Webbiquity

MARCH 23, 2017

You need an active social media network, possibly some influencer outreach, and perhaps even paid promotion, in order to get noticed. Sample review: “LinkedIn Pulse is a mobile app that pushes news feed of your selected topic to your device. Sample review: “You can re-purpose some of your best content for Medium.com.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Salesforce Marketing Cloud

NOVEMBER 30, 2023

In this middle part of the funnel , you can further educate them by giving them relevant content, offers, and recommendations based on their browsing behavior. These can include purchase incentives with discounts, free shipping offers, free samples, or personalized demos. You can accelerate this stage with offers that drive urgency.

Paid Content 115

Paid Content Top of Funnel Campaigns Paid Search Agency 115

Inbox Insight

JULY 7, 2020

Survey sample: We surveyed 250 senior leaders working in IT located across the USA (200) and the UK (50). In the sample set, there was an even mix of large enterprises, ranging from 500 employees to 5000+. When it comes to trusted sources of information, buyers tend to use multiple sources to help them come to an educated decision.

Enterprise Management 103

Enterprise Management Work Management Marketing Management Research 103

Moz

FEBRUARY 4, 2019

As a data-driven content marketing agency, we turned to the numbers for something a little different than our usual data-heavy campaigns — we used our own historical data to analyze and optimize our digital PR team’s outreach. There is one indicator identified to best measure your effort into a campaign’s outreach.

PR 49

PR Press Optimization Outreach 49

Webbiquity

MARCH 15, 2016

Second, such findings can be significantly impacted by factors like sample set (Is it large enough to be representative? Biro at TalentCulture writes passionately and practically about encouraging girls and young women to pursue science, technology, engineering and math (STEM) education, blogging about women in STEM and STEM recruiting.

Stats 100

Stats Business Blogging Enterprise Management Paid Search Agency 100

Conductor

OCTOBER 14, 2019

Cameron: When I was in high school, I had no real concept of exactly where I wanted to go with my education. I was doing wholesale outreach. That required educating people about what SEO can do, but it also required me to learn a brand new vertical. How did you get started here? I thought maybe business. I was doing PR.

Paid Content 15

Paid Content Paid Search Agency Advertising Agencies Work Management 15