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CDP Overview: How We Got Here, Where We're Going, and What Could Get in the Way

Customer Experience Matrix

It’s eleven years since the term “customer data platform” appeared in 2013. In fact, the formal CDP Institute definition – "packaged software that builds a persistent, unified customer database accessible to other systems" – is carefully crafted so that each term identifies a differentiator between CDP and some other type of system.

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The Resurgence of AR and VR Content in a Post-Pandemic World

Marketing Insider Group

When people hear the terms augmented reality (AR) and virtual reality (VR) their minds tend to think futuristically. As a result, despite attempts from mainstream tech giants like Google and Facebook, VR and AR content failed to see widespread adoption. But the truth is, AR and VR content is here — and it’s not even new.

Insiders

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SEO Forecasting: Your Key to Navigating Google’s Evolution

Marketing Insider Group

In a digital landscape where Google’s algorithms dance to a tune that’s always a beat ahead, staying on top of SEO is like trying to solve a Rubik’s Cube blindfolded. Google’s substantial market share in search engines significantly influences how SEO strategies are developed and implemented. But fear not!

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Why tight budgets mean maximizing content

Martech

Content also gives you relevancy in your niche and offers you the chance to educate prospects on your value, no matter the market conditions. Powerhouses such as Disney, Microsoft, and Google took calculated risks and kept forging ahead when the going got rough. Content makes that happen when you tell compelling stories.

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Gaurav Kachhawa: Looking forward with AI

Martech

In terms of customer expectations, they have been educated through their own interactions with ChatGPT, and they say, “How do I deploy it in business?” Those are not necessarily going to come from Microsoft or Google because they don’t have those deep vertical things. I’m not going to go to Google anymore.

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11 Digital Marketing Trends for Growing Your Business in 2021

Marketing Insider Group

Provide educational content through video marketing, pillar pages, podcasts, and blogging to gain traction and build authority online. Reframe your point of view as market conditions change. Follow Google’s E-A-T criteria as you create your content. Source: Google. Keep content current. Remain adaptable. 55% of U.S.

Planning 362
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How did marketers let GDPR happen?

Biznology

I teach classes for the Rutgers Business School Executive Education, so I cross paths with savvy digital marketers on a constant basis. The basis for my question is that most students in the class were unnerved by Google reading their emails and Facebook knowing who their friends are, but no one ever quit Google or Facebook.