CDP Overview: How We Got Here, Where We're Going, and What Could Get in the Way
Customer Experience Matrix
APRIL 26, 2024
That’s a big change because when CDP was just a marketing tool, IT teams were very happy to let marketers buy the CDP becaise it kept the marketers happy without consuming IT resources. Most recently, we’re seeing CDPs in education, healthcare, and government applications. Now, CDP is too important to be left to marketers.
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