markempa
AUGUST 1, 2017
Do you focus on capturing product stories or customer-hero stories? The answer can make a huge difference in your sales and marketing results. Let me explain. Despite all the time, money, resources spent on improving sales productivity, just 13% of sales people produce 87% of revenue in a typical organization according to the Sales Benchmark Index. So, what do the 13% high achievers have that others don’t?
Marketing Insider Group
AUGUST 1, 2017
There is an entire world of content out there beyond blogs. It’s true, they are one of the most widely used forms of content. 4 out of 5 brands use blogs as part of their marketing strategy. They’re cited as the most effective type of content for lead generation – the number one concern of B2B marketers […]. The post Content Marketing Without a Blog – Is It Possible?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Sales Engine
AUGUST 2, 2017
Most marketing and sales leaders in the business-to-business world know that nurturing leads is important. The reason: it’s essential to maintain a digital connection with buyers who want to learn about a business pain, product, or service—but who are not yet interested in talking to a sales person. Buyers today often use the Internet to research products and vendors long before they’re prepared to make a purchase.
Biznology
AUGUST 1, 2017
Last week I showed you how to tame the Facebook dragon in The Facebook Sharing Debugger Is An Essential Content Marketing Tool. Scrape, scrape, and rescrape until you get it right, is what I always say. I cross-posted the article onto LinkedIn and the lovely Beth Farris chimed in with some Twitter Cards Validator Tool school : So, yes, there is a Twitter validator , the Twitter Cards Validator Tool.
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
KoMarketing Associates
AUGUST 3, 2017
Research now suggests that marketers are placing a greater priority on acquiring new customers, rather than retaining existing ones, despite the cost associated with doing so. The “B-to-B Loyalty Report” from Merkle shows that most B2B marketers (75 percent) are focused on acquiring new customers. This is greater than the 72 percent who claim that they prefer to hone in on retaining existing customers.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Convince & Convert
AUGUST 3, 2017
Back in March 2017, Facebook reported 1.94 billion monthly active users (1.28 billion daily active users). Obviously, it’s the marketing channel no business can ignore. Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook.
Biznology
AUGUST 4, 2017
In my last post, I recalled my experience in 1990s Brazil and how the technological progress in the workforce shaped my comprehension of our digital reality. To some extent, the contrast between the real digital world and the digital employee experience in large enterprises resembles the Allegory of the Cave presented by Greek philosopher Plato, in his work Republic , written more than 2,500 years ago: Plato has Socrates describe a group of people who have lived chained to the wall of a cave all
KoMarketing Associates
AUGUST 2, 2017
Marketers are still trying to create the perfect content marketing strategy, and research shows they are using a wide array of metrics to gauge their success. The “Content Marketing and Distribution: From a Leadership Perspective” report from Publicity.ai discovered that lead generation/nurturing (55 percent) is considered to be the most useful metric for gauging content marketing success.
Marketing Insider Group
AUGUST 2, 2017
Your customer retention rate is a metric that reveals whether your marketing and customer care efforts are bleeding dollars or fortifying your business. Customer retention isn’t just about seeing how good of a job your marketing and sales teams are doing. When you track this number, you know when you’ll need to make vital changes […]. The post What Is Customer Retention Rate & Why Should You Care?
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Contently
AUGUST 2, 2017
Everyone knows that developing a content strategy is essential for content marketing success. Well, just about everyone. According to our recent survey of people who subscribe to The Content Strategist, 98 percent of senior marketers believe strategy is important. So how are marketers turning that belief into action? While it’s clear everyone believes in strategy, not everyone is taking the necessary steps to develop a strong foundation for their content.
Tomorrow People
AUGUST 1, 2017
Ready for duty or missing in action? Test your marketing mettle before you embark on the next campaign!
Biznology
AUGUST 2, 2017
According to Gartner analyst Hank Barnes , most technology marketers know they need to emphasize differentiators—so they make a list of them. But it’s hard to remember lists. Give prospects one thing to remember you by is Hank’s prescription. Spotlight your differentiator by comparing it to something the prospect knows. Why not use video for differentiation?
Marketing Insider Group
AUGUST 4, 2017
For the 133rd episode of The Marketing Book Podcast, I interviewed Adele Sweetwood, author of The Analytical Marketer: How to Transform Your Marketing Organization. Analytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building […].
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Contently
AUGUST 1, 2017
We’ve talked to a lot of smart people here on The Content Strategist. CEOs, founders, CMOs, marketing gurus. In fact, we’ve talked to so many smart people that it would take way too much time to have you go back and read through all the interviews to find the best examples of marketing wisdom. So instead, we’ve assembled a “best of” list.
KoMarketing Associates
JULY 31, 2017
Marketers consume a large amount of content, but they aren’t the only ones who tap into these marketing resources for research purposes. To take a deeper look at who consumes marketing content, NetLine recently produced the “2017 State of B2B Marketing Content Consumption and Demand” report. Researchers found that directors represent 32 percent of advertising and promotion content consumption, while managers total 24 percent of the overall volume.
Biznology
AUGUST 3, 2017
Many of you no longer face this problem within your company, which is great. Some of you are increasing spending on digital and reaping the rewards, but not all. Some B2C companies spend the lion’s share of their marketing budget on traditional marketing, even though the digital is highly effective, and so should get a bigger slice of the pie. Worse, I still work with B2B clients who not only do not understand the value of digital marketing, but they don’t even understand the value of any market
Marketing Insider Group
AUGUST 3, 2017
As a B2B marketer, a big part of your role will be producing content designed to engage your clients and prospects, but it is increasingly difficult to achieve cut-through. Our latest blog looks at what makes your content stand out – and what doesn’t. Thought leadership is a phrase that’s used to cover a multitude […]. The post Is Your Thought Leadership Really Thought Leading?
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Adobe Experience Cloud Blog
AUGUST 3, 2017
Guest blogging can be a phenomenal strategy for getting in front of a wider audience and getting links back to your site, but there are many pitfalls that can derail your chances of getting published. Let’s look at four common mistakes often made by guest bloggers, as well as the solutions to help you succeed. 1. They Don’t Target the Blog They’re Pitching.
Kaon
AUGUST 2, 2017
How Augmented Reality and Virtual Reality Are Changing Things for Marketers. August 1, 2017 — byline by Gavin Finn | published by MarketingProfs . Every so often, new and shiny marketing objects come along and become the subject of a great deal of hype about how they will change the world. The phenomenon is so typical, that Gartner developed a methodology to represent where each new promising technology is in the “hype cycle.” Of course, some new technologies don’t deli
Go Beyond SEO
AUGUST 3, 2017
In our last blog post we discussed the importance of Bing for your law firm marketing strategy based mainly on the cost and amount of searches. It’s safe to say that there are thousands, if not millions of people in your area searching for the services you offer. In order for those people to find your law firm there are several things you can do right now to increase your online presence.
Marketing Insider Group
AUGUST 3, 2017
Account-based marketing (ABM) is starting to gain a lot of traction in the B2B world. According to Information Technology Services Marketing Association, ABM is defined as “treating individual accounts as markets in their own right.” This basically means taking marketing personalization to a whole new level. Based on a survey by Zoominfo, ABM is very […].
Advertisement
Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Adobe Experience Cloud Blog
AUGUST 2, 2017
In healthcare, extraordinary technology and innovative strategies exist side-by-side with last century’s tools, systems, and out-of-date status quo. This old world/new world dichotomy makes healthcare operations difficult and confusing. And it’s the same with healthcare marketing. The promise and payoff of modern marketing often seems out of reach to healthcare marketers.
Kapost
AUGUST 3, 2017
In today’s buyer-controlled marketplace, creating winning B2B content is difficult. Marketers are constantly attempting to strike a balance between engaging, funnel-driving content at the top of the funnel with educational, The post Keys to Creating Successful Product Marketing Content appeared first on Kapost Content Marketing Blog.
Oktopost
AUGUST 1, 2017
LinkedIn has over 500 million registered members worldwide. Like other social media networks, it caters to a specific audience. It is the major social channel for business professionals and fills a niche that is not addressed by Facebook or Twitter. When users are on LinkedIn, they are thinking ‘business’, not the next new recipe or celebrity tweet.
Marketing Insider Group
AUGUST 1, 2017
Because we find that sales and marketing leaders focus on lead generation instead of demand generation and full funnel marketing, I have interviewed our resident Challenger social selling expert – Ian Addison – on how more LinkedIn leads can be bad for your organization. Ian Addison, now the Managing Director of GetLinkedInHelp.com’s supply chain services […].
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Spiralytics
AUGUST 2, 2017
As we know by now, digital marketing waits for no one – platforms are continuously evolving, giving advertisers more and more opportunities to showcase themselves to an ever-growing audience. With new advertising technologies and features coming at us from all fronts, it’s easy to get overwhelmed. There are just so many new things to address when it comes to targeting, placement, and format.
Engagio
JULY 31, 2017
At this point, many of us in B2B space have realized that focusing on leads as individuals and qualifying them one-by-one to hand off to the sales team no longer works. The B2B lead handoff process is broken. Research shows that upwards of 80 percent of leads generated by marketing are neglected or never acted upon by a sales rep. On one hand, sales teams don’t have enough contextual data to figure out how to effectively follow-up with leads or determine what content or personalized message to
Oktopost
AUGUST 1, 2017
LinkedIn has over 500 million registered members worldwide. Like other social media networks, it caters to a specific audience. It is the major social channel for business professionals and fills a niche that is not addressed by Facebook or Twitter. When users are on LinkedIn, they are thinking ‘business’, not the next new recipe or celebrity tweet.
Expert insights. Personalized for you.
324 
Let's personalize your content