Full Circle Insights

DECEMBER 15, 2020

What are the qualities of great B2B lead management? It’s an important question. B2B lead generation operations experienced a seismic shift when the pandemic took in-person events, which so many companies rely, off the table. Some B2B marketers took a major budget hit, while many marketing departments redirected dollars to digital programs. No one is happy about the circumstances that made these moves necessary , but there is a silver lining: it’s easier to capture data on customer interactions

Sales Management 59

Sales Management Lead Ranking Lead Management Enterprise Management 59

Method and Metric

DECEMBER 18, 2020

Keyword cannibalization happens when you cannibalize your own visibility by having multiple pages on your website targeting the same keyword. If you target the same keyword on more than one page throughout your website, Google will have difficulty displaying the one with the greatest relevance and conversion po tential. . What Is Keyword Cannibalization?

Keywords 95

Keywords Long Tail Marketing Lead Scoring Lead Ranking 95

Oktopost

DECEMBER 16, 2020

There’s an old aphorism in marketing that seven is the lucky number of contacts it takes to get a lead to make a purchase. But is the old saying true? The answer is yes, in the sense that it does take multiple contacts, but there’s nothing magic about the number seven. Seven serves as more of a reminder to marketers. If you can count all your contacts with a lead on one hand?

Rules 125

Rules B2B Marketing Top of Funnel Planning 125

Customer Experience Matrix

DECEMBER 13, 2020

“Apophenia” – seeing patterns where none exist – is both occupational hazard and job requirement for an industry analyst. The CDP Institute Daily Newsletter provides a steady supply of grist for my pattern detection mill. But the selection of items for that newsletter isn’t random. I have a list of long-running stories that I follow, and keep an eye out for items that illuminate them.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Marketing Insider Group

DECEMBER 15, 2020

Brand awareness is more than people simply recognizing your business name or your logo. True brand awareness entails your audience getting to know the personality behind your brand and what makes you different from your competitors. It’s vital to build brand awareness because consumers are much more likely to buy from a brand they know and trust than one that’s new to them.

Ad Building 345

Ad Building Content Marketing Brand Identity Branding 345

KoMarketing Associates

DECEMBER 15, 2020

While the COVID-19 pandemic has had an effect on the marketing industry as a whole, new research shows that B2B tech marketers, in particular, are now realizing its impact on their budgets and key performance indicators (KPIs). 10Fold Communications recently published “The COVID-19 Impact on Marketing Budgets and KPIs for B2B Tech” report, and statistics showed that 61% of marketing budgets were reduced as a result of the pandemic.

Marketing Report 267

Marketing Report B2B Marketing B2B Statistics 267

Tony Zambito

DECEMBER 14, 2020

In sports, confidence is often mentioned as one of the key ingredients to winning. I saw this firsthand with my daughter and her competitive experience in gymnastics. She attended the same gym as Amy Chow, the U.S. Olympic Gold and Silver Medal winner in the 1996 Olympics. And a team member of the 2000 Olympics. One Saturday, while waiting for my daughter, I watched Amy do a small portion of her routine on the balance beam.

Ad Building 271

Ad Building Urgency Marketing Case Studies B2B Sales 271

Marketing Insider Group

DECEMBER 16, 2020

‘Tis the season to believe in the holiday spirit AND the power of content marketing. If you’re new here, content marketing is a business opportunity to reach and convert new customers. It drives measurable results through powerful story-telling that’ll hit home with your customers. Chances are, you believe in content marketing. You’re ready to hop on the Content Marketing Express.

Paid Search Agency 282

Paid Search Agency Content Marketing Planning Budget Programs 282

Zoominfo

DECEMBER 15, 2020

The holidays are here, and the new year is just around the corner…. Which means things shaking up in the B2B world — holiday emails are being blasted, sales deals are being closed, and 2021 recruitment strategies are finishing up. Integrating holiday energy with your B2B efforts typically increases chances of revenue success. And to get there, you have to ramp up your visibility and engagement with your best sales, marketing, and recruiting teams.

Work Management 237

Work Management Marketing Management Cold Calling Tips 237

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

SendX

DECEMBER 17, 2020

Emails are an effective, easy, and great way for companies to improve customer retention. More than 60 percent of B2B marketers feel that email marketing is the best and most effective channel for revenue generation. It is hard to win new customers and also keep the ones you have. It can cost nearly 16 times more to acquire a new customer than to retain an existing one.

Email Marketing 195

Email Marketing Tips Planning Allocation 195

Tony Zambito

DECEMBER 12, 2020

Empty office buildings dot the map of the United States. Once bustling communities adjacent to business parks are quiet. Restaurants and services that once served the lunch crowds from office complexes are limited to takeout or have closed their doors for good. Amidst all of this, many businesses are singing the praises of working from home. With several large high-tech companies to keep a Work From Home policy in place until at least 2022.

Business 252

Business Thought Leadership Statistics Budget Programs 252

KoMarketing Associates

DECEMBER 16, 2020

Not all marketers have seen their investment in data and analytics pay off, but new research suggests that they aren’t ready to give up on it just yet. Gartner recently conducted the “Marketing Data and Analytics Survey 2020,” and statistics showed that 54% of senior-level marketers believe that analytics hasn’t had the influence that they expected, and about 37% of mid-level marketers said the same.

Analytics 172

Analytics Positioning Gartner Forrester 172

Zoominfo

DECEMBER 17, 2020

What do you do when all your plans fall out from under your feet? After a big deep breath and maybe a (couple) of beer(s), we adapt. It’s what humans do best and this year that effort took center stage. We are used to celebrating big moments with our friends and colleagues. We love the energy in the room when we sign a new client. We thrive on the thrill of that “deal closed” handshake.

Zoominfo 234

Zoominfo Class Rules High Quality Lead 234

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Social Media

Biznology

DECEMBER 18, 2020

Kevin Joran will return with his weekly posts in mid-January. We wish you all health and peace during these continuing trying times. Have a safe and relaxing holiday season. Best wishes in 2021! Reflections. “Even in my dreams I’m hiking these mountain trails expecting to find a rock that nature has shaped to remind me of a heart.” ?

Best Practices 197

Best Practices Consulting 197

InsightSquared

DECEMBER 17, 2020

The results are in and once again, InsightSquared is a Leader in G2’s Sales Analytics and Analytics Platforms categories. Showcasing the breadth of our 6 in 1, Revenue Intelligence Platform, we are also featured in the Conversation Intelligence, AI Sales Assistant and Sales Coaching categories. Yowza. Can you feel us beaming with pride? . Sales Analytics Leader: Four Years in a Row .

Lead Scoring 156

Lead Scoring Lead Ranking Marketing Management Analytics 156

The Point

DECEMBER 15, 2020

A client asks: How long should a lead be chronically non-responsive before they’re marked as “marketing suspended”? What best practices should we put in place? There are multiple, legitimate reasons to suspend or even delete non-responsive leads from your mailing lists or CRM database: * Non-responsive leads can weigh down engagement rates and create a distorted view of campaign metrics. * High bounce rates and low open rates can damage your email reputation, which in turn may impact over

Lead Scoring 162

Lead Scoring Lead Ranking Leads Lead 162

Zoominfo

DECEMBER 16, 2020

As adoption rates in Customer Relationship Management Software (CRMs) continue to rise, a (data-driven) gap in usefulness and effectiveness is very clear. Let’s start with a reminder: CRMs have a purpose. Without question, the functionality within CRMs, particularly Salesforce, can create a 360 degree view of the prospects and customers alike. Yet there are some professionals out there that don’t take that statement as true.

Zoominfo 219

Zoominfo Marketing Management Peer-to-peer Opt-out 219

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Biznology

DECEMBER 17, 2020

B2B marketing quickly adapted to the challenges of the global pandemic, thanks to the many talented people who have chosen business markets as their professional focus. I am pleased to introduce ten standouts here. This is my sixth annual list (see 2019 , 2018 , 2017 , 2016 , and 2015 ). We are lucky to have all these skilled B2B marketers in our camp.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

Spiralytics

DECEMBER 16, 2020

It was in October 1994 when the first web-based banner ad was born courtesy of. The post 7 Digital Marketing Channels (That Actually Work) appeared first on Spiralytics Inc.

Advertising Channels 157

Advertising Channels Banner Ads Banners Marketing 157

Brandpoint

DECEMBER 17, 2020

As a business owner, you may not have given much thought to whether your website is accessible to people with disabilities. And so far, U.S. organizations aren’t legally required to adjust their sites toward any particular ADA guidelines. What is ADA-Compliance? “The Department of Justice (DOJ) published the Americans with Disabilities Act (ADA) Standards for Accessible Design in September 2010.

Marketing Websites 150

Marketing Websites Guidelines Internet Marketing Ethics 150

Zoominfo

DECEMBER 16, 2020

As news of successful COVID-19 vaccine trials began to surface in October, businesses responded with increased interest in virus topics related to the workplace. While COVID-19 testing garnered strong attention from companies, health screenings roared ahead in interest from September to November, suggesting that this less costly measure may prove more popular for employers, according to data from ZoomInfo.

Zoominfo 162

Zoominfo Intent Signal Business Buyer Intent 162

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Biznology

DECEMBER 16, 2020

The following is a sponsored post from our partner, BairesDev. One sign of any great leader is knowing when to do a task yourself and knowing when to delegate to others. Every professional knows that as you build your career, you’re looking toward becoming a leader in your field. After all, everyone wants to leave their mark. That role will, of course, look a little different depending on your particular niche and area of expertise.

Peer-to-peer 197

Peer-to-peer Work Management Distribution Course 197

Spiralytics

DECEMBER 13, 2020

In this post, we'll discuss a few reasons why graphic design is so important in the context of implementing your digital marketing strategy. The post Importance of Graphic Design in Digital Marketing Strategy appeared first on Spiralytics Inc.

Design 143

Design Marketing Strategy Marketing & Strategy Marketing 143

Content Marketing Institute

DECEMBER 17, 2020

Whether you’re looking for a promotion or new job, or want to pivot your role or industry, create a content marketing strategy to support your personal brand in 2021. Here’s how to do it. Continue reading → The post How to Create a Content Marketing Strategy for Your Personal Brand appeared first on Content Marketing Institute.

Marketing Strategy 145

Marketing Strategy Marketing & Strategy Personalization Content Marketing 145

SEMrush

DECEMBER 18, 2020

Header tags and H1 tags make webpage content more user-friendly and are part of basic SEO best practices. There are different types of header tags, categorized by numbers, from H1 to H6. Each header serves a different purpose, giving search engine crawlers like Googlebot valuable information about that page.

Tagging 145

Tagging SEO Practices Best Practices 145

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Search Engine Journal

DECEMBER 18, 2020

In this article, I talk about the power of creating experiences. You will find creative examples and best practices for impactful content experiences. The post Content Experiences Are the New Content Marketing appeared first on Search Engine Journal.

Content Marketing 145

Content Marketing Content Creativity Marketing 145

ClickZ

DECEMBER 14, 2020

30-second summary: In our recent Marketing Innovation Forum, ClickZ focused on ecommerce transformation and what retailers can learn from the challenges of 2020. The two-panel session looks at the impact that COVID has had on ecommerce and the current state of ecommerce transformation. Panelists discuss trends in ecommerce including the rapid shift consumers have made to purchasing all categories of goods online, the need for agility and speed in today’s ever-changing retail environment, and the

eCommerce 141

eCommerce Trends Top of Funnel Amazon 141

Content Marketing Institute

DECEMBER 16, 2020

Visual storytelling brings ideas and personalities to life, while illuminating brand purpose. Here are nine tips from CMI’s Visual Storytelling Summit to help you tell better stories now (and free access to watch all the sessions). Continue reading → The post 9 Video Storytelling Tips to Engage Your Audience appeared first on Content Marketing Institute.

Storytelling 145

Storytelling Tips Video Marketing Personalization 145