markempa
MARCH 3, 2014
'Tweet I am at the earliest stages of developing a sequel to Lead Generation for the Complex Sale. It’s been a decade since the first draft and I’ve been contemplating how much business has changed since then. Today’s sales and marketing environment is a paradox: There have never been more opportunities to reach customers; yet reaching them has never been more challenging.
ViewPoint
MARCH 6, 2014
'By Christopher Hosford, editor-in-chief, HosfordGroup LLC. Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. Companies try to dutifully engage with customers and prospects on all the main social channels, plus as many of the secondary ones as possible. And even with concerns over social metrics, the rise of content marketing has rushed in to boost social’s street cred.
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The Point
MARCH 7, 2014
'A few weeks ago my wife and I took our two children to Disneyland for the first time in almost a decade. Two things made the trip markedly different from our last visit: one, no stroller, and two, cell phones. Cell phones are omnipresent at Disneyland. As far as I could tell, the only people not looking at a mobile device were those carrying churros (churros, for those not familiar, are a very portable and highly addictive Mexican doughnut.).
ANNUITAS
MARCH 4, 2014
'Things really started to get serious when Laura McClellan from Gartner said that thing about marketing technology. You know what I’m talking about…it’s the quote that launched a thousand venture money pitch decks. “ By 2017 the CMO will spend more on technology than the CIO. ”. Forbes columnist Lisa Arthur summed it up really well in her article analyzing the prediction; “1) … marketing is becoming increasingly technology-based 2) Harnessing and mastering Big Data is now key to achieving c
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Marketing Insider Group
MARCH 5, 2014
'In content marketing, we’re great at making up terms and buzzwords to try and prove just how far ahead of everything old and “traditional” we are. The term Big Content has been used in a couple of different ways by some big names and influential media outlets. So I thought I would try and provide an overview and some additional thoughts of my own to help answer: What is Big Content?
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Avitage
MARCH 4, 2014
'This isn’t just a cute phrase. Long time, serious content practitioners, the technical pros in this business, use the term “intelligent content” deliberately. So much so it’s the name of their conference. They also call themselves “content strategists”. Given the importance – and confusion – of content strategy for content marketers, I wanted to see for myself what could apply to our content operations practice.
Biznology
MARCH 6, 2014
'(Photo credit: Benjamin Dobson). Are your industry competitors on the verge of taking you over? To understand your competitive landscape, consider conducting in-depth search marketing analysis. I’ll show you how to get started in only 5 minutes. The total search landscape for e-commerce brands is highly complex. Not only are you facing increases in competitive offerings, but the search engines themselves are evolving: Algorithm tweaks surfacing new competitors.
Marketing Insider Group
MARCH 3, 2014
'What separates the best marketers from the rest? A couple of recent articles and studies appear to be pointing to the same 3 traits you need to master to become a superstar in marketing. Are you looking for that elusive secret to success? I’m not sure it’s such a secret. Fortune has always favored the bold. And opportunity comes from preparation and the ability to lead people to a common goal.
Customer Experience Matrix
MARCH 4, 2014
'My post last month on DemandBase and Bizo ’s products to target Web display ads at individual businesses resulted in a call from Vendemore , a Stockholm, Sweden-based firm that has been providing similar services for seven and a half years. Like the other firms, Vendemore uses IP address to identify the company of Web site visitors, spots visitors of interest to its clients, and sends targeted ads to those visitors.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
ANNUITAS
MARCH 6, 2014
'I am here at the sold out IAPP 2014 Global Privacy Summit in Washington, DC and the conference has kicked off with great keynotes and breakout sessions including this one that ties nicely into the ANNUITAS focus on Strategy, Thinking Ahead vs. Keeping Up: The Challenge to Think Strategically. The theme that I keep seeing and hearing is that data privacy is everyone’s responsibility within an organization.
Biznology
MARCH 3, 2014
'Photo credit: Wikipedia. OK, OK, he didn’t exactly do that. The president probably doesn’t even know what agile marketing is. But he certainly would agree with it based on the remarks I saw him make the other day when he announced the “My Brother’s Keeper” program. For those unfamiliar with it, the program is an attempt by the US Government to provide networking resources for a group of people that are least likely to have successful mentors, young African-American
Writing on the Web
MARCH 5, 2014
'I’ve got a Mardi Gras parade dancing down my street right now, in my sleepy little village of Ajijic , near Guadalajara in Mexico. It happens three or four times a year, always because of religious fiestas: the whole village dresses in costumes on floats with music blaring as loud as possible. It’s so loud it’s hard to think. I couldn’t finish my content marketing project for a client, so to get a good view, I went up on my roof to watch.
Customer Experience Matrix
MARCH 7, 2014
'It’s five long years since I wrote a detailed review of OfficeAutoPilot (now Ontraport ), which is a lifetime in industry terms. But, while the product has steadily expanded its features during that period, the basic interface and structure have remained unchanged. I speak with particular authority here, since Ontraport is the marketing automation system of record at Raab Associates – in part because they give me a free account, but mostly because it has the particular mix of email, Web forms,
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Crimson Marketing
MARCH 3, 2014
'Text from Infographic; Marketing is leading the charge with collaboration and often faces resistance from IT: 36% of Marketing reports frequent collaboration with IT 25% of IT reports rare collaboration. The post Why Marketing And IT Collaboration Is Possible [Infographic] appeared first on.
Biznology
MARCH 5, 2014
'For several years, the big marketing push has been to “go mobile.” Though the concept of a smartphone was around long before it, the release of the iPhone in 2007 brought the technology mass adoption. Mobile phones quickly became another appendage – an ever-present device that is a computer, television and oh yeah, a telephone, all in one small package.
Convince & Convert
MARCH 6, 2014
'There’s no doubt that a clever social media presence can be a company’s most illustrious marketing asset. While platforms like Twitter, Pinterest and Facebook are a great connectivity tool, they go beyond that to deepen customer engagement, deliver quality leads, amplify brand presence and drive revenue. They also provide the perfect breeding ground for brand evangelists.
B2B Marketing Traction
MARCH 7, 2014
'Photo by superrabbit on Flickr, Some Rights Reserved. With new marketing tactics and the rise of marketing technologies, there is a growing need to be flexible in marketing staffing. The old static models of full-time marketing employees may not be serving your company anymore. I believe that marketing staffing is becoming more like IT (Information Technology) staffing.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Crimson Marketing
MARCH 5, 2014
'There’s a slew of marketing analytics available out there, yet most projects fail to use them. The latest CMO Survery reports “that on average, only 32.5% of projects use marketing. The post CMOs: Are You Utilizing Marketing Analytics? appeared first on.
Biznology
MARCH 7, 2014
'(Photo credit: Wikipedia). As marketing tools go, email is definitely not “sexy” anymore the way social media is now. That doesn’t mean that email marketing isn’t worthwhile though. Done right, it can still be a powerful tool for lead generation. Leads are the metric that marketers live and die on because leads mean money. Here are five tips for using email as a lead generating machine. 1.
Convince & Convert
MARCH 4, 2014
'Thanks to the success of Google Analytics, there are dozens of ways to collect historical data from your website and connecting social networks. And yet, your optimization strategy is probably missing one very important step: predictive analytics. Predictive analytics interest has skyrocketed over the last year, according to Google trends. The reason?
Vision Edge Marketing
MARCH 3, 2014
'Companies who want to retain or expand their relationships with existing customers are finding that measuring and modeling customer loyalty is very valuable. We were recently asked “Do you need to measure loyalty if you are measuring retention-aren’t they the same thing?” Our answer, no, they are not the same thing, and you may need both.
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Crimson Marketing
MARCH 7, 2014
'Is this coming back as an active ingredient in their recipe? #BADMarketing Image: Courtesy of Adweek The post #BADMarketing at Coca-Cola appeared first on.
Anything Goes Marketing
MARCH 4, 2014
'This past week I joined more than 100 customer reference and advocacy professionals at the Summit on Customer Engagement in the Bay Area. I was there to learn as well as share what I''ve experienced with our customers at Influitive. The theme of the conference was to go broader when it comes to reference management and advocacy - to get to "the other 90%".
Convince & Convert
MARCH 5, 2014
'How powerful is video marketing? Consider these five statistics: Video Advertising Trends : Video was the fastest growing form of ad format in 2012. ( source: Insivia ). Communication Effectiveness : Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. ( source: Insivia ). Buying Decision : 52 percent of consumers say that watching product videos makes them more confident in online purchase decisions. ( source: Invodo ).
Adobe Experience Cloud Blog
MARCH 7, 2014
'Author: Greg Higham If you’ve ever struggled to find a bright, motivated intern, or to fill a mid-level position with a highly-skilled candidate, you won’t be surprised by this fact: in the next decade, 14 million American jobs will go unfilled. And in the US today, 6.7 million young people are what is called “disconnected” – they’ve either dropped out or graduated from high school, they are not in college, and they’re unemployed.
Speaker: Paul Slack, Vende Digital CEO
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SugarCRM
MARCH 5, 2014
'[one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.
Hinge Marketing
MARCH 3, 2014
'Developing a winning differentiation strategy is a huge struggle for many professional services firms. It just got a little easier with the release of Hinge’s new Differentiation Guide For Professional Services Firms. This is the latest in our Executive Guide Series. Each guide is focused around a specific topic within the professional services branding and marketing field.
Convince & Convert
MARCH 2, 2014
'In this edition of The Baer Facts, I’m not joined by Kyle Lacy of ExactTarget , but am flying solo and recording from my Mom’s guest bedroom, complete with quilt on the wall, to talk about Facebook’s startling purchase of WhatsApp for $16 billion, plus $3 billion in stock grants to WhatsApp team members. Certainly, $16 billion is a big number by any standard, and there was quite a bit of WTF?
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