ViewPoint
FEBRUARY 18, 2014
'As Casey Stengel said, “If you don’t know where you’re going, you’ll end up someplace else.” For this company ‘someplace else’ had been growth, but at low margins, with chaos in the sales ranks, and a poorly installed CRM system…all because of a marketing plan that wasn’t a plan. This is what happened. Shelly, the president, looked at me and said, “Yes we have a marketing plan, right Don?
ANNUITAS
FEBRUARY 18, 2014
'Recently I was presenting a Demand Generation Strategy that our team had developed for one of our B2B clients. As we walked through the Demand Process approach we needed to take, one attendee from our client made mention of past attempts to “do things differently” and the resulting failure. The comment was not made from a skeptic’s standpoint, as if this attempt was also doomed to failure, but from an inquisitive standpoint on why this time was different?
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KoMarketing Associates
FEBRUARY 18, 2014
'Many of the industry leaders I follow have conflicting opinions about what online marketing trends will take place in 2014. While some believe SEO will become increasingly important, others say that SEO is dying, fearful of new Google algorithms updates and the demise of guest posting. My not-so-bold prediction for 2014 is that content creation will continue to be one of the best ways to earn links and drive traffic to websites.
Marketing Insider Group
FEBRUARY 19, 2014
'According to Gallup’s “ State of The Global Workplace ” report, only 13% employees around the world are actively engaged in their jobs, finding satisfaction in their work and focused on creating value for their employer. Actively disengaged employees outnumber engaged employees by 2-1. Why is this important for marketing strategy?
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Savanta
FEBRUARY 18, 2014
'“Branding is marketing b t. Only FMCG firms who need to build aspirations and desire worry about stuff like that. B2B is different. The relationship is with me – the sales guy – not the corporate brand. Even if it wasn’t, buyers are rational and put emotions to one side. And anyway our brand is just fine, the logo is great.”. Sound familiar? As a marketer you no doubt recognise the value of a strong brand. 77% of the 100 B2B marketing leaders we recently surveyed for the B2B Leaders Forum went
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
KoMarketing Associates
FEBRUARY 20, 2014
'Yes, B2B marketing is businesses marketing to businesses. But when it comes down to who is actually is making the decision, it is still a human being who says yes or no and signs the checks. This means that B2B marketers still need to appeal to individual human emotions, communications, and reasoning. Taking marketing back to a human level can help create engaging campaigns that not only showcase a company’s value to other businesses, but also promotes a human connection that just can’t be crea
Avitage
FEBRUARY 15, 2014
'At 12:01AM pacific time on February 14, 2014, Netflix released season two of House of Cards. All of it! Others have written about House of Cards, especially the points about viewer “control” over content, and the importance of stories. But I think a critical content marketing lesson has been overlooked. The implications are significant and uncomfortable.
Webbiquity
FEBRUARY 20, 2014
'Thanks to its brevity and informality, Twitter has become a phenomenally successful social network, particularly for sharing news and updates, with more than 560 million active users collectively posting 5,700 tweets every second. While powerful on its own, the 140-character social chatter site is even more useful when extended with tools to accomplish all sorts of tasks, from analyzing current followers and finding new ones to identifying influencers and trends, creating custom Twitter feeds,
Writing on the Web
FEBRUARY 19, 2014
'Does blogging still make sense for your business? Is a business blog worth the time you need to research, write, format and publish quality content? Some busy professionals ask me if it’s worth it to blog or would keeping in touch with people through social media sites work just as well? It’s a good question, particularly for small businesses, coaches and consultants who don’t have staff and a lot of time.
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Customer Experience Matrix
FEBRUARY 21, 2014
'I had a fascinating chat earlier this week with a client who described his vision for using DemandBase to tailor messages to Web site visitors from target accounts, using Bizo to further tailor messages to individuals by title, using all this data to synch inbound and outbound campaigns in Eloqua , and eventually driving everything with predictive model scores from a tool like Lattice Engines.
Crimson Marketing
FEBRUARY 21, 2014
'The Tagline: “Flowers wilt. Chocolates melt. Roaches are forever.” Nothing says I love you like naming a roach together, #BADMarketing Is this a gift you might look into for next. The post #BADMarketing on Valentine’s Day appeared first on.
Biznology
FEBRUARY 19, 2014
'Image via CrunchBase. Small and mid-sized eCommerce retailers face many challenges online. As a marketer, I’m drawn to three primary areas of interest: How to help online retailers keep pace with evolving sales channels, e.g. search landscape, social developments, mobile design, and optimization. How to help online retailers keep growing and increase revenue from non-paid sources.
NuSpark Consulting
FEBRUARY 16, 2014
'When you check your email account, your inbox will be full of emails with distinct subject lines. Creating a subject line that stands out is an effective measure to ensure that your email will be opened and read. Email marketing campaigns only go as far as open rates, so follow these tips for developing strong subject lines. . 1. Precision is Crucial.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Convince & Convert
FEBRUARY 18, 2014
'Improvisation has changed my world. It’s not just about honing in on your funny bone; the true lessons of improvisation are about so much more than being funny. In fact, improv can actually make us better marketers. ( tweet this ). Here are 7 lessons I’ve learned from improvisation classes that can take your marketing strategy to the next level: Take Risks.
Crimson Marketing
FEBRUARY 20, 2014
'MarketingProfs recently invited me to share insights from Revenue and the CMO on their podcast series, Marketing Smarts. Here is one of my favorite takeaways from the interview: (08:58): “[Marketers] have to. The post How To Implement and Measure Social Selling Success appeared first on.
Biznology
FEBRUARY 20, 2014
'My contribution to Biznology this month is an excerpt from Page One Power’s eBook Link Building: From Beginning to Launch. The book aims to provide link builders, both experienced and new, with all the tools and information necessary to execute a link building campaign – from beginning to launch. Below is a taste of what the book is all about and a preview of what to expect when the book launches on February 24.
Writing on the Web
FEBRUARY 17, 2014
'An interesting post from Hubspot author John Hall : “ Why Ghostwriting Thought Leadership Content Doesn’t Work.” He contends that busy executives who outsource their thought leadership content are missing out on quality elements. As a ghostwriter of leadership content , my first reaction was to tell him he’s all wrong. But his article was an excellent outline of what happens when thought leaders try to outsource blog writing and other leadership content to unqualified co
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Convince & Convert
FEBRUARY 16, 2014
'image from BigStock.com. Today’s smart marketers are all about helping their audience — not hyping their products. That’s what I mean when I use the term “Youtility” — marketing so useful, people would pay for it. Marketing should have so much intrinsic value, people WANT to be exposed to it. ( tweet this ). I chronicled many examples of companies creating useful marketing in my book, Youtility.
Crimson Marketing
FEBRUARY 18, 2014
'Text from Infographic: It’s no secret that relevant and valuable content can help raise brand awareness and exposure. With today’s buyer facing information overload everywhere they turn, far too much. The post How To Make Content Contagious: 6 Insider Secrets [Infographic] appeared first on.
Biznology
FEBRUARY 21, 2014
'(Photo credit: masondan). “Experiential Marketing” is all about engaging customers to try a product or service. It has emerged as an ideal vehicle for creating new trials and sustaining customer loyalty in both B2C and B2B circles. Our society has become quite cynical about all advertising, so it is looking for alternative, more credible ways to learn about products and services.
Vision Edge Marketing
FEBRUARY 18, 2014
'In his book, The Effective Executive, Peter Drucker explained the difference between efficiency and effectiveness: “Efficiency is doing things right. Effectiveness is doing the right things.” He strongly advised focusing first on effectiveness before efficiency. Along with outcome-based and leading-indicators metrics, Marketers also need both efficiency and effectiveness metrics.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Convince & Convert
FEBRUARY 19, 2014
'When it comes to expanding your the reach of your Facebook page sometimes all you have to do is ask. How did the Czech Olympic Team increase their Facebook following (page likes) by more than 50% (47,000+ Page Likes) in 48 hours? By asking for a like along with a great team photo. The request, “Budeme tu mít 100 000 fanoušk? než nastoupíme na plochu?
Crimson Marketing
FEBRUARY 17, 2014
'“The jealousies and heart-burnings tend to render alien to each other those who ought to be bound together by fraternal affection.” - George Washington Feature Image: Courtesy of Superb Wallpapers. The post Happy President’s Day! appeared first on.
Biznology
FEBRUARY 17, 2014
'Boxing Day at Eaton Center (Photo credit: Wikipedia). At some point during your social business journey, you’ll figure out that being the new kid on the block or having the latest shiny new tool in your communications box only takes you so far. The novelty of today is the legacy of tomorrow. And, come on, “social” is not even that new anymore, so you can’t keep playing that innovation card.
Adobe Experience Cloud Blog
FEBRUARY 20, 2014
'Author: Jon Miller Your customers are multi-channel and multi-device users, cruising from your website to your mobile app to their email inbox. And they expect your marketing messages to cruise right along with them. But while email marketing professionals have gotten really good at connecting with their audiences one-to-one, the next frontier involves real-time personalized content on the web and on mobile devices.
Advertiser: ZoomInfo
Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.
Convince & Convert
FEBRUARY 20, 2014
'Image via BigStockPhoto.com. If you’re reading this blog, it means that you’re doing a lot right. Your company, brand or client is already on all relevant social media platforms. You’re thinking in terms of editorial calendars and themes. You develop contests and offer your audience Youtility. You’ve got a robust digital presence with eye-catching videos, maybe even a podcast, and of course the requisite corporate blog.
SugarCRM
FEBRUARY 18, 2014
'[one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.
LEADership
FEBRUARY 21, 2014
'Utilizing social media in our marketing strategies is compulsory – but do you know which platform is best for your company? With options ranging from Twitter and Facebook to Pinterest and Instagram, determining the appropriate social media platform can be an overwhelming experience. However, this unique infographic by the media solutions company Leverage compares the differences between Pinterest, Twitter, Facebook, LinkedIn, Instagram and Google+.
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