Porch Group Media

SEPTEMBER 9, 2020

Economic difficulties caused by COVID19 have put huge strains on businesses and operations. Marketing departments are certainly no exception and have been forced to balance between cutbacks in spend while still maintaining acquisition and retention strategies to thrive during these difficult times. In recent researched conducted by Gartner , 44% of CMOs surveyed in April and May 2020 said they are facing midyear budget cuts in 2020 as a result of the pandemic.

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59

ClickZ

SEPTEMBER 10, 2020

30-second summary: To find success in the age of data, brands must help consumers find data harmony. Privacy is dictating corporate structure, creating new jobs and giving rise to new ways of doing business. Much of the mistrust plaguing brands can be traced to a lack of clarity; rebranding privacy so that everyone can understand will counteract this.

Advertising Agencies 119

Advertising Agencies Privacy Brand Identity Branding 119

QuanticMind

SEPTEMBER 9, 2020

In the modern world of digital advertising, marketing analysts must adopt a scientific and almost artistic approach to exploring and dissecting campaign performance. With businesses today compelled to invest in more channels than ever before – paid search, social, email, PR, SEO – it has become increasingly difficult for those working daily with data to expose truly valuable insights and precisely measure the effectiveness of their strategies.

Cost Per Click 82

Cost Per Click ROAS CPC CPA 82

Marketing Insider Group

SEPTEMBER 8, 2020

You might think that email drip marketing is kind of old-school. After all, they’ve been around practically as long as email itself. How well does email drip marketing work? Really well, it turns out. Drip marketing’s heady blend of old-fashioned sales letters (think Claude Hopkins) and high-tech personalization can convert like nothing else.

Work Management 327

Work Management Examples Paid Search Agency Marketing Management 327

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Customer Experience Matrix

SEPTEMBER 6, 2020

We released a new member survey last week at the CDP Institute. You can (and should) download the full report , so I won’t go through all the details. You can also view a discussion of this on Scott Brinker's Chief Martech Show. But here are three major findings. Martech Best Practices Matter We identified the top 20% of respondents as leaders, based on outcomes including over-all martech satisfaction, customer data unification, advanced privacy practices, and CDP deployment.

Customer Surveys 263

Customer Surveys Customer Satisfaction Privacy Paid Search Agency 263

Webbiquity

SEPTEMBER 8, 2020

Guest post by Natasha Lane. In the deluge of advertising, marketing gimmicks, and multi-sensory content all of us are exposed to daily, establishing trust between your brand and your customers is an uphill battle. While technology has certainly made our lives easier and (generally) more enjoyable, it has also made us more granular targets for advertisers—many of whom won’t hesitate to use invasive online tracking or other dodgy tactics to make a sale and get that all-important conversion.

Ad Building 241

Ad Building Brand Identity Branding Tips 241

Marketing Insider Group

SEPTEMBER 7, 2020

Outstanding traffic means zilch when those visitors aren’t making the conversion into customers. Sure, content is a necessity, but the end goal is to see these readers act and make a purchase, download a document, or give us their contact information for later use. The only way to accomplish any of this is through proper website conversion rate optimization (CRO), and without it, you can kiss your profits goodbye.

Conversion Rate 307

Conversion Rate Tactics Optimization Conversion 307

Vision Edge Marketing

SEPTEMBER 8, 2020

When it comes down to the wire as a business leader are you more likely to go for it or punt? In American football punting occurs when a team believes they cannot score in the final down or their chances of making another first down are low. They therefore decide to kick the ball to the other team in an attempt to put the ball deep inside the opponent’s own territory.

Marketing & Strategy 199

Marketing & Strategy Planning Amazon Analysis 199

Zoominfo

SEPTEMBER 10, 2020

Building customer loyalty has always been about gathering data. As part of go to market, loyalty initiatives include a mix of actions, such as VIP programs, product upsells, and campaigns for user-based reviews. Loyalty is one of the four building blocks that creates a core go-to-market framework for businesses. The other quadrants include offer expansion, company transformation, and market expansion.

Loyalty 226

Loyalty Personalization Zoominfo Ad Building 226

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Webbiquity

SEPTEMBER 10, 2020

Guest post by Sheryl Jones. When it comes to search engine optimization, it pays to think beyond Google. Including Bing in your SEO strategy can help boost your rankings by 35%. And there are additional perks: your competitors are less likely to consider this approach, PPC rates are cheaper, Bing is fairly transparent about its rules, and it also offers several webmaster tools to help boost your site’s search rankings.

Practices 186

Practices Organization Best Practices Content 186

Marketing Insider Group

SEPTEMBER 9, 2020

What is the measure of your B2B marketing campaign’s success? As CEOs worldwide are looking at marketing as a growth driver , they have become more critical in measuring all marketing efforts’ performance. Leaders are looking beyond engagement numbers and qualified leads. They are now looking for quantifiable answers to these questions: What, or when, is the return of investment (ROI)?

Cost per Lead 258

Cost per Lead ROMI CPL Churn Rate 258

KoMarketing Associates

SEPTEMBER 10, 2020

As B2B marketers look to strategize amidst the pandemic, new research suggests that they will be putting more of their budget toward digital advertising and email marketing to get by. Gartner recently released Part 2 of “The Annual CMO Spend Survey,” and statistics showed that 69% of B2B marketers intend to increase their budget for digital advertising, while 18% expect to dedicate at least the same amount as before.

Spending 166

Spending Marketing Report B2B Marketing Advertisements 166

Zoominfo

SEPTEMBER 11, 2020

I hate the Dog Days of Summer excuse – it always felt like a cheap way for an underperforming sales rep to make an excuse for a slow month. Sales Rep : Yeah, just not a lot of movement in my pipeline – it’s the dog days of summer. You get it. What your sales rep is really saying is that many of their prospects and customers are out-of-office (OOO) — more so than any other time of the year.

Zoominfo 189

Zoominfo Demand Generation Contacts Trends 189

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Webbiquity

SEPTEMBER 11, 2020

Guest post by Jeremy Bowler. As a local business, creating a strong online presence can seem like a huge waste of time and money. After all, you’re a small store that serves a small area; how could you possibly make use of anything more than a basic website, and maybe a Facebook business page? You may actually be surprised at how effective an extensive online presence can be for even a small, primarily local business.

Ad Building 162

Ad Building Business Mobile Advertising Copywriting 162

Marketing Insider Group

SEPTEMBER 10, 2020

Email marketing campaigns are nothing new but are still a favorite among savvy marketers. The right content at the right time landing in someone’s inbox can break through the noise, capture their attention, nurture their interest, and convert. The question, then, is this: Do you know how to run a successful email marketing campaign? If not, it’s time to learn.

Email Marketing 312

Email Marketing Campaigns Planning Segmentation 312

KoMarketing Associates

SEPTEMBER 9, 2020

The impact of the COVID-19 pandemic has been felt across the marketing industry, but new research suggests that CMOs are not particularly worried about their businesses rebounding in the coming months. Gartner recently released “The Annual CMO Spend Survey Research: Part 1” report, and statistics showed that 73% of CMOs believe that COVID-19’s negative impacts will be “short-lived.

Gartner 165

Gartner Fulfillment CMO Statistics 165

Biznology

SEPTEMBER 8, 2020

The other day I was invited to speak on retention marketing as part of a 3-webinar series on sales enablement. It got me thinking: What is sales enablement, anyway? I remember the term in general use when I worked at IBM in the ‘90s. But it seemed to be mainly about collateral and sales presentations in those days. So I decided to ask Steven W. Wright for help bringing me up to speed on how B2B marketers see the function today.

Work Management 151

Work Management Marketing Management B2B Sales Vendors 151

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Roketto

SEPTEMBER 11, 2020

When it comes to the world of business, pricing can be one of the biggest hurdles to overcome. Are you setting them too high and pricing yourself out of the market? Are you lowballing yourself and not getting the sales you desperately desire? There are a plethora of questions you’ll likely be asking yourself.

Pricing 158

Pricing Price Template Marketing & Strategy 158

Marketing Insider Group

SEPTEMBER 9, 2020

Businesses looking to expand will have little to no luck focusing their efforts on the broad universe of potential customers. Instead, the key to growth comes from unlocking the characteristics that make up a specific subset of customers and prospects that are most likely to make purchases and remain loyal. And this is where customer segmentation comes into play.

Segmentation 269

Segmentation Allocation Business Demand Generation Agencies 269

KoMarketing Associates

SEPTEMBER 8, 2020

B2B marketing on LinkedIn has come a long way. After years of being seen as “just” a platform for job seekers, it’s become a hub for marketers, sales people, influencers, and even freelancers serving the B2B market. And LinkedIn is good for much more than just job seeking. It offers opportunities for lead generation , sales, audience building, networking, and yes – recruitment.

Linkedin 165

Linkedin B2B Marketing Ideal Customer Profiles B2B 165

Zoominfo

SEPTEMBER 10, 2020

Imagine having to call 50-100 people in a day. All of those numbers, voicemails, busy signals, etc. It sounds crazy right? And imagine doing it with no help from technology. It’s just you and the phone. While dialing a list of phone numbers might not sound that complicated, it’s a lot more nuanced than just going down an alphabetized list of names. You might not think that automatic sales dialers have that much to offer you.

Zoominfo 130

Zoominfo Work Management Cold Calling Buying Cycle 130

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Content Marketing Institute

SEPTEMBER 8, 2020

You publish first-rate content that Google should love. But that may not be enough. Other SEO factors matter too. Let’s explore five scenarios to help you boost your search engine result page rankings. Continue reading → The post Why High-Quality Website Content Needs SEO Too appeared first on Content Marketing Institute.

High Quality Lead 145

High Quality Lead SEO Marketing Websites Content 145

Marketing Insider Group

SEPTEMBER 8, 2020

In a world oversaturated with digital communication and never-ending pings and dings and notifications that are — for the most part — ignored, there is still one, albeit a little old, way to get through: email marketing campaigns. Regardless of their age, gender and life experience, consumers have a hard time letting an email go unread, especially if it’s personalized.

Email Marketing 205

Email Marketing Conversion Optimization Work Management 205

Spiralytics

SEPTEMBER 10, 2020

Users that have a bad experience won't hesitate to go elsewhere. Stay informed with these powerful UX statistics today! The post N Powerful UX Statistics to Change How You View User Experience appeared first on Spiralytics Inc.

Statistics 139

Statistics 139

The Daily Egg

SEPTEMBER 11, 2020

Are you looking for ways to simplify routine business tasks? Workflow management software is the solution. Businesses across all industries have been using workflow management tools to improve efficiencies in various departments. These tools leverage automation for project management, one-off tasks, and other work-related scenarios. Essentially, workflow management software eliminates the wasted time your team […].

Work Management 142

Work Management Software Best Practices Efficiency 142

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Content Marketing Institute

SEPTEMBER 9, 2020

People often rely on decision defaults – hardwired responses they use without thinking. Some of these automatic behaviors can impact how people act on what they read and how they act. Here are seven techniques every content marketer should know. Continue reading → The post 7 Unusual Ways to Increase Your Audience Response appeared first on Content Marketing Institute.

Act-On 144

Act-On Content Marketing Content Paid Search Agency 144

Hinge Marketing

SEPTEMBER 10, 2020

We often imagine our most common website visitor is a potential prospect who is checking out our service offerings, reading through our thought leadership content, and exploring the profiles of our experts. And while this is largely true, for many professional services firms there is another substantial group of users spending time on your website — potential recruits.

Marketing Websites 137

Marketing Websites Thought Leadership Case Studies Ideal Customer Profiles 137

Spiralytics

SEPTEMBER 11, 2020

Dealing with angry customers may seem complicated, but there are things you can do to help alleviate and resolve the situation. The post Customer Support: How to Deal with an Angry User? appeared first on Spiralytics Inc.

Communities 136

Communities Social Media Media 136