6 Key Takeaways: Migrating to GA4 for B2B Marketers
KoMarketing Associates
DECEMBER 20, 2022
The enhanced measurement window will also be where you find your Measurement ID which can be needed for Google Tag Manager, among other things. One exception that Brie called out was eCommerce sites that have UA Products running in their analytics. Products are now Items in GA4. Takeaway #5: Customize Report Metrics.
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