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GA4 Conversion Tracking: What A B2B Marketer Needs to Know

KoMarketing Associates

One of the biggest complaints I’ve heard is “Where did my conversion data go??” Now, let’s talk about where your conversion data went. . What is a Conversion? When B2B marketers think of a conversion, usually we’re thinking of the final purchase. How GA4 defines a conversion.

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Events and Conversions — Getting started in Google Analytics 4

Martech

Today we’re going to look at Events and Conversions. Conversions and Events are some of the more complicated pieces in Google Analytics 4,” says Colleen Harris. Conversions are the most important Events that you have firing and the equivalent of a Goal [in Universal Analytics].”. GA4 counts Events no matter what. Get MarTech!

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What Is Geotargeting and How to Use It for Conversions

Optinmonster

In this article, we’ll learn what geotargeting is and how to use it to drive up your conversions and sales. There are many ways to use geotargeting online to boost your conversions: Offer free same-day delivery. And you can assess the success of your strategy with OptinMonster’s built-in conversion analytics dashboard.

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How to Setup Google Ads Enhanced Conversions

Directive Agency

This is where Enhanced Conversions comes in. What Is Google Ads’ “Enhanced Conversions”? Enhanced conversions is Google’s answer to third-party data depreciation and the need for better first-party customer data. The feature enhances the accuracy of conversion data while still meeting consumer privacy regulations.

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GA4 & Google Ads: A Conversion Tracking & Reporting Guide for B2B Marketers

Walker Sands

Google Analytics 4 (GA4) introduced several big changes for B2B marketers who recently had to switch over to the analytics tool from Universal Analytics (UA) , including how GA4 tracks conversions, the shift to events instead of goals, and the implementation of predictive metrics and audiences. What Is a Conversion Event in GA4?

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Oktopost’s Social Listening: Tap Into Conversations That Impact Your Business

Oktopost

As part of the platform, the new module will provide our customers with best-in-class tools to tap into social conversations that impact their businesses. You can always edit and refine settings for a live query to make sure you’re getting only relevant information.

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6 Key Takeaways: Migrating to GA4 for B2B Marketers

KoMarketing Associates

Takeaway #1: GA4 Conversion Tracking Differences. One of the main concerns many marketers have about this migration is how it will affect their conversion and goal tracking. Brie pointed out two high-level changes to conversion tracking between GA4 and UA that GA4 beginners should keep in mind. Are some no longer relevant?