Biznology

JUNE 5, 2017

But today, the consumer habits driving our business behavior and decision-makers are watching more and more B2B video production content to make purchase decisions. This is timely news for businesses because the cost of getting quality video production technology, like cameras and editing software, has significantly come down in cost.

Cost 145

Cost Video Marketing Product Budget Programs 145

BOP Design

OCTOBER 25, 2022

Many high ranking B2B websites come from keyword rankings, page speed optimization, and back-link referral sources, but often overlooked is how well their images are optimized. It’s always best to check with your B2B web development partner to make sure that you’re adhering to the right standards for your site. Use Alt Tags.

Optimization 105

Optimization SEO Tips Tagging 105

FunnelEnvy

DECEMBER 11, 2023

During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. Initially popular with mostly young viewers watching videos for entertainment, TikTok’s bite-sized videos offer an increasingly viable option for B2B marketing.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

KoMarketing Associates

AUGUST 27, 2019

B2B companies are doubling down on social media and it’s paying off. After all, Content Marketing Institute reported that 61 percent of B2B marketers increased their use social media for content marketing purposes compared with one year ago. Custom Images. Oftentimes, these types of images aren’t difficult to create.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

Walker Sands

DECEMBER 1, 2023

Google Analytics 4 (GA4) introduced several big changes for B2B marketers who recently had to switch over to the analytics tool from Universal Analytics (UA) , including how GA4 tracks conversions, the shift to events instead of goals, and the implementation of predictive metrics and audiences. How is your team adapting to these changes?

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing Report Paid Search Agency Google 52

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Webbiquity

AUGUST 12, 2020

Once you have recorded, edited, and finalized everything (using a podcasting tool like Audacity, Zencastr, or Riverside.fm), it’s time to spread the life-changing audio programs to your audience. If tags are missing in some of your data, the host will automatically add your title, author, and ID3 tags.

Best Practices 259

Best Practices RSS Bandwidth Tagging 259

Kaon

JULY 26, 2017

B2B marketers everywhere are always hunting for ways to decrease the time it takes to move leads through the funnel and to enhance marketing messaging. Even more so, trade show and event marketers are looking for ways to increase the engagement and effectiveness of their efforts. Launch the webinar !

B2B Marketing 127

B2B Marketing Trade Show B2B Paid Search Agency 127

Heinz Marketing

AUGUST 29, 2021

swipe up) through three different tabs labeled “For You,” “Daily Edition,” and “Today’s Picks” with each feed offering a unique curation of local and national news stories from leading publications. . As many B2B marketers may already know, personalization creates value. The app quite literally allows you to flip (aka.

Curation 115

Curation PR Tagging Consulting 115

KoMarketing Associates

AUGUST 10, 2017

As we discussed previously , Sina Weibo is an essential social media platform for B2B marketers looking to achieve business success in China. A VIP account also grants more access, like adding an exclusive account name, a pinned post on top, more accounts to follow, editing features, and more. Tag Your Profile and Use QR Codes.

Ideal Customer Profiles 136

Ideal Customer Profiles Profiling Paid Search Agency B2B 136

KoMarketing Associates

NOVEMBER 2, 2017

UGC may conjure up visions of social media sweepstakes or photo contests, and while that may work for your industry, many B2B marketers find that their brand’s messaging isn’t a good fit for a light-hearted contest. Luckily, there are at least five other ways that brands can use user-generated content in B2B marketing.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

Heinz Marketing

MAY 16, 2023

Make sure your videos are well-lit, have clear audio, and are edited well. Something that is often overlooked is each platform has different aspect ratios and specs and can look strange if you’re not editing for each specific site. This means paying attention to the details such as your video’s title, description, and tags.

Social Media 103

Social Media Video Marketing Marketing & Strategy Media 103

SocialPilot

FEBRUARY 26, 2024

To stop irrelevant content from going viral, LinkedIn has refined its algorithms to better suit the B2B social networking environment. Don’t Edit Your Post After Publishing If you edit your post after posting, it is time for you to know that editing your post in the first 10 minutes will reduce your impression by 10 to 40 percent.

Linkedin 83

Linkedin Tips Lead Scoring Lead Ranking 83

Only B2B

JANUARY 12, 2022

As a b2b marketer, relying on a marketing plan that incorporates a number of approaches can help you raise brand awareness, expand your reach, and generate more sales leads. While content syndication implies that more than one edition of your blog will circulate on the web, this should not be a concern if you focus on your SEO.

Lead Generation 118

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 118

Hinge Marketing

JUNE 20, 2019

Any executive or marketing director working in professional services knows how rapidly change occurs in B2B marketing. And of the various spaces included in most marketing plans, B2B social media wins the superlative for most likely to change again tomorrow. Have you tagged them in your post, highlighting their individual expertise?

Rules 91

Rules B2B Social Media Advertising Agencies 91

KoMarketing Associates

OCTOBER 5, 2017

Below are some of the areas where live events and digital marketing can work together to create a cohesive presence for B2B brands. Part of doing both B2B digital marketing and live events is to get your brand in front of more people. Even though Casper is a B2C brand, their SXSW presence offers a few lessons for B2B marketers.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

Customer Experience Matrix

OCTOBER 10, 2012

I’ve now done more detailed research into the SetLogik B2B data management system I mentioned in my Dreamforce post. That’s important in itself, since those missing links are the greatest obstacle to showing the value of B2B marketing efforts through revenue attribution. SetLogik doesn’t replace the database built into the B2B systems.

Enterprise Management 120

Enterprise Management Work Management Lead Ranking Marketing Management 120

Marketing Insider Group

FEBRUARY 15, 2021

Follows SEO best practices : Keyword in the title, first paragraph, meta title and description, alt tags, and throughout at no more than 3% of the content. However, improving readability is vital in the editing process and helps with SEO. In a post on B2B SMB digital transformation , we understood this wasn’t a new topic.

Lead Ranking 342

Lead Ranking Lead Scoring Content SMB 342

KoMarketing Associates

NOVEMBER 8, 2016

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. For B2B companies heading into China, the answer is Baidu Tongji (also called Baidu Analytics). If you build a website with HTML files, you can edit the HTML and paste the code before the “</head>” tags. Final Words.

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

KoMarketing Associates

OCTOBER 25, 2013

B2B marketers enjoy link building campaigns not only because of the referral traffic and positive brand awareness generated, but also the ultimate gratification which accompanies acquiring a spectacular link. Webmasters won’t waste their time editing old pages if they aren’t going to receive something in return. Don’t be a call-center.

Link Building 120

Link Building Ad Building B2B Trade Show 120

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. The volume of B2B mentions might be lower, but the potential cost of every missed negative post is so much bigger. Explore it today and let us know how social listening supports your B2B strategy.

Conversion 118

Conversion Business Ideal Customer Profiles Paid Search Agency 118

Webbiquity

MARCH 16, 2017

Every page should have just one h1 tag. It sounds old school in a world of XML sitemaps submitted to Google and Bing, but you’ll want a hand-edited sitemap too. Hand-edited sitemaps give you an opportunity to use different words and phrases than you might use in navigation. It should be specific to the page.

Design 234

Design SEO Tips Lead Scoring 234

KoMarketing Associates

AUGUST 26, 2014

While I’ve based my presentation for MarketingProfs on the performance of SEO-related content marketing assets specifically, there is a much greater range of SEO-related benchmarks B2B marketers should consider. This percentage varies based on the different online marketing strategies an organization utilizes in its B2B marketing mix.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Ranking Lead Scoring 120

B2B Marketing Traction

NOVEMBER 18, 2015

And, yes, this does work for B2B marketing! If you’re doing it right, you spend some time editing your photos and creating some interesting text to go with them. For some example of B2b Pinterest success, take a look at this board of major B2B brand pinners created by CaptureHits Marketing.

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

KoMarketing Associates

JULY 24, 2018

If you’re the person setting up split-tests, and you’re not a coder, editing the code that creates forms can be truly terrifying. The image / call-to-action graphic would have copy that says something like “Find out why 78 percent of B2B content marketers fail”. That’s why many B2B marketers are now prioritizing getting better leads.

Lead Generation 168

Lead Generation Optimization Generation Opt-out 168

KoMarketing Associates

JULY 10, 2014

However, Google+ has utilized a clean, modern interface and many unique features (such as photo storage/editing and integration with other Google apps) to make it a useful social network that is getting used by more and more people. This directly influences the search result pages for your content on your own blog or externally.

Google 120

Google B2B Marketing B2B Case Study 120

NuSpark Consulting

JANUARY 15, 2016

Case studies are bursting with promise for use in B2B lead generation and sales. Why do marketers at B2B companies write case studies? Why do marketers at B2B companies write case studies? Therefore, it’s not surprising that the same report showed 82% of B2B Marketers use them. Most are mind-numbingly dull.

Case Study 100

Case Study Case Studies Studies B2B Marketing 100

The Point

SEPTEMBER 17, 2009

This is the 5th edition of the handbook, a compilation of 65+ tips and techniques on direct marketing strategy, creative, offers, media, and just about everything in between. [.]. Tags: B2B Marketing direct marketing b2b demand generation b2b lead generation Demand Generation. Download your free copy here.

Demand Generation 100

Demand Generation Demand Generation Tips 100

Trade Press Services

SEPTEMBER 18, 2023

That said, marketers can still leverage it in B2B industries to set products and services apart from other results. To get the most out of Google Merchant Center, be sure to follow these specific practices for B2B companies. YouTube YouTube is powered by Google and has over 7 billion active users as of 2023.

Google 52

Google Ideal Customer Profiles Tools Marketing Analytics Tools 52

Sprout Social

MAY 4, 2023

For example, whether the group is regional like “B2B Marketing & Strategy Colombia/Latam,” shown in the earlier image. Upload your group logo Click on the edit icon above the group name to upload your group logo. Upload your cover image Do this by clicking on the edit icon in the top right corner of the page.

Linkedin 130

Linkedin Work Management Rules Marketing Management 130

Sprout Social

SEPTEMBER 6, 2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. Now, you can start editing your page and filling in information.

Linkedin 115

Linkedin Effectiveness Ideal Customer Profiles Business 115

Trade Press Services

DECEMBER 4, 2023

With more than 930 members and a targeted audience of business professionals, it’s no surprise that 96 percent of B2B marketers use LinkedIn for organic social marketing. This includes adding tags and alt text, which can improve the searchability of your content within LinkedIn and across other search engines.

Linkedin 52

Linkedin Ideal Customer Profiles Features Profiling 52

Kaon

MARCH 21, 2017

As the first immersive sales and marketing platform available for B2B marketers, Kaon AR integrates interactive, fully scaled 3D product models into real-world business environments, allowing users to interact with virtual representations of physical products and solutions in a more visually engaging way.

Interactive Marketing 100

Interactive Marketing Trade Show Paid Search Agency Advertising Agencies 100

SendX

MARCH 18, 2021

What is B2B email marketing? Let's first clarify how B2B is different & similar to B2C. B2B means business-to-business, while b2c means business-to-customer. In B2B communication focuses on information, facts, and profit. Why B2B email marketing? So here are the 8 best ESPs for your B2B biz.

Marketing Management 366

Marketing Management Budget Programs Email Marketing B2B Marketing 366

Sprout Social

OCTOBER 10, 2023

Product collaborations can take various different forms, but they leverage a creator’s creativity and influence by inviting them to design or produce specialized content, or a special edition of the brand’s products. The campaign used the tags #TopicalsTakesBermuda and #TopicalsTurns3 to mark content.

Examples 127

Examples Campaigns Advertising Agencies Burn Rate 127

MKT1

JANUARY 11, 2024

Create & distribute relevant, high quality content across all formats and channels faster Video, audio, & visual content - Create or edit brand assets yourself that would’ve required specialists in the past. Marketing and rev ops teams at B2B companies with an inbound motion and a sales team. Who is it for? Who is it for?

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

Vidyard

APRIL 3, 2019

Many companies, particularly those in B2B, launched their YouTube channels during the social media scramble of the early aughts when people said things like, “What’s your Google+ strategy?” ” without irony. Adding consistent intros and outros gives your videos a polished feel, and makes them more bingeable.

Youtube 117

Youtube Advertising Channels Brand Identity Branding 117