August, 2015

article thumbnail

The One Must-Listen Podcast for Social Media Marketers

Convince & Convert

Yep, that’s a bold headline. But it’s not just me saying it, as I am thrilled to announce right here at Convince & Convert that our Social Pros Podcast won the 2015 Content Marketing Award for best podcast! (Listen to the show on iTunes or Stitcher ). Listen to our latest episode: It’s a huge honor for all of us at C&C Media , and a big boost to our podcast program overall, which now includes multiple shows: Social Pros.

article thumbnail

LinkedIn Buys Fliptop: Why Account Based Marketing and Predictive Analytics Are a Natural Fit

Customer Experience Matrix

Predictive analytics vendor Fliptop today announced its acquisition by B2B social network LinkedIn. It's an interesting piece of news but I'm personally disappointed at the timing because I have been planning all week to write a post about the relationship between predictive analytics and account-based marketing (ABM). I would have looked so much more prescient had they announced the acquisition after I had published this post!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 of the Biggest Changes to Facebook Ads in 2015

KoMarketing Associates

The world of Facebook Advertising is constantly changing. This year in particular has been big for the social media giant, as it continues to expand its paid marketing offerings. Whether it’s improved tools for advertisers or new ways to find and engage users, Facebook hasn’t stopped for a second in 2015. In this post, we’ll take a look back at the biggest changes for Facebook ads in 2015 and how they benefit advertisers.

Facebook 200
article thumbnail

Using Video to Collect Subject Matter Expertise

Sales Engine

Content creation starts with access to subject matter expertise. It then must be communicated in a meaningful, educational, and entertaining way (assuming that you actually want people to read it). In most companies, the expertise comes from an executive, such as the CEO or President, senior level sales and product managers, and customer service. These are the people who are talking to clients on a regular basis and learning about their issues.

article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

The B2B Content Marketing Buyer Disconnect [Research]

Marketing Insider Group

The biggest mistake in content marketing is making the content all about you. I’ve said this more times than I can count. In fact, I’m not even sure promotional content qualifies as content marketing. But according to a recent study of 500 global marketers from the Economist Group , B2B content marketing programs are doing just that: making every effort to push and promote product pitches in their content efforts.

Research 167

More Trending

article thumbnail

How Internal Storytelling Impacts Company Culture

Convince & Convert

The stories employees and executives tell internally are the most human leading indicators of organizational health and marketplace effectiveness—more so than the marketing stories we tell externally. And at some point, these will be the same because there is no sound wall between external and internal worlds. Before companies focus on customers and external marketing, they need to focus on employees, values, and internal stories—all the things that make up a strong internal culture.

article thumbnail

Landscape of MarTech Vendor Directories

Customer Experience Matrix

I'm making a presentation on marketing technology selection at B2BLeadsCon in New York next week, and had thought to start with the usual Oh-My-God-There-Are-So-Many-Vendors slide to get everybody's attention. This would ordinarily be Scott Brinker's popular Chief MarTech Landscape but I've recently seen so many variations on the theme that I put together a composite slide instead.

article thumbnail

Why Relevant Content Is Not Enough

ANNUITAS

With Content Marketing World just weeks away, my mind has been on the number of organizations that have increased their marketing spend on the creation of new content. The latest results from the ANNUITAS B2B Enterprise Demand Generation study (due out in September), 54.1% of organizations have indicated that they are spending more on content development than they did in 2014.

article thumbnail

Content is the new currency—and your invitation to the dance.

Sales Engine

Everyone’s talking about content marketing , and companies are investing big dollars to jump on the bandwagon—but most are still thinking about it from yesterday’s marketing perspective where marketing’s primary role is branding and positioning. In fact, a recent Contently survey revealed that 73 percent of companies are developing content to increase their branding and awareness while 45 percent had a goal of increasing their thought leadership positions.

article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

3 Ways To Calculate Conversions from Content Marketing

Marketing Insider Group

Perhaps the most valued business case for content marketing is driving conversions. When done properly, content marketing attracts prospects at the top of the funnel and guides them through the buyer journey until they convert to become customers. Therefore, content marketing conversions are the prospects who became customers because of either helpful, useful and/or entertaining content your brand provided them.

article thumbnail

Beginner’s Guide to SEO: Basic Steps Marketers Need To Know (Pt. 1)

Crimson Marketing

Even the savviest of marketers need a little help every now and again. SEO and SEM is one of those specializations that many of you think requires an expert to manage. In many cases, that is a very true assessment. But the truth really is that the basics can take you far; all you need is to know what they are and how to implement them: Page Title – Headlines grab the attention of the reader, similar to blog posts, ads, and once upon a time, newspapers (keep them no more than 70 characters

SEO 146
article thumbnail

New Study Reveals the Lifetime Value of a Blog Post

Convince & Convert

As the most pervasive and arguably most important form of mass communication in the world, blogging is continually at the top of the content marketing conversation. However, despite blogging’s popularity, there hasn’t been an independent study to uncover the power and lifetime value of a blog post—until now. Study: The Lifetime Value of a Blog Post.

Studies 166
article thumbnail

Business Blogging Time-Saving Tips for You (and Your Cat)

Writing on the Web

When it comes to business blogging , how do you save time and still get results? How do you make blog tasks so easy your cat could do it? It’s the dog days of summer but around our house that expression isn’t acceptable. Doodles and Buster would have a cat fit. Here in Mexico we’re in the rainy season, when the heat of the Summer is tempered by the cool nightly rains.

article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

A Follow-Up Strategy for Content Syndication Leads

The Point

It’s important to recognize that content syndication leads are not like most sales leads. When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product. (That individual may well be a great candidate for your product, it’s just that he/she doesn’t know it yet.).

article thumbnail

iOS 9 is coming in September…Will your sales and marketing apps survive?

Kaon

Visit our website for more information about the Kaon ADN. Filed under: News Tagged: apps , B2B marketing , Interactive applications , iOS9 , Kaon ADN , Kaon Interactive , marketing , sales.

article thumbnail

4 Google Chrome Extensions For Digital Marketers

Marketing Insider Group

Google Chrome extensions offer some great tools to help with digital marketing. These extensions can do anything from speeding up your outreach efforts to checking for broken links. Following are my top four Chrome extensions for marketers. ( Note: This list was created in part by Margaret Hakobyan, CEO of MoversCorp.). 1. MOZBar. This tool helps you quickly view the power and authority of a website to determine if the site is worth reaching out to for partnership and/or advertising opportunitie

Google 192
article thumbnail

#BADMarketing Near A Graveyard

Crimson Marketing

This doesn’t look fun at all #BADMarketing . Image: Courtesy of DOSE. The post #BADMarketing Near A Graveyard appeared first on.

Marketing 138
article thumbnail

5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

article thumbnail

4 Adjectives That Should Dominate Your Email Subject Lines

Convince & Convert

David Ogilvy once famously observed that since five times more people read a headline than body text, once your headline was written, you’d “spent eighty cents of your dollar.”. But with email subject lines, it’s the whole buck. If your subject line doesn’t grab a reader, pull them in, and motivate them to open the email, it really doesn’t matter what the email says, what it offers, or how well-designed it is.

article thumbnail

How CRM Can Make Your Workload Feel Like Summer Vacation

Vidyard

Selling can be fun, personally fulfilling and occasionally exhilarating, but let’s face it, it’s no walk on the beach. Even for the most experienced professionals, it’s hard work. While selling via video can dramatically improve your ability to communicate with customers and enhance the purchasing experience, combining video with customer relationship management (CRM) may be one of the best ways to make your workload more streamlined and enjoyable—almost like a summer vacation.

CRM 97
article thumbnail

A sales pitch isn’t a relationship

Biznology

It had been pitched as a “get acquainted” call. The CEO really wanted to establish a relationship with me, the PR agency rep said. We would have a dialogue about what interested me and how the company could help me do my work. I rarely accept such invitations, but I had worked with this particular public relations person several times before, and the topic of the conversation did look interesting.

PR 172
article thumbnail

The Best XML Sitemap Tools, Tips, and Tricks

SEMrush

XML sitemaps are digital maps that help Google discover important pages on your site and how often they are being updated. In this guide, you will learn why your website needs a sitemap, and how to create and submit it.

Tools 94
article thumbnail

ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

article thumbnail

Simplicity And Brand Experience: Margaret Molloy On The Siegel+Gale Simplicity Index

Marketing Insider Group

“Making the simple complicated is commonplace; making the complicated simple, awesomely simple, is creativity.”. – Charles Mingus. The biggest challenge that enterprise B2B organizations face is how hard it is to talk about what they sell in simple language. There’s few guides to help B2B companies maneuver through this quagmire, but Margaret Molloy , Global CMO and Head of Business Development at global strategic branding firm Siegel+Gale is one of them.

article thumbnail

5 Hacks for Creating a Successful Law Firm Social Media Marketing Plan

Go Beyond SEO

Simply posting to social platforms without a goal is so 2008 – in order to be successful now and in the future, outlining your social media marketing plan is key. This is particularly true for businesses that rely heavily on social media marketing. Where do I Start when Creating a Social Media Marketing Plan? Foundation of a Social Media Marketing Plan.

article thumbnail

6 Ways to Stay Ahead of What the World Thinks

Convince & Convert

Can you remember life before the World Wide Web? It happened, and it seems like 100 years has passed since we first opened Netscape or Internet Explorer to “search” for a recipe or a news source. It was a simpler life, from a content consumption and communication point of view. If you wanted to see what was happening in the world, you turned on the radio (AM or FM) or the television (basic cable).

article thumbnail

10 Video Marketing Mistakes Awesome Marketers Avoid

Vidyard

Video marketing is one of the best ways to engage and convert your audience, but it isn’t without potential pitfalls. Whether you’re new to video marketing or have a good grasp on what it can do for your business, take a look at this list of video marketing mistakes. You could learn something new that will help you strengthen your marketing strategy and achieve even greater results.

article thumbnail

The Marketer’s Guide to B2B Swag Strategy

Everything is digital these days – making it harder to grab and keep people’s attention. But smart swag is different. Swag enables your sales and marketing teams to connect with their audiences in a uniquely tangible way. It reinforces relationships with your brand and persists for years. Plus, amidst a barrage of advertising messages that tend to interrupt and distract people, swag is the only marketing medium that consumers actually thank companies for!

article thumbnail

How do you know your price is too high?

Biznology

I work with lots of companies to launch products. I am working with one now-and the launch hasn’t gone very well. Sales are scary low–they round to zero. This is a disappointing turn of events for sure, but I wasn’t prepared for the idea that was floated next: let’s cut the price of the product 40%. See, the problem here is that we have no evidence that price is the problem.

Pricing 152
article thumbnail

xiQ Is A Results Multiplier For Sales

xiQ

by: Miles Austin. We are all looking for a results multiplier for sales. Let’s not kid ourselves. B2B selling is a very challenging, competitive and sometimes overwhelming occupation. We are expected to understand and please our customers, our prospects, our manager and even our banker. The information available to use has never been more plentiful.

article thumbnail

Handy-Dandy Guide To Content Marketing

Marketing Insider Group

My great grandmother Michaelena always told me when I was growing up as a young boy, “Gerry, if you want better content, then you need to figure out a better way to ask for it!”. Little did I know that this grandmotherly advice would translate into a very useful content marketing strategy. I find many B2B organizations linking business units to the feet-on-the-street sales organization without effectively integrating content into this supply chain.