markempa
FEBRUARY 22, 2008
If you don't have time to search though multiple blogs I recommend you check out Alltop. The site was launched by marketing wiz, blogger, author, entrepreneur & venture capitalist Guy Kawasaki. What's different about Alltop? It's really a selection of the top 50 RSS feeds (i.e. mostly blogs) in 20 categories. All that information is collected listed in a single page.
Customer Experience Matrix
FEBRUARY 14, 2008
What with it being Valentine’s Day and all, you probably didn’t wake up this morning asking yourself, “I wonder what’s new with DataFlux ?” That, my friend, is where you and I differ. Except that I actually asked myself that question a couple of weeks ago, and by now have had time to get an answer. Which turns out to be rather interesting. DataFlux, as anyone still reading this probably knew already, is a developer of data quality software and is owned by SAS.
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Buzz Marketing for Technology
FEBRUARY 26, 2008
Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
Anything Goes Marketing
FEBRUARY 24, 2008
Kraft has an interesting new microsite that follows the life of Bob at his workplace and his quest to replace the existing coffee machine with a Kraft Tassimo. Bob is one of those crazy co-workers that has a few screws loose. In fact, you could probably open a Home Depot with the trail of hardware he leaves. However, as someone that has seen like 20 different coffee machines at work over a span of three years that all produce putrid coffee that makes me run to the local Tim Horton's (Dunkin Donu
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
readwrite
FEBRUARY 20, 2008
After nearly a year in closed beta , Google is expected to announce tonight that its AdSense for Video program is now open to publishers. When the program’s pilot was announced last May, AdSense for Video was intended to serve up video-in-video ads. Today the video part is gone, replaced by CPM banners and CPC text overlays. Launch participant Brightcove said in a release tonight that “Publishers and content providers can control which videos get which ads and when the ads play in ea
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
markempa
FEBRUARY 13, 2008
In B2B marketing, when you have many potential buyers who are involved in the buying process, how do you connect with these people in a memorable way? If you look at most lead generation messages, they often contain industry jargon and abstract ideas. Interestingly, that's part of the reason many of them don't work. Our future customers are weary of messages, pitches, hype, buzzwords, and corporate speak, that they quickly forget them.
Customer Experience Matrix
FEBRUARY 6, 2008
I’ve spent the last two days at Red Herring Magazine’s CMO8 conference , which was both excellent and a welcome change from my usual focus on the nuts and bolts of marketing systems. Reflecting Red Herring’s own audience, the speakers and audience were largely from technology companies and many presentations were about business-to-business rather than business to consumer marketing.
Buzz Marketing for Technology
FEBRUARY 24, 2008
Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
Anything Goes Marketing
FEBRUARY 13, 2008
Although I`ve slowed down my blogging (too many things going on and I have a new project brewing - more details soon) I`m getting some attention from around the marketing universe. Bulldog Solutions has quoted me recently on their BullBlog from my post on using video with email : ``Anticipating concerns about the complexity of video, blogger Chad Horenfeldt of Eloqua notes, "If a three-year-oldcan play Guitar Hero and have it posted to YouTube, your marketing team can handle this.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
readwrite
FEBRUARY 20, 2008
After nearly a year in closed beta , Google is expected to announce tonight that its AdSense for Video program is now open to publishers. When the program’s pilot was announced last May, AdSense for Video was intended to serve up video-in-video ads. Today the video part is gone, replaced by CPM banners and CPC text overlays. Launch participant Brightcove said in a release tonight that “Publishers and content providers can control which videos get which ads and when the ads play in ea
WebMarketCentral
FEBRUARY 29, 2008
WebMarketCentral, the portal site with resources for interactive marketing professionals, continues to expand with the recent addition of marketing, sales and CRM-focused webcasts and videos powered by Insight24. This is the place to see the latest expert rich media presentations from sources like Jill Konrath, author of Selling to Big Companies ; the Business Intelligence Network; HubSpot; Microsoft; Entellium; and SalesRoundup.
markempa
FEBRUARY 28, 2008
Carrying on the theme of my recent post on lead nurturing as trusted advisors with the human touch , I came across Mike Volpe's post over the HubSpot Marketing Blog. I thought he did a nice job of showing the human touch in action as part of the lead nurturing process. The goal of lead nurturing is to maintain a relevant and consistent dialog with viable future customers - regardless of their timing to buy.
Customer Experience Matrix
FEBRUARY 27, 2008
As I’ve now written more times than I care to admit, specialized analytical databases are very much in style. In addition to my beloved QlikView , market entrants include Alterian , SmartFocus , QD Technology , Vertica , 1010data , Kognitio , Advizor and Polyhedra , not to mention established standbys including Teradata and Sybase IQ. Plus you have to add appliances like Netezza , Calpont , Greenplum and DATAllegro.
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Buzz Marketing for Technology
FEBRUARY 12, 2008
Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
Anything Goes Marketing
FEBRUARY 6, 2008
Raise your hand if you answer yes to all of the following questions: My company has a website We have great resources on our website Some of these resources help our customers and prospects learn more about what we do and affect the buying process It's difficult to find these resources on our site Your hand raised? I've got a fairly simple solution.
readwrite
FEBRUARY 6, 2008
You’re walking down the street. You pass a Starbucks. Mmm, that Triple Venti Nonfat Latte sure does look delicious, but you’ve only got three bucks on you. Maybe next time. But wait! You have a new text message — “Save $1 on any Starbucks coffee” — score! Maybe that Latte is within your grasp. Welcome to the world of location based mobile advertising.
WebMarketCentral
FEBRUARY 27, 2008
A number of new social networking, social search, social bookmarking, and other Web 2.0-related websites and tools either got their start or got traction in 2007. Here are some of the most notable new sites and tools that made it onto the radar last year. Go2Web20.net Billed as "the complete Web 2.0 directory," this site has cataloged more than 2,000 Web 2.0 applications and services, searchable by an extensive list of tags and sortable by date and name.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Buzz Marketing for Technology
FEBRUARY 10, 2008
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Buzz Marketing for Technology
FEBRUARY 5, 2008
Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
Buzz Marketing for Technology
FEBRUARY 3, 2008
Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
readwrite
FEBRUARY 6, 2008
You’re walking down the street. You pass a Starbucks. Mmm, that Triple Venti Nonfat Latte sure does look delicious, but you’ve only got three bucks on you. Maybe next time. But wait! You have a new text message — “Save $1 on any Starbucks coffee” — score! Maybe that Latte is within your grasp. Welcome to the world of location based mobile advertising.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
readwrite
FEBRUARY 25, 2008
Microsoft today announced the release of a new ROI measurement tool called “engagement mapping.” Rather than measure ROI based on the last ad a user clicks, Microsoft’s new tool attempts to take into account all the interactions with a company’s marketing message and brand that may have lead up to a purchase or other user action.
readwrite
FEBRUARY 20, 2008
After nearly a year in closed beta , Google is expected to announce tonight that its AdSense for Video program is now open to publishers. When the program’s pilot was announced last May, AdSense for Video was intended to serve up video-in-video ads. Today the video part is gone, replaced by CPM banners and CPC text overlays. Launch participant Brightcove said in a release tonight that “Publishers and content providers can control which videos get which ads and when the ads play in ea
readwrite
FEBRUARY 14, 2008
By Rajeev Goel, Co-Founder of PubMatic. There has been a lot of coverage about the potential Yahoo! acquisition by Microsoft over the last week. This coverage has looked at issues such as deal mechanics, antitrust implications, and the impact on advertisers. One aspect of the possible blockbuster deal that has not been adequately examined is the impact on web publishers, in particular the medium and long tail publishers who are almost wholly reliant on ad networks to monetize their ad inventory.
readwrite
FEBRUARY 12, 2008
Though unsurprising, a new study released today by a consortium of big players in advertising found hard numbers to back up what you might have guessed. Specifically, that only 6% of people online are contributing 50% of the clicks to display advertisements. Starcom USA, behavioral targeting network Tacoda and comScore performed the study. Those people who click heavily have a number of other characteristics of note. “Heavy clickers skew towards Internet users between the ages of 25-44 and
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
readwrite
FEBRUARY 11, 2008
AOL today announced the Open Mobile Platform , which the company plans to release to developers this summer. AOL says the software development platform will help developers create applications across major mobile device operating systems including BREW, Java, Linux, RIM, Symbian, and Windows Mobile. The platform will consist of three parts: an XML-based scripting language, a device client, and an application server.
readwrite
FEBRUARY 8, 2008
In 2000, Chris Barrett and Luke McCabe paid for their college education by offering their lives up for sponsorship. In 2005, Alex Tew started The Million Dollar Homepage and sold a million bucks worth of ads on a page that was nothing but ads. Last year a web developer tried to sell his name for $250,000 — he didn’t quite make it but still found a buyer for 25 grand.
readwrite
FEBRUARY 6, 2008
You’re walking down the street. You pass a Starbucks. Mmm, that Triple Venti Nonfat Latte sure does look delicious, but you’ve only got three bucks on you. Maybe next time. But wait! You have a new text message — “Save $1 on any Starbucks coffee” — score! Maybe that Latte is within your grasp. Welcome to the world of location based mobile advertising.
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