Martech

OCTOBER 11, 2023

Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. You can divide organizations into two buckets based on their approach to social media execution: Those that think strategically and plan their programs. The ones who just post… anything and everything. In a nutshell, that was our finding from a best-in-class research project evaluating the social media programs of close to 50 companies spanning multiple industries.

Social Media 130

Social Media Media B2B B2B Thought Leadership 130

Martech

OCTOBER 13, 2023

Marketing technology is progressing at such an accelerated pace that it’s hard to keep up and easy to let the tech do the driving. We now have machine learning and AI driving much of our marketing platforms. Whether it’s letting Google or Facebook make our ad decisions for us or asking ChatGPT to write all our content (a very bad idea), AI is making our job easier.

Marketing AI 137

Marketing AI Paid Content Paid Search Agency Automation 137

Top Rank Marketing

OCTOBER 19, 2023

As B2B content marketing has evolved from simply telling buyers what brands want them to know to creating more useful content, there’s been a shift in perspective. Rather than egocentrically pushing out information, smart B2B brands are empathizing with buyers and focusing more on the experiences that marketing can create. Let’s face it, B2B buyers expect more from the brands they buy from and to meet those expectations, business marketers must embrace a more customer-centric approac

Rules 134

Rules B2B Marketing Work Management Customer Satisfaction 134

Salesforce Marketing Cloud

OCTOBER 19, 2023

If you’re an email marketer, building a strong subscriber list is one of your top goals. But it’s also crucial to keep those email subscribers over the long term. Sending them great content is a given. But there’s an underrated factor that also determines success : email deliverability. Email platforms Gmail and Yahoo recently announced new measures to help prevent spam from reaching readers’ inboxes, meaning new domain validation requirements for bulk email senders.

Deliverability 111

Deliverability CAN-SPAM Domain Opt-out 111

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Inbox Insight

OCTOBER 19, 2023

In the realm of Account-Based Marketing (ABM), two terms frequently arise that B2B marketers often struggle to comprehend – demand generation and lead generation. While these two concepts may seem interchangeable, they in fact serve unique roles in any B2B marketing strategy. Yet, understanding the difference between demand gen and lead gen is crucial to the success of your marketing efforts.

Demand Generation 106

Demand Generation Demand Generation Agencies Lead Generation Demand 106

Marketing Insider Group

OCTOBER 18, 2023

Would you like to attract the kind of passionate fanbase that the cable news networks have? Then, you should work with your marketing team on adding more journalistic content to your mix. Buyers are turning away from salesy ads and overtly promotional media and gravitating toward content that is educational and informative. For example, a recent Demand Gen Report survey found that buyers want more insights, data, and research and fewer sales messages in content.

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

Zoominfo

OCTOBER 10, 2023

The rapid adoption of modern go-to-market (GTM) is creating immense opportunity for businesses in every sector and vertical. As companies in highly competitive industries look for new vectors to drive efficient and sustained growth, they’re increasingly turning to global markets. However, while the opportunities available in overseas expansion are remarkable, so too are the challenges of working with B2B data across international borders.

Zoominfo 261

Zoominfo Marketing Analytics Tools Privacy Network Marketing 261

Top Rank Marketing

OCTOBER 11, 2023

What are the top generative AI tools that B2B marketers will be using in 2024 and beyond? Generative AI has continued its run as this year’s primary topic not only for marketers in both B2C and B2B but for professionals in nearly all sectors. “AI has the potential to revolutionize every single part of marketing,” Marie Gulin-Merle , global vice president of ads marketing at Google, suggested.

B2B Marketing 142

B2B Marketing Tools Generation Paid Search Agency 142

Salesforce Marketing Cloud

OCTOBER 17, 2023

For Trailhead’s 9th annual Trick or Trailhead celebration, you’re invited to complete the first-ever hands-on mystery module. Attend a mysterious dinner party where you’ll get hands-on with flow and help solve a classic whodunnit. Uncover the culprit, and you’ll earn a spooky limited-edition Trick or Trailhead badge and a whopping 2,500 points. Trick or Trailhead at AI Manor How to participate Join the Trick or Trailhead Quest Trick or Trailhead at AI Manor You are cordially invited to join Astr

Rules 142

Rules Social Media Trends Social Marketing 142

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Martech

OCTOBER 6, 2023

This week, Meta announced it is beginning the rollout of generative AI capabilities in Ads Manager. These should be globally available by next year. These capabilities are: Background generation. The creation of multiple ad backgrounds allowing advertisers to choose relevant creative for their targeted audiences. Image expansion. Automates the adjustment of image assets to aspect ratios suitable for specific channels like Feed or Reels.

Paid Search Agency 139

Paid Search Agency Features Ads Marketing AI 139

Webbiquity

OCTOBER 25, 2023

Guest post by Ann Smarty. When businesses embark on a blogging journey, there are many roadblocks that can pop up, such as: writers’ block! limited time and resources lack of creativity no theme/focus not appealing to the target audience Image credit: Brett Jordan on Unsplash Not to mention the super-hard task of convincing your CEO that, “Blogging produces an ROI.

Business Blogging 310

Business Blogging Creativity Business Marketing & Strategy 310

Marketing Insider Group

OCTOBER 3, 2023

Did you know your about us page plays a key role in whether a web visitor converts to a paying customer? It’s true—people who visit your about us page spend 22% more time on your site overall (on average) and are 5X more likely to make a purchase. In other words: If you’re not giving your about us page enough love, you could be losing out on revenue.

Peer-to-peer 269

Peer-to-peer Lead Scoring Lead Ranking Paid Search Agency 269

xiQ

OCTOBER 16, 2023

Optimize Sales with xiQ: AI-SWOT Analysis & Gilroy, Build deeper strategies FASTER! In the sales game, having up-to-date and relevant information is critical for success. But the truth is, preparation can be time-consuming, and despite all the efforts, 87% of opportunities are lost due to lack of preparation. Enter xiQ and its AI-generated SWOT analysis and Pain Points feature—a true game changer.

SWOT 133

SWOT Analysis Optimization Ad Building 133

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Top Rank Marketing

OCTOBER 23, 2023

In 2023, B2B inbound marketing is more important than ever. While web traffic and email open rates across industries have both been in freefall, inbound leads rose by over 6% , and web-based conversions saw a nearly 11% increase. Marketers across industries seem well aware that inbound marketing performs, as 88% of marketers already doing SEO work plan to increase or maintain their investment moving forward, and nine out of 10 marketers plan to increase their investment or continue using short-f

Inbound Marketing 140

Inbound Marketing B2B Marketing Planning Work Management 140

Salesforce Marketing Cloud

OCTOBER 12, 2023

Everyone wants generative AI applications and their groundbreaking capabilities, such as creating content, summarizing text, answering questions, translating documents, and even reasoning on their own to complete tasks. But where do you start? How do you add large language models (LLMs) to your infrastructure to start powering these applications? Should you train your own LLM?

API 138

API Generation Ad Building Paid Search Agency 138

Martech

OCTOBER 4, 2023

Best of the Bot showcases MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech layered on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers. I am trained with MarTech content.

Trends 139

Trends Mobile Advertising Best Practices Work Management 139

Webbiquity

OCTOBER 31, 2023

Email marketing has for years provided the highest ROI of any digital marketing tactic. Today, ecommerce vendors are increasing combining email with SMS (text) marketing; marketers sent a whopping 62% more SMS marketing messages last year than in the previous year. What’s driving the growth of SMS campaigns? What are the obstacles to doing both email and SMS marketing well?

SMS 301

SMS Advertising Benchmark Email Marketing eCommerce 301

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Brand Identity

Marketing Insider Group

OCTOBER 11, 2023

Yes, the hub and spoke content model is alive and well. Are you surprised? It’s only one of the most effective ways to keep your content organized and ensure a positive content experience. In a world where information is abundant and attention spans are short, guiding your readers through a well-structured content journey is crucial. Just like a bicycle wheel relies on its hub and spokes for strength and balance, your content can benefit from this model to create a cohesive and user-friendly fra

Lead Ranking 266

Lead Ranking Content Lead Scoring Keywords 266

xiQ

OCTOBER 12, 2023

Unlocking Success in Sales: Harnessing the Power of Buyer Groups in xIQ In today’s fast-paced world of sales, building meaningful relationships with clients and prospects is at the heart of success. The ability to connect on a personal level and deliver tailored messages can make all the difference. Fortunately, modern technology is here to lend a helping hand, and one tool that stands out is xiQ’s Buyer Relationship Management with its innovative Buyer Groups feature.

Ideal Customer Profiles 133

Ideal Customer Profiles Outreach Acquisitions Profiling 133

Top Rank Marketing

OCTOBER 18, 2023

How can B2B brands bring greater personalization to content experiences, and why is personalized content more important than ever? Personalization has increasingly become one of the most successful methods for creating content that B2B audiences want to engage with, and when context experiences are delivered by industry subject matter experts — or influencers and creators, if you prefer — personal connections occur and more often than not they help drive results. 59 percent of marketing professi

B2B Marketing 139

B2B Marketing Personalization Planning B2B 139

Oktopost

OCTOBER 8, 2023

Hitting targets and meeting sales quotas has become harder for most sales teams over the past year. The impact of the economy has slowed down the pace of B2B sales, leaving sales teams wondering how to meet their KPIs. To achieve these goals, nurturing strong relationships with your prospects will make all the difference in growing your pipelines and increasing your sales win rate.

Top of Funnel 132

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 132

Speaker: Paul Slack, Vende Digital CEO

Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r

Account Based Marketing

Martech

OCTOBER 9, 2023

In first part of a two-part article , Kath Pay takes a deep dive into writing prompts for a genAI-created campaign brief. In the second part, we’ll see how the LLM responded. Persuasion is at the heart of so much of what we do as marketers, no matter which channel we’re working in. As marketers, we can be most effective when we understand why we humans do what we do and use that information to help our customers make decisions others make on matters that concern us.

Marketing AI 136

Marketing AI Marketing & Strategy eCommerce Banners 136

Salesforce Marketing Cloud

OCTOBER 9, 2023

So much of our autonomy depends on our employment status and opportunities. But people with disabilities are not only less likely to be employed , their unemployment rate is about twice as high as the rate for people without disabilities. And these stats cut across all age groups. With Disability Employment Awareness Month (DEAM) upon us, it’s a good time to look at how businesses and allies can proactively support disability inclusion in the workplace — and help move the needle on those n

Ad Building 134

Ad Building Allocation Paid Search Agency Terms and Conditions 134

Marketing Insider Group

OCTOBER 16, 2023

The digital marketing world may continue to change, but one thing’s for sure: content remains king. And what sets great content apart from the rest? In-depth content marketing research. Understanding your audience, staying up-to-date on trends, and analyzing competitors are crucial steps in creating content that resonates and drives results. However, diving deep into research can sometimes feel impossible.

Paid Content 258

Paid Content Budget Programs Research Marketing Analytics Tools 258

Launch Marketing

OCTOBER 18, 2023

Congratulations, you have launched your new website. All the time, hard work and investment have finally come to fruition. Now what are you supposed to do after a website launch? The journey has only begun. Boosting traffic and generating leads should always be top of mind. Whether it is a website redesign or a new launch, gaining traffic is the first step on the path to lead generation and conversion success.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Advertiser: ZoomInfo

This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.

B2B Sales

Top Rank Marketing

OCTOBER 16, 2023

Google has once again unleashed a wave of changes with its October 2023 Core Algorithm Update. As with any Google core update, this one promises to have a significant impact on search rankings and user experience. We’re releasing an update to our spam detections systems today that will improve our coverage in many languages and spam types: [link] — Google Search Central (@googlesearchc) October 4, 2023 About the Update The October 2023 Core Algorithm Update marks the third major update of

CAN-SPAM 139

CAN-SPAM Google Search Marketing High Quality Lead 139

Oktopost

OCTOBER 26, 2023

For financial services firms, establishing a robust and trustworthy brand image is pivotal for sustained success. However, the stringent regulatory environment often poses a challenge, dissuading many institutions from fully embracing employee advocacy. Unlike other industries, the financial sector operates under the watchful eye of regulatory bodies such as FINRA, SEC, IIROC, FCA, and PRA, imposing strict guidelines on communication and transparency.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Martech

OCTOBER 6, 2023

Marketing has always been challenged to demonstrate impact on pipeline and revenue — and it hasn’t gotten easier. Success metrics have evolved beyond impressions, opens, and click rates, with privacy changes like Apple iOS 15’s open-blocking feature pushing marketers to rethink impact measurement. New martech tools focus on measuring marketing impact, tracking customer journeys and analyzing sales funnels.

Lead Ranking 136

Lead Ranking Analytics Multi-Touch Attribution Lead Scoring 136