Convince & Convert

FEBRUARY 25, 2014

'Image via BigStockPhoto.com. For every online marketing campaign, there is a set of mobile marketing campaign elements that will need to be addressed. It’s always great to try out new campaigns, but having a framework in place will make sure you have a gameplan so you know how to improve your success for the future. Objectives. Like every other marketing campaign, it is crucial that there are established objectives for the campaign to identify if it was successful.

Mobile Marketing 167

Mobile Marketing Campaigns Online Marketing Marketing 167

ViewPoint

FEBRUARY 25, 2014

'In “ Wampeters, Foma & Granfalloons ”, Kurt Vonnegut describes “granfalloons” as proud but meaningless associations of human beings. Isn’t this the case with marketing and sales in many companies today? If someone agrees to see your sales representative, don’t they have to be more qualified than a forwarded lead? Not necessarily. Appointment setting is the easiest way to granfalloon without getting anything done.

Sales Qualified Leads 235

Sales Qualified Leads High Quality Lead Lead Generation Tips 235

KoMarketing Associates

FEBRUARY 24, 2014

'It’s no secret that consumer expectations regarding their online experience have risen over the past few years. They want information, they want it now, and if you aren’t giving it to them in that manner, they’ll simply go someplace else. This is exactly what we found when we conducted research for our 2014 B2B Web Usability Report (Stay tuned! The full survey results will be released next month).

Vendors 186

Vendors Customer Surveys B2B Search Engine Marketing 186

markempa

FEBRUARY 24, 2014

'Tweet Change can be tough, especially if your organization is entrenched in legacy marketing. I call it legacy marketing because it’s marketing on autopilot, a pandemic of “we do it this way because we’ve always done it this way” thinking that is likely leaving a lot of ROI on the table. Legacy marketing can be tough to shoulder because, according to Chris Hawver, Team Leader, Tennant, the only people who prefer change …. “The only person who likes change is a baby with a wet diaper.̶

Email Marketing 233

Email Marketing Open Rate Copywriting Paid Search Agency 233

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Paper

Customer Experience Matrix

FEBRUARY 21, 2014

'I had a fascinating chat earlier this week with a client who described his vision for using DemandBase to tailor messages to Web site visitors from target accounts, using Bizo to further tailor messages to individuals by title, using all this data to synch inbound and outbound campaigns in Eloqua , and eventually driving everything with predictive model scores from a tool like Lattice Engines.

DemandBase 160

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 160

Convince & Convert

FEBRUARY 1, 2014

'Image from Bigstock.com. The tools and technologies that have aided and abated the social era have grown up and forsaken us. The big social players have all rolled out features and functions that position them squarely as media platforms that maintain comments functionality, rather than their original roles as social networks. Facebook, Linkedin and Twitter aren’t the new MySpace, they are the new ABC, NBC and CBS ( tweet this ).

Social Networks 167

Social Networks Media Paper Linkedin 167

ViewPoint

FEBRUARY 18, 2014

'As Casey Stengel said, “If you don’t know where you’re going, you’ll end up someplace else.” For this company ‘someplace else’ had been growth, but at low margins, with chaos in the sales ranks, and a poorly installed CRM system…all because of a marketing plan that wasn’t a plan. This is what happened. Shelly, the president, looked at me and said, “Yes we have a marketing plan, right Don?

Planning 202

Planning Marketing Plans SWOT Work Management 202

KoMarketing Associates

FEBRUARY 20, 2014

'Yes, B2B marketing is businesses marketing to businesses. But when it comes down to who is actually is making the decision, it is still a human being who says yes or no and signs the checks. This means that B2B marketers still need to appeal to individual human emotions, communications, and reasoning. Taking marketing back to a human level can help create engaging campaigns that not only showcase a company’s value to other businesses, but also promotes a human connection that just can’t be crea

B2B Marketing 178

B2B Marketing Work Management B2B Optimization 178

Chris Koch

FEBRUARY 28, 2014

'One of my former bosses said she literally fished my cover letter and resume out of the trash. Frustrated that HR wasn’t sending her the right people for a writing job, she demanded that they turn over the submissions that they had already discarded. The problem wasn’t that HR was sending her unqualified candidates; it was that those qualifications included a very specific skill: experience writing about computers, which I didn’t have.

Paid Search Agency 171

Paid Search Agency Companies Training Education 171

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Writing on the Web

FEBRUARY 28, 2014

'If you want to write well, you’ve got to strip down and get real: write relaxed. Nobody wants to read an expert ebook if your words are wearing a three-piece suit and a tightly buttoned shirt and tie. Too many executives who want to write an expert ebook are in love with syllables, syntax and sycophants. When you write words to impress, you don’t write well.

Impressions 123

Impressions Education Consulting Content Marketing 123

Direct Response Coach

FEBRUARY 27, 2014

'This coming Monday, March 3, I will be speaking at the New England Direct Marketing Association’s (NEDMA) annual Direct Marketing Innovations Symposium at the Microsoft Iconic Center in Kendall Square, Cambridge, MA. My 60-minute presentation – The Power of One-to-One: How to combine direct mail, email and telemarketing in the B2B sales process – will [.

Direct Marketing 100

Direct Marketing Telemarketing Lead Nurturing Lead Generation 100

Convince & Convert

FEBRUARY 18, 2014

'Improvisation has changed my world. It’s not just about honing in on your funny bone; the true lessons of improvisation are about so much more than being funny. In fact, improv can actually make us better marketers. ( tweet this ). Here are 7 lessons I’ve learned from improvisation classes that can take your marketing strategy to the next level: Take Risks.

Marketing & Strategy 166

Marketing & Strategy Class Social Media Social Marketing 166

Crimson Marketing

FEBRUARY 27, 2014

'Who will win the race to build the best cloud suite of tools for the CMO? Let’s take a look at the top contenders: Salesforce.com Who are they? “The company’s. The post The Race To Own The Marketing Cloud appeared first on.

Salesforce.com 135

Salesforce.com CMO Paid Search Agency Marketing 135

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

KoMarketing Associates

FEBRUARY 18, 2014

'Many of the industry leaders I follow have conflicting opinions about what online marketing trends will take place in 2014. While some believe SEO will become increasingly important, others say that SEO is dying, fearful of new Google algorithms updates and the demise of guest posting. My not-so-bold prediction for 2014 is that content creation will continue to be one of the best ways to earn links and drive traffic to websites.

SEO 197

SEO Paid Search Agency B2B Companies 197

ANNUITAS

FEBRUARY 27, 2014

'Sometimes it’s easier to define something by speaking of what it’s not, rather than what it is. And based on what I see today, most companies are not building a true Demand Strategy. Instead, they purchase some type of marketing technology, load up a list, blast a few emails and call it a strategy. This is far from what should be happening. So let’s be clear on what a Demand Strategy is not….

Demand 160

Demand Webinar Metrics Buyer Personas Marketing & Strategy 160

Marketing Insider Group

FEBRUARY 26, 2014

'I have to admit that I really geek out when I see a great piece of content. Just look at this photo on the left from Flickr. Amazing! Right? I really like to learn from my colleagues and peers around the world who I think are doing an amazing job of creating great content I wish I had a role in creating for my business. Sure I could just gather up all the stuff my team and I created and promote it here.

Examples 189

Examples Peer-to-peer Content Hubspot 189

Direct Response Coach

FEBRUARY 27, 2014

'This coming Monday, March 3, I will be speaking at the New England Direct Marketing Association’s (NEDMA) annual Direct Marketing Innovations Symposium at the Microsoft Iconic Center in Kendall Square, Cambridge, MA. My 60-minute presentation – The Power of One-to-One: How to combine direct mail, email and telemarketing in the B2B sales process – will [.

Direct Marketing 100

Direct Marketing Telemarketing Lead Nurturing Lead Generation 100

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Convince & Convert

FEBRUARY 4, 2014

'Content marketing is hot right now. But just because everyone’s doing it, doesn’t mean it’s easy. Great content takes a lot of time and careful thinking. The good news? We’ve put together a 5-step guide that can help you remember the most important elements of a great content campaign. We’ve even gone to the trouble of naming each step with a word that starts with the letter “C” so that you’ll never forget these tips.

Content Marketing 164

Content Marketing Effectiveness Curation Content 164

Crimson Marketing

FEBRUARY 26, 2014

'B2B marketing faces new challenges directly affecting the B2B buyer’s journey. The buyer is in complete control of where, when and how they want to engage with you. This puts. The post David Karel, Bizo CMO: How Is Big Data Changing The B2B Buyer’s Journey? [Podcast] appeared first on.

CMO 188

CMO B2B B2B Marketing Marketing 188

Writing on the Web

FEBRUARY 26, 2014

'How can you craft a great expert ebook using the same tactics of expert speakers with fascinating video presentations on TED.com ? I’ve been reading Jeremy Donovan’s excellent book, How to Deliver a TED Talk , and gathering tips on how the experts do it (see my previous posts here and here.) Here are three more ebook writing tips from good speakers: 1.

Tips 163

Tips Peer-to-peer Urgency Marketing Statistics 163

Digital B2B Marketing

FEBRUARY 25, 2014

'Marketers are looking for a way to get attention, to get their message across and ultimately to get an advantage over their competitors. Marketing has become a bad word to many. As a marketer you may even cringe in certain settings when you are asked what you do. Unfortunately, you know the feelings toward marketing is sometimes justified. Even some of the best brands fall for the worst marketing tactics at times.

Rules 148

Rules Paid Search Agency Banners Barriers 148

Speaker: Paul Slack, Vende Digital CEO

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B2B Marketing

Anything Goes Marketing

FEBRUARY 25, 2014

'You know, I really want to do X with your product. Can you get on a call to chat? This is a typical message that customer success managers or any customer facing person hears from their customers almost on a daily basis. In many of these situations there is in fact a solution. The problem is that the customer wasn’t aware of it. This can happen for many reasons.

Lead Nurturing 117

Lead Nurturing Marketing Qualified Leads Leads Lead 117

Vision Edge Marketing

FEBRUARY 25, 2014

'Many marketing organizations today have an influencer marketing strategy. The purpose of this strategy is to help with customer acquisition (number and/or rate) and rate of product adoption. The findings in the 2013 Influencer Marketing Survey support this perspective, “influencer marketing is seen as a customer acquisition and lead generation practice not a brand exercise.” This strategy entails establishing and tapping relationships with people that are perceived by the market a

Paid Search Agency 106

Paid Search Agency Marketing & Strategy Public Relations Acquisitions 106

Convince & Convert

FEBRUARY 12, 2014

'Your headlines suck. They’re boring, they’re formulaic, and they’re so jammed with exact match keywords that even black hat SEOs are rolling their eyes and mumbling, “Seriously?” Oh sure, you’ve read all the content marketing blog posts that tell you to use exciting words, or that you need to use the very precise keyword combination that matches your Google Analytics, and that the keywords need to fall within the first four words, and yada yada yada.

Marketing Analytics Tools 163

Marketing Analytics Tools Keywords Google SEO 163

ANNUITAS

FEBRUARY 25, 2014

'Many marketers today are looking to innovate. Marketers discuss creating an innovative culture, brand innovation, creating and developing innovative products, establishing a culture of innovation. Lots of energy has been spent in the name of innovation, but has this talk translated into action? Has there been much innovation in B2B marketing organizations?

Marketing Management 176

Marketing Management Demand Generation Demand Sales Qualified Leads 176

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Intent Data

Writing on the Web

FEBRUARY 24, 2014

'What if you could write an expert ebook using the same riveting tactics used by TED.com speakers that earn them millions of views? I’ve been viewing some fascinating videos on TED.com , scanning them for tips on how to write a good story. And I’ve read How To Deliver a TED Talk , by Jeremy Donovan. At some point in your professional career, you’ll likely be inspired to write and publish a book, whether for potential customers, colleagues or to spread your message to a global audience.

Custom Publishing 156

Custom Publishing Tactics Buy Tips 156

Marketing Insider Group

FEBRUARY 24, 2014

'My second blog post ever included my attempt to answer the question “ Why am I in Marketing? ” That article has also served as a guide post for my career and a reference for anyone who wants to know what motivates me. Why are you in marketing? What is the role of marketing in the business? . Have you answered these questions for yourself?

Advertising Agencies 176

Advertising Agencies Marketing & Strategy B2B Sales Paid Search Agency 176

Crimson Marketing

FEBRUARY 21, 2014

'The Tagline: “Flowers wilt. Chocolates melt. Roaches are forever.” Nothing says I love you like naming a roach together, #BADMarketing Is this a gift you might look into for next. The post #BADMarketing on Valentine’s Day appeared first on.

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