Only B2B
JUNE 27, 2019
Creating a demand generation plan which is successful is not be easy. But then again, if it were that easy, every marketer of a B2B company would be driving full-funnel. The post How to make your Demand Generation Plan Fool-proof appeared first on ONLY B2B.
Contently
JUNE 27, 2019
To fans of VH1’s drag queen reality competition RuPaul’s Drag Race, Vanessa “Vanjie” Mateo is a household name. With her deep, scratchy voice and bombastic sense of humor, she’s been called the “DMX of drag.” She was also one of the biggest memes of 2018 but still wasn’t recognizable to a mainstream audience.
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xiQ
JUNE 27, 2019
Account-based Sales And Marketing (ABM) Is Complex! Long sales cycles, multiple decision makers and influencers, a daily barrage of events i.e. executives leaving or new ones being appointed, industry events i.e. M&A activity and much more require the attention of ABM teams. “On average large companies generate 25 sales triggers, events that warrant a response from the sales team, per day or 125 per week”!
Zoominfo
JUNE 27, 2019
Creativity is a tricky concept. As marketers, we all strive to be more creative —but what exactly does that mean? How can we measure creativity or generate more of it when it is a seemingly intangible quality? To prepare you for an upcoming webinar with Jay Acunzo, we provide you with a comprehensive guide to revive your creativity—not as a vague concept but as a tangible marketing skill.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
KoMarketing Associates
JUNE 27, 2019
As marketers continue to shy away from traditional means of marketing, new research shows that digital marketing continues to grow. Statistics from eMarketer recently discovered that total digital ad spend in the U.S. is set to grow 19 percent to $129.34 billion in 2019, and account for 54.2 percent of estimated total US ad spending. Mobile, in particular, will also continue to grow in dominance – it will account for more than two-thirds of digital ad spending, at $87.06 billion in 2019.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Smashmouth Marketing
JUNE 27, 2019
You'd think that in today's economy, a steady paycheck would be enough motivation to get the best out of people, right? Not always the case, nor should it be. Part of any manager's role is to make the people around them better. Whether it's mentoring someone to take over your role when you ascend the corporate ladder, or taking a rep with just enough potential under your wing, ultimately, the job of a manager is to improve his or her team.
Adobe Experience Cloud Blog
JUNE 27, 2019
Companies that thrive amid constant change and innovation share a common trait: Their leaders encourage employees to think more like entrepreneurs than traditional workers. However, thinking like an entrepreneur does not require setting up a startup inside an organization. It means leaders are inspiring employees to think for themselves, creating a culture where people want to play a role in making a profound impact with the work they do.
The Daily Egg
JUNE 27, 2019
People talk all the time about the need to be a data-driven company and to use scientific decision-making at work. This is why so many companies conduct website tests like A/B and multivariate (MVT) tests. However, these are by no means the only testing methods available to marketers and UX designers. These tests tend to […] The post Should You Pay People To Test Out Your Website?
Markempa
JUNE 27, 2019
A small thing changed my work in a big way. This is the story of how I started focusing on empathy for customers. About five years ago, someone sent me a video on a Tulsa, Oklahoma business that changed the entire way I approach sales and marketing. The first thing that caught my attention was that Mother Teresa had publicly endorsed the business. “ Wait,” I thought. “Mother Teresa endorses businesses?
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
SEMrush
JUNE 27, 2019
In this article, we are diving into some of our data-driven best practices and industry-specific considerations for designing native campaigns. Learn best practices across verticals, including choosing images, writing headlines, and producing videos. And see best practices for several industries with examples.
ClickZ
JUNE 27, 2019
In a perfect world, your sales team would spend 100% of their time selling. In the real world, sales teams often spend way too much time researching, prospecting, and doing paperwork. In fact, according to Nancy Nardin, founder and president of Smart Selling Tools, salespeople are actually only spending about 35% of their time selling, And while the amount of time the sales team spends on tasks unrelated to sales sounds like their problem, it’s actually a marketing problem too. .
Content Marketing Institute
JUNE 27, 2019
Document your content marketing strategy with a hands-on, insightful company-wide workshop if you want to achieve big success. Follow these nine steps to lead a session to get everybody on board and working toward the same goals. Continue reading → The post How to Run a Strategy-Focused Content Workshop appeared first on Content Marketing Institute.
ClearVoice
JUNE 27, 2019
Debate rages round the liability freelancers accept when they agree to contracts that hold them liable for their words using indemnity clauses. Other contract terms related to confidentiality violations , libel or defamation committed while writing give freelancers pause. Wanting to protect their business or personal property in lawsuits related to business activities, writers can establish an entity with a state government agency.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Golden Spiral
JUNE 27, 2019
Mark Andreessen once wrote, “The only thing that matters is product/market fit… Whenever you see a successful startup, you see one that has reached product market fit.”.
Content Science Review
JUNE 27, 2019
In this article, I explore the 3 most common categories of clients and reveal how to educate them to improve your chances of retention.
Marketing In Real Life
JUNE 27, 2019
When you get a phone call or email out of the blue from someone you don’t know from a company you don’t know selling something you’ve never heard of it isn’t very likely you’re going to give it much attention – you’re certainly not likely to buy anything. Wouldn’t it put you, the salesperson, in a stronger position if you could get the prospect to call you first?
Outreach
JUNE 27, 2019
Being a sales development representative (SDR) is one of the hardest jobs in the industry and, arguably, one of the most important. According to Hubspot, the main challenges that SDRs face relate to the grueling nature of the profession: burnout, attrition, and disengagement. Unfortunately for your business, "running a high-turnover, high-burnout sales development team can and cripple growth instead of driving it.".
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Leading Results Rambings
JUNE 27, 2019
We’re a little over halfway through the year, and you’ve probably just finished mid-year reports for your company. One of the stats you most likely pay attention to is your website traffic. You started the year with a goal – are you on your way to achieving it?
SmartBug Media
JUNE 27, 2019
Senior care marketing is crucial for any senior care community. Getting your company name and brand out to the public is what helps you drive leads. Content is a big part of senior care marketing, because you want to educate people and show them what sets your senior care company apart from the others. An aspect of marketing that sometimes gets overlooked is imagery.
Kapost
JUNE 27, 2019
A few years back, I heard some stats about content that hit way too close to home: According to SiriusDecisions, 65% of the time teams spend on content is wasted, The post Aligning Content to Strategy appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.
Pearl Digital Marketing
JUNE 27, 2019
Google My Business has rolled out the ability to add a short name and URL to your profile for Australian businesses. Let’s take a look at what a short name and URL actually is, as well as how to set one up for your business. Google seems to be on a roll with their updates over the past few weeks, especially after their core update to their search algorithm.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
SmartBug Media
JUNE 27, 2019
We live in a post-traditional sales world. Prospective customers expect to receive personalized content. There is so much noise and content available online that, in order to focus, people filter out anything that is not particularly relevant. Personalized content ensures that messaging is relevant to the reader which help that message stand out. That makes our role as salespeople a little more challenging.
Square 2 Marketing
JUNE 27, 2019
What You Need To Do To Upgrade Your SEO Work To 2020 Standards. Did you know that Google updates its search algorithms 500 to 600 times a year? Most of those updates are minor and have little impact on your approach to driving organic rankings. But roughly eight to 10 times a year, Google releases more significant updates that should at least get your attention.
xiQ
JUNE 27, 2019
Account-based Sales And Marketing (ABM) Is Complex! Long sales cycles, multiple decision makers and influencers, a daily barrage of events i.e. executives leaving or new ones being appointed, industry events i.e. M&A activity and much more require the attention of ABM teams. “On average large companies generate 25 sales triggers, events that warrant a response from the sales team, per day or 125 per week”!
ClickZ
JUNE 27, 2019
A new category of privacy tool – data subject access request (DSAR) and individual rights management – has emerged in the last year, according to the second annual report on privacy tech from the International Association of Privacy Professions (IAPP) and compliance/security firm TrustArc. The report, “ How Privacy Tech Is Bought and Deployed ” [registration required], found that nearly a fifth of the respondents to the report’s survey intend to purchase DSAR and individual rights manageme
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
DrumUp
JUNE 27, 2019
There are always those nearly impossible jobs… You know the type: you need someone for that role ASAP, but no one’s applying or they’re not the right fit. It makes you want to pull your hair out and yet, you have to keep working to compensate for the lack of suitable candidates. Fortunately, there’s a.
Magisto
JUNE 27, 2019
CALLING ALL: bloggers, biz owners, entrepreneurs, and newbies! Looking to up your video game on social? DYK – we have a Facebook community about all things video marketing? ENTER >>> Magisto Video Marketing Community. 8 Reasons Why Our Video Marketing Community Can Make A Difference In Your Life. 1) Learn NEW video tips, tricks, and trends.
Scoop.it
JUNE 27, 2019
Is there anything better than being a freelance content writer? You get the opportunity to express your thoughts, ideas, and opinions on a variety of topics, all while enjoying the flexibility to work remotely and carve out your own hours. It’s a rewarding career path with plenty of growth potential and exciting opportunities. But if there’s one thing that will prevent you from being successful, it’s distractions.
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