Marketing Insider Group
FEBRUARY 23, 2021
Case studies help you build a story around your customers, products, and services. You can prove – through brand storytelling – that what you offer consumers works. In 2020, 87% of consumers read local business reviews online. 95% of people say reviews influence their purchasing decisions. And 90% trust what other customers say about a company over what the company says about itself.
Webbiquity
FEBRUARY 23, 2021
Businesses have been trying for eons to gain competitive advantage by better understanding their customers. But the challenge today is very different from even the fairly recent past. Since before John Wanamaker famously said , “I know half the money I spend on advertising is wasted, but I can never find out which half,” in the early 1900s, the difficulty was in collecting enough data to make informed decision.
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Zoominfo
FEBRUARY 23, 2021
Learn what sales prospecting is, and how business development professionals can go to market using outreach strategies that deliver business results. What is Sales Prospecting? B2B sales prospecting is a stage of the sales process that involves looking for potential buyers, customers, or clients, and then nurturing those relationships as a way to convert them into new business.
KoMarketing Associates
FEBRUARY 23, 2021
Although marketers have explored a wide array of social media channels, new research suggests that they are still doing most of their posting on Facebook, above all else. Rival IQ recently published its “Social Media Industry Benchmark Report,” and statistics showed that across all industries, marketers post an average of 5.5 posts per week on Facebook.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Zoominfo
FEBRUARY 23, 2021
If you’re sitting on customer intelligence in your CRM or database — is your marketing team making the most of it? Customer intelligence allows marketers to understand leads and current clients more in-depth, and gain better insights. It’s essentially an analytical collection of customer activity, which can enhance the customer journey. This type of intelligence doesn’t necessarily bring large quantities of leads, but it helps target better quality leads.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Zoominfo
FEBRUARY 23, 2021
If you’re sitting on customer intelligence in your CRM or database — is your marketing team making the most of it? Customer intelligence allows marketers to understand leads and current clients more in-depth, and gain better insights. It’s essentially an analytical collection of customer activity, which can enhance the customer journey. This type of intelligence doesn’t necessarily bring large quantities of leads, but it helps target better quality leads.
Biznology
FEBRUARY 23, 2021
EPISODE #52 – Crisis expert Andy Gilman: Your next big step – taking on the vaccine. One of EE Voice’s most-played ? and most important ? past episodes featured crisis management expert Andy Gilman discussing communications in the face of COVID-19. Now, Andy joins the podcast to help listeners navigate the latest developments in our current COVID reality, using communications to overcome vaccine hesitancy and compliance.
Content Marketing Institute
FEBRUARY 23, 2021
Why do so many people sign up for your email newsletter ¬¬– and then rarely open it? Try these ideas – gleaned from three of the most successful email brands around – to turn your subscribers into readers and, ideally, sharers. Continue reading → The post 6 Email Newsletter Ideas for More Opens, Clicks, and Shares appeared first on Content Marketing Institute.
SEMrush
FEBRUARY 23, 2021
For local businesses of all kinds, maintaining an online presence is key. If your local business listings are mismanaged, and there is different information in different places, it won‘t be very easy for users to find you. Therefore, it’s important to claim your profiles on business listing sites to keep them up-to-date. In this guide, we‘ll show you some top directories and tell you how Semrush can help!
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Heinz Marketing
FEBRUARY 23, 2021
By Maria Geokezas , VP of Client Services. Empathy is often defined as the ability to recognize emotions in others and to understand other people’s perspectives on a situation. Professional empathy is an interpersonal skill that is important in developing relationships with co-workers and colleagues as well as customers. Empathy is often considered the basis of emotional intelligence (EQ) and they don’t always get the respect they deserve in business situations.
SEMrush
FEBRUARY 23, 2021
For local businesses of all kinds, maintaining an online presence is key. If your local business listings are mismanaged, and there is different information in different places, it won‘t be very easy for users to find you. Therefore, it’s important to claim your profiles on business listing sites to keep them up-to-date. In this guide, we‘ll show you some top directories and tell you how Semrush can help!
Search Engine Journal
FEBRUARY 23, 2021
LinkedIn Pages are getting new features designed to help businesses generate more leads, keep employees engaged, and create more types of content. The post LinkedIn Pages Updated With New Features via @MattGSouthern appeared first on Search Engine Journal.
Oktopost
FEBRUARY 23, 2021
Today, we have some good news for our Deutsche Freunde: we’ve added XING to the Oktopost employee advocacy platform. Now your team members that are active on this German professional social network will be able to share company content with a few easy clicks. XING is one of the largest career-oriented social networking site, primarily focused on the DACH market (Germany, Austria, Switzerland).
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
Search Engine Journal
FEBRUARY 23, 2021
Google is burdening the USERS of software like WordPress and not the developers to fix it for Core Web Vitals. Is that fair? The post Core Web Vitals Not Really Your Problem? via @martinibuster appeared first on Search Engine Journal.
Industrial Marketer
FEBRUARY 23, 2021
The industrial sector is unique in so many ways, and one of them is branding. It’s always been difficult for manufacturers, distributors and logistics companies to communicate what they do through their name and branding. That’s why we chose to focus the latest episode of the Industrial Marketer podcast around the idea of industrial branding. Read more » The post Industrial Branding Begins with Consistency appeared first on Industrial Marketer.
The Daily Egg
FEBRUARY 23, 2021
The International Space Station originally had a $36.75 billion budget. But when it ended—six years later than planned—the cost had skyrocketed to $105 billion. That’s a 186% hike from its planned value and is essentially a disaster. No project manager wants to find themselves at the helm of disastrous projects that stray off the approved […].
Search Engine Journal
FEBRUARY 23, 2021
Are you optimizing images for your customers and search engines? Use these image optimization tips to maximize findability and speed. The post 11 Important Image SEO Tips You Need to Know via @annaleacrowe appeared first on Search Engine Journal.
Speaker: Paul Slack, Vende Digital CEO
Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r
Hubspot
FEBRUARY 23, 2021
It seems we all have an obsession with killing things off. Every couple of years, we revisit something and place it on the chopping block. In the new millennium, we had the Y2K computer scare. In 2012, we feared the world would end and we would all just poof. When technology took a more important role in our lives, we assumed all print publications would go bankrupt.
ClearVoice
FEBRUARY 23, 2021
What is a backlink? A backlink is a link from one website to another. If you’re a website owner, a backlink is a link from another website to yours. Backlinks are used by Google as a search enginge optimization (SEO) ranking factor. While the definition of a backlink is simple, the process of acquiring them for SEO gains is fraught with misunderstandings and disagreements, plus a lot of manipulation in the early years of SEO.
Hubspot
FEBRUARY 23, 2021
Recently, Clubhouse -- an invite-only, audio social media app -- has gained viral levels of awareness. In just a few weeks, Clubhouse, which allows members to host and join audio chat rooms, has jumped from 600,000 to 2 million active users , gained a $100-million valuation , and hosted some of the world's top thought leaders. Because of Clubhouse's growing awareness, popularity, and chat-style interface, brands interested in building communities are getting more curious about how they could use
DivvyHQ
FEBRUARY 23, 2021
Are you actually listening to the voice of your customer (VoC)? In a recent study, Bain and Company discovered that while 80% of companies believe they offer good customer services, only a paltry 8% of customers agree. Ouch. Here’s more from guest contributor, Alon Ghelber, CMO of Revuze.
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This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.
Search Engine Journal
FEBRUARY 23, 2021
Ad extensions are an important part of optimizing your paid search ads. Here's everything you need to know about manual and automated ad extensions. The post Everything You Need to Know About Ad Extensions via @GrpTwentySeven appeared first on Search Engine Journal.
Sprout Social
FEBRUARY 23, 2021
Overview. If you’re seeking a shining example of what inclusive branding looks like on social, few brands do it better than Universal Standard. The brand lives up to its name, creating a new clothing standard that embraces more of the world, offering fashion freedom to everyone from a size 00-40, and featuring models of various age ranges, ethnicities, body shapes and identities.
Televerde
FEBRUARY 23, 2021
You can’t read anything about B2B marketing trends or strategies these days without seeing something about account-based marketing. 92% of B2B marketers say they have an ABM strategy in place, with most launched in only the last five years. You can thank today’s widespread access to data-driven insights and AI for the surge in ABM popularity. You can’t ignore the benefits. 87% of marketers say ABM delivers better ROI than any other strategy, while marketers across the board enjoy a 171% higher c
Search Engine Journal
FEBRUARY 23, 2021
A new report from Twitter lists 6 trends brands need to be ahead of in order to remain relevant to users in the years ahead. The post Twitter’s Top 6 Trends to Help Brands Stay Ahead via @MattGSouthern appeared first on Search Engine Journal.
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Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.
Brandfolder
FEBRUARY 23, 2021
For sales organizations, while coffee might be for closers, content is for close-__ing__. Afterall, sales enablement content is essential to, well, doing just that… enabling sales. But how do sales.
Search Engine Journal
FEBRUARY 23, 2021
Call tracking is no longer just an attribution tool. Learn why its evolution is crucial for optimizing your marketing mix. The post 4 Ways Call Tracking Is Changing (And Why This Is a Good Thing) via @CallRail appeared first on Search Engine Journal.
Oktopost
FEBRUARY 23, 2021
Whether we’re looking for up-to-the-minute news of the world or silly distractions to escape from it, we turn to the same place — social media. With these platforms holding so much of our attention, it’s no surprise that they’ve become such a powerful engine for commerce. Businesses of all sizes now understand how important it is to engage in social media marketing.
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