Strategic-IC
OCTOBER 31, 2023
As humans, we like to be entertained. Being entertained elicits a chemical reaction in our brain that puts us in a happy place, where we feel comfortable with a subject – even drawn to it. The customer experience in ABM is no different. Creating moments that WOW buyers generates traction with your audience, and opens doors to start conversations that can lead to meaningful relationships.
SendX
OCTOBER 31, 2023
Go anywhere these days and you’re bound to see someone on their mobile device. Did you know that 85% of people are checking their email on smartphones ?” From chatting with friends to exploring social media feeds, we’re all pretty much glued to our screens. It’s one of the many reasons why mobile optimization of emails is critical if you want to get ahead, or at the very least keep up with the times, in your business.
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Webbiquity
OCTOBER 31, 2023
Email marketing has for years provided the highest ROI of any digital marketing tactic. Today, ecommerce vendors are increasing combining email with SMS (text) marketing; marketers sent a whopping 62% more SMS marketing messages last year than in the previous year. What’s driving the growth of SMS campaigns? What are the obstacles to doing both email and SMS marketing well?
SendX
OCTOBER 31, 2023
While traditional emails have long served as a static medium of communication, AMP (Accelerated Mobile Pages) for email is transforming these messages into dynamic, interactive, and engaging platforms.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Vision Edge Marketing
OCTOBER 31, 2023
[link] In the vast cosmos of business, growth shines like a distant star, beckoning companies toward success and prosperity. Amidst this celestial journey, businesses seek a guiding light to navigate the ever-expanding universe of opportunities. This guiding light is segmentation. Like the North Star or Southern Cross, it leads businesses to prioritize their efforts, allocate resources strategically, and chart a course toward sustainable growth and profit as found in a Bain & Company study ,
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
NuSpark Consulting
OCTOBER 31, 2023
Introduction In media buying, two metrics often stand out as the guiding stars for decision-making: Return on Advertising Spend (ROAS) and Customer Acquisition Cost (CAC). While both are crucial, they serve different purposes and offer unique insights into the performance of your advertising campaigns. If you’re new to these terms or find them confusing, you’re not alone.
Salesforce Marketing Cloud
OCTOBER 31, 2023
Picture this: saving time, making fewer mistakes, and focusing more of your attention on what matters. This isn’t too good to be true — it’s exactly what over 80% of service leaders say automated customer service helps them do. But according to recent Salesforce research, only 58% of service organizations report using this technology. In a world where customer expectations are increasing rapidly, it’s important for businesses to take every competitive edge they can.
Ahrefs
OCTOBER 31, 2023
It provides a way for companies to create thousands of website pages targeted at thousands of keywords—without having to design, write, and publish pages manually.
Salesforce Marketing Cloud
OCTOBER 31, 2023
Imagine a world where you create a new product that everyone wants. It’s a snap to make and it sells itself – a mega hit. Congratulations, you’ve smashed your goals! In this world, there is no overnight success. If you sell a product without attracting the right buyers and demonstrating how it meets their needs, it may just sit on the shelf. Meanwhile, a competitor does their research, knows what buyers want, and delivers it.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Martech
OCTOBER 31, 2023
There are a lot of criticisms about Google Analytics 4 (GA4), some are valid (the user interface!) and some sound like people who want Universal Analytics (UA) back. However, UA was the product of a very different online era, one that had few restrictions on the gathering and use of people’s data. It also had many flaws and blindspots, which marketers either overlooked or weren’t aware of.
Sprout Social
OCTOBER 31, 2023
Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach. I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing retur
Martech
OCTOBER 31, 2023
Shoppers intend to keep the holidays going after the season, at least those on TikTok. A full 79% of TikTok users say they’re likely to continue shopping in the weeks after Christmas, according to a new study by the video platform. Why we care. TikTok’s U.S. audience continues to grow and is now over 102 million users. The video platform is also more accessible to marketers through such recent integrations as the one with HubSpot.
Acrolinx
OCTOBER 31, 2023
How do we move from guesswork to governance in the AI-driven content era? Christopher Willis has the answers in this episode. The post AI-Driven Content: From Guesswork to Governance appeared first on Acrolinx.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Ahrefs
OCTOBER 31, 2023
In the most recent edition, 270 SEOs voted for the link-building techniques they still use today. Let’s look at how to do these seven tactics.
The Daily Egg
OCTOBER 31, 2023
Call routing is the process through which incoming calls are directed to the relevant departments, agents, or individuals within an organization. Essentially, The post Can Better Call Routing Shorten Wait Times? Yes, By A Lot appeared first on The Daily Egg.
Martech
OCTOBER 31, 2023
Confirmation emails are more than just a courtesy. Sometimes, they contain crucial information — like details about a meeting. So, what do you do when your confirmation emails aren’t being delivered? This article suggests ways to hone in on the problem and resolve the issue. The organization is blocking the email Some organizations, like hospitals and utility companies, have email security systems that open and scan all emails before they are delivered to the recipient.
The Daily Egg
OCTOBER 31, 2023
There are a million reasons why you might want to record a call. You might want to record your upcoming job interview. The post How To Record a Phone Call On Your iPhone – No Downloads appeared first on The Daily Egg.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Sprout Social
OCTOBER 31, 2023
As the popularity of AI marketing gains momentum, there is a rising need among marketers to sharpen their skills in writing prompts to fully leverage their investments in AI tools. Even though these tools are becoming more user-friendly and intuitive with time, you still need the right nuances in AI prompts to generate desired responses. We’ll help you navigate this learning curve so you can write effective prompts that align with your different marketing needs.
Benchmark Email
OCTOBER 31, 2023
As the saying goes, a company is only as good as the people it keeps. This certainly applies when it comes to your sales team. With sales revenue the heart and soul of a business and the most critical component of its success, it follows that building a high-performing sales team will help organizations achieve… The post Top Sales Team Roles You Need for Team Success appeared first on Benchmark Email.
Brandwatch Marketing
OCTOBER 31, 2023
The purpose of undertaking customer analysis as part of a business plan is to examine the consumers most likely to purchase your product or service in-depth. Brands can establish different groups of customers and the needs of those customers. By understanding what motivates them to make a purchase, brands can build their business around providing solutions to those needs.
Optinmonster
OCTOBER 31, 2023
Are you looking for headline examples? In the age of content marketing , where content is king, headlines reign supreme. They are the first impression, the hook that captures attention, and the deciding factor for many readers on whether to click or scroll past. For businesses and marketers, mastering the art of the headline is crucial for success. But what makes a headline truly stand out?
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Ahrefs
OCTOBER 31, 2023
In this article, you will find 15 tried and tested marketing tactics that don’t require experience in marketing. Organic traffic from Google is one of the best kinds.
Brandwatch Marketing
OCTOBER 31, 2023
The purpose of undertaking customer analysis as part of a business plan is to examine the consumers most likely to purchase your product or service in-depth. Brands can establish different groups of customers and the needs of those customers. By understanding what motivates them to make a purchase, brands can build their business around providing solutions to those needs.
Content Marketing Institute
OCTOBER 31, 2023
Marketers are due for an epiphany in 2024. Though speed is the name of the tech game, what won’t you delegate to tech in the name of successful marketing?
Sword and the Script | B2B
OCTOBER 31, 2023
Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue How much money should a company invest in B2B marketing? As companies plan their budget for 2024, here’s a look at three credible benchmarks for B2B marketing budgets. 1. The CMO Survey: 9.2% of revenue invested in marketing The CMO Survey comes out twice a year in the spring and fall.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Litmus
OCTOBER 31, 2023
We’re back with the latest installment of This Month in Email, your go-to series for all the latest happenings in the world of email marketing! Beware of the spooky surprises! Sink your teeth into some of the biggest headlines from the month of October 2023: News headlines Community In lighter news Email Client Market Share News headlines Gmail introduces emoji reactions, allowing users to quickly respond and acknowledge an email.
Square 2 Marketing
OCTOBER 31, 2023
Inbound marketing is a methodology for attracting prospects to your company, engaging them with content and nurturing them until they are ready to interact with your sales team. However, inbound marketing has changed a lot since HubSpot introduced it in 2006. People who knew it back then might not recognize it now. Today, inbound marketing applies similar principles of being there when people are looking for you, but the techniques used to attract new prospects are definitely different.
Stevens & Tate
OCTOBER 31, 2023
Welcome to our October 2023 edition of “What’s Trending,” where we bring you the most relevant marketing news and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in fall 2023. Noteworthy Marketing News Booking.com Is Striking a New Balance Between Brand and Performance In 2022, Booking.com showed up at the Super Bowl for the first time with a spot starring Idris Elba.
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