KoMarketing Associates

APRIL 12, 2023

As B2B marketers continue to invest in new marketing technology (martech) , research indicates that they intend to use it to improve the customer experience in the coming months. Modern recently released its “Digital Connections 2.0” report, and statistics suggested that the majority of B2B chief marketing officers (42%) intend to center their 2023 martech strategy around improving the customer experience.

Marketing Report 209

Marketing Report B2B Marketing Planning B2B 209

Contently

APRIL 12, 2023

Everyone wants their website to rank first on Google, but with SEO being a complex, ever-evolving beast to conquer, that’s often easier said than done. When it comes to boosting your organic search visibility, creating content for search engine result pages (or SERPs) is essential. Yet, with everyone now familiar with the “content is king” adage, marketers must pull out all the stops to ensure their content stands out from the rest.

CMS Development 115

CMS Development SERP Click Rate Paid Search Agency 115

Launch Marketing

APRIL 12, 2023

Messaging is at the core of every B2B business. It is the who, what, where and why of a company and plays a large part in various marketing communications. Without B2B messaging, no one, especially target audiences, would not know who your company is, what product or service you offer and why your offering is above the rest. With countless competitors and options for alternative products or services, standing out has never been more important.

B2B Marketing 118

B2B Marketing B2B Purchase Intent Marketing & Strategy 118

Content Marketing Institute

APRIL 12, 2023

If consumers find personalized content valuable, they’re likely to exchange their personal data for it. Follow these tips to foster that environment and gain helpful information to create even more customized content.

Personalization 117

Personalization Content Tips Companies 117

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Search Engine Journal

APRIL 12, 2023

Learn why websites vanish from Google's search results, learn investigative steps, and explore the causes of keyword ranking drops. The post Google’s Gary Illyes On Sudden Keyword Ranking Drops appeared first on Search Engine Journal.

Keywords 111

Keywords Google Marketing Websites SEO 111

Search Engine Journal

APRIL 12, 2023

Signals of experience play a strong role in Google's April 2023 Reviews System update The post Google April 2023 Reviews Update Focuses Heavily On Experience appeared first on Search Engine Journal.

Google 105

Google SEO 105

Martech

APRIL 12, 2023

The tides of paid search and other performance channels seem to be shifting rapidly these days. Companies are changing hands, algorithms are updating and transparency is diminishing. With marketers looking for ad channels that they can consider both reliable and effective, this is where connected TV can enter the scene and support an already successful search strategy.

Paid Content 100

Paid Content Paid Search Agency Advertising Agencies Bundling 100

SmartBug Media

APRIL 12, 2023

HubSpot Service Hub is an all-in-one customer service platform that helps businesses deliver exceptional customer experiences. It offers a comprehensive suite of customer service tools, including ticketing, live chat, a knowledge base, customer feedback, and more. With its powerful automation engine, Service Hub helps businesses streamline customer service processes, reduce costs, and improve customer satisfaction.

Customer Surveys 98

Customer Surveys Ideal Customer Profiles Work Management Customer Satisfaction 98

Acrolinx

APRIL 12, 2023

Content is one of your biggest business assets. Yet most businesses don’t bother calculating the cost of content. Whether that’s creating or maintaining it. It’s time to change … Continue reading "The Cost of Content: Creating, Publishing, and Maintaining" The post The Cost of Content: Creating, Publishing, and Maintaining appeared first on Acrolinx.

Cost 96

Cost Content Business 96

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Ahrefs

APRIL 12, 2023

So I want to give you marketing ideas to riff off. That’s why I asked 18 marketers for the most unconventional marketing ideas they’ve seen or executed.

Creativity 103

Creativity Marketing 103

Search Engine Journal

APRIL 12, 2023

Here are 11 tips for choosing the best domain name that potential site visitors will remember. The post How To Choose A Domain Name appeared first on Search Engine Journal.

Domain 92

Domain Tips Best Practices SEO 92

Rev

APRIL 12, 2023

Account based marketing (ABM) has become one of the hottest new trends in marketing. It produces impressive results, making it a firm favorite strategy among leading companies, business startups and marketers. You may be wondering, beyond just being an in-vogue strategy for creating awareness and driving sales, what makes account based marketing so effective?

Account Based Marketing 78

Account Based Marketing Examples Planning Paid Search Agency 78

Search Engine Journal

APRIL 12, 2023

Google's annual webspam report highlights the incredible advances SpamBrain has made over the past year The post Google’s Webspam Report Explains Role Of SpamBrain appeared first on Search Engine Journal.

Google 89

Google SEO 89

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Martech

APRIL 12, 2023

Dynamic Chat is at the forefront of Marketo’s March 2023 releases. From minor updates like the introduction of roles and permissions to more major updates like adding inferred attributes, Adobe continues refining Dynamic Chat ( see past updates here ). There were quite a few enhancements to the landing page UX — with the biggest callout being the removal of the toggle switch (in other words, the Classic Experience will no longer be available).

Marketo 83

Marketo Landing Pages Paid Search Agency Template 83

Search Engine Journal

APRIL 12, 2023

Learn why cloaking HTTP status codes is risky, Google's stance on it, and the importance of ethical SEO practices. The post Google Warns Against Cloaking HTTP Status Codes appeared first on Search Engine Journal.

Google 81

Google Ethics SEO Practices 81

Benchmark Email

APRIL 12, 2023

Birthday emails are the perfect blend of integrating automation and personalization in your email marketing campaigns. It’s the ideal opportunity to personalize your content and automate it at scale. Sending out automated, personalized birthday emails to your customers is effective when it comes to improving brand trust while also making your customers feel seen on… The post How to Create a Birthday Email Campaign Using Benchmark Email appeared first on Benchmark Email.

Advertising Benchmark 83

Advertising Benchmark Email Campaigns Campaigns Trust Marketing 83

Hubspot

APRIL 12, 2023

When assessing your team’s performance, sales activities offer crucial metrics. That includes the number of sales calls, VP-level meetings, new qualified opportunities, and so on. With proper sales activity management, you can influence sales objectives and business results. When building your strategy, you’ll need to set sales activities goals and track how your team measures up.

Work Management 83

Work Management Marketing Management Activities Marketing Proposals 83

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

DivvyHQ

APRIL 12, 2023

Conducting an annual content audit is a good idea, but if your content isn't performing, waiting a whole year for your next audit won't help your ROI. How do you know when it's time to conduct an audit? Let's review what an audit is and five signs that indicate when an audit is needed.

Content 75

Content ROI Traffic Keywords 75

Spiralytics

APRIL 12, 2023

Viral marketing is a strategy that aims to reach thousands of people with your product or brand through social media. The goal is to get people talking about your business and sharing your content with their friends and followers. Viral marketing is valuable because it gives companies an inexpensive way to reach a wide audience. It can be used effectively in any industry, from retail stores to SaaS and everything in between.

Viral Marketing 62

Viral Marketing Word of Mouth Brand Identity Branding 62

Liveintent

APRIL 12, 2023

Let’s face it. Conversions get all the credit. Sure, awareness puts people in the funnel and consideration keeps them moving. But when it comes to measuring the true success of a campaign, conversions provide the hard proof: sign-ups, downloads, trials, and purchases. So, naturally, it’s easy to get excited about measuring conversions. Still, it’s important to remember that each advertising channel is different and can yield conversions in different ways.

Paid Search Agency 62

Paid Search Agency Conversion Ads Tips 62

Brandpoint

APRIL 12, 2023

What will the PR profession look like between now and the year 2026? Thanks to our findings from our 2023 Future of the PR Industry Research Report, we have a solid look into the future of the Public Relations profession. From budgeting changes, interest in AI and CBD, and common challenges and tactics, this extensive report dives into what PR and comms pros are thinking about right now and the likely areas of focus in the next three years.

Forecasting 62

Forecasting PR Public Relations Tactics 62

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

ATAK Interactive

APRIL 12, 2023

If your business deals in derivatives, you understand the importance of maximizing your return on investment (ROI). However, achieving this can be challenging, especially in today's competitive market. This is where a B2B digital marketing agency can help. In this blog, we will explore why your business needs a B2B marketing agency to maximize ROI in derivatives.

Advertising Agencies 60

Advertising Agencies Paid Search Agency Ad Agencies ROI 60

accelerate agency

APRIL 12, 2023

Finding the right SaaS marketing strategy for your company may seem challenging, but in such a competitive environment, it’s crucial. It’s estimated that the total value of the worldwide SaaS market will hit $195 billion in 2023, up 17% from 2022. With the sector enjoying rapid growth, there are plenty of opportunities out there. Nevertheless, to stay one step ahead of the field, you’ll need a watertight SaaS marketing plan.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Confessions of a B2B Marketer

APRIL 12, 2023

Follow Alex on LinkedIn Follow Alex on Twitter Check out The Manager's Handbook Check out The Great CEO Within: The Tactical Guide to Company Building Check out Reflect Check out Clearbit Check out our awesome sponsor HockeyStack Check out our awesome sponsor SaaStock Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Previous guests include: Jared Robin of RevGenius, Mike Kamo of NP Digital, Arvid Kahl of FeedbackPanda, David Heinemeier Hansson of 37signals, Chris Walk

Outreach 52

Outreach Linkedin B2B Sales Hubspot 52

Sage Marketing

APRIL 12, 2023

Like learning but short on time? Looking to stay sharp and up to date on the business world without having to constantly slog through news articles and websites? Whether you’re running a startup or intend to someday, educating yourself on the business world is vital. And the best way to do it is to learn from people who have experienced the challenges themselves and can share lessons they have taken with them.

Demand Generation Agencies 52

Demand Generation Agencies Startups Best Practices Marketing Management 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Outgrow

APRIL 12, 2023

Outgrow Product Update March 2023 – 10+ Exciting New Features Outgrow is back with another batch of fresh, new features to make your life easier. With this edition of the bi-yearly March product update, creating interactive content is going to become smoother than ever for you. From new popup embed features to audio file uploads and A/B testing capabilities, we’ve got a lot of good stuff this time!

Outgrow 52

Outgrow Features Product Lead Gen 52

Sage Marketing

APRIL 12, 2023

Like learning but short on time? Looking to stay sharp and up to date on the business world without having to constantly slog through news articles and websites? Whether you’re running a startup or intend to someday, educating yourself on the business world is vital. And the best way to do it is to learn from people who have experienced the challenges themselves and can share lessons they have taken with them.

Demand Generation Agencies 52

Demand Generation Agencies Startups Best Practices Marketing Management 52

Outgrow

APRIL 12, 2023

Outgrow Product Update March 2023 – 10+ Exciting New Features Outgrow is back with another batch of fresh, new features to make your life easier. With this edition of the bi-yearly March product update, creating interactive content is going to become smoother than ever for you. From new popup embed features to audio file uploads and A/B testing capabilities, we’ve got a lot of good stuff this time!

Outgrow 52

Outgrow Features Product Lead Gen 52