Webbiquity
JUNE 20, 2023
Guest post by Nina Petrov. Video marketing has become a vital and productive tool for businesses in almost every sector. Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services.
Oktopost
JUNE 20, 2023
Olivia Messina takes on a solo episode to discuss tactics for reigniting employee advocacy shares. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Having an employee advocacy program increases the total social engagement for a brand by 25% to 40% at minimum. ( 2022 Employee Advocacy Benchmark Report ) Employee advocacy programs bring a wealth of benefits–expanded reach, enhanced trust, and credibility, thought leadership, the list goes on!
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Content Marketing Institute
JUNE 20, 2023
Plan your content to match customer intent with this no-tech, three-step process. You'll end up with content that helps both your prospects and your sales team.
Heinz Marketing
JUNE 20, 2023
By Michelle Voznyuk , Marketing Specialist at Heinz Marketing Let’s call it how we see it and acknowledge that it’s been an interesting year. Talks of a recession have had us questioning “are we in one?”, “are we about to be in one?”, or just generally “what’s happening?”. In times of economic uncertainty, we face new challenges that can stunt our growth.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Martech
JUNE 20, 2023
“There is no sustainable use case for evil AI.” That was how Dr. Rob Walker, an accredited artificial intelligence expert and Pega’s VP of decisioning and analytics, summarized a roundtable discussion of rogue AI at the PegaWorld iNspire conference last week. He had explained the difference between opaque and transparent algorithms.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Mass Analytics
JUNE 20, 2023
Keep an Eye on ROI: Return on Investment in Marketing Mix Modeling In the previous article of this series, we learned how to measure the contribution of each channel in an MMM project. In this article, we will explore an equally important concept, Return on Investment, and understand how it’s connected with Contribution. Two of the key concepts in Marketing Mix Modeling is the relationship between ROI and Contribution.
SmartBug Media
JUNE 20, 2023
The health and wellness industry is booming as consumers become increasingly health-conscious and prioritize self-care. In fact, the global wellness economy was valued at $4.5 trillion in 2018. However, despite this growth, many businesses in the health and wellness industry lack robust tech solutions to provide personalized marketing to their customers.
Walker Sands
JUNE 20, 2023
It might seem like Gen Z is just getting started in their careers, but the workforce’s youngest generation is already climbing the corporate ladder. By 2025, Gen Zers will represent nearly a third of the global labor pool. Before long, they will become decision-makers at their organizations. What does this mean for B2B marketers? It’s time to move past the stereotypes and speak to the next wave of B2B customers authentically.
Velocity Partners
JUNE 20, 2023
One of the niftiest things we humans evolved throughout our great and relatively short history is the fight-or-flight response. It’s processed in the part of our brains called the amygdala — an amazing bit of kit: In a matter of microseconds it contextualizes an immediate threat against our entire lived experience and decides a course of action: stay and fight or flee.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
SendGrid
JUNE 20, 2023
Small business marketing can be challenging with a limited budget or a small team. However, content marketing allows small businesses to reach new audiences and expand brand awareness without an advertising budget. But where do you begin? Do you try to create a viral post on social media or start a weekly blog? The answer […] The post How to Use Content Marketing for Small Business [7 Tips] appeared first on SendGrid.
Litmus
JUNE 20, 2023
Welcome to Litmus Live Behind the Scenes, where each month leading up to the conference we’ll dig in to some of the work we’re doing to prepare for Litmus Live , and shine some light on how we make the conference happen. In this blog post, you’ll discover how we went about creating our Litmus Live 2023 agenda and selecting our (if I may say so myself) magnificent speaker lineup.
Champion Communications
JUNE 20, 2023
One of the biggest challenges facing our B2B tech clients at the moment is slow conversion rates. They are having a lot of good conversations, sending a lot of proposals and then nothing. The proposal disappears into the abyss never to be spoken about again. The trouble with this scenario is not only that it slows growth, but that it can also be the cause of a lot of tension within a business.
Litmus
JUNE 20, 2023
Welcome to Litmus Live Behind the Scenes, where each month leading up to the conference we’ll dig in to some of the work we’re doing to prepare for Litmus Live , and shine some light on how we make the conference happen. In this blog post, you’ll discover how we went about creating our Litmus Live 2023 agenda and selecting our (if I may say so myself) magnificent speaker lineup.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Benchmark Email
JUNE 20, 2023
Email marketing is one of the most effective ways for businesses to connect with their customers, but even the most well-crafted email campaigns won’t be effective if they don’t make it into subscribers’ inboxes. One factor that can impact email deliverability and that often gets overlooked is email design. While many marketers focus on best… The post Is Your Email Design Affecting Your Deliverability?
SpotMe Blog
JUNE 20, 2023
LAUSANNE, Switzerland, June 20, 2023 — SpotMe, the enterprise event platform that audiences love, is pleased to announce a new partnership with Viseven, a global MarTech services provider that helps pharma and life science companies worldwide deliver trailblazing and personalized omnichannel customer experiences. “For us, having a partner who is forward-thinking and aligned with our vision is paramount.
Square 2 Marketing
JUNE 20, 2023
A lot has been written about inbound marketing vs. demand generation over the past few years. It almost seems like you have to be in one camp or the other. It makes sense – Square 2 was solely in the inbound marketing camp back in 2016. It’s the platform the agency was started on. Advertising doesn’t work, and you need to be where people are looking.
Fount Media
JUNE 20, 2023
ITSMA, is a community of key leaders in leading organizations in B2B IT marketing and services, recognizes ABM as a transformative strategy for driving growth and customer-centricity. According to it, successful ABM implementation requires a deep understanding of target accounts, effective collaboration between marketing and sales, and a commitment to The post ABM – Account Based Marketing in the viewpoint of ITSMA appeared first on Business Mailing Lists | Technology User List | Email Mar
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
US Data Corporation
JUNE 20, 2023
YouTube offers an incredible platform for businesses to connect with their target audience, enhance their brand presence, and drive meaningful engagement. By implementing the strategies, hacks, and best practices discussed in this article, you can unlock the power of YouTube for your business. The post Unlocking the Power of YouTube for Your Business: Strategies, Hacks, and Best Practices appeared first on US Data Corporation.
Versium
JUNE 20, 2023
Versium, a data technology company, has expanded its REACH platform with the addition of Business Person Email Lists, helping B2B marketers to target the same people across email and digital marketing channels.
Acrolinx
JUNE 20, 2023
After the pandemic, a lot of organizations had to rethink their content marketing strategy. With in person events out of the question, a thought leadership strategy built on … Continue reading "Creating A Balanced Content Marketing Strategy at Fiserv" The post Creating A Balanced Content Marketing Strategy at Fiserv appeared first on Acrolinx.
Walker Sands
JUNE 20, 2023
At Walker Sands, we believe in the importance of data-driven decision-making. Twice a year for the past five years, we’ve surveyed our entire client base to better answer the question, “How are we doing?” The results are always instructive. We receive feedback on what we’re doing well and where we can improve. We do our best to take action based on the results.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
RebelMouse
JUNE 20, 2023
This article was originally posted on the Chartbeat blog. Chartbeat’s real-time content analytics, historical dashboards, and optimization tools help the world’s leading media organizations understand, measure, and build business value from their content. In an age where readers receive real-time notifications every time news breaks, how long can we expect a given article to hold an audience’s attention, and does it differ depending on what the story’s about or the time of day that it’s publishe
Valasys
JUNE 20, 2023
Are you a content marketer like us? An average day in the life of a content marketing professional is packed full of responsibilities. It is likely that you will be strategizing, working with clients, or analyzing previous campaigns whenever you are not writing. Next thing you know, you are back to writing. There are a lot of balls in the air at once.
EveryoneSocial
JUNE 20, 2023
Employee advocacy — employees promoting their organization on social media, blogs, or other online platforms — is an incredibly effective way to reach new customers and strengthen relationships with existing ones. And the popularity of this type of program is growing with companies, primarily due to the success brands see from implementing advocacy.
LeanData
JUNE 20, 2023
LeanData BookIt stands out from the competition in the online appointment scheduling software category with BookIt for Forms and BookIt Handoff. BookIt for Forms is a prospect-driven webform fill. BookIt Handoff allows employees to schedule meetings for other team members. Learn more about LeanData BookIt. The post How LeanData BookIt Stacks Up Against The Competition appeared first on LeanData.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Acrolinx
JUNE 20, 2023
After the pandemic, a lot of organizations had to rethink their content marketing strategy. With in person events out of the question, a thought leadership strategy built on … Continue reading "Creating A Balanced Content Marketing Strategy at Finserv" The post Creating A Balanced Content Marketing Strategy at Finserv appeared first on Acrolinx.
Marketing Insider Group
JUNE 20, 2023
Gone are the days when Google reigned supreme, because social media search is on the rise. More and more users are asking TikTok and Instagram to answer their questions. Are social media’s conversational, personalized responses leaving Google’s SERPs in the dust? TikTok alone has ended Google’s 15-year streak as the world’s most popular search engine.
Sprout Social
JUNE 20, 2023
Figuring out how to build a brand is a must-do for modern marketers. Because consumers are overwhelmed with product choices. This applies to B2B and B2C brands alike. A distinct brand identity determines whether you stand out from the crowd. Not to mention cementing what makes your company unique. Consider that branding impacts just about every corner of your business.
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