DiscoverOrg

JANUARY 15, 2019

Are there differences selling to men and women in a B2B sales process? That was the question we set out to discover. My husband and I are avid remodelers, which means I’ve spent a lot (A LOT) of time at Home Depot and Lowe’s over the last 15 years. I remember clearly, during those Saturday afternoons walking up and down aisles looking for just the right tile, how much I preferred shopping at Lowe’s to Home Depot.

Cold Calling 196

Cold Calling Buy Peer-to-peer B2B 196

Marketing Insider Group

JANUARY 15, 2019

Brand stories, according to a recent article by the American Marketing Association “build stakeholder affinity and influence action” Not just any brand stories, though. A brand story must intrigue potential clients to be effective. Videos, the association adds, “drive home points and add interest.” That may be true, but to create true intrigue, businesses must follow the […].

Video Marketing 237

Video Marketing Brand Identity Branding Marketing 237

Zoominfo

JANUARY 15, 2019

For most of the world, the beginning of a new year signifies a fresh start– a chance for re-dos and second chances. The conclusion of 2018 not only allows us to look back and fine-tune our business strategies, but it also affords us the opportunity to reflect on a few things we got right this year. So, allow us to indulge. This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth.

Peer-to-peer 185

Peer-to-peer Cold Calling Zoominfo B2B Sales 185

Marketing Insider Group

JANUARY 15, 2019

Trust is an essential component in building customer relationships. You’ll want people to regard your brand with confidence because of the way you operate your business, interact with clients, protect their data, and promote your products and services. Ultimately, this trust will help boost online conversions. Trust signals serve as validations from customers and online […].

Conversion 210

Conversion Validation Trust Marketing Interactive Marketing 210

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Webinar Metrics

Biznology

JANUARY 15, 2019

If you are a nerd like me, you might remember watching IBM’s Watson playing Jeopardy against legendary champion Ken Jennings and Brad Rutter, another very strong player–and Watson ate their lunch. At the time, it was perhaps the most powerful example of how AI was starting to change our ideas of what computers can do. And, in the eight years since, we have struggled between how AI is magic and how AI just doesn’t work.

Display 142

Display Design Features Optimization 142

Content Standard

JANUARY 15, 2019

Building relationships with customers on a local level is one challenge. But as businesses expand into new regions, countries, and cultures, they find themselves crossing important boundaries that affect how their messaging is received by their target audience. Whether you’re reaching out to business professionals in Singapore or Mexican-American soccer fans in Houston, the rules of engagement are the same: To make a positive brand impact, you need to create messaging specifically for targ

Marketing Strategy 105

Marketing Strategy Marketing & Strategy Advertising Agencies Planning 105

SnapApp

JANUARY 15, 2019

If you tried to navigate Chicago with a map of Seattle, you’d get lost. In the same way, if you tried to build a B2B demand generation strategy based on faulty assumptions–or outright myths–you’d probably fail, too. At the very least, you wouldn’t get anywhere near the results you could have gotten if you weren’t hindered by misinformation. Demand generation marketers, in particular, have a patchwork of myths to work through.

Demand Generation Agencies 99

Demand Generation Agencies Demand Generation Top of Funnel Webinar Metrics 99

Content Marketing Institute

JANUARY 15, 2019

Over 80% of people say they prefer to watch a live video than read social media posts, and four in five say they prefer to view a video from a brand than to read a blog, according to a survey from Livestream and New York Magazine. 4 of 5 people would rather watch a brand’s videos than read its blog. @Livestream @NYMag survey Click To Tweet. Consumers are naturally drawn to live video because it offers immediate real-time insight in a way that text and image cannot achieve.

Broadcasting 98

Broadcasting Youtube Landing Pages Ideal Customer Profiles 98

SEMrush

JANUARY 15, 2019

Today we are kicking off a new feature, Weekly Wisdom. Each week we will feature someone in our industry offering valuable insights via video on a variety of topics related to SEO, PPC, Content and Social Media. So, check out the blog each Tuesday for fantastic and useful information, and to see which industry insider will be featured.

Traffic 95

Traffic PPC SEO Social Media 95

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Champion Communications

JANUARY 15, 2019

We hosted the first Breakfast of Champions of 2019 this morning with special guest Andrew Cave, author of The Power of Purpose. Andrew has been a business journalist for 27 years, interviewing some of the world’s high profile CEOs as well as authoring two other books, The Secrets of CEOs, Billions To Bust And Back.

Profiling 89

Profiling PR Business Network Marketing 89

EveryoneSocial

JANUARY 15, 2019

Important Employer Branding Statistics to Know. Looking for interesting and relevant employer branding statistics? Below, you’ll find the very best stats that not only apply to HR and recruiters but your company as a whole. A big reason employer branding is so important today is it’s the business identity of your company. Positive employer branding helps to attract and retain quality employees, who are crucial to the success and growth of the business.

Statistics 90

Statistics Paid Search Agency Companies Brand Identity 90

Golden Spiral

JANUARY 15, 2019

Anyone who has worked a day in their life can usually point out the “bad hires.” They’re the ones who show up late and sneak out early; who don’t put in the 110% during on-boarding to really “get it”; who don’t totally mesh with your company culture, struggle with being productive, and ultimately, don’t fit the description of the person they pitched on the résumé.

Paid Search Agency 85

Paid Search Agency Companies Ethics Work Management 85

Albacross

JANUARY 15, 2019

If you were to ask a successful 21st century entrepreneur about the biggest reasons for their business’ success, you would get a range of different answers. From great business development to a strong sales team, first-class marketing , venturing into new markets, knowing their target audience and many others. However, few of them attribute success to design.

Design 85

Design Business Mobile Marketing Sales Cycle 85

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Social Media

Ontraport

JANUARY 15, 2019

“Qualified leads are those who meet certain attributes and have shown interest in your product or service through their actions.”. The post 5 Ways to Focus on the Most Qualified Leads appeared first on The ONTRAPORT Blog.

Sales Qualified Leads 76

Sales Qualified Leads High Quality Lead Leads Lead 76

ClearVoice

JANUARY 15, 2019

Hundreds of articles have been written about how isolation and lack of structure affect freelancers and remote workers. Co-working was basically invented to help folks feel surrounded by office culture even when they don’t have any physical coworkers. But maybe we’ve been looking at it all wrong. No one likes office politics, but research backs up how they can foster counter-productivity.

Research 75

Research Opinions Case Studies Social Media 75

FMG Suite

JANUARY 15, 2019

Even if you already have a strong roster of existing clients, generating qualified leads should be at the top of […].

Lead Generation 86

Lead Generation Sales Qualified Leads Generation Leads 86

TrustRadius Marketing

JANUARY 15, 2019

One of the most unpleasant aspects of choosing software for your business can be translating vendor marketing messaging. Software marketers have a knack for using fluffy language to describe their products… Language that can make it really difficult to even understand what the product does! In fact, according to a TrustRadius survey, 3 out of 4 software buyers describe vendor language as either “meaningless jargon” or “lots of fluff”.

Work Management 69

Work Management Marketing Management Marketing AI Digital Transformation 69

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Content4Demand

JANUARY 15, 2019

If you haven’t finalized your plans to attend the 2019 B2B Marketing Exchange next month, this post may spur you to book your flight. Every year, we find new reasons beyond the stunning scenery and welcoming resort to consider it time well spent. Here are just a few of the sessions that promise to educate, entertain, and inspire. I plan to kick off the first full day of the conference with this Tuesday morning general session led by best-selling author David Meerman Scott.

Case Study 69

Case Study Case Studies Interactive Marketing B2B Marketing 69

TrustRadius Marketing

JANUARY 15, 2019

One of the most unpleasant aspects of choosing software for your business can be translating vendor marketing messaging. Software marketers have a knack for using fluffy language to describe their products… Language that can make it really difficult to even understand what the product does! In fact, according to a TrustRadius survey, 3 out of 4 software buyers describe vendor language as either “meaningless jargon” or “lots of fluff”.

Work Management 69

Work Management Marketing Management Marketing AI Digital Transformation 69

Hubspot

JANUARY 15, 2019

Email lead capture is the process marketers use to collect information from their website visitors. Typically, this is done through a traditional web form , although you can also capture leads through popups , chatbots , live chat , quizzes , surveys, and more. Despite the process being fairly straightforward, our strategies often fluctuate in how we accomplish lead capture.

Lead Capture 75

Lead Capture Lead Scoring Lead Ranking Sales Qualified Leads 75

Kapost

JANUARY 15, 2019

In 2018, content was more important than ever to an outstanding customer experience. More importantly, almost everyone agrees: content will be just as important next year. (Source) If you’re responsible. The post Learn from Award-Winning Content Operations Leaders appeared first on Kapost Blog.

Content 61

Content 61

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

BenchmarkONE

JANUARY 15, 2019

Your website is one of the most versatile, and powerful, tools in your marketing arsenal for several reasons: It’s a validation tool , showing prospects and customers that you’re a legitimate business with a good reputation. It’s a sales tool : a place where anyone can go to engage with your brand and connect with your sales team (or make a purchase).

Paid Search Agency 65

Paid Search Agency Best Practices Advertising Agencies Pricing 65

Inbox Insight

JANUARY 15, 2019

This market research guide is part of our B2B marketing planning series , designed to help B2B marketers tackle each phase of the marketing plan with greater confidence. By breaking each stage into a digestible and actionable online resource, we aim to equip you with best industry practices, techniques and theoretical knowledge for effective planning.

Planning 62

Planning Demand Generation Marketing Plans Research 62

Salesforce Marketing Cloud

JANUARY 15, 2019

In the SaaS world, getting users to understand the value of your platform and adopt it into their daily lives is of utmost importance. When prospects take a free trial, you want them to quickly see how easy your solution is to use and why it is worth the investment.

Personalization 56

Personalization Conversion Practices Best Practices 56

Televerde

JANUARY 15, 2019

What’s in a hashtag? In business, it turns out quite a lot. According to estimates, the number of worldwide social media users reached 2.34 billion and is expected to increase to 2.95 billion by 2020. What’s more, a staggering 590 million business people have LinkedIn profiles. That’s a lot of customers to reach. As technology continues to evolve and social media continues to grow, so too must the brand touchpoints we use to connect with our target audiences.

Paid Search Agency 49

Paid Search Agency Companies Brand Identity Branding 49

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

DemandBase

JANUARY 15, 2019

You know the drill: Marketing does the heavy lifting to drive awareness and engagement, and Sales Development Reps (SDRs) need to convert that into opportunities. But that’s easier said than done. SDRs need to break through the noise to get the right people to take notice. And once noticed, they need to create opportunities as efficiently as possible.

Efficiency 49

Efficiency DemandBase Personalization Account Based Marketing 49

Outreach

JANUARY 15, 2019

By now, some of us have likely already broken our New Year’s resolutions. Are you eating healthy? Not after that 2 am pizza on Friday. What about completing to-do lists at work before heading home? I bet you’ll just input those CRM notes after dinner.or not. Here’s a resolution to keep if you didn’t make any for yourself this year: Revisit the messaging in your sales campaigns.

Email Campaigns 49

Email Campaigns Campaigns Touchpoints CRM 49

Leading Results Rambings

JANUARY 15, 2019

Scientific research suggests that when hiring employees, managers look for the baseline of technical skills first – but really want people they can bond with and feel good around. It makes sense: spending a day at the office is more enjoyable when you can befriend, or at least relate to, your employees, and it’s certainly easier to get buy-in for your ideas when you surround yourself with people who think like you.

Spending 45

Spending Buy Research 45