PureB2B
AUGUST 6, 2020
One of the most critical roles of converting leads to opportunities is in the hands of your sales development team. A high-functioning sales development strategy has major impact on your revenue, so it is critical to build strong cadences and processes within the team. Here are a few areas where many organizations miss the mark in executing sales development: Inbound vs.
Webbiquity
AUGUST 6, 2020
Nearly four out of five B2B marketers believe influencer marketing will grow in importance in the next year. But only half integrate their influencer marketing efforts with their SEO programs, or use influencer marketing tools to identify industry influencers. Those are among the findings in the 2020 State of B2B Influencer Marketing Research Report , just published by the team at TopRank Marketing. “Over the past five years, many marketers have realized that partnering with trusted indust
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Zoominfo
AUGUST 6, 2020
When in doubt, turn to the data — that’s our rule of thumb at ZoomInfo. That’s because no matter what department or industry, success comes down to data and the decisions you make with it. Today we’re going to take a look at how to use important data insights — from our platform — to combat the main obstacles recruiters face in their day-to-day workflows.
KoMarketing Associates
AUGUST 6, 2020
Many marketers have relied on face-to-face business interactions to resonate with their target audience. As a result of the COVID-19 pandemic, new research suggests that they may be missing out due to a lack of this type of communication. A report titled “The Future of the ‘In-Person’ Business Economy” from The 614 Group recently suggested that marketers are losing out on several aspects of their day-to-day business as a result of COVID-19.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Adobe Experience Cloud Blog
AUGUST 6, 2020
When COVID-19 showed up and became a global pandemic, no one had a playbook – let alone the definitive one – on how to respond and adapt your business continuity to the unprecedented challenges it brought. As stay-at-home orders and social distancing went into effect and business trips, conferences, and gatherings of any significant size were canceled, we were quickly reminded of how vital the face-to-face human connection is to doing business.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Content Marketing Institute
AUGUST 6, 2020
Consider this group therapy for jargon. Check out the overused, misused, poorly used buzzwords that some Content Marketing World presenters are sick of hearing and seeing. Then feel free to vent and add your own in the comments. Continue reading → The post 10+ Buzzwords to Banish From Your Content Marketing Vocabulary appeared first on Content Marketing Institute.
Heinz Marketing
AUGUST 6, 2020
By Winfield Salyards , Marketing Coordinator at Heinz Marketing. As of this past week I have officially been at Heinz Marketing for 1 year, and what a weird year it has been. With all the things that have happened just in 2020 I can barely remember 2019. Because of that, I wanted to look at some of the things I have learned here framed through our company values : Results-driven, respectful, curious, creative, proactive, and generous.
The Lead Agency
AUGUST 6, 2020
B2B consumers, as we know, are strategic decision-makers who can take months to convert into a customer. Unlike B2C customers who are more likely to make impulsive purchases, business buyers adopt a much more formalised process. They engage in more research, seek more information and must discuss and get approvals from more people. Therefore, the strategies that will drive traffic to a B2B website are different from those that will attract the individual consumer.
ClickZ
AUGUST 6, 2020
30-second summary: Brakes is a B2B food delivery service and leading supplier to the food service sector in the UK. Its customer base includes schools, contract caterers, hospitals, hotels, independent dining establishments, pubs and restaurant chains. With the closer of schools, pubs, restaurants and hotels due to COVID-19, Brakes pivoted its strategy and launched a new direct-to-consumer platform, enabling consumers to order the food they needed directly.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
ClearVoice
AUGUST 6, 2020
While freelancers are used to a natural ebb and flow in their business, this year has been more of a rollercoaster than others. In the freelancing world, it’s been predicted that competition will only rise as more people consider the self-employment route. That’s why strategic solo professionals should find a new direction: teamlancing. As you can guess from the name, this way of doing business incorporates various experts to tackle a large project.
DivvyHQ
AUGUST 6, 2020
To be a brand of the people, user-generated content should be part of your content marketing mix. It can drive true connections, turn customers into advocates, and trigger more conversions than any other tactic. But how can you inspire customers to create content for you? Start here.
MarketJoy
AUGUST 6, 2020
Irrespective of the business you are in, your leads or prospective customers are essential to the growth of your organization. For decades, print media, radio and television dominated lead generation, until the eventual birth of the internet, when everything began to change. In the early 2000s, as search engine usage was beginning to take hold and overall internet usage increased significantly , lead generation was dominated by email, the rise of pop-up ads, and websites jamming keyword density
ClickZ
AUGUST 6, 2020
30-second summary: M assive popularity translated into the explosive surge in CTV media buying. At the end of the 2010s, globally programmatic advertising on CTV grew by a whopping 330 percent. . In a nutshell, both content consumption on CTV and ad spend are climbing while the ad budgets on traditional television are decreasing. Since CTV has been the least affected ad placement in the lockdown, the ad spend on this channel is expected to reach $16 million per advertiser.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Blue Flame Thinking
AUGUST 6, 2020
Beginning in 2021, the way users interact with and experience your website’s pages will influence rankings. Google’s latest algorithm update also includes a new page experience signal called “Core Web Vitals,” which will accommodate user experience in more depth. We outline what this new search ranking criteria looks like and why it’s important.
Stevens & Tate
AUGUST 6, 2020
Pinterest is a valuable marketing tool, as 88% of pinners purchase something they have pinned, and 49% purchase 5 or more products they have pinned. Despite its effectiveness as a marketing tool, only 28% of marketers are already using Pinterest, so get ahead of the competition and start using this visual platform today. Who’s Using Pinterest? Pinterest has over 335 million worldwide users and 88 million users from the United States.
chiefmartech
AUGUST 6, 2020
I’ve been on the trail of “no code” martech these past couple of weeks, covering event-triggered marketing automation as a no code programming paradigm and mapping a partial taxonomy of over 75 no code tools. I also ran an impromptu survey of no code usage with readers, the results of which I’m sharing here. Given that my audience is mostly marketing operations and martech pros — and the savvy CMOs who love them — the data is skewed through that lens.
Champion Communications
AUGUST 6, 2020
July has been a nother busy month for the Champion team. We revealed our new website, launched several new PR campaigns, and achieved coverage for clients that aligns well with their individual growth strategies.? . Aptum . “We’re a true hybrid solutions provider ,” says Aptum CEO Susan Bowen . This month , Aptum’s CEO, Susan Bowen, spoke to N ew S tatesman Tech for an article that examined Aptum’s past, present and future.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
BenchmarkONE
AUGUST 6, 2020
When it comes to sales, there are two distinctive approaches: inbound and outbound. But which is the strategy you should be focusing more on? Spoiler alert: The answer is neither. . If you’ve followed our blogs for a while (thank you!), you’re probably not surprised that we strongly believe in the power of balance when it comes to your sales and marketing efforts.
Square 2 Marketing
AUGUST 6, 2020
Taking Sales Virtual Is Easier Than You Think, And Once You Go, You’ll Never Go Back. Over the past six months, many of our clients have been asking for more help on the sales enablement, sales execution and sales operations side of their businesses. This is a very positive signal, as companies start realizing sales needs as much help as marketing does and the prospect is expecting an amazing experience from click to close.
Moz
AUGUST 6, 2020
Posted by KameronJenkins Being able to pinpoint the reason for a ranking drop is one of our most perennial and potentially frustrating tasks as SEOs, especially in 2020. There are an unknowable number of factors that go into ranking these days, but luckily the methodology for diagnosing those fluctuations is readily at hand. In this popular Whiteboard Friday, the wonderful Kameron Jenkins shows us a structured way to diagnose ranking drops using a flowchart method and critical thinking.
Litmus
AUGUST 6, 2020
Half of email marketers see their email review and approval process as too lax or too burdensome. Yikes. That’s a high number. A process that’s too lax might not involve enough people or a proper review cycle. A process that’s too burdensome might involve way too many people—or the wrong people—or an exhausting amount of reviews. Sadly, we’re seeing the number of email marketers that view their reviews and approvals as appropriate shrinking year after year: 62% in 2017, 60% in 2018, 58% in 2019,
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
AgencyEA
AUGUST 6, 2020
As brand amplifiers at Agency EA, we also consider ourselves people amplifiers. Black brands and creatives make up much of the culture of Chicago, so today we’re taking the time to spotlight five Black Chicago creatives whose work inspires us and deserves to be shared. As a previous EA employee, we’ve been following Kori Coleman’s […].
PureB2B
AUGUST 6, 2020
One of the most critical roles of converting leads to opportunities is in the hands of your sales development team. A high-functioning sales development strategy has major impact on your revenue, so it is critical to build strong cadences and processes within the team. Here are a few areas where many organizations miss the mark in executing sales development: Inbound vs.
Outbound Engine
AUGUST 6, 2020
LinkedIn, like all of the other major social media platforms, looks a lot different today than when it launched. What hasn’t changed is how much time people are spending on these websites. HubSpot found that users checking Facebook, Twitter, and LinkedIn to get their news, business and lifestyle information continues to increase significantly every year.
SendGrid
AUGUST 6, 2020
Read about how the recent court ruling that invalidated the US-EU Privacy Shield framework affects Twilio SendGrid email customers. The post How the Recent Privacy Shield Ruling Impacts Twilio SendGrid Users appeared first on SendGrid.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
MarketMuse
AUGUST 6, 2020
Discover a practical approach to crafting quality content that generates new readers. The post 6 Steps to Crafting Quality Content That Connects (Guest Post) appeared first on MarketMuse.
accelerate agency
AUGUST 6, 2020
We recently hosted a virtual summit on ‘Scaling your Lead Generation with Killer Content and SEO’ – and there was a lot of useful information shared! If you missed out (or simply want a recap), we’ve got our top twenty takeaways for you to browse below. Making the most of your content. The 80/20 Rule. Accelerate’s Co-founder and Director of Search, Nick Brown shared his favourite method – the 80/20 rule.
Magisto
AUGUST 6, 2020
A video without a soundtrack is like food without the smell. Yes, you could still feel textures and basic tastes like sweet or salty, but the flavor won’t be there. The right soundtrack not only sets the mood for your wedding video, but it also adds another layer of meaning to it. It can pull the right emotional triggers and make your viewers feel moved, nostalgic, happy, or excited. .
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