Oktopost
APRIL 10, 2023
Kari Anderson shares the intricacies of a successful social presence that will keep your audience engaged and coming back for more! Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary In this episode of Behind the Post, host Olivia Messina sits down with Kari Anderson , Social Media Manager at Körber Supply Chain.
Marketing Insider Group
APRIL 10, 2023
A 2022 PYMNTS analysis found that Amazon and Walmart together take about 50% of the total U.S. ecommerce market. Amazon is by far the most dominant player, accounting for about 45% of all U.S. digital retail sales. Walmart accounts for 5%. Other big names, like Wayfair (1.5%) play a major role in U.S. ecommerce as well. Image source: PYMNTS As an independent ecommerce business, you spend a lot of time thinking about how to remain relevant in an industry dominated by these behemoths.
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ANNUITAS
APRIL 10, 2023
We’re living in a marketing world that is inundated with buzzwords. Sometimes, they make sense. Other times, they’re trendy hype words that have lost their real meaning through overuse, misuse, and lack of understanding. In our Behind the Buzzwords content series, ANNUITAS breaks down the complex jargon you see trending in go-to-market thought-leadership and helps you cut through the noise to contextualize it for your organization.
Envy
APRIL 10, 2023
The only thing more secure than your cyber security will be your calendar after getting stuck into these events! From conferences to workshops, we've got you covered with the most informative, engaging, and downright fun events that you won't want to miss. So, grab a cup of coffee, fire up your laptop, and get ready to hack your way to success in 2023!
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Search Engine Journal
APRIL 10, 2023
Adobe PDF Embed WordPress plugin finally makes PDF files easy to use on websites The post New Adobe PDF WordPress Plugin Radically Improves User Experience appeared first on Search Engine Journal.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Search Engine Journal
APRIL 10, 2023
Get ready for major changes in Google Ads and Analytics attribution modeling starting in May 2023. The post Google Is Removing 4 Attribution Models For Advertisers appeared first on Search Engine Journal.
DivvyHQ
APRIL 10, 2023
Don't let your content get lost in a sea of typos and errors. Learn how you can simplify your proofreading process and ensure your content is on-brand and polished with these simple tips (and a few killer tools).
Search Engine Journal
APRIL 10, 2023
SEO and online reputation management go hand in hand. Learn essential tips on using SEO to manage your online reputation. The post SEO & Reputation Management: An In-Depth Guide appeared first on Search Engine Journal.
SmartBug Media
APRIL 10, 2023
SMS marketing is equally effective and engaging—and brands are taking note. More and more companies are embracing SMS marketing to engage with customers where they’re already most active. At least 70 percent of consumers subscribed to SMS marketing in 2022, and that number is already on the rise this year. If you’re thinking about adopting SMS marketing, you may have some questions about how to develop and implement a strategy that works.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Acrolinx
APRIL 10, 2023
If you’re looking for tips on how to outsmart your competition and use content to tackle competitors, you’ve come to the right place. According to Content Marketing Institute, … Continue reading "How To Use Content To Tackle Your Competitors, With Melissa Rosenthal" The post How To Use Content To Tackle Your Competitors, With Melissa Rosenthal appeared first on Acrolinx.
The ABM Agency
APRIL 10, 2023
Reading Time: 11 minutes As a leading strategy for B2B SaaS marketing, account-based marketing (ABM) has become increasingly important in today’s rapidly changing landscape. As a director of marketing or CMO at a large or enterprise B2B SaaS organization, understanding and implementing ABM is essential for staying ahead in today’s competitive landscape.
Martech
APRIL 10, 2023
Oracle EVP Rob Tarkoff “Best of breed has jumped the shark. The concept that a CMO has to buy 250 different technologies and try to figure out which is actually giving them the intent signal that they need — that ship has sailed.” Rob Tarkoff, Oracle EVP and general manager of CX, knew he was mixing his metaphors. The message was nonetheless clear.
Ahrefs
APRIL 10, 2023
But what makes a good affiliate marketing website? What products does it promote? And how does it get people to visit and purchase its recommendations?
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Benchmark Email
APRIL 10, 2023
You spend a lot of time, effort, and marketing budget generating valuable leads for your business. But what do you do with your leads once you’ve got them? Having a plan in place ensures all that effort and money doesn’t go to waste. And making sure your marketing and sales team are aligned is the… The post How to Hand Off Marketing-Generated Leads to Your Sales Team appeared first on Benchmark Email.
RebelMouse
APRIL 10, 2023
So just how important is site navigation to search? Recently, Google's Search Advocate John Mueller said that when it comes to sites with pagination, and large sites’ faceted navigation, Google will learn how to crawl it. In a Twitter thread , Mueller said Google does try to “learn” useful URL patterns for sites. But if you’re optimizing your content for search, you should think about how to make it easier for Googlebot to crawl and Google to understand.
Valasys
APRIL 10, 2023
For professionals in consulting, coaching, or training, getting a steady flow of clients can be challenging, especially for those who are not natural salespeople or marketers. This leads to frustration, overwhelm, fear, confusion, and suspicion about marketing techniques and experts. However, the traditional pushy marketing techniques are losing effectiveness due to rising advertising costs and clients’ growing awareness of manipulative tactics.
Forrester B2B
APRIL 10, 2023
B2B marketers overwhelmingly agree that buyers expect an experience personalized to their needs and preferences across sales and marketing. Personalization capabilities and components are distributed throughout the B2B marketing technology stack, but organizations often struggle to define an audience-centric view of the role of personalization that extends throughout the customer lifecycle.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Valasys
APRIL 10, 2023
Introduction Running a local business makes it hard to reach the right audience. PPC (Pay Per Click) for digital marketing helps you show up in front of the right audience, get higher conversions, and increase brand awareness. Along with this, with local PPC advertising, you are in control of your campaigns, making it easier to track the campaigns and giving you flexibility in the options.
Sage Marketing
APRIL 10, 2023
Dudi Malits is a seasoned marketer with 13 years of experience in the field. He is the founder and CEO of a company that specializes in providing PR and organic LinkedIn content services to over 60 tech and financial companies. Among his clients are reputable companies such as Pepsico Labs, Deutsche bank, Elron, Sony Semiconductor, Sentinel one, and Upstream.
Square 2 Marketing
APRIL 10, 2023
New Service Helps Businesses Achieve Sustainable Revenue Growth PHILADELPHIA – Square 2, a data-driven digital marketing and sales agency dedicated to helping clients grow revenue, is excited to launch a new service called RGS, the Revenue Generation System. Our industry research reveals that 90% of companies don’t hit their revenue goals month over month because they’re missing a system.
Terkel Marketing
APRIL 10, 2023
What Are Best Practices for CRM Systems? From finding out what people are saying about your business to keeping your data organized, here are six answers to the question, “What’s the best practice for a CRM?” Invest in Social Listening Train for Consistency Emphasize Cooperation and Teamwork Automation is Essential Keep It Simple Regularly Clean […] The post What Are Best Practices for CRM Systems?
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Marketing Insider Group
APRIL 10, 2023
Digital marketing is table stakes for companies that want to attract and convert new customers, but nearly half of all companies ( 45% ) don’t know the ROI of their marketing strategy. Why? Largely because they don’t track the source of their website’s traffic and leads sources. This leads to a misallocation of resources and a misunderstanding of how buyers navigate the web.
Sprout Social
APRIL 10, 2023
The sooner you cement your brand identity, the better. There’s a reason why brand awareness is still the top goal for many marketers. Because social media is only getting more competitive and crowded. Attention is invaluable as your audience gets pulled in a million directions and getting more eyes on your company means being memorable. Building a distinct identity is key to grabbing people’s attention at first glance.
Martech
APRIL 10, 2023
The advent of cloud-based data warehouses (DWHs) has brought simpler deployment, greater scale and better performance to a growing set of data-driven use cases. DWHs have become more prevalent in enterprise tech stacks, including martech stacks. Inevitably, this begs the question: should you employ your existing DWH as a customer data platform (CDP)?
Salesforce Marketing Cloud
APRIL 10, 2023
The rise of generative artificial intelligence (AI) has captured minds and imaginations at an astonishingly fast pace. But the skills that businesses will need to put this technology to work are lagging. Here, we’ll share some of our best AI learning content on Trailhead , Salesforce’s free online learning platform, to help you get the skills you need.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Optinmonster
APRIL 10, 2023
Do you want to understand the difference between upsell vs cross sell? These two strategies may sound similar but there are important differences. The most effective sales tactic will depend on each specific situation. In this article, we’ll define upselling and cross selling, share examples, and explain the difference. By the end, you’ll know how upselling and cross selling are different, and when to use each strategy.
Oktopost
APRIL 10, 2023
Once upon a time – although maybe not very long ago – social media represented a budding complement to the well-formed marketing strategy. It was an optional extra – a way to boost your business’s digital presence, maybe communicate directly with a few customers here and there, and to post the occasional update or product launch. It’s been less than twenty years, but the world of social media has gone through countless revolutions since then.
ClearVoice
APRIL 10, 2023
Looking down the barrel of a business-to-business (B2B) content marketing plan can be stressful. At a glance, there are no million click searches, no natural content funnel, and no magic conversion formula (“thanks for reading the blog, please sign a six figure contract” doesn’t exactly work.) But when you get it right, B2B content marketing can have a huge impact on the success of your organization.
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