Square 2 Marketing

NOVEMBER 3, 2023

With just two months left to go in the year, it’s time to start thinking about your strategies and plans for 2024. Typically, this process starts with looking back at the year. It’s likely that when you reflect on the performance of your digital marketing, you’re a little disappointed. When we talk with CEOs, marketing leaders and sales leaders, most tell us they expected more from their digital marketing efforts.

Lead Generation 87

Lead Generation Planning Generation Leads 87

Only B2B

NOVEMBER 3, 2023

In the digital realm heavily influenced by social media, LinkedIn shines as the unparalleled platform for achieving excellence in B2B content marketing. With its extensive network of professionals and business-centric functionalities, LinkedIn offers a rich environment for businesses seeking to establish expertise, nurture connections, and drive B2B lead generation.

Linkedin 62

Linkedin Practices B2B Marketing B2B Thought Leadership 62

The Forward Observer

NOVEMBER 3, 2023

Simply Put: Why Clear Messages Win―and How to Design Them by Ben Guttmann About the Book How do you break through the noise? Why do some messages work when others don’t? Why do some ideas break through, why do some slogans stick in your brain, and why do some leaders inspire change – when others don’t? The answer is simple. Literally.

Advertising Agencies 130

Advertising Agencies Work Management Paid Search Agency Marketing Management 130

Salesforce Marketing Cloud

NOVEMBER 3, 2023

Generative AI chatbots are helping change the business landscape. But they also have a problem: They frequently present inaccurate information as if it’s correct. Known as “AI hallucinations,” these mistakes occur up to 20% of the time. “We know [current generative AI] has a tendency to not always give accurate answers, but it gives the answers incredibly confidently,” said Kathy Baxter, principal architect in Salesforce’s ethical AI practice.

Generation 127

Generation Lead Ranking API Knowledge Base 127

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

ClickZ

NOVEMBER 3, 2023

[London, 3 November 2023] – Black Friday Cyber Monday (BFCM) is a pivotal event in the eCommerce calendar. Fospha’s comprehensive report provides valuable insights and strategies to guide brands to optimize their performance during peak season. With changing consumer behaviours and the aftermath of iOS 14’s privacy updates, this year’s report by Fospha, a leader in marketing measurement for eCommerce, is more crucial than ever.

Multi-Touch Attribution 122

Multi-Touch Attribution ROAS eCommerce Multi-Channel 122

Martech

NOVEMBER 3, 2023

The struggle is real, and it’s here to stay: browser privacy is making an impact on your marketing campaigns. Organizations are facing an increasingly challenging landscape to track users. The combination of regulation, tracking prevention technology, and user privacy results in businesses making the wrong decisions from inaccurate and incomplete marketing attribution and customer behavior dashboards.

Privacy 115

Privacy Marketing Attribution Webinar Metrics Trust Marketing 115

Top Rank Marketing

NOVEMBER 3, 2023

What Makes B2B Tech Buyers Distrust Brands? [Report] 42 percent of B2B technology buying decision-makers have said that providing case studies was the top way that B2B marketers could build trust with them, with 35 percent pointing to providing current and actionable data, and the same percentage who noted that providing access to experts was a top trust-booster — three of numerous findings contained in newly-published report data.

Trust Marketing 109

Trust Marketing B2B Marketing Linkedin Advertising Agencies 109

Martech

NOVEMBER 3, 2023

Many enterprises are now doing annual planning for 2024. For marketing departments, it can be a challenging time. How can we make a plan that’s firm enough to serve as the foundation for an annual budget and flexible enough to adapt to unexpected market changes? Amid the demands, marketing operations (MOps) teams emerge as potential game-changers — serving as strategic partners among marketing leaders and innovators in the planning process.

Planning 110

Planning Process Enterprise Management Lead Ranking 110

Goodish Agency

NOVEMBER 3, 2023

Did you know Filmora can revolutionize your team's video editing process, making it simpler and more efficient. Check out our blog to learn all the tips and tricks.

Efficiency 111

Efficiency Video Marketing Tips Process 111

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Martech

NOVEMBER 3, 2023

This article was co-authored with Dan Gutter , Sr. Research Specialist, covering Consumer and Culture Insights in the Gartner Marketing Practice. Marketing leaders looking to expand their customer database should focus on delivering value to the customer as the top priority in their strategies and campaigns — or risk undermining their customer data exchange efforts and investments.

Cost per Acquisition 106

Cost per Acquisition Terms and Conditions Gartner Lead Ranking 106

Ahrefs

NOVEMBER 3, 2023

Getting these right can lead to higher rankings, increased visibility, and more organic traffic to your website—so they’re worth doing. Let’s take a look at the top on-page SEO factors that can help you rise through the ranks.

SEO 106

SEO Lead Scoring Lead Ranking Organic Leads 106

Martech

NOVEMBER 3, 2023

Advertisers are backing the AI boom with AI-related spending. So far in 2023, they’ve spent nearly four times as much on AI product advertisements as they did last year through the same period, according to a new report by ad intelligence and sales enablement platform MediaRadar. Advertisers have spent $40.2 million promoting AI products and solutions through September 2023 — up from $10.9 million through 3Q 2022.

Spending 103

Spending Paid Search Agency Ads Allocation 103

Content Marketing Institute

NOVEMBER 3, 2023

New McKinsey research says business growth is more likely to occur if CEOs and CMOs agree on marketing’s role. That makes sense, but that conclusion stops short of identifying what marketing really needs to do.

CMO 87

CMO Business Research Paid Search Agency 87

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

BuzzSumo

NOVEMBER 3, 2023

Should you prune low-quality or outdated content to boost your site's SEO?

Tactics 116

Tactics Content SEO Tips 116

The Daily Egg

NOVEMBER 3, 2023

Even in 2023, choppy phone calls and poor quality connections can sometimes feel like the rule rather than the exception. One of. The post VoIP Troubleshooting for Beginners: 8 Fixes To Be the Hero appeared first on The Daily Egg.

Rules 67

Rules 67

Champion Communications

NOVEMBER 3, 2023

In today’s interconnected business landscape, technology companies are eager to expand into new markets, and the UK stands out as a promising destination for growth. At Champion, we’ve had the privilege of assisting numerous tech firms that have made the leap into the UK market from various parts of the world. Their motivation? To tap into the UK’s dynamic tech scene.

Marketing & Strategy 62

Marketing & Strategy Marketing Strategy Business Case Study 62

The Daily Egg

NOVEMBER 3, 2023

You don’t need to know all that much about Voice over Internet Protocol (VoIP) systems in order to make a smart decision. The post The 10-Minute Guide to Buying a VoIP Phone System appeared first on The Daily Egg.

Buy 64

Buy Order 64

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

SmartBug Media

NOVEMBER 3, 2023

In the fast-paced world of business, data-driven decision-making is crucial. Closed-loop reporting, a strategic approach that integrates marketing and sales efforts, can provide valuable insights for growth. This article explores the power of closed-loop reporting and the pivotal role a HubSpot-Salesforce integration plays in driving the data. Understanding Closed-Loop Reporting Closed-loop reporting is a feedback-driven methodology that connects marketing and sales teams, allowing them to work

Hubspot 59

Hubspot Sales Qualified Leads Marketing Attribution Marketing Automation Services 59

Marketing Graham

NOVEMBER 3, 2023

Both emotional and rational appeals are potent tools in website copywriting and can have different effects depending on the context and the audience. But which is best, and what’s the difference? First, let’s deal with a definition of both. Emotional text primarily appeals to the reader’s emotions, feelings, and sentiments rather than relying solely on logical arguments or factual information.

Copywriting 52

Copywriting Marketing AI Marketing Websites Statistics 52

B2BMarketing.net

NOVEMBER 3, 2023

Since 2020, there’s been a clear shift in working behaviours from going completely remote to adapting to a hybrid style and heading back to the office full-time. In this week’s episode, Head of Content David Rowlands is joined by Co-founders of The Inspired Marketing Group, David Coghlan and Richard Johnson. They dive into the definition of a flexible work environment, how it’s being showcased in 2023 and why more than ever employees are asking for exactly what they want during the hiring proces

B2B Marketing 52

B2B Marketing Marketing B2B Generation 52

illumin

NOVEMBER 3, 2023

Ad fatigue is a common issue in digital marketing campaigns, where ads are displayed (and repeated) across multiple platforms to reach a wider audience. What is ad fatigue? Ad fatigue is a phenomenon that occurs when individuals are exposed to the same advertisement repeatedly and start to lose interest or become immune to its message. When an ad is initially launched, it tends to generate high levels of engagement and interest.

Ads 52

Ads Ad Frequency Click Rate Banners 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

ClearVoice

NOVEMBER 3, 2023

Technical SEO is a lot like a city’s power grid. Even though you can’t live without it, many don’t understand how it works — and some aren’t quite sure what it even is. And that makes total sense because, like the power grid, it works out of sight, behind the scenes, to make your site work and improve visitors’ experiences. In this article, we explore the world of technical SEO, its core components, and its profound impact on your site’s performance.

SEO 52

SEO Work Management Tagging Marketing Management 52

SalesGrape

NOVEMBER 3, 2023

Understanding the Power of Social Media Lead Generation: Unleashing the Potential In today’s digital age, social media has become an integral part of our lives. With billions of active users across various platforms, it presents a massive opportunity for businesses to generate leads and drive conversions. Social media lead generation refers to the process of attracting and converting potential customers through strategic marketing efforts on these platforms.

Lead Generation 52

Lead Generation Social Media Generation Media 52

Drew Neisser

NOVEMBER 3, 2023

Bad bots, security breaches, and deceptive phishing schemes—oh my? That’s right! There are a lot of dangers out there in the often-murky waters of cybersecurity, and marketers need to be ready. That’s why we brought 3 cybersecurity CMOs on the podcast. Tune in as Dan Lowden of BLACKBIRD.AI (previously HUMAN Security), Laura MacGregor of CIS , and Michael Callahan of Salt Security (formerly Acronis) shed light on these digital threats and share how B2B marketers can stay ahead of them.

Phishing 52

Phishing B2B Marketing B2B Effectiveness 52

Bannersnack

NOVEMBER 3, 2023

10 minutes read AI is already changing the world as we know it, especially when it comes to social media. Now, it’s easier than ever for brands to connect with their audiences, and use AI technology to improve marketing efforts and drive results. In today’s article, we’ll talk about the uses of AI in social media and how to leverage it to take your business to the next level.

Social Media 52

Social Media Media Social Marketing Research 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Huptech Web

NOVEMBER 3, 2023

You’ve found the right target audience, perfecting your brand message, and picking the right ways to reach your customers. Plus, your website looks impressive; you’re busy attracting visitors and making sales. The Average Conversion Rate of a Page is 2.4% However, even a 3.3% conversion rate isn’t satisfying for you. So now, it’s time to create the perfect button that convinces your customers to do what you want.

Conversion 52

Conversion Click Rate Urgency Marketing Eye-Tracking 52

Hubspot

NOVEMBER 3, 2023

Sales teams dedicate a lot of their time to forecasting. Yet, over 50% of sales leaders question the accuracy of their sales forecasting efforts. Getting your estimates right is vital to your future business decisions. Since sales forecasting is a rather complex and time-consuming process, organizations seek ways to improve it, with many turning to machine learning.

Forecasting 54

Forecasting Multivariate analysis Top of Funnel Marketing AI 54

Valasys

NOVEMBER 3, 2023

Running a business is a lot of work, and every detail matters. This is especially true when buying or selling big things like machinery. Imagine you are making an important purchase, but something doesn’t feel right. Maybe the payment process is unclear, or you are not sure how your data will be used. It’s unsettling, right? That’s why, in today’s fast-paced world, a secure and transparent transaction is like a breath of fresh air.

Transparency 40

Transparency Terms and Conditions Business Multi-Channel 40