Sword and the Script | B2B

NOVEMBER 28, 2023

Welcome emails enjoy open rates of 60% or more; for most marketers, this will be your best-performing email ‘campaign’ Anyone who follows me knows I harp on businesses to build their own list of subscribers. From where I sit, if you aren’t building subscribers, you aren’t really doing “ content marketing.” More importantly, absent subscribers, you are missing the benefits of producing all that content.

Open Rate 78

Open Rate CTR PR Click Rate 78

Forrester B2B

NOVEMBER 28, 2023

Expansion is gaining focus across the board at B2B organizations. While large enterprises have long been focused on expanding their influence and share of wallet with top customers, more small and midsize businesses are now emphasizing cross-sell and upsell targets in their revenue goals. This is for good reason.

Account Based Marketing 70

Account Based Marketing Cross-Selling ABM Demand 70

Webbiquity

NOVEMBER 28, 2023

Guest post by Eduard Klein. Crafting an impeccable B2B sales journey isn’t straightforward. Many sales reps struggle with it, as if stumbling in the dark. Image credit: Mikael Blomkvist on Pexels On one hand, there’s a sales quota you need to fulfill within a short span of time. On the other, there’s pressure to build positive, engaging relationships with prospects, without being pushy about lead generation.

B2B Sales 180

B2B Sales Webinar Metrics B2B Peer-to-peer 180

ANNUITAS

NOVEMBER 28, 2023

Salelsoft has been calling itself an “AI-powered revenue platform” of late – an evolution of its positioning. The company has grown from a simple ‘sales cadence’ and ABM tool for nurturing and building insights around buying committees into a more insight-driven workflow platform that aims to enable more right place, right time engagement for sellers and prospects.

Advertising Agencies 130

Advertising Agencies Account Based Marketing API ABM 130

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

The Mx Group

NOVEMBER 28, 2023

B2B marketers should seriously consider how they can leverage gaming mechanics and culture in their marketing programs to engage customers and prospects.

Marketing & Strategy 126

Marketing & Strategy Marketing Prospects Marketing B2B Marketing 126

Heinz Marketing

NOVEMBER 28, 2023

By Tom Swanson, Engagement Manager Today we’re delving into a crucial aspect of change initiatives – maintaining effective communication. It’s a question I frequently encounter: How do you sustain communication amidst significant changes? While there’s no one-size-fits-all answer, let’s explore a strategic approach to addressing this common challenge.

Work Management 114

Work Management Marketing Management Planning Education 114

Martech

NOVEMBER 28, 2023

Personalized marketing isn’t just a trend. It’s a cornerstone strategy for businesses aiming to forge deeper connections with their audiences. By crafting messages that resonate on a personal level, companies are not just capturing attention. They are cultivating conversations and building lasting brand loyalty. This shift is particularly crucial in sectors like SaaS, where diverse markets demand a keen understanding and targeted messaging.

Marketing AI 106

Marketing AI Paid Search Agency Loyalty eCommerce 106

The Daily Egg

NOVEMBER 28, 2023

The beauty of a tree trunk is that it’s both solid and flexible; it can help a mighty oak thrive through even. The post Is a SIP Trunk Worth It? Yes, If You Like Flexibility. appeared first on The Daily Egg.

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Martech

NOVEMBER 28, 2023

Questions about consumer reluctance and lackluster discounts were answered by strong Cyber Week numbers this year. Over the five days from Thanksgiving to Cyber Monday online shoppers spent $38 billion total, up 7.8% year-over-year. Cyber Monday itself was a record breaker with U.S. consumers spending $12.4 billion, up 9.6% year-over-year, according to Adobe Analytics ecommerce data.

Spending 107

Spending eCommerce Merchandising Pricing 107

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Ahrefs

NOVEMBER 28, 2023

Here are the top takeaways: There were also a few surprises: Overview Here’s how annual salaries broke down across our respondents: According to the SEOs we polled, most of them learned SEO on the job or were self-taught.

SEO 100

SEO Customer Surveys Research Studies 100

Martech

NOVEMBER 28, 2023

If you thought ushering the 2020s in with a global pandemic would be the unlikeliest thing to happen for a while, you weren’t alone. But even as 2023 gives way to 2024, unexpected and unexplainable things remain in the air for businesses and their marketing teams. While the pandemic devastated industries like travel, tourism and hospitality, it created a boom for segments like B2B technology, home goods retailers and home improvement businesses.

Customer Surveys 106

Customer Surveys Budget Programs Click Rate Rules 106

ClickDimensions

NOVEMBER 28, 2023

In the dynamic world of small to medium-sized businesses (SMBs), seamless coordination between sales and marketing is essential for sustainable growth. Unfortunately, many SMBs face a common challenge: siloed data and processes. Page Contents Toggle 5 Siloed Data Problems 1. Uninformed Decision-Making 2. Inefficient Operations 3. Customer Frustration 4.

SMB 98

SMB Work Management Marketing Management Customer Satisfaction 98

Martech

NOVEMBER 28, 2023

Imagine walking into a hotel room and discovering a personalized note next to a plate of your favorite food. Opening the note reveals information about hotel amenities and recommendations for local attractions aligned with your interests. It sounds like a dream scenario, doesn’t it? Personalization plays a crucial role in various industries, particularly in hospitality.

Loyalty 104

Loyalty Marketing AI Ideal Customer Profiles Marketing Automation Services 104

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Content Marketing Institute

NOVEMBER 28, 2023

All the disruption this year may have you feeling uneasy about your content work. But you can head into 2024 with a spirit of innovation, creativity, and inspiration with this renewed case for strategic content.

Content 94

Content Creativity Companies 94

Martech

NOVEMBER 28, 2023

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Advertisers must adapt to remain relevant and effective as technology evolves and consumer preferences shift. Here are a few of the key trends shaping the future of TV advertising in 2024. 1. Addressable TV advertising Despite some challenges, addressable TV advertising will continue to build momentum as advertisers continue to look for ways to make their ad dollars go further

Marketing AI 100

Marketing AI Advertisements Advertising Trends 100

Bannersnack

NOVEMBER 28, 2023

5 minutes read Ad tagging is a crucial component of your display advertising efforts. Not only do ad tags play a huge role in optimizing your ad strategy, but they can also help you measure its performance. Let’s kick off this article by breaking down what an ad tag is. What Is an Ad Tag? An ad tag is a piece of HTML code that is inserted within the source code of a web page where an ad will be displayed.

Tagging 93

Tagging Ads Display Advertisements 93

Martech

NOVEMBER 28, 2023

Salesforce and AWS are expanding their integration and now many of Salesforce’s core products can be purchased through the AWS Marketplace. In addition, the CRM giant is launching connections for AWS’ cloud that will make it easier to customize large language models. Dig deeper: IAB Tech Lab’s updated data clean room standards: What marketers need to know This expansion of their existing long-term partnership was announced Monday at the AWS re:Invent 2023 conference.

Marketing Management 102

Marketing Management Lock-In Amazon Lead Ranking 102

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Brand Identity

Goodish Agency

NOVEMBER 28, 2023

By steering clear of these mistakes, you're not just avoiding problems; you're making sure your GA4 data is accurate, useful, and easy to act on.

Act-On 98

Act-On Google Analytics 98

Martech

NOVEMBER 28, 2023

More frequently than not, B2B commerce buyers are vetting sellers based not only on product specifications, pricing, and other traditional factors but also on the digital experiences they deliver. Failing to adapt to these rising customer expectations can be costly. Deloitte Digital conducted a study of more than 500 B2B executives at U.S. companies and discovered that 77% of B2B executives agree that digital transformation is critical to their company’s success.

Trends 96

Trends Customer Satisfaction Digital Transformation Pricing 96

Ahrefs

NOVEMBER 28, 2023

I spoke with two influencers—Wes Kao and Matt Diggity—for their best tips on establishing a name for yourself online. A personal brand is how people perceive you and what you’re known for.

Personalization 90

Personalization Brand Identity Branding Ad Building 90

Animalz blog

NOVEMBER 28, 2023

Our in-house innovation lead, Tim Metz, explores new ideas and technologies for our customers and content. In this article, he shows how content teams can use AI tools in their research process. Your first experiences with ChatGPT are likely similar to mine: excitement, wonder, and fear, quickly followed by disappointment — and some relief — about its hallucinations.

Marketing AI 78

Marketing AI Research Tactics SME 78

Speaker: Paul Slack, Vende Digital CEO

Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r

Account Based Marketing

Ahrefs

NOVEMBER 28, 2023

Even if these techniques make an impact, it’s often for a short time, and Google can easily devalue them down the line.

High Quality Lead 97

High Quality Lead Tactics Examples Google 97

Navigate the Channel

NOVEMBER 28, 2023

In today’s digital age, businesses are constantly seeking innovative ways to connect with their audience and establish a strong online presence. One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Salesforce Marketing Cloud

NOVEMBER 28, 2023

Who doesn’t have a favorite pizza order? Whether it’s sausage and green pepper, all veggie, or the perfect ratio of sauce and cheese, the formula for a crowd-pleaser is in the just-right combination of toppings. Add too many and it’s tough to focus on any of the flavors (we’ll leave the pineapple debate for another day). Similarly, a solid sales compensation plan is about striking the right balance.

Planning 64

Planning Examples High Quality Lead Sales Qualified Leads 64

Hubspot

NOVEMBER 28, 2023

No one knows what it’s like to work in sales better than those in the trenches of the day-to-day — salespeople trying to hit their numbers while battling the ups and downs of the job. If you’re thinking about a career in sales, you probably want to hear the cold, hard truths about sales and what it entails. So, we partnered with some of the best sales professionals to give you their insights, including the biggest challenges and tips to get past them.

Work Management 70

Work Management Marketing Management Peer-to-peer High Quality Lead 70

Advertiser: ZoomInfo

This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.

B2B Sales

Salesforce Marketing Cloud

NOVEMBER 28, 2023

The consumer goods (CG) industry spends $200 billion each year to promote products in stores. But 90% of companies fail to deliver on their retail execution strategy! CG companies can’t afford to miss sales opportunities. Margins are tighter than ever as changing inflation and supply chain issues make it harder to price items affordably and keep them in stock.

Merchandising 59

Merchandising Pricing Price Display 59

Hubspot

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. It’s not intuitive, then, that these two functions often exist in silos, each having their own systems and processes. Sales collaboration dramatically improves results, but bringing it to fruition can be more complex than it sounds.

Sales Management 69

Sales Management Top of Funnel Lead Ranking Ideal Customer Profiles 69

Bannersnack

NOVEMBER 28, 2023

14 minutes read When ChatGPT took the world by storm in 2022, most writers already (kind of) knew about AI copywriting tools. It’s no secret that OpenAI had been pushing natural language processing (NLP) technologies for years. What changed, however, is that the hype finally went mainstream. So much so that, not even one year later, making sense of the AI copywriting software market seems almost impossible.

Copywriting 59

Copywriting Tools Software Process 59