SnapApp
OCTOBER 12, 2018
A quick google search for lead nurturing confirms what you probably already know, dear marketing friend: things are pretty bleak out there in terms of our overall efficiency. Marketers and salespeople alike are working toward the holy grail of a funnel full of hyper-qualified leads that drive unprecedented revenue, but it’s clear that somewhere along the way we’re getting off track.
Content Marketing Institute
OCTOBER 12, 2018
Did you catch Joe Pulizzi’s talk at Content Marketing World 2018 ? In it, he revealed the secrets of life and marketing (sorry if you missed it). I won’t give everything away here, but I will let you in on one of the (no longer secret) secrets: Cut everything from your day that doesn’t get you to your goal. “To be successful, we need to remove what’s in our way of doing the great things,” Joe says.
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Influitive
OCTOBER 12, 2018
It’s been five years since Influitive published the Advocate Marketing Playbook. Since then, it’s been downloaded over 5,700 times. Hundreds of companies followed those proven plays to achieve success in developing powerful advocate programs. But another interesting evolution happened. We witnessed amazing creativity and innovation as individuals at these companies took the principles of advocate.
Biznology
OCTOBER 12, 2018
It’s the time of year when my family decorates the house with a lot of orange and black. I’m just into it for the candy, myself, but I play along, in my own way. I read Poe. I watch a Hitchcock or two. In that spirit, I want to introduce a new term to the Biznology lexicon: Brandsplaining– a horrible specter for marketers, CMOs, and everyone in between.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Influitive
OCTOBER 12, 2018
It’s been five years since Influitive published the Advocate Marketing Playbook. Since then, it’s been downloaded over 5,700 times. Hundreds of companies followed those proven plays to achieve success in developing powerful advocate programs. But another interesting evolution happened. We witnessed amazing creativity and innovation as individuals at these companies took the principles of advocate.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Adobe Experience Cloud Blog
OCTOBER 12, 2018
With nearly 31% of market share , WordPress is a favorite website for most businesses, large and small. Its ease of use and low cost are major factors that have endeared many to use it. In fact, it’s free at entry level. Typically, getting a cheap WordPress hosting company for your site is not difficult, but getting a reliable WordPress hosting company for your website is another matter.
JotForm
OCTOBER 12, 2018
525,000 square feet 300 million dollars 3,000 employees 1 open office You’ve probably heard about the recent expansion of Facebook’s Menlo Park campus. The new building, MK21, designed by Canadian starchitect Frank Gehry, is the pinnacle of today’s open office design trend. For years, the open.
Marketing 261
OCTOBER 12, 2018
“We need a monthly newsletter!” Yep, the familiar battle cry from many online marketers… especially after seeing statistics such as “email marketing delivers an ROI of 4,400%! “ When done right, email marketing is a powerful tactic to engage with your prospects, nurture relationships, move them along the sales funnel, and increase conversion rates.
SEMrush
OCTOBER 12, 2018
When you‘re new to a software, there‘s a lot to take in. To start off on the right foot, let’s begin with the basics. We’ll show you around our world, so you can start harnessing 100% of SEMrush power.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Heinz Marketing
OCTOBER 12, 2018
Guest Post by Kayleigh Alexandra, Content Writer for Micro Startups. They say time flies when you’re having fun, but it goes even faster when you work in marketing. With summer out of the way and the colder seasons fast approaching, it’s time to start thinking about 2019. The digital world is incredibly fast-paced. From technological advancements in AR/VR to the ever expanding Internet of Things (IoT), B2B marketers have to work hard to stay ahead of the game with marketing trends.
ClearVoice
OCTOBER 12, 2018
As content marketing continues to grow in importance in today’s digital marketing landscape, more and more accredited institutions are offering in-depth courses and material that can make you a better content marketer. Many are offered online and can be done on your own time, while others require regular or one-time attendance at the school. Either way, these courses offer some of the best instructors and training in content marketing and are sure to help you become a better writer and marketer,
Ontraport
OCTOBER 12, 2018
The value of any successful business — regardless of size or industry — can ultimately be boiled down to one thing: repeatable processes. That may sound a little hyperbolic, but it holds true because well-documented and established systems and processes ARE the core of your business. They’re the intellectual property that makes your business successful, […].
Hubspot
OCTOBER 12, 2018
It's never easy telling a candidate they didn't get the job after hours of preparation and interviews. Oftentimes, the awkwardness leads to generic emails, like "We have chosen not to move forward with your application at this time.". You might feel like there's simply no good way to tell someone they've been rejected. Fortunately, that's not true. By wording your rejection letter kindly, you'll make it easier for the candidate to hear the news.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
BenchmarkONE
OCTOBER 12, 2018
There is nothing worse than seeing your hard work end up in the trash. And that’s exactly what happens when your polished email campaign that took you a week to perfect gets filtered to the junk folder. As a small business owner, you know that getting the right message in front of the right audience can make or break you. And when you see your emails getting sorted into junk after you’ve followed all the usual rules and built a fully credible email list, you might be wondering what else you’re s
Bannerflow
OCTOBER 12, 2018
Google is 20 years old this Autumn and it dominates digital advertising. In fact, its advertising business accounts for most of parent company Alphabet’s revenue, which was a cool $26.6 billion in the first quarter of 2018 ! For display advertisers, Google’s tools are what many brands rely on when serving ads and gaining insight into performance. Fundamentally, Google’s online tools are a key component of how many marketing teams work.
Hubspot
OCTOBER 12, 2018
It’s tempting to write off “burn rate” as cute startup jargon or a funny subplot on the television series “Silicon Valley.” But a correctly calculated burn rate is crucial for the responsible growth, planning, and success of a business. In fact, 82% of small businesses fail because of cash flow problems. But what exactly is a cash burn rate and how do you calculate it?
Salesforce Marketing Cloud
OCTOBER 12, 2018
Think about your inbox for a second – both your personal and work accounts. How many emails do you receive in a week that are completely irrelevant to you?
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hubspot
OCTOBER 12, 2018
Facebook today released new information regarding a data attack that compromised the personal data of 30 million users. First reported on September 28 -- approximately three days after the full issue was allegedly first discovered -- a vulnerability in Facebook's "View As" feature allowed hackers to gain unauthorized access to private account information for personal user accounts.
NetLine
OCTOBER 12, 2018
The MarTech landscape is vast and growing. In some ways, it’s contracting – if you’ve been following the news, Marketo was recently purchased by Adobe in a massive deal that has the industry buzzing. With newcomers constantly looking for a footprint in the space, and the big guys diversifying their product lineup, it can be a bit confusing for marketers to stay on top of who’s who (and what’s what).
Conversica
OCTOBER 12, 2018
Crushing your Q4 quota. Would you like to learn a few secrets about how to avoid the end of year scramble? We recently sat down with two fantastic smart thought leaders, Nancy Nardin of Smart Selling Tools and Matt Heinz of Heinz Marketing to gather tips on how to crush your Q4 quota. Nardin is a recognized thought leader on sales and marketing and sales and marketing productivity tools.
ClickDimensions
OCTOBER 12, 2018
Here’s a bit of a tough pill to swallow for time-crunched marketers: creating pay-per-click (PPC) campaigns is not a set it and forget it process. For PPC campaigns to be successful and to deliver the best possible results, you must give them your attention. If you are not working on improving your PPC campaigns at least once or twice a week, over time, things could change that would negatively impact your results.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Really B2B
OCTOBER 12, 2018
2 days, 100s of speakers, 120kgs of pick and mix, 30 kilos of chocolate and one hell of a sugar rush… well, we are all about the numbers! Festival of Marketing is over for another year, but we’ve had the best time meeting new people, listening to experts in their fields, and enjoying our chocolate fountain (of course).
RebelMouse
OCTOBER 12, 2018
The Layout & Design tool is RebelMouse's intuitive canvas that guides you through creating the perfect look and feel for your website. The. foundation of the Layout & Design tool is made up of rows and columns. The building blocks of your page are made up of Elements, which bring your website to life in different ways. By clicking the + ADD button in the Layout & Design tool's toolbar, you can begin to add, arrange, and customize each element of your site.
Predictive Response
OCTOBER 12, 2018
Marketing is hard, especially for the beginners. Most small business owners struggle with their marketing, which is why many businesses fail quickly. Marketing is the one of the most essential ways to reach new customers so that your business could become successful. Here are some marketing tips for beginners: Your business needs a marketing plan. The most important part of marketing is coming up with a plan.
Directive Agency
OCTOBER 12, 2018
An inside look into our informative SEO training sessions. This week Andy Monte, our amazing Director of SEO , goes over the different benefits of using Hotjar to increase conversions and client’s overall bottom line. The post Inside SEO training: Hotjar — The Hottening Part I appeared first on Directive Consulting.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Altitude Marketing
OCTOBER 12, 2018
As a marketing agency with a focus on web development , we spend a lot of time talking to business owners about their websites. Since we primarily serve a B2B market, one of the most common refrains we hear is “Should my website be mobile friendly? Nobody would buy from me on their phone!” The answer: Yes. Your website should be mobile friendly.
Televerde
OCTOBER 12, 2018
Televerde’s Mich Stutz set the account-based marketing (ABM) tone in his first guest blog with CXFocus Magazine, then expanded on the importance of alignment between the sales and marketing departments in his second blog. For his series finale, Mich reiterates the need for alignment but focuses on its effect on the ROI companies strive for. Read the full article here >> The post Reaping the Rewards from Your Account-Based Strategy appeared first on Televerde.
Bound360
OCTOBER 12, 2018
Photo courtesy of Tupelo.net. When you see an image of a beautiful location or hear a great story about a destination, your natural response is to want to experience it yourself. The first step in that experience is often looking at the pictures of other travelers and reading their thoughts, opinions and narratives of their experiences. We respond strongly to this user generated content because we can relate to the creators and we can relate their experience to what ours could be like.
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