SalesGrape

OCTOBER 9, 2023

Telemarketing’s Role in B2B Marketing: Unveiling the Power of Voice In today’s digital age, where email marketing and social media campaigns dominate the landscape, it is easy to overlook the power of voice communication. However, telemarketing remains a vital tool in B2B marketing strategies. The ability to connect with potential clients directly through phone calls offers unique advantages that cannot be replicated by other channels.

Telemarketing 83

Telemarketing B2B Marketing Budget Programs B2B 83

ANNUITAS

OCTOBER 9, 2023

Our Go-to-Market Transformation Summit roadshow continued this past month in Boston, with a strong group of attendees joining us for an afternoon of debating how to build a repeatable, scalable go-to-market and making the shift from ‘random acts’ to perpetual Growth Engines. The Westin Copley Place was the perfect venue, and we had a curated cross section of marketing, sales and commercial leaders to roll up their sleeves and discuss what it really means to build a Converged Growth go-to-market

Marketing Analytics Tools 130

Marketing Analytics Tools CMO Multi-Channel Act-On 130

Martech

OCTOBER 9, 2023

In first part of a two-part article , Kath Pay takes a deep dive into writing prompts for a genAI-created campaign brief. In the second part, we’ll see how the LLM responded. Persuasion is at the heart of so much of what we do as marketers, no matter which channel we’re working in. As marketers, we can be most effective when we understand why we humans do what we do and use that information to help our customers make decisions others make on matters that concern us.

Marketing AI 134

Marketing AI Marketing & Strategy eCommerce Banners 134

Salesforce Marketing Cloud

OCTOBER 9, 2023

So much of our autonomy depends on our employment status and opportunities. But people with disabilities are not only less likely to be employed , their unemployment rate is about twice as high as the rate for people without disabilities. And these stats cut across all age groups. With Disability Employment Awareness Month (DEAM) upon us, it’s a good time to look at how businesses and allies can proactively support disability inclusion in the workplace — and help move the needle on those n

Ad Building 134

Ad Building Allocation Paid Search Agency Terms and Conditions 134

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Martech

OCTOBER 9, 2023

I recently attended the Henry Stewart Digital Asset Management (DAM) conference in New York City, where I moderated some sessions and workshops. I was also able to interact with my fellow colleagues, catching up on all the pertinent issues affecting marketing and creative management. It’s my pleasure to report that martech is so alive and that we still need digital asset management (DAM) platforms to be the core of all we do in those efforts.

Digital Asset Management 115

Digital Asset Management Work Management Marketing Management Distribution 115

The Daily Egg

OCTOBER 9, 2023

Whether you’re a designer busy creating work presentations or you’re crafting sleek websites and mobile apps, you understand the importance of icons. The post Flaticon Review appeared first on The Daily Egg.

Marketing Websites 111

Marketing Websites Design Business 111

Inbox Insight

OCTOBER 9, 2023

Account-Based Marketing (ABM) has emerged as a highly effective strategy revolutionizing the B2B marketing landscape. It has completely transformed how businesses approach marketing through its focus on specific high-value accounts with the greatest propensity to convert, rather than targeting a broad audience. This article explores 10 key benefits of ABM and why it has become a widely adopted B2B marketing strategy.

Account Based Marketing 105

Account Based Marketing Sales Qualified Leads Demand Generation High Quality Lead 105

The Daily Egg

OCTOBER 9, 2023

Website owners have an option: create AI content, or employ human writers and editors. Although the idea of taking advantage of artificial. The post AIContentfy Review appeared first on The Daily Egg.

Marketing Websites 110

Marketing Websites Content 110

SendGrid

OCTOBER 9, 2023

Learn about Gmail and Yahoo!'s new sender requirements and what you should do to become compliant and protect your sending. The post Gmail and Yahoo’s New Sender Requirements: A Closer Look appeared first on SendGrid.

Practices 91

Practices Best Practices 91

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

QuanticMind

OCTOBER 9, 2023

Think back to the last time you registered for a webinar or downloaded an e-book or whitepaper. Had you been actively searching for material around its themes? Was it recommended to you by a colleague? Or were you roaming the web and a business ad persuaded you to register or download right there in the moment? If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect.

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Navigate the Channel

OCTOBER 9, 2023

Digital transformation is a concept that is expected to grow exponentially. Businesses who don’t adopt its principles and otherwise adapt to the changes it brings are setting themselves up for real struggles in the near future. Need to be further convinced that your business must embrace the digital transformation? Here are four key ways in which digital is helping businesses right now.

Digital Transformation 65

Digital Transformation Business FAQ Work Management 65

RebelMouse

OCTOBER 9, 2023

FlatPlan helps RebelMouse publishers deliver content to Apple News with a stable, automated integration. This enables publishers to reach new audiences and nurture reader loyalty to funnel readers to their websites, where first-party data strategies kick into action. The Partnership Between RebelMouse and FlatPlan If you’re a publisher, there’s a good chance you’ve heard of RebelMouse.

CMS Development 65

CMS Development Industry CMS Automation Enterprise Management 65

Hubspot

OCTOBER 9, 2023

Over the years, many organizations have invested in a new selling methodology that has evolved the sales approach from strategic selling to "challenging" prospects. But the organizations that adopt this strategy often run into one particular hangup — their sales professionals lack the business acumen skills needed to ask challenging questions and understand the answers they prompt.

Work Management 71

Work Management Marketing Management Marketing Prospects Cost 71

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Optinmonster

OCTOBER 9, 2023

Did you know that a simple floating bar on your website can skyrocket lead generation? Cosmetic Capital , an eCommerce website offering beauty products, captured over 18,000 new leads with a floating bar campaign. With this 1 small addition to their website, they increased their lead generation by 300% ! If you want to replicate this success in your business, then you’re in the right place.

Template 59

Template Urgency Marketing eCommerce Display 59

HG Data

OCTOBER 9, 2023

Get The Solution Brief: HG Insights GenAI Navigator A data subscription to help customers strategize early go-to-market opportunities by recognizing companies signaling AI maturity and generative AI intent. Our latest solution brief reveals how users can strategize early go-to-market opportunities by recognizing companies signaling AI maturity and generative AI intent to gain a competitive advantage … The post HG Insights GenAI Navigator appeared first on HG Insights.

Intent 57

Intent User-Generated Content Generation Paid Search Agency 57

Trade Press Services

OCTOBER 9, 2023

Marketing teams are made up of individuals who wear many hats and possess a wide variety of skills. While it’s common to focus on the hard skills that align with specific marketing tactics such as search engine optimization, copywriting, graphic design or email marketing, there are many soft skills that are essential to building a strong marketing team.

SWOT 52

SWOT Storytelling Advertising Agencies Creativity 52

SmartBrief - Marketing

OCTOBER 9, 2023

Meta launched the Threads app on July 5 , and barely a month later, the Instagram spinoff lost nearly 80% of its daily active users. Insider Intelligence forecasts that the Threads app will have 23.7 million monthly active users in the US by the end of this year. By comparison, X (the social platform formerly known as Twitter) will have 56.1 million monthly active users.

Twitter 52

Twitter Phishing Domain Privacy 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

RebelMouse

OCTOBER 9, 2023

FlatPlan helps RebelMouse publishers deliver content to Apple News with a stable, automated integration. This enables publishers to reach new audiences and nurture reader loyalty to funnel readers to their websites, where first-party data strategies kick into action. The Partnership Between RebelMouse and FlatPlan If you’re a publisher, there’s a good chance you’ve heard of RebelMouse.

CMS Development 52

CMS Development Industry CMS Automation Enterprise Management 52

Vision6

OCTOBER 9, 2023

As the amount of email communication increases exponentially, it’s not uncommon for errors or mistakes to happen. This could include a misused phrase or word, a delayed response, or even a technical issue. These errors could potentially wreak havoc on an otherwise meticulous and detailed email marketing campaign. Therefore, it is crucial to master the art of crafting effective apology emails.

Template 52

Template Tips Customer Satisfaction Paid Search Agency 52

Benchmark Email

OCTOBER 9, 2023

The witching hour is almost upon us, and Halloween is just around the corner! Are you ready to cast a spell on your subscribers with email campaigns that send shivers down their spines? Look no further than Benchmark Email! We’ve been brewing up something special in our cauldron of creativity, and we’re excited to announce… The post Get Ready to Spook Up Your Inbox with Benchmark Email’s Frighteningly Fun Halloween Email Templates!

Advertising Benchmark 52

Advertising Benchmark Template Email Campaigns Creativity 52

Genroe

OCTOBER 9, 2023

Explore the transformative power of AI chatbots in B2B settings. Discover practical use cases, benefits, and how to integrate them for enhanced customer experience. Dive in now! The post Practical B2B CX Use Cases for AI Chat That You Can Launch Today appeared first on Genroe | Customer Experience | Net Promoter Score.

Practices 52

Practices B2B Promotion 52

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Acrolinx

OCTOBER 9, 2023

The era of personalized banking has arrived In the financial services industry, effective communication is pivotal. Beyond quality products, conveying value matters. So content creation becomes crucial. Especially … Continue reading "Use Content to Align Different Banking Products with Diverse Target Audiences" The post Use Content to Align Different Banking Products with Diverse Target Audiences appeared first on Acrolinx.

Product 52

Product Content Service Effectiveness 52

Valasys

OCTOBER 9, 2023

Before we dive deep into the realm of B2B customer service, let’s pose a quick question. When you think of top-notch customer service, which companies spring to mind? Amazon? JetBlue? Sure, they have set remarkable standards. But do you know that they work in the B2C space? Now, think about the B2B arena. Can you name companies that stand out similarly?

Service 52

Service B2B Best Practices Paid Search Agency 52

Fount Media

OCTOBER 9, 2023

Dermatologists who specialize in the identification, therapy, and management of skin, nail, and hair disorders are included on a doctor’s message list. To meet marketing, sales, and engagement goals, these lists are frequently employed and include email lists that can be created and acquired by companies, organizations, and people for The post How Dermatologist Email Lists Can Catapult Your Business?

Business 52

Business Email Marketing Organization Paid Search Agency 52

Conversica

OCTOBER 9, 2023

The post The #1 Transactional Ticket Sales Play: Drive Action Standalone Conversations appeared first on Conversica - Powerfully Human - Revenue Digital Assistants.

Conversion 52

Conversion Practices Best Practices 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Bluetext

OCTOBER 9, 2023

Influencer marketing is a buzzword across industries, but how does it fare in the realm of cybersecurity ? In this blog post, we’ll delve into the potential and challenges of influencer marketing for cybersecurity brands. 1. Identifying the Right Influencers In the cybersecurity space, authenticity is key. Look for influencers who not only have a substantial following but also possess genuine expertise in the field.

Thought Leadership 32

Thought Leadership Transparency Webinar Metrics Marketing & Strategy 32

Top Rank Marketing

OCTOBER 9, 2023

Bet you’ve never heard this one before: an economic downturn can be the best time to try breaking into a new market, especially in B2B. Yes, I’m serious. It’s a surprisingly well-documented fact that customers are less brand-loyal and more sensitive to making a measurable impact during economic downturns. Twelve years ago, the Harvard Business Review documented that brands accelerating their marketing during recessions ended up with a 27% higher chance of turning into market leaders in their ca

B2B Marketing 105

B2B Marketing Marketing Strategy Marketing & Strategy B2B 105

Martech

OCTOBER 9, 2023

The percentage of marketers using CDPs dropped from 31% in 2022 down to 25% in 2023, according to a report from the CDP Institute. It’s the first time the number has dropped in the history of the annual survey which began in 2017. Marketers using other kinds of unified data customer databases also dropped in the same period, from 38% to 33%. However, 20% of organizations say they have a CDP in place and are delivering high value with it.

Planning 112

Planning Marketing Automation Services Paid Search Agency Marketing Management 112