Inbox Insight

JANUARY 15, 2024

Harnessing the power of technographic data can be a game changer in today’s data-driven business landscape. If B2B marketers focused in the technology industry are able to understand the key challenges businesses face when it comes to digital transformation, they can target them with the right marketing messages, across the right channels, and at exactly the right time to engage, intercept, and ultimately boost sales.

Ideal Customer Profiles 102

Ideal Customer Profiles Marketing Automation Services B2B Marketing B2B 102

Ahrefs

JANUARY 15, 2024

To put it simply, this marketing tactic works like this: From a strategic point of view, the main benefit of investing in SEO for SaaS companies is reducing the customer acquisition cost (CAC).

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SEO Acquisitions Tactics Cost 117

Top Rank Marketing

JANUARY 15, 2024

Influencers elevate B2B marketing by connecting brands with key audiences in a meaningful and authentic way. This relationship leverages the trust and respect influencers have cultivated to turn potential customers into engaged brand advocates. Success, however, is not guaranteed. Our own research found that of the 85% of B2B brands using influencer marketing, only 34% describe their B2B influencer marketing strategy as “extremely effective. ” And 53% named identifying, qualifying and engaging w

B2B Thought Leadership 116

B2B Thought Leadership B2B Thought Leadership B2B Marketing 116

Ahrefs

JANUARY 15, 2024

So, I decided to reflect on my journey. I did two Ask Me Anything (AMA) sessions to see what people wanted to know: one on Twitter X and another on LinkedIn.

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Linkedin Twitter Marketing 102

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

SocialPilot

JANUARY 15, 2024

Video is the new king of content. With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article.

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Statistics Video Marketing Work Management Paid Search Agency 84

SocialPilot

JANUARY 15, 2024

While some critics are busy forecasting the demise of Snapchat, the platform is booming with the GenZ crowd, adamant about keeping their streaks alive. Even with the unstable balance sheets, Snapchat has managed to keep 363 million daily active users, which is clearly far from being “dead.” Brands looking to get hold of the younger generation must pay attention to Snapchat.

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Statistics Business Customer Satisfaction Stats 72

Hubspot

JANUARY 15, 2024

Welcome to “The Pipeline” — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. Many moons ago, I was pitching a huge deal to Sony Pictures. It was all going according to plan — we had a great initial call, flew to Los Angeles to demo the product, and nailed it. Things were looking good. We sent them a proposal and even flew out for a second in-person follow-up.

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Work Management Opt-out Opt-in Sample 79

The Daily Egg

JANUARY 15, 2024

If you’ve been in business a while, you know that the Go-to-Market (GTM) process for launching new products or features can be. The post Ignition Review appeared first on The Daily Egg.

Marketing Analytics Tools 64

Marketing Analytics Tools Features Process Product 64

Vision6

JANUARY 15, 2024

As you may have heard, Gmail and Yahoo! are raising the bar to ensure a more secure email experience by tightening down on spam checks. As of February 2024, Gmail and Yahoo! will require all email senders (that’s you!) to adhere to new guidelines, transforming email authentication and deliverability best practices from a nice-to-have to a MUST -have.

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CAN-SPAM Domain Deliverability Click Rate 59

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

The Daily Egg

JANUARY 15, 2024

If you run a modern business, you know that precision in your project management and resource allocation is a must. That’s why. The post Polaris PSA Review appeared first on The Daily Egg.

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Allocation Resources Business 64

SalesIntel

JANUARY 15, 2024

B2B data may significantly influence a company’s performance. It enables them to take a comprehensive, unbiased picture of where opportunities and risks exist. Companies use B2B data to understand other firms better, make better decisions, develop new business prospects, and support marketing and sales teams. While a few renowned B2B data companies like ZoomInfo and D&B Hoovers were the go-to data providers for many businesses just a few years ago, there has been a significant shift in

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Paid Search Agency Marketing Qualified Leads 52

Metadata

JANUARY 15, 2024

Two ad executives walk into a bar conference room… Executive #1: I bought an Aston Martin after I saw one of their ads. Executive #2: Wait. Aston Martin hasn’t advertised in years. How’s that possible? Executive #1: I saw the ad when I was younger and always remembered it. That’s how. Despite what most B2B marketers say, advertising—in the past, present, and future—is a long-term play.

Budget Programs 52

Budget Programs Cost per Lead Ad Frequency Brand Identity 52

Vision6

JANUARY 15, 2024

In your time on this earth as a business owner, you’ve likely come across a brand that seems to do no wrong when it comes to getting their name out there. They seem to have something special and they’re everywhere! If it’s not tight and compelling visuals on Instagram, it’s excellent copy on Facebook, a blog or SMS campaign. Whatever the case, their marketing messages have a certain character that sticks in your mind.

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SMS Planning Marketing & Strategy Landing Pages 52

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Valasys

JANUARY 15, 2024

Data AI – the ubiquitous term echoing across conferences and boardrooms – isn’t merely a fleeting fad. It’s the transformative force reshaping industries, anticipating our desires, and even crafting symphonies that stir the soul. Yet, beneath the dazzling veneer of progress lurk Challenges and Future Trends in Data AI, a complex tapestry woven with intricate roadblocks and ethical quandaries.

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Trends Ethics Allocation Peer-to-peer 45

Optinmonster

JANUARY 15, 2024

Do you have a SaaS business that offers free trials to acquire new customers? Are you struggling to increase free trial signups? You’re not alone. Figuring out how to improve free trials is one of the big issues in SaaS marketing. For most SaaS businesses, a free trial is the biggest source of converting free users to paying customers. Here are some statistics that highlight the importance of free trials: The top 27% of SaaS companies get 25% or more business from free trials. 16% of companies g

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Conversion Rate Conversion Tips Marketing Analytics Tools 103

Valasys

JANUARY 15, 2024

Understanding Advertising Localization Advertising localization extends beyond the translation of ad text. It is about tailoring advertising and marketing messaging to a target market’s culture, language, and tastes. It is a process of comprehending the subtleties of local cultures, traditions, and cultural norms and implementing them into the marketing approach.

Advertisements 40

Advertisements Advertising Planning Paid Search Agency 40

Optinmonster

JANUARY 15, 2024

Do you have a SaaS business that offers free trials to acquire new customers? Are you struggling to increase free trial signups? You’re not alone. Figuring out how to improve free trials is one of the big issues in SaaS marketing. For most SaaS businesses, a free trial is the biggest source of converting free users to paying customers. Here are some statistics that highlight the importance of free trials: The top 27% of SaaS companies get 25% or more business from free trials. 16% of companies g

Conversion Rate 52

Conversion Rate Conversion Tips Marketing Analytics Tools 52

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Brand Identity

Single Grain

JANUARY 15, 2024

In an era where digital privacy is at the forefront of consumer concerns, Google’s latest move to phase out third-party cookies in Chrome has garnered significant attention. Originally slated for a complete ban by 2024, Google has now introduced a temporary reprieve for select sites, a decision that has implications for businesses and marketers alike.

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Marketing AI Privacy Work Management Marketing Management 52

Valasys

JANUARY 15, 2024

Let’s jump into a really important topic: How educational institutions can best use social media. It’s more than just sharing pictures or news, believe it or not. Social media is a big deal. It helps connect students, teachers, and parents. It’s great for sharing school news, student achievements, and even study materials. But, it’s not always easy to use it right.

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Single Grain

JANUARY 15, 2024

Are selling online courses the golden ticket to building a lucrative business? It’s easy to see the allure, given the plethora of courses filling our social media feeds promising to teach everything from coding to cooking. But the online course space isn’t as peachy as it may appear. Especially if you compare it to other business models like consulting or providing specific services.

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Course Enterprise Management Lead Ranking Work Management 52

Martech

JANUARY 15, 2024

Salesforce is launching new data and AI-powered tools for retail marketers, retail merchandisers and shoppers. The announcement came on the first day of this year’s National Retail Federation show. Innovations for retail marketers include predictive insights into future potential promotion revenues, segment creation based on generative AI prompts, and content creation tools (visual content, email subject lines and body copy).

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Work Management Marketing Management Tools Merchandising 107

Speaker: Paul Slack, Vende Digital CEO

Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r

Account Based Marketing

Valasys

JANUARY 15, 2024

Data Governance and Compliance in AI You as an entrepreneur might be itching to implement some form of AI into workforce. But before you do, you must be wary about Data Governance & Compliance in AI. While you might be lured by the pull of everything AI, you can save a lot of reworks, rebuilding and most importantly, stay away from various legal litigations, if you are aware of Data Governance and Compliance in AI.

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Ethics Privacy Guidelines Phishing 40

Navigate the Channel

JANUARY 15, 2024

In 2024, digital video continues to be a cornerstone of online content, offering unparalleled opportunities for creativity, engagement, and innovation As we navigate through this rapidly evolving landscape, understanding the emerging trends is crucial for businesses, content creators, and viewers alike. From the integration of augmented and virtual reality to the rise of personalized content, the digital video scene is set for some groundbreaking transformations. #1: Increased Use of AR and VR i

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