KoMarketing Associates

OCTOBER 15, 2015

Sometimes a business product or service can be purchased without much consideration. Often, what’s bought are simple or inexpensive consumables, interchangeable in the mind of the buyer with other products or services in the same category. Business strategists recognize interchangeability as the death knell for a company. Conversely, being memorable and useful are characteristics of a brand full of promise.

Marketing Management 202

Marketing Management B2B Marketing Ad Building Lead Ranking 202

Customer Experience Matrix

OCTOBER 15, 2015

Everstring announced a $65 million funding round and new ad targeting product on Tuesday. (It also released a new survey on predictive marketing which is probably interesting, but I just can't face after last weekend’s data binge.) The new funding is certainly impressive, although the record for a B2B predictive marketing vendor is apparently InsideSales’ $100 million Series C in April 2014.

Marketing Management 199

Marketing Management Paid Search Agency Lead Ranking Ad Exchange 199

Crimson Marketing

OCTOBER 15, 2015

There are many myths surrounding digital marketing solutions. It’s rare to find a CMO in the digital trenches with a full understanding of what works and what doesn’t. . Let’s review these 15 digital marketing myths and their corresponding truths: 1. SEO Can Be Set It And Forget It. “The idea that SEO is a one-time project, or a project that requires the same amount of resources over regular intervals, is a faulty one.

Top of Funnel 181

Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools 181

Onalytica B2B

OCTOBER 15, 2015

This October 2015 survey highlights findings from Onalytica’s focus groups and consultations with 100 Marketing Directors, Heads of Social Media, Communication & PR Professionals. Discussions were centred around the topic of Influencer Marketing, its use cases, opportunities, challenges and tools used. Influencer Marketing campaigns generate impressive results, the average earned media value (EMV) from US influencer marketing programs was 1.4 times higher in H1 2015 than the overall ave

Customer Surveys 179

Customer Surveys Marketing Management Marketing Proposals PR 179

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

ANNUITAS

OCTOBER 15, 2015

I’ve written about the importance of onboarding new employees before. We know that successful onboarding provides a host of benefits for the employee and the organization, including faster time-to-value and a higher rate of retention, but did you know that onboarding also provides a way to solidify and strengthen organizational culture? The first few months are critical not just for getting new employees up to speed, but this is when they are the most excited and the most impressionable.

Companies 164

Companies Peer-to-peer Ethics Eye-Tracking 164

Biznology

OCTOBER 15, 2015

Few recognize “ISIS” as a successful brand, but it is. We just see their despicable beheadings, destruction of ancient ruins in Palmyra, and all the other grotesque forms of brutality and violent extremism they display. The ISIS Caliphate is an extreme terrorist group which has, seemingly overnight, conquered a large territory in Syria and Iraq. ISIS continues to recruit new members from around the world.

Case Studies 150

Case Studies Case Study Studies Ad Building 150

Convince & Convert

OCTOBER 15, 2015

Image via BigStockPhoto.com. According to Gartner , customer experience is the practice of designing for and reacting to customer interactions to meet and exceed customer expectations to increase customer satisfaction, loyalty, and advocacy. As technology evolves, it is rapidly pushing the bar higher for more intuitive user interactions and transcendent usability.

Budget Programs 167

Budget Programs Tools Paid Search Agency Gartner 167

Tomorrow People

OCTOBER 15, 2015

Three smart ways to make Google search trends your ultimate customer research tool kit.

Trends 168

Trends Google Research Tools 168

Adobe Experience Cloud Blog

OCTOBER 15, 2015

Author: Yifat Mor According to Gartner, customer experience is the practice of designing for and reacting to customer interactions to meet and exceed customer expectations, to increase customer satisfaction, loyalty, and advocacy. So, why, exactly, is customer service the ultimate marketing tool? Let’s explore just that. As technology evolves, the bar is being pushed higher for more intuitive user interactions and usability.

Paid Search Agency 105

Paid Search Agency Thought Leadership Customer Satisfaction Marketo 105

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

SugarCRM

OCTOBER 15, 2015

The Simple Approach to Lead Scoring. We often consider lead scoring to be one of the biggest hurdles to adopting marketing automation, but the truth is, it doesn’t have to be such an obstacle. In fact, chances are you already know how to score leads and don’t even realize it. Why Is Lead Scoring Important? Just because lead scoring might seem challenging, it’s definitely not something you want to write off.

Lead Ranking 79

Lead Ranking Lead Scoring Leads Lead 79

Vidyard

OCTOBER 15, 2015

Your landing pages probably aren’t perfect. That might be tough to hear, but it’s okay. It’s near impossible for them to be perfect – at least the first time around – even if you’ve been following along since the beginning of the “Designing Fly Landing Pages” blog post series. This final post in the series is the end of your journey to learning the four key elements you need to design landing pages that delight and convert.

Landing Pages 79

Landing Pages Design Marketing Analytics Tools Video Marketing 79

KEO Marketing

OCTOBER 15, 2015

Presentation at Arizona Technology Council’s “Lunch and Learn” Event October 27, 2015. PHOENIX, Ariz., October xx, 2015 – Sheila Kloefkorn, CEO/President of business-to-business (B2B) marketing agency KEO Marketing Inc. ( www.keomarketing.com ) will reveal the 5 most difficult challenges facing tech marketers and what the most successful companies are doing to solve them at the Arizona Technology Council’s “Lunch and Learn” event on Tuesday, October 27, 2015.

Paid Search Agency 66

Paid Search Agency Advertising Agencies Companies Public Relations 66

Lead Liaison

OCTOBER 15, 2015

In the next series of posts, we’ll be talking about website visitor tracking. The topics we’ll cover will span the following: Uncovering lost opportunities with website visitor tracking. Getting the most from website visitor tracking. Going beyond page views and gaining insight into online activity. Actionable data from tracking visitors.

Marketing Websites 65

Marketing Websites Lead Liaison Purchase Activities 65

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

xiQ

OCTOBER 15, 2015

Watch this video on The Scene. In business, much credit is given to the power of “yes.” When we talk about success, we talk about having a “can do” attitude. We talk about being open to new ideas. We’re encouraged to say yes to opportunity. On the surface, this sounds like a great idea. Positive attitude. Positive outcome. In fact, there’s plenty of research showing that a positive attitude is good for morale and health.

Positioning 62

Positioning Curation Video Marketing Design 62

Hubspot

OCTOBER 15, 2015

Search engine optimization is complicated. For many, it’s considered a dark art, peppered with unknowns and uncertainties. And while some marketers consider it an exciting challenge, others back away from it in fear that they'll simply never get it right. However, the truth is, if you are doing any kind of online marketing, having even a basic understanding of SEO can help you deliver more successful strategies and campaigns.

SEO 61

SEO Inbound Marketing Marketing Analytics Tools Link Building 61

LeanData

OCTOBER 15, 2015

You are not what you eat. Or so believes social-selling evangelist Jill Rowley. “I say you are what you Tweet,” she said. “And you are what you re-Tweet.”. But the reality is that too many people working in B2B reveal themselves as socially stupid, Rowley added. They’re so eager to use social networks to drum up sales that they instead chase away potential customers with heavy-handed tactics.

Social Networks 68

Social Networks Ideal Customer Profiles CAN-SPAM Twitter 68

Hubspot

OCTOBER 15, 2015

It’s no secret that many consumers are fed up with banner advertising. That’s one reason why ad blocking software adoption is gaining in popularity worldwide. It’s not just consumers, either. Many marketers complain about their effectiveness, too. Publishers are stuck in between both party’s complaints and many of them are reacting to this pressure.

Top of Funnel 55

Top of Funnel Display Advertisements Advertising 55

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

LeadSquared

OCTOBER 15, 2015

Do you know the question that my mother used to hate the most? “What’s for dinner?”. Barely would she have completed preparing a delicious snack (after a sumptuous lunch, mind you) and she is forced once again to think about what new to make for dinner. Spoilt little brats! For a content marketer in the health and wellness segment, the challenge is pretty similar.

Consulting 52

Consulting Validation Click Rate Custom Publishing 52

Hubspot

OCTOBER 15, 2015

Have you ever wondered how much other marketers out there are making? What about the marketers working right alongside you? How much are they making? More than you? While discussing salaries is kind of a taboo subject in the U.S., it's perfectly normal to be curious about how your salary compares to that of other marketers. (Trust me, we think about it too.).

Peer-to-peer 51

Peer-to-peer Tools Paid Search Agency Trust Marketing 51

xiQ

OCTOBER 15, 2015

Watch this video on The Scene. In business, much credit is given to the power of “yes.” When we talk about success, we talk about having a “can do” attitude. We talk about being open to new ideas. We’re encouraged to say yes to opportunity. On the surface, this sounds like a great idea. Positive attitude. Positive outcome. In fact, there’s plenty of research showing that a positive attitude is good for morale and health.

Positioning 48

Positioning Curation Video Marketing Design 48

SWZD

OCTOBER 15, 2015

Social Media Bulletin Example See all emedia audiences Audience: Marketing Managers, Brand Managers, CMOs, Online & Direct Marketing Managers, Social Engagement Mgrs, Customer Experience Mgrs, etc Circulation:

Social Media 48

Social Media Media Social Marketing Direct Marketing 48

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Brandfolder

OCTOBER 15, 2015

For the past 8 weeks we’ve been taking an in-depth look at digital asset management (DAM). Today, our [modern DAM series]([link] concludes with 5 predictions about the future of DAM.

40

40

LeanData

OCTOBER 15, 2015

You are not what you eat. Or so believes social-selling evangelist Jill Rowley. “I say you are what you Tweet,” she said. “And you are what you re-Tweet.”. But the reality is that too many people working in B2B reveal themselves as socially stupid, Rowley added. They’re so eager to use social networks to drum up sales that they instead chase away potential customers with heavy-handed tactics.

Social Networks 40

Social Networks Ideal Customer Profiles CAN-SPAM Twitter 40

Content Standard

OCTOBER 15, 2015

The rise of buy buttons on Twitter and Pinterest could be a social media marketing shot in the arm this holiday season—if such buttons prove effective. Social media platforms like Twitter and Pinterest are rolling out expanded buy-button options in time for holiday shopping. The goal: Make it easier for reluctant users to shop on mobile. Buy Buttons to the Rescue.

Social Media 40

Social Media Buy Social Marketing Media 40

LeanData

OCTOBER 15, 2015

You are not what you eat. Or so believes social-selling evangelist Jill Rowley. “I say you are what you Tweet,” she said. “And you are what you re-Tweet.”. But the reality is that too many people working in B2B reveal themselves as socially stupid, Rowley added. They’re so eager to use social networks to drum up sales that they instead chase away potential customers with heavy-handed tactics.

Social Networks 40

Social Networks Ideal Customer Profiles CAN-SPAM Twitter 40

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Content Standard

OCTOBER 15, 2015

Who has the most to lose with the ad block revolution? Media sites and publishers, undoubtedly. The calculated loss of revenue for publishers in 2015 because of ad blocking? $22 billion, according to PageFair’s latest report. Ad blockers have the Internet in a chokehold, and media sites are the ones being squeezed. To a lesser (yet still significant) degree, however, ad blockers are impacting marketing ROI as we know it.

ROI 40

ROI Ads Enterprise Management Mobile Advertising 40

LeanData

OCTOBER 15, 2015

You are not what you eat. Or so believes social-selling evangelist Jill Rowley. “I say you are what you Tweet,” she said. “And you are what you re-Tweet.”. But the reality is that too many people working in B2B reveal themselves as socially stupid, Rowley added. They’re so eager to use social networks to drum up sales that they instead chase away potential customers with heavy-handed tactics.

Social Networks 40

Social Networks Ideal Customer Profiles CAN-SPAM Twitter 40

Hinge Marketing

OCTOBER 15, 2015

It’s something we can all relate to: first, there are the growing pains or emerging issues that begin to raise red flags. Next come the discussions, opinions, and committee meetings attempting to get to the root of the problem. Unfortunately, all of this talking and planning often ends in a gridlock, without accomplishing any significant changes or solutions.

Research 68

Research Opinions Advertising Benchmark Conference 68