Navigate the Channel

MARCH 11, 2024

We may all be aware that eCommerce boomed during COVID. Even if you didn’t order anything online (WHO are you?), you know business shifted. Some brick-and-mortar businesses closed. Online companies overall grew and many remain strong. Although some forecasts don’t support continued rapid and expansive growth in eCommerce, financial services company Morgan Stanley is bullish, writing investors that “Over the long term, the eCommerce market has plenty of room to grow and could increase from $3.3 t

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

SendX

MARCH 11, 2024

Know how you can leverage segmentation, personalization, compelling offers, and multi-channel coordination in your winback email approach. Examples included.

Multi-Channel 325

Multi-Channel Segmentation Advertising Channels Examples 325

Marketing Insider Group

MARCH 11, 2024

All customers you get to the bottom of the marketing and sales funnel begin as leads. Somewhere, you attracted their attention and somehow, you propelled them to interact with your brand. Once they do, your company has the information it needs to make contact. In today’s environment, your digital presence offers the best opportunities for generating leads.

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Top of Funnel Sales Qualified Leads Leads Lead 269

ClickDimensions

MARCH 11, 2024

Summary: Email Deliverability changes are coming for bulk senders and email marketers need to be aware of these changes and adjust their best practices accordingly. But what actually is email deliverability, what changes are coming and how do you cater to them? This blog will break down all of these questions with actionable outcomes. Page Contents Toggle What is Deliverability?

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Deliverability CAN-SPAM Domain Click Rate 122

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Marketing Insider Group

MARCH 11, 2024

Video content is like the air we breathe – it’s everywhere, and there’s no escaping it. Love it or hate it, as marketers, we’re all aboard this fast-moving train. Each video is more than just a play button. It’s a chance to captivate, connect, and convert, turning each second of screen time into a memorable experience. It’s time to embrace the chaos and create video content that leaves a lasting impression.

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Fulfillment Video Marketing Content CTR 235

Trade Press Services

MARCH 11, 2024

Trade Press Services recently sat down with Cory Sekine-Pettite and Davide Savenije of the American Society of Business Publication Editors (ASBPE). Industry editors and society directors, they have 37 years of B2B publishing experience between them. They offered insights essential for brands, professionals, journalists, and thought leaders looking to share thought leadership and establish their expertise in today’s constantly evolving marketplace.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Litmus

MARCH 11, 2024

“The link isn’t working…” “The subject line is empty…” “Why does the email say ‘Hello, %%first_name%%’?” Your heart drops. Your career flashes before your eyes. Panic ensues. As gatekeepers to the most effective marketing channel , email marketers have to hold themselves to a level of perfectionism. But that doesn’t mean we’re perfect! Email is complex.

Email Marketing 109

Email Marketing Work Management Marketing Management Paid Search Agency 109

CMSWire

MARCH 11, 2024

Marketing is the pacesetter for enterprise-wide generative AI. Thanks to their adoption, hyper-personalization is just around the corner. Continue reading.

Generation 111

Generation Personalization Marketing 111

Animalz blog

MARCH 11, 2024

Google’s massive March 2024 search update takes aim at AI-generated “copycat content.” The search giant expects this update to reduce unhelpful, low-quality content by 40%. This update is part of a broader effort to combat content spam, as Search Engine Land reports. Three Practices Google Now Considers Spam Google’s update targets three practices the search giant now classifies as spam. 1.

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Generation CAN-SPAM Domain Content 100

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

CMSWire

MARCH 11, 2024

In a turbulent industry, an airline's mass layoffs raise doubts about customer service. Can tech bridge the gap, or will passengers face more frustrations? Continue reading.

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Service Automation 100

Optinmonster

MARCH 11, 2024

Gamification marketing, are you doing it? Good marketing content has become a lot more engaging lately. It’s almost as if we’re not only looking at content, we’re experiencing it. There’s actually some truth to that, and it’s all thanks to the rise of gamification in marketing. Games and marketing may sound strange, but they’re actually a match made in heaven.

Examples 99

Examples Planning Paid Search Agency Interactive Marketing 99

Martech

MARCH 11, 2024

Google Marketing Platform rolled out a new API with enhanced capabilities for organizational administrators. Now, administrators can: Upgrade or downgrade properties between standard and Analytics 360. Link Google Analytics accounts to organizations. Why we care. The new features make it easier for marketers to track their campaigns and get better insights into priority properties for more effective optimization.

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API Doubleclick Google Marketing Analytics Tools 98

Tiecas

MARCH 11, 2024

In my experience with industrial website redesigns , I’ve seen too many manufacturers and industrial companies put a misguided focus on just the look of a website. While a fresh design matters, it’s only one piece of the puzzle. A truly effective industrial website is a lead-generation engine, and your site’s strategic makeover must address the aesthetics and inner workings that drive potential buyers toward meaningful action.

Marketing Websites 98

Marketing Websites High Quality Lead Case Studies Paid Search Agency 98

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Benchmark Email

MARCH 11, 2024

As marketers, you understand the value of creating high-quality content and how essential it is for engaging your audience and driving results. Webinars have become a popular tool for marketing managers to share knowledge, engage with their audience, and generate leads. But what if you could leverage the content from your webinars to create compelling… The post How to Turn Your Webinar into a Blog Post: A Time-Saving Guide for Busy Marketing Managers appeared first on Benchmark Email.

Webinar Metrics 95

Webinar Metrics Advertising Benchmark Business High Quality Lead 95

Forrester B2B

MARCH 11, 2024

We explore key findings for APAC from Forrester’s 2023 Field Marketing Survey to help organizations understand the state of Field Marketing regionally and what this means for the operation and organization of a future fit field marketing organization.

Planning 93

Planning Customer Surveys Marketing & Strategy Marketing 93

CMSWire

MARCH 11, 2024

Unlock the power of AI in data analysis with expert tips on workflow management and maximizing ROI. Continue reading.

Tips 109

Tips Analytics Analysis ROI 109

Bionic

MARCH 11, 2024

Advertising has always had a swivel chairing problem. Digital advertising made it worse. Now, CTV, SPO, RMN, and new ad platforms are exacerbating the problem. What is the Swivel Chairing Problem? In today’s world of digital advertising, you have to work with many different ad platforms to deliver the placements in your media plan. Swivel chairing refers to the problem of having to manually switch between multiple platforms to set up, manage, and analyze ad campaigns.

Advertisements 86

Advertisements Advertising Work Management Order 86

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Martech

MARCH 11, 2024

Martech has exploded in recent years, with over 11,000 solutions available to help marketers automate and optimize operations. However, much of this martech stack is designed to convert prospects into leads and track them through the marketing funnel. While this approach works well for roughly 5% of actively in-market buyers, it creates a poor experience for the remaining 95% of future customers who aren’t yet ready to buy.

Efficiency 83

Efficiency Marketing Automation Services Lead Ranking Brand Identity 83

CMSWire

MARCH 11, 2024

Commonly, many AI projects fail for the same reason digital transformation projects fail. Continue reading.

Digital Transformation 107

Digital Transformation Generation 107

SocialPilot

MARCH 11, 2024

As global spending on influencer marketing skyrockets to an impressive $34.08 billion USD , it’s evident that the industry is undergoing rapid evolution. However, amidst this growth, businesses and marketers continue to strangle with fundamental challenges, from combating influencer fraud to navigating compliance issues and finding the right influencers.

Marketing AI 76

Marketing AI Advertising Agencies Planning Work Management 76

33Across

MARCH 11, 2024

Since Google announced it would begin removing third-party cookies on 1% of Chrome users, more programmatic buyers have pushed to test alternative identifiers and solutions. On average, advertisers grew their cookie alternative investment. The post Retail Advertisers Scale Cookieless SOV by Over 2X YOY appeared first on 33Across.

Advertisements 71

Advertisements Advertising Google 71

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Martech

MARCH 11, 2024

Reddit is piloting a free suite of tools to help businesses improve engagement with consumers. The new feature, Reddit Pro, provides tools and insights to guide businesses on where, when and how to effectively participate on the platform — whether alongside their Reddit ads or by itself for more natural interaction. New tools and insights. Reddit Pro is a user-friendly interface that houses a range of tools for boosting engagement, such as: AI-powered insights : Businesses can leverage these ins

Tools 81

Tools Brand Identity Branding Comparison 81

Hubspot

MARCH 11, 2024

Time is money, and that’s doubly true when you work with customers. For the last six years, I’ve been an avid user and champion of using async video in my day-to-day as a seller — well before joining Loom to lead its Sales and Customer Success teams. I’ve seen the benefit of async video messages to close deals and build prospect relationships as both a quota-carrying seller and a sales team leader.

Video Marketing 73

Video Marketing Outreach Multi-Channel Work Management 73

Versium

MARCH 11, 2024

In today’s digital age, where the intersection of technology and consumer behavior is constantly evolving, businesses are seeking innovative strategies to create authentic connections with their audience. The key to forging these meaningful connections, especially in a B2B2C context, lies in having a deep, relevant understanding of the individual behind the data.

Relevance 64

Relevance Business Tips 64

Televerde

MARCH 11, 2024

The following op-ed was originally published by the Orlando Sentinel In this compelling commentary, Televerde graduate turned Adobe marketing lead, Lorena Fortuna , shines a spotlight on the often-overlooked experiences of women in society. Drawing from her own journey and insights, Lorena explores the pervasive issue of women being rendered “invisible” in various spheres of life.

Ethics 52

Ethics Communities Paid Search Agency Press 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Binary Demand

MARCH 11, 2024

[ps2id id=’overview’ target=”/]As marketing landscapes continuously shift, pinpointing the right audience has become essential. Failure to precisely target your buyer persona can result in marketing efforts that resonate with no one. This is particularly evident in the stark contrast between individual consumers and businesses. While some companies focus on meeting the needs of individual shoppers, others navigate the complex realm of serving companies and organizations.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

Lake B2B

MARCH 11, 2024

In the evolving B2B marketing landscape, staying ahead of the curve requires strategic innovation. One such innovation that has proven to be a game-changer is the strategic use of geographic data. This invaluable resource allows businesses to hone in on location-based insights, facilitating the creation of hyper-targeted marketing campaigns. In this blog post, we will […] The post Driving Sales with Precision: Leveraging Geographic Data in B2B Marketing Campaigns appeared first on Blog.

B2B Sales 52

B2B Sales B2B Marketing Campaigns B2B 52

Binary Demand

MARCH 11, 2024

[ps2id id=’overview’ target=”/]As marketing landscapes continuously shift, pinpointing the right audience has become essential. Failure to precisely target your buyer persona can result in marketing efforts that resonate with no one. This is particularly evident in the stark contrast between individual consumers and businesses. While some companies focus on meeting the needs of individual shoppers, others navigate the complex realm of serving companies and organizations.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52