Launch Marketing
JULY 26, 2023
The B2B lead generation landscape is constantly evolving, and 2023 is no exception. Applying the right lead generation tactics throughout the entire year can make all the difference in ensuring an organization meets its business goals. Here are four key trends that B2B marketers need to be aware of if they want to stay ahead of the competition and generate more leads.
Content Marketing Institute
JULY 26, 2023
The days of the basic marketing funnel are over. Adding an overlay of empathy lets you walk with your prospects on their never-quite-linear journey. And that’s when you’ll start seeing real, long-term relationships.
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Zoominfo
JULY 26, 2023
For years, go-to-market leaders lived by the laws of growth through sales capacity. The mentality was simple: if you want to increase revenue, hire more salespeople. Today, rapidly changing technology is altering that equation. Experts say that standout growth will come from teams that double down on productivity. “What we’re seeing in the market is companies running with smaller teams and supplying them with more accurate and highly personalized datasets, to drive more revenue,” says Mill
The Daily Egg
JULY 26, 2023
Using multiple apps to market your Shopify store and engage shoppers is frustrating. Lucky for you, Growave consolidates a wide array of. The post Growave Review appeared first on The Daily Egg.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Binary Demand
JULY 26, 2023
[ps2id id=’overview’ target=”/]In today’s dynamic business landscape, knowledge is power, and having the right information at your fingertips can be the key to success. Enter B2B data – the treasure trove of insights about other businesses that can revolutionize how you operate, strategize, and conquer new horizons! Especially, a B2B demand generation company , which aims to enhance its understanding of other businesses, make informed decisions, identify new business opportunit
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
JULY 26, 2023
In this new series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length. When we say contributor Alan K’necht is a long-time web analytics expert, we really mean a long time. He was working on search and analytics before nearly all of today’s tech giants existed. He attended the University of Waterloo in Canada, studying business and economics.
Content Standard
JULY 26, 2023
As the popularity of generative AI tools such as ChatGPT has grown, inboxes and social feeds across the globe have seen an influx of ‘cheat sheets’ for writing effective prompts. It makes sense—prompt writing is hard. Deciding where to start can be overwhelming for even the most seasoned content marketer. But while following templated AI prompts like ‘acting as <role>, create an <task> in <format>’ may help you produce large volume
Ahrefs
JULY 26, 2023
Raleigh, North Carolina, is where I’ve called home for more than a decade. It’s a community that I know and love, so I’m featuring it first. It also has one of the largest and oldest SEO communities in the world.
DivvyHQ
JULY 26, 2023
Struggling with chaotic content production? Learn how to streamline your content marketing workflows and eliminate confusion. Discover the art of efficient team coordination and smooth operations in this comprehensive guide from guest contributor Ryan Robinson.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Martech
JULY 26, 2023
This is the second part of a three-part series on the success elements of growth. Part 1 can be found here. While marketing does not stand alone in driving organizational growth, it plays a more prominent role than before. Its role spans the entirety of the customer journey. This makes marketing unique compared to product, sales and customer success.
Champion Communications
JULY 26, 2023
More than two-in-five B2B business development teams don’t see or use editorial coverage as a sales enablement tool. As a P.R. consultancy, that stat sets alarm bells ringing, so we decided to investigate. There is a perception amongst sales teams that P.R. collateral, particularly thought leadership, is just noise, air cover and vain shouting.
Martech
JULY 26, 2023
Amazon Web Services announced that AWS Entity Resolution, an identity resolution service, is open to general availability for organizations of all sizes. Partner integrations are also in the works with identity companies LiveRamp and TransUnion, as well as open-source identity solution Unified ID 2.0. Best Western Hotels is among the first brands to use the service.
Rev
JULY 26, 2023
Frozen, slashed, cut, trimmed, tightened—no matter which word you hear, this is what happens to demand gen budgets in the current economic environment. And this reality is forcing demand gen organizations to rethink the way they operate. “Our budgets are roughly 75% of what they were in 2022,” reports Kendrick Shuler, Outbound Marketing Manager at Tipalti.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Martech
JULY 26, 2023
In recent years, the role of CMOs and marketing leaders has changed significantly. Originally on the hook for branding and creativity, marketers must now wear technology, data and analytics hats to prove how they impact the bottom line. Sponsored by: In this episode of the MarTech Podcast, Jenn Atkins, Dun & Bradstreet’s CMO, and Kim Davis, editorial director at MarTech, discuss how marketing leaders have evolved and how changes in technology – AI and data in particular – have not blurred th
Top Rank Marketing
JULY 26, 2023
I was 22, a year out of college, and finding my footing as a marketing writer. My whole career – my whole life! – lay before me. And then (according to my parents) I ran away to join the circus. In reality, I joined a performance troupe at the local Renaissance Festival. I didn’t even get to leave town. Within a year I met a guy, fell in love, and we started a fire show (that old cliche).
Confessions of a B2B Marketer
JULY 26, 2023
Cheat Codes by Easy Mode HockeyStack's website Follow Obaid on LinkedIn The Flow by HockeyStack It’s Lavender Duh (ft. Obaid Durrani) Check out our awesome sponsor Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Previous guests include: Jared Robin of RevGenius, Mike Kamo of NP Digital, Arvid Kahl of FeedbackPanda, David Heinemeier Hansson of 37signals, Chris Walker of Refine Labs, Tim Soulo of Ahref
ClickDimensions
JULY 26, 2023
Previously, we discussed why the traditional approach to sales and marketing is becoming increasingly ineffective , and some of the challenges that SMBs face when trying to modernize their sales and marketing efforts. If this doesn’t ring a bell, read Part One and Part Two of this blog series before reading on. We also briefly introduced the Simple Account-Based Sales and Marketing Approach – let’s provide a high-level overview of why it is better than the traditional approach for SMBs.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
QuanticMind
JULY 26, 2023
Less than one year after its public debut, generative AI has the marketing and advertising world’s full attention. The next-generation artificial intelligence tech burst onto the scene late last year with the debut of ChatCPT and DALL-E 2, both from Silicon Valley AI pioneer OpenAI. ChatGPT, in particular, has grown into a near-overnight sensation, reaching a million users in just five days and hitting 100 million active users faster than any consumer app in history to that point.
Benchmark Email
JULY 26, 2023
Picture this: you politely knock on your neighbor’s door, and they gladly let you in. You have a cordial conversation, and then as you leave, you bang the door violently. The chances are good that the neighbor will quickly forget about your chat and might not invite you to the house again. Email marketing works… The post CTAs and Sign-offs: Effective Ways to End Your Emails appeared first on Benchmark Email.
seo.co
JULY 26, 2023
After looking into search engine optimization (SEO), you may have realized it costs more than you thought to hire a professional. If you have the capital, that’s no big deal, but if you’re one of many business owners without a dedicated SEO budget , it makes sense to look for ways to optimize your own website for free (or with as little investment as possible).
Benchmark Email
JULY 26, 2023
In marketing, the only constant is change. And to keep up with this change, you need a team that has a pulse on the ever-evolving demands of the industry. From new digital marketing trends to the rise of artificial intelligence and the complexity of social media algorithms — there’s never a shortage of topics to… The post The Importance of Constantly Upskilling Your Marketing Team appeared first on Benchmark Email.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Salesforce Marketing Cloud
JULY 26, 2023
Generative AI has captured the imagination of business leaders and now it’s time to put it into practice. In a recent survey , 68 percent of employees say generative AI will help them better serve customers. But there’s a significant gap between generative AI’s promise and how to make it usable for people in their day-to-day work. This is where design can help translate grand possibilities into practical product choices.
Choozle
JULY 26, 2023
2023 has been an economic wild ride for almost every industry. The Fed continued to increase interest rates, Russia and Ukraine are still at war, and banking has been full of volatility. Almost every sector is directly impacted by this, and digital advertising is no different, as brands and agencies may be considering reducing their ad spend or pausing it altogether.
Salesforce Marketing Cloud
JULY 26, 2023
Tim Smyth, Trailblazer and #DreamDesigner , understands how traditional research methods tend to leave out people who identify as neurodivergent. Surveys rely on strong recall skills, which may be challenging for those with ADHD. Focus groups can misinterpret behavioral sentiment such as eye contact aversion associated with autism. And platform metrics may ignore UX accessibility pitfalls (e.g. form fields with text that disappears upon selection).
Valasys
JULY 26, 2023
Marketing, like any dynamic industry, is an ever-evolving entity. The advent of digitalization has turbocharged this evolution, ushering in an era dominated by marketing technology. But in this world of data analytics, SEO, and AI-driven campaigns, there remains a sturdy cornerstone – traditional marketing. Recognizing the strengths of both domains and astutely combining them can create a marketing strategy that resonates deeply with audiences, cutting through the noise in an increasingly clutte
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Acrolinx
JULY 26, 2023
Beth Dunn, Head of Product Content at Practice Better and Founder of Product Content Advisors, joins us this week to discuss why brand voice can’t just sit with … Continue reading "Rolling Out Brand Voice Guidelines at HubSpot With the BethBot" The post Rolling Out Brand Voice Guidelines at HubSpot With the BethBot appeared first on Acrolinx.
Valasys
JULY 26, 2023
The way of representation of numeric variables and the distribution of a set of data is known as a box plot. But with the help of a box plot calculator , you can get a graphic display that gives powerful distribution insights. In Whisker, the plot consists of a box that is rectangular shaped and has verticle lines that indicate the median as well as displaying the range of data which excludes outliers.
Velocity Partners
JULY 26, 2023
CRMs are a bit like Swiss Army Knives. Despite their versatility, most folks only ever realize a fraction of their potential (whether that’s slicing open Amazon packages or storing lead data). But here’s the thing: unlocking your CRM’s potential is essentially free. So step forward, MarkOps friend. Here are four free ways you can use your CRM to drive more value across the whole company. #1: Refine your ICP by feeding your CRM better data You can look at your CRM in two opposing ways: as dumb st
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