Top Rank Marketing

OCTOBER 20, 2023

B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024 [Research] 72 percent of B2B marketers have said that they use generative AI tools, with 51 percent using the technology to help brainstorm new ideas, while some 61 percent have indicated that their organization currently lacks AI usage guidelines — three of numerous findings contained in newly-published annual B2B content marketing report data from Content Marketing Institute.

Enterprise Management 105

Enterprise Management Paid Content Paid Search Agency B2B Marketing 105

Zoominfo

OCTOBER 20, 2023

Research, outreach, reminders, and tracking all limit the time your sales team has to connect with prospects and solve their problems. And although email is an extremely effective communication channel, it’s also one of the most time-consuming. Email automation makes the job a lot easier — but your automated emails can’t waste the prospect’s time or come off as hollow or impersonal.

Zoominfo 130

Zoominfo Marketing Analytics Tools Multi-Channel Outreach 130

The Forward Observer

OCTOBER 20, 2023

Inspire Your Buyers: Go to Market with a Story That Sizzles by Bruce Scheer About the Book Inspire Your Buyers provides a proven, tested model to develop a compelling go-to-market narrative that will accelerate your revenue growth while rapidly bringing your product, marketing, and sales teams into alignment. Bruce Scheer developed this revolutionary go-to-market narrative model over the course of his twenty-five-year career, helping several industry giants, including IBM, Microsoft, HP, Google,

Cross-Selling 130

Cross-Selling Click Rate Marketing & Strategy Amazon 130

Martech

OCTOBER 20, 2023

Data has become the lifeblood of businesses in today’s digital age. Traditionally, analyzing data meant looking back at historical trends to inform future decisions. However, marketing analytics has evolved. Now, businesses aim to predict future trends and opportunities rather than just looking at the past. This article tackles the growing power of predictive analytics, especially in the context of Google Analytics 4 (GA4).

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Analytics Marketing Analytics Tools Forecasting Budget Programs 121

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Top Rank Marketing

OCTOBER 20, 2023

While AI-related buzzwords are now more common than morning coffee, differentiating B2B brands through authentic thought leadership has never been more important. At Content Marketing World in Washington D.C., Richard Murphy , Editor in Chief and Director as well as the mind behind thought leadership at ServiceNow, presented some compelling insights on cutting through the clutter with thought leadership content that differentiates your brand and builds trust with your audience in a market satura

B2B Thought Leadership 110

B2B Thought Leadership Thought Leadership Top of Funnel Optimization 110

SmartBug Media

OCTOBER 20, 2023

Revenue attribution has become more important than ever in today’s business environment. Because of the constant and sometimes volatile shifts in our economy, companies need to make better decisions as quickly as they can. For CMOs, this means being able to show the return on marketing investment to stakeholders in order to communicate the effectiveness and value your team brings to the business.

Hubspot 104

Hubspot Multi-Touch Attribution Marketing Attribution Lead Ranking 104

Martech

OCTOBER 20, 2023

Right now, marketers are navigating the vast digital marketing landscape, competing in a sea of content and yearning for a strategy that boosts rankings and seamlessly translates them into tangible revenue. Finding an approach that incorporates all of this is vital. Join search marketing experts and learn the process of creating a conversion-oriented strategy into an SEO and digital PR campaign that will lead to conversions and revenue.

Tactics 112

Tactics SEO Campaigns Webinar Metrics 112

Leading Results Rambings

OCTOBER 20, 2023

Content marketing has emerged as a powerful force for businesses to connect with their audiences, build brand loyalty, and drive meaningful engagement. Yet, content marketing is far more than just churning out articles or promotional materials. It is an art, a craft that requires skill, creativity, and a deep understanding of the target audience. Welcome to the world of content marketing, where Luna Creative Marketing shines as a guiding light in the realm of digital marketing excellence.

Content Marketing 98

Content Marketing Content Loyalty Creativity 98

Martech

OCTOBER 20, 2023

Shoppable ads are beginning to make an impact on smart TV audiences, with 55% in a new survey sample recalling seeing shoppable ads and 50% admitting to interacting with them. The data comes from a survey of 1,000 adult smart TV owners conducted by Samsung Ads and its partner, AI-powered interactive video platform Kerv. In addition to interacting with shoppable ads, almost half those surveyed said they shopped on another device while watching TV; an additional 28% said they browsed online for an

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Ads Ad Frequency Television marketing Deep Linking 107

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Visitor Queue

OCTOBER 20, 2023

Generating leads is a vital part of marketing for B2B companies. It’s important to stay up-to-date with the latest lead generation and marketing strategies to ensure your company stays ahead of the competition, while generating leads that are high-quality and interested in what your company has to offer. If you’re looking to learn all about […] The post Marketer’s Guide to Lead Generation in 2024 appeared first on Visitor Queue Blog | Identify Website Traffic.

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Lead Generation Generation Marketing Qualified Leads Leads 95

Martech

OCTOBER 20, 2023

In this series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Gene De Libero’s martech journey has been a wild ride. He created and sold one of the first social networks and developed an early digital out-of-home platform for movie theaters. The role of education is also a significant thread in Gene’s career.

Paid Search Agency 105

Paid Search Agency Advertising Agencies Enterprise Management Work Management 105

Content Marketing Institute

OCTOBER 20, 2023

Adobe unveiled a new icon that allows marketers to adopt a better transparency strategy in this era of generative AI. Here’s what the new Content Credentials feature means for you.

Transparency 87

Transparency Content Features Generation 87

Navigate the Channel

OCTOBER 20, 2023

Most people who are somewhat familiar with search engines and the web understand that implementing keywords and key phrases in online content enhances search engine optimization (SEO). However, there is much more to SEO than simply jamming important words and phrases into a homepage, social media or blog content. SEO has become increasingly complicated in the last half-decade.

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SEO Ad Frequency Keywords CAN-SPAM 65

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

PureB2B

OCTOBER 20, 2023

In this article, we will explore how display advertising can be a valuable and powerful tool in your event promotion arsenal and increase audience engagement.

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Display Promotion Advertisements Advertising 62

illumin

OCTOBER 20, 2023

Contextual targeting is an essential concept in digital advertising that focuses on delivering ads to the right audience at the right time. This advertising technique aims to target potential customers based on the context of the website or app they are currently visiting. By analyzing the content of the page, contextual targeting identifies relevant keywords, topics, or themes to match with appropriate ads.

Advertisements 52

Advertisements Advertising Marketing AI Privacy 52

PureB2B

OCTOBER 20, 2023

Let's explore how display advertising and marketing can be used strategically to warm up cold marketing leads and revive closed lost opportunities.

Display 62

Display Advertisements Advertising Promotion 62

SalesIntel

OCTOBER 20, 2023

The B2B data and intelligence landscape is always competitive with new entrants coming in each year. Yet a few vendors continue to retain market leadership. While industry analysts and PR agencies are covering key aspects of popular platforms in the marketplace, user communities, peer reviews, and customer feedback play a pivotal role in guiding prospective users toward the right choice.

Zoominfo 52

Zoominfo Peer-to-peer Paid Search Agency API 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Madison Logic

OCTOBER 20, 2023

Data-driven ABM must be constantly measured, tested, and optimized for the best results. Given the resource intensity of multi-channel ABM, you can’t afford to run a campaign only to review and measure the results at the end. Purchase decisions are long; triaging what went wrong at the end means losing out on time, investment, and most likely a sale.

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Segmentation 52

Valasys

OCTOBER 20, 2023

With the rise of Web3 technologies and NFTs (Non-Fungible Tokens), the world of digital assets is experiencing a profound transformation. These developments have the potential to fundamentally alter our understanding of and behavior in the digital sphere. We will examine the advantages of NFTs and Web3, as well as how they are influencing the future of digital ownership, in this post.

Digital Asset Management 52

Digital Asset Management Peer-to-peer Work Management Marketing Management 52

Madison Logic

OCTOBER 20, 2023

Does your content engage and resonate with your target audience? For Carrie McIlveen, Director, Enterprise Marketing at T-Mobile for Business, reaching a wide and complex audience necessitated help from customers, segment advisers, and subject matter experts to understand their pain points and develop content that spoke to those concerns. True personalization goes beyond just addressing a customer by their name.

Mobile Marketing 52

Mobile Marketing Business Top of Funnel Marketing Funnels 52

Leading Results Rambings

OCTOBER 20, 2023

Understanding your target audience is the cornerstone of success. It is the key that unlocks the door to meaningful connections, unparalleled growth, and sustained business success. At Luna Creative Marketing, we believe that grasping the intricacies of your audience is not a one-time task; it's an ongoing commitment to excellence.

Creativity 52

Creativity Business Marketing 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Drew Neisser

OCTOBER 20, 2023

10 weeks. 60 blog posts. 3 authorship sources: Humans, AI, and Hybrid. These were the conditions put to the test in a quest to answer the age-old question: Who writes better, humans or AI? To hear the results, tune in to this interview with Michael Brenner and his team at Marketing Insider Group , who ran this test with through partnership with Renegade.com and CMO Huddles.

Terms and Conditions 52

Terms and Conditions Copyright CMO Content 52

Modern B2B

OCTOBER 20, 2023

This comes as no surprise as in our Digital Connections 2.0 research from February 2023, it was clear that CMOs were refocusing on the customer, as growth from new customers was looking tougher than ever. So, why the focus on the customer? The opening keynote started with a bleak picture of the economy in 2024. The projections certainly weren’t rosy.

Forrester 52

Forrester Cost per Acquisition Cross-Selling B2B 52

Valasys

OCTOBER 20, 2023

Customer data is crucial to every business. It helps you find out what’s working and what’s not and gives you a roadmap for planning for the future. But customer data is also an essential responsibility for businesses to protect. That’s because many hackers want to seize sensitive data for criminal activity. This article will share some of the easiest and most effective ways of protecting your customer data.

Tips 52

Tips Budget Programs Business Privacy 52

Conversica

OCTOBER 20, 2023

The post Winning Conversations: Conversica’s Top Performers in Q3 2023 appeared first on Conversica - Powerfully Human - Revenue Digital Assistants.

Conversion 52

Conversion Ad Building Practices Best Practices 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Zoominfo

OCTOBER 20, 2023

Now more than 50 years old, email is quite simply how business gets done. And email sequences are an excellent way of demonstrating the value you can deliver for prospects. With a multi-step email prospecting motion, you can craft messaging that appeals to specific customer pain points, showcase several different use cases of your products or services, and invite engagement in multiple ways.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Touchpoints Multi-Channel 130

Sana Commerce

OCTOBER 20, 2023

B2B e-commerce features can look slightly different from their more popular B2C counterpart. When you deploy the right strategy in B2B e-commerce, you stand to benefit by capturing demand more efficiently, improving customer satisfaction, and reducing your cost-to-serve while driving revenue. So, what are B2B-specific e-commerce features worth looking out for, and how can you ensure you’re optimizing your web store for your company goals?

Features 52

Features Marketing Management B2B Customer Satisfaction 52

Huptech Web

OCTOBER 20, 2023

Do you like shopping? Who doesn’t love a good shopping spree? Well, guess what? It’s that time of the year – Black Friday! As the clock ticks towards the end of the fourth Thursday in November, people get ready to shop. Black Friday has become one of the biggest days for online shopping. Individuals from all over the world start shopping online like crazy.

Paid Content 52

Paid Content Marketing & Strategy Landing Pages Mobile Advertising 52