Navigate the Channel
JANUARY 17, 2024
Snapchat has come a long way since it burst on the scene 5 years ago. In fact, according to Bloomberg, it boasts over 161 million daily active users – more than Twitter, and an average of 9,000 snaps per second. The social media platform has seen tremendous user growth especially among teens, but platform usage is also exploding among adults, especially Millennials.
Martech
JANUARY 17, 2024
“I’m actually shocked because I really just thought they were going to be regulated away, but yes, they started out with 32 million folks, so it’s happening.” Tara DeZao, product marketing director for adtech and martech at Pega, was reacting to the news that Google had finally begun phasing out third-party cookies. After multiple delays.
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Salesforce Marketing Cloud
JANUARY 17, 2024
When you’re a customer Service Star, staying ahead of the curve isn’t just an advantage — it’s an absolute necessity. You get the pivotal role technology plays in shaping the future of customer service. And you understand the need for building community with others who know what it’s like to walk in your shoes. If you’re looking for new ways to connect with your peers, the Salesforce Service Trailblazer Community is a great place to start.
Launch Marketing
JANUARY 17, 2024
Launching a B2B product successfully requires more than just a product launch strategy. It demands a thoughtful orchestration of creativity, strategic planning and an understanding of market dynamics. We’ve interviewed seasoned marketing executives in our series “Marketing Insights from Executives” focused on product launch strategy lessons learned.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Salesforce Marketing Cloud
JANUARY 17, 2024
The insurance industry is filled with potential, but companies remain stuck in old ways, leaving customers unhappy and disconnected. One in three customers switched providers last year, due to unsatisfactory insurance customer experiences. At Salesforce, we ask, “What do people truly want when they interact with their insurance company?” Extensive research shows that customers, both new and old, want more than just coverage and affordability.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
HG Data
JANUARY 17, 2024
G2 Winter Reports Names HG Insights Momentum Leader For Sales Intelligence & Marketing Account Intelligence! In this step-by-step video, Brett Castonguay, Customer Success Manager, showcases HG’s best-in-class Market Intelligence and Opportunity Generator tools, demonstrating why this Winter HG Insights has leaped an unprecedented 74 spots to become a Momentum Leader in both of G2’s Sales […] The post HG Use Case: G2 Momentum Leader in Sales Intelligence and Marketing Accou
Martech
JANUARY 17, 2024
Marketing technology is a big investment for businesses. If an implementation goes off the rails, the costs go up even higher. To ensure a smooth implementation, organizations have to communicate the value of the new technology and present a clear roadmap to everybody involved. This process continues throughout the implementation and pays off after the kickoff.
Top Rank Marketing
JANUARY 17, 2024
Conducting a thorough SEO analysis of a website provides much more than a list of keywords. An in-depth examination of your SEO strategy helps enhance every aspect of your brand’s marketing. It provides deep insights into what your ideal audience is looking for, and how you can provide it to them in a way they’ll notice. To do that, SEO analysis has to go deeper than surface-level results.
Martech
JANUARY 17, 2024
At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the must-have elements of the martech stack. Meanwhile, the boom in artificial intelligence and machine learning is driving vendors to enhance the capabilities of these platforms, making the value proposition even more attractive.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
CMSWire
JANUARY 17, 2024
AI is redefining SEO with smarter personalization and efficiency, but human expertise remains key. Continue reading.
Convert
JANUARY 17, 2024
The search is changing as we speak. And it is happening too fast even for Google to keep up. How will online findability change in the course of this year and further on? Which SEO tactics will survive the change and continue to be effective? Will there be new tactics to embrace? Let’s try to figure this out! What are generative AI engines? Generative AI engines generate accurate and personalized answers to any search query.
CMSWire
JANUARY 17, 2024
Know where you want your ecosystem to take your brand and the kind of experience you want to provide. Continue reading.
sagefrog
JANUARY 17, 2024
Sagefrog is proud to announce the continued expansion of its US operations with the establishment of its first Washington, DC, office. The new DC location is helping Sagefrog grow its geographic footprint in the Northeast region, allowing the company to connect with exciting partners in technology, biotechnology, finance and consulting, the nonprofit sector, and many other dynamic fields.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
CMSWire
JANUARY 17, 2024
The leading global messaging app is having its breakout moment in the U.S. with some help from Tim Cook and a bit of planning. Continue reading.
Digilant
JANUARY 17, 2024
In the last installment of our 2024 Partner Predictions series, we met with Crissie Perez, Head of South, Midwest, and West Emerging Sales, at Samsung Ads to discuss her predictions for CTV advertising in 2024 and beyond. Let’s dive in. Check out our previous predictions featuring insights from FreeWheel , Or acle Advertising , and Audigent. How can advertisers leverage CTV to reach and engage their audiences throughout the entire funnel — and not just for awareness?
sagefrog
JANUARY 17, 2024
Sagefrog is proud to announce the continued expansion of its US operations with the establishment of its first Washington, DC, office. The new DC location is helping Sagefrog grow its geographic footprint in the Northeast region, allowing the company to connect with exciting partners in technology, biotechnology, and many other dynamic fields. Situated in the state-of-the-art 20 F Street Conference Center, the remote satellite office on Capitol Hill features flexible meeting space and a stunning
Confessions of a B2B Marketer
JANUARY 17, 2024
Eyal Webber-Zvik on LinkedIn Cato Networks' website Ben Brown on LinkedIn Session Media's website Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Previous guests include: Jared Robin of RevGenius, Mike Kamo of NP Digital, Arvid Kahl of FeedbackPanda, David Heinemeier Hansson of 37signals, Chris Walker of Refine Labs, Tim Soulo of Ahrefs, Justin Jackson of Transistor, Sa
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Benchmark Email
JANUARY 17, 2024
The manufacturing sector is unique. It encompasses a wide range of activities, from producing small components to assembling large machines or vehicles. This sector is crucial for the economy as it not only creates products but also generates employment, contributes to trade, and drives technological advancement and innovation. In recent years, the manufacturing sector has… The post 12 Issues Affecting the Manufacturing Sector appeared first on Benchmark Email.
Madison Logic
JANUARY 17, 2024
While companies of all sizes have seen an increase in cyberattacks, there’s been a dramatic spike in attacks targeted at small (10-49 employees) and medium-sized (200-499 employees) businesses in recent years. According to Accenture’s Cybercrime Study , 43% of cyberattacks are targeted at smaller businesses, yet only 14% are adequately prepared to defend themselves.
The Marketing Blender
JANUARY 17, 2024
There’s a lot of confusion around employer branding, talent branding, and even culture branding in today’s B2B world. Here’s the truth. ALL of these terms are pointing to the same thing, which is how your brand is perceived by YOUR PEOPLE. The audience for all these forms of branding is your current and future team members. That is your “target persona” for the purposes of brand messaging.
Hubspot
JANUARY 17, 2024
Confession time: I've been in the market for a new car for months now, but the thought of stepping onto a car lot and negotiating prices with a car salesperson is about as exciting as getting a root canal. Luckily for me, the Internet exists, and I can do quite a bit of research on my own. I can pinpoint the exact value of my current car, compare prices, and find the right car for me.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Goodish Agency
JANUARY 17, 2024
One of the best things about GA4 is that it's really good at A/B testing. This is a way to try out different versions of your website. For example.
Varicent
JANUARY 17, 2024
Join the can't-miss Sales Performance Management Conference of 2024! Discover innovative strategies for resilient growth and revenue leadership.
Content Science Review
JANUARY 17, 2024
Get a rundown of notable content facts and statistics to shape your content vision, strategy and operations for 2024.
Mereo
JANUARY 17, 2024
In 2023, B2B selling organizations faced sluggish conditions. Buyers operated on tighter budgets and thus were more indecisive and hesitant to move forward with deals. A new year unfortunately does not always mean we are leaving all our woes behind. With B2B selling in 2024, things are trickier than ever. Inflation is up, budgets are tight and everyone’s fighting for a piece of the spending pie.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Anteriad
JANUARY 17, 2024
The post How to use Q1 to gain a competitive edge for your B2B paid media strategy appeared first on Anteriad.
Valasys
JANUARY 17, 2024
Forget scatter-shot tactics! In B2B marketing’s era of hyper-personalization, Data-Driven ABM campaigns are the laser-guided rockets you need. Powered by insights from customer data, industry trends, and buying behavior, they pinpoint high-value accounts with surgical precision. No more wasted resources, just targeted engagement, deeper relationships, and skyrocketing ROI.
Bluetext
JANUARY 17, 2024
Today, we’re joined by a true luminary in the realm of UI and UX design, Kevin Goldman. With an illustrious career, Kevin has left an indelible mark on the cybersecurity landscape, currently serving as the Chief Design Officer at Trusona and FIDO Alliance Board Member, a trailblazer in passwordless solutions. His expertise has significantly impacted major institutions, including Bank of America, the Government of Australia, and numerous universities.
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