Marketing Insider Group

AUGUST 21, 2023

If you want to be successful in digital marketing , you have to stay ahead of the curve. And this time, it’s the new GA4 features that are making waves. GA4 (Google Analytics 4) isn’t just any old update. It’s a complete rebuild, specifically designed to give marketers more insightful and useful data about their online audiences. The more you know about who your users are, what they want, and how they interact with your website or app, the better you can tailor your marketing efforts to me

Features 219

Features Work Management Privacy Marketing Management 219

ANNUITAS

AUGUST 21, 2023

Often in business the greatest challenge lies in problem definition — i.e., defining the problem you need to solve, instead of just attacking immediate problems. We see this challenge in the approach many organizations take to optimizing their go-to-market (GTM) programs. Executives — who have a fiduciary responsibility not only to optimize their budgets, but also to dig into the root cause of performance challenges — miss the mark by attempting to optimize commercial execution through the lens

Marketing Analytics Tools 130

Marketing Analytics Tools Demand Optimization Work Management 130

Marketing Insider Group

AUGUST 21, 2023

Too many conversations about artificial intelligence assume a binary. Either the robots replace the people in a particular role or use case, or they don’t. This black-or-white thinking could be appropriate in limited applications. Machines and automation are replacing humans in various functions. This is particularly the case in the industrial economy, but it also continues to increase in the professional services world.

Marketing AI 192

Marketing AI Marketing & Strategy Top of Funnel Resource Management 192

The Daily Egg

AUGUST 21, 2023

Influencer marketing has become a powerhouse. People trust people. When we see someone just like us (or someone we aspire to be). The post Taggbox Review appeared first on The Daily Egg.

Trust Marketing 98

Trust Marketing Marketing Websites Marketing 98

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Salesforce Marketing Cloud

AUGUST 21, 2023

According to our latest State of IT report, 73% of IT leaders are concerned about the impact of climate change. IT has good cause to be concerned: enterprise technology is responsible for approximately 1% of global greenhouse gas emissions. This may not sound like much, but it is equal to the total carbon emitted by the U.K. So how can sustainable IT impact a company’s digital carbon footprint?

Enterprise Management 98

Enterprise Management Work Management Lead Scoring Lead Ranking 98

Salesforce Marketing Cloud

AUGUST 21, 2023

How will generative AI impact email marketing in the next 2-5 years? Are you already using generative AI? If so, how? Can you give us some examples? How can this technology improve your job as an email marketer? What needs to happen for generative AI to achieve its full potential in email marketing? What still needs to improve? Salesforce’s viewpoint on the future of email marketing It’s not a stretch to say generative AI in email marketing is a hot-button topic.

Marketing AI 98

Marketing AI Email Marketing Generation Planning 98

BOP Design

AUGUST 21, 2023

Forms are a critical part of any B2B website design. Forms make it easier for users to contact you and, depending on how they’re set up, can provide you with more information or context about your users. If you’re using a CRM like Zoho or a marketing automation tool like HubSpot, you’ll eventually decide how to add those forms to your B2B website. Making this decision can be difficult, especially for less technical marketing directors.

Design 92

Design Marketing Websites B2B Tips 92

Content Standard

AUGUST 21, 2023

A recent Gartner poll revealed that a whopping 70% of executive leaders are exploring generative AI solutions, with 19% already in pilot or production modes. With generative AI investments primarily focused on content creation and customer experience, CMOs have a major stake in identifying how generative AI technology will and won’t be integrated into the enterprise roadmap.

Enterprise Management 90

Enterprise Management Budget Programs Generation Tools 90

Sprout Social

AUGUST 21, 2023

Artificial intelligence (AI) isn’t just a sci-fi phenomenon turned reality—it’s a technological mainstay, developed over decades right underneath our noses. AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. Although it has sparked excitement and enthusiasm, there are concerns surrounding the ethics of AI.

Marketing AI 90

Marketing AI Ethics Work Management Marketing Management 90

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

DivvyHQ

AUGUST 21, 2023

OOF. Another bad content idea just crossed your desk. What are these people thinking? Wait. Is it actually their fault? When you have clearly communicated your content strategy, and your team understands your audiences and goals, you'll likely see a steep decline in the number of bad ideas in your ideas repository. Wait. You don't have a content ideas repository?

Content 82

Content Marketing & Strategy Buyer Personas Psychographics 82

Top Rank Marketing

AUGUST 21, 2023

Are you ready to dive into the world of B2B marketing like never before and hear exclusive interviews with some of the top voices in B2B marketing today? Last week, we shared the Top 10 Reasons to Attend MarketingProfs B2B Forum, and today we’re thrilled to unveil an exclusive video series called “Feeling B2B,” bringing you candid and insightful conversations with the foremost voices in the industry who aren’t just “doing” B2B marketing, they’re “feeling” it – and h

B2B Marketing 71

B2B Marketing B2B Paid Search Agency Co-Registration 71

SendGrid

AUGUST 21, 2023

Are inbox providers and your email recipients giving you positive feedback? Are your emails making it into the inbox as a result of that positive feedback? Or is negative feedback resulting in poor email deliverability? Email performance determines if your emails make it into the inbox or not. It can take extensive research and deliverability […] The post Introducing the SendGrid Engagement Quality Metric appeared first on SendGrid.

Deliverability 70

Deliverability Positioning Research Product 70

Martech

AUGUST 21, 2023

It’s been just over six months since the new AI-powered Bing with Bing Chat launched – but its overall search engine market share is down slightly globally and in the U.S. Why we care. When the new Bing launched, it felt like the dawn of an exciting new era in search. Microsoft seemed to have a legitimate chance to erode some of Google’s dominance and become a truly worthy competitor to Google, thanks to its new conversational and generative AI take on search.

Search Marketing 74

Search Marketing Search Engine Marketing CMO PR 74

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

SendGrid

AUGUST 21, 2023

Learn everything you need to know to craft irresistible New Year email subject lines for your campaigns with copy/paste templates and examples. The post 101 New Year Email Subject Lines: Templates, Tips, and Examples appeared first on SendGrid.

Template 69

Template Examples Tips Campaigns 69

33Across

AUGUST 21, 2023

33Across today announced that it is the recipient of the “AdTech Innovation Award” in the sixth annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top. The post 33Across Wins “AdTech Innovation Award” in 2023 MarTech Breakthrough Awards Program appeared first on 33Across.

Organic Leads 62

Organic Leads Organization Leads Lead 62

Schubert B2B

AUGUST 21, 2023

Though the global B2B e-commerce market is projected to reach a value of nearly $26.6 trillion by 2030, there are still a lot of misconceptions about it. In fact, you might be surprised to find out how many common statements about the B2B market are actually false.

B2B Marketing 62

B2B Marketing B2B Marketing 62

Brandpoint

AUGUST 21, 2023

In a world where social media has become an indispensable tool for manufacturing companies, navigating the optimal usage of your social media budget can be a perplexing puzzle. How do you effectively allocate your resources to achieve remarkable results? Here at Brandpoint, we understand the complexities involved. Our recent State of Digital Marketing for the Manufacturing Industry Research Report found a staggering 59% of respondents plan to increase their budget for social media marketing in

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Only B2B

AUGUST 21, 2023

In the realm of B2B marketing, building a high-quality and targeted list of quality leads is paramount. B2B list building is the foundation upon which successful B2B lead generation campaigns are built. It involves identifying and compiling a list of potential prospects who are likely to be interested in a company’s products or services. This targeted approach significantly enhances the efficiency of lead generation efforts, allowing businesses to focus their resources on prospects with ge

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

Hubspot

AUGUST 21, 2023

You have your list of names and phone numbers. Before the end of the day, you need to make 100 calls. Your sales manager has given your team a big pep talk encouraging you to dial, dial, dial. Now all you need is a cold call script. And not just any script … the best cold call script ever. But before I give you the keys to the castle, let's learn more about cold calling and look at a typical cold call.

Cold Calling 69

Cold Calling Template Work Management Enterprise Management 69

Only B2B

AUGUST 21, 2023

In the modern business environment, accurate and reliable data serve as the cornerstone of effective decision-making. Data cleansing , also known as data scrubbing or data cleaning, is the meticulous process of identifying and rectifying errors, inconsistencies, and inaccuracies within datasets. This practice is indispensable, as it ensures that the data on which critical decisions are based remains trustworthy and precise.

Efficiency 62

Efficiency Marketing AI Automation Data Hygiene 62

Hubspot

AUGUST 21, 2023

It's finally happened. You've started a new business, and your customer base is starting to expand. But even though you're making progress, you still feel like you could be doing better. There's a whole world of untapped potential around you — prospects you know would benefit from your product or service. And the issues you're running into are less about your solution's soundness and more about how you can reach your potential base.

Template 69

Template CMS Development Examples Marketing Proposals 69

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Only B2B

AUGUST 21, 2023

B2B prospecting has evolved significantly in the digital era. The traditional methods of cold calling and generic outreach have given way to a more sophisticated approach that leverages data and insights to connect with prospects who are genuinely interested in your offerings. This evolution has led to the rise of virtual prospecting, a strategic process that harnesses the power of intent data for more meaningful engagement.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

Hubspot

AUGUST 21, 2023

When it comes to sales prospecting , it's more important than ever that you write concise, effective communication. According to Statista, we’re expected to send and receive over 333 billion emails daily by the end of 2022 — meaning it's not easy to get noticed in someone's email inbox. Even if you do get your prospect’s attention, you can’t expect them to read your long, fluffy emails filled with the buzzwords of the day when they have many other emails to open.

Template 69

Template Work Management Case Studies Case Study 69

Only B2B

AUGUST 21, 2023

In the dynamic realm of B2B sales, qualified appointment setting stands as a cornerstone for success. It’s not just about setting up meetings; it’s about ensuring those meetings are with the right prospects who have a genuine interest in your offerings. This strategic approach significantly enhances the efficiency of the sales process, leading to higher conversion rates and impactful business growth.

Sales Qualified Leads 62

Sales Qualified Leads Ideal Customer Profiles High Quality Lead Lead Scoring 62

BuzzSumo

AUGUST 21, 2023

Want to get media coverage for your business? Here's 14 proven ways to use journalist content to create attention-grabbing pitches that they can't ignore.

Media 65

Media Content Business PR 65

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

SmartBug Media

AUGUST 21, 2023

What brands keep you coming back? Companies such as Starbucks, Sephora, Ulta, and North Face possess a level of customer loyalty unmatched even by much larger corporations. To what do they owe that success? They simply give something back: Starbucks Stars earn free drinks and food. Sephora’s Beauty Insider program offers free merchandise. Ulta’s Ultamate Rewards program provides exclusive discounts and gifts.

Loyalty 52

Loyalty Budget Programs Lead Ranking Merchandising 52

Sage Marketing

AUGUST 21, 2023

In today’s fast-paced business landscape, B2B marketers are constantly seeking ways to enhance efficiency and deliver personalized communication at scale. B2B email automation emerges as a powerful tool to streamline marketing processes, nurture leads, and drive conversions. In this blog post, we will explore the benefits of B2B email automation and provide valuable tips to help you leverage its potential for your business.

Email Marketing 52

Email Marketing Automation B2B Marketing Tips 52

TowerData

AUGUST 21, 2023

In today's data-driven world, businesses rely heavily on customer data to gain insights and make informed decisions. However, collecting customer data should not be a one-time event, it must be an ongoing process that evolves with the customer journey. Whether a company is managing the data directly or utilizing a data platform, by gathering data incrementally as the customer relationship builds, businesses can not only gain valuable insights but also foster customer loyalty.

Ethics 52

Ethics Loyalty Process Effectiveness 52