KoMarketing Associates

JUNE 14, 2023

B2B marketers have been focused on making customer experience (CX) improvements, but new research suggests that they are still having difficulty tying their performance to business outcomes. Furthermore, CX remains one of their top challenges. Wpromote and Ascend2 recently partnered to publish the “2023 State of B2B Digital Marketing,” and statistics suggested that the majority of B2B marketers (85%) struggle to connect marketing performance to their business outcomes.

B2B Marketing 227

B2B Marketing B2B Business Advertising Agencies 227

Martech

JUNE 14, 2023

There are a lot of stats out there about marketing and artificial intelligence. Unfortunately, many of them are (gasp!) more than two years old. When it comes to AI, change comes fast. Not just in the technology, but in attitudes and usage. Here’s a collection of statistics about AI and marketing with the date of the survey included. This will let you judge for yourself how much things have changed since they came out.

Marketing AI 136

Marketing AI Stats Planning Marketing Automation Services 136

Content Marketing Institute

JUNE 14, 2023

Prospects want you to tell them a story in the middle of their buyer journey. Great case studies let you do just that – and it’s why over one-third of B2B content marketers say it’s an effective tactic.

Case Study 107

Case Study Case Studies Studies Examples 107

Lead Liaison

JUNE 14, 2023

17 Opportunity Costs of Not Having a Universal Lead Capture Strategy It’s easy to look at the price of something and consider it a “cost”. But, is it really an additional cost or should it be considered an investment? Is making an investment something that will either save you money or make you more money? What if the investment could do both? Would it be worthwhile to make the investment?

Lead Capture 97

Lead Capture Cost Lead Liaison Trade Show 97

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Benchmark Email

JUNE 14, 2023

Content is a cornerstone of effective marketing. And when you combine your content marketing efforts with the utility of marketing automation, a lot of good things can happen. But, before you go creating content without any real idea of how it matters or where to use it, think about your customers and your ideal audience. The better you know… The post The Only Guide You’ll Ever Need For Content Creation appeared first on Benchmark Email.

Advertising Benchmark 98

Advertising Benchmark Content Marketing Automation Automation 98

Sprout Social

JUNE 14, 2023

Social media teams should brace for high turnover rates over the next few years. According to a Q2 2023 Sprout pulse survey, 42% of marketers plan to stop working in social media within the next two years, and 20% want to change careers within the next 12 months. Social media job longevity is on the decline, and solving the issue won’t be an easy fix.

Social Marketing 97

Social Marketing Planning Work Management Social Media 97

Salesforce Marketing Cloud

JUNE 14, 2023

Let’s face it: Hard sells and flashy demos can be effective ways to close. But not always. Today’s buyers come to the sales process more informed than ever, looking for in-depth information specific to their needs. In fact, 81% of sales reps say buyers increasingly conduct research before they reach out, according to the latest State of Sales Report.

Work Management 95

Work Management Cross-Selling Marketing Management Marketing & Strategy 95

Rev

JUNE 14, 2023

Revenue Operations (RevOps) is a breakthrough application of data and automation. It’s gaining in popularity across all industries—and for good reason. Winning organizations break down silos and optimize the flow of work across sales, marketing and customer succes s teams. RevOps has emerged as their key to achieving this enorm ous effort. In fact, According to Gartner, 75% of high-growth companies will have a RevOps model within the next two years.

Work Management 78

Work Management Marketing Automation Services Marketing Analytics Tools Psychographics 78

Velocity Partners

JUNE 14, 2023

Any fans (like me) of Malcolm Gladwell’s excellent Revisionist History may have come across his breakdown, in the episode “ My Little Hundred Million ”, of the difference between strong- and weak-link sports. Basketball is a strong-link sport. If you’ve got Michael Jordan (in his 90s prime) on your team, then you can still win — even if you line him up with Laurel and Hardy or The Three Stooges.

Top of Funnel 88

Top of Funnel Sales Qualified Leads Lead Scoring Lead Ranking 88

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Martech

JUNE 14, 2023

With all the hype this year about generative AI, it’s easy to neglect automation — the more established area of AI. Automation is a bit like delegation: there can be an upfront time cost to set up the process, but the payoff is huge when done effectively. Being smart with automation in your business frees up time to focus on more strategic decisions, helping drive growth.

Automation 87

Automation Organization Marketing Automation Services B2B 87

Salesforce Marketing Cloud

JUNE 14, 2023

All the headlines touting the magical powers of generative AI are, understandably, making some designers nervous. If they’ve had little or no experience working with AI or large language models (LLMs), it can be especially daunting. But, designers are actually well-positioned to meet this moment. Many just don’t know they have design skills that translate into AI skills.

Marketing AI 78

Marketing AI Design Work Management Lead Ranking 78

Martech

JUNE 14, 2023

Too many businesses seem to forget or ignore the importance of the user experience (UX). If you don’t consider the emotional reaction to a product, service or feature, you’ll turn clients away in a flash. Even so, UX goes far above the technical side of your company’s website and digital products. Constructing pleasant interactions must be the foundation of your communications and content.

Lead Scoring 75

Lead Scoring Lead Ranking Leads Lead 75

Ahrefs

JUNE 14, 2023

Example interactions include: Some events like scrolling or zooming are not counted. Let’s look at how fast your FID should be and how to improve it.

Examples 82

Examples SEO 82

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Engagio

JUNE 14, 2023

For many, the end of Q2 isn’t looking too optimistic in the quota arena. All signs are pointing to more slowness on the horizon, and a recession is looming if not already here. Doing more with less isn’t just the phrase of the day –– it’s most likely going to be the mantra for the year. You are probably already seeing all of the signs: Pipeline shortages Slowing growth Delayed decision-making Extending sales cycles Churning customers Difficulty forecasting.

DemandBase 62

DemandBase Forecasting Sales Cycle Transparency 62

Only B2B

JUNE 14, 2023

In the fast-paced world of B2B marketing, understanding the intent of potential buyers is a game-changer. B2B Intent Marketing is a strategic approach that involves identifying and leveraging intent signals to capture high-quality leads. By recognizing the needs and interests of prospects , businesses can tailor their marketing efforts to drive impactful campaigns and achieve higher conversion rates.

Intent 62

Intent B2B Marketing Intent Signal Lead Ranking 62

The Mx Group

JUNE 14, 2023

The Mx Group's VP of Strategy outilines four steps B2B businesses can take to unite brand and demand for a connected customer experience (CX).

Demand 62

Demand B2B Brand Identity Branding 62

Confessions of a B2B Marketer

JUNE 14, 2023

Arthur's LinkedIn Chili Piper's LinkedIn and Website Marketing Evangelist Newsletter Get your tickets for SaaStock Dublin with a 20% discount here Check out our awesome sponsor SaaStock Dublin Check out our awesome sponsor HockeyStack Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Previous guests include: Jared Robin of RevGenius, Mike Kamo of NP Digital, Arvid Kahl of FeedbackPanda, David Heinemeier Hansson of 37signals, Chris Walker of Refine Labs, Tim Soulo of Ah

Peer-to-peer 52

Peer-to-peer Outreach Linkedin Marketing & Strategy 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Madison Logic

JUNE 14, 2023

The Challenge Rachel Simon, the Senior Manager of Demand Generation at AgentSync, is responsible for overseeing the company’s digital media, nurture programs, and account-based efforts. AgentSync offers technology solutions for the insurance industry, specializing in services such as licensing, appointing commissions, onboarding, and offboarding for agents, brokers, and producers.

Multi-Channel 52

Multi-Channel Ideal Customer Profiles Sales Cycle Advertising Channels 52

HG Data

JUNE 14, 2023

Go-To-Market Platform Recognized for its Best-in-class Sales and Marketing Account Intelligence Solutions SANTA BARBARA—(BUSINESS WIRE)—HG Insights, the global provider of data-driven insights to 90% of Fortune 100® B2B tech companies, has been named a Leader on both the G2 Grid® for Sales Intelligence and the Grid for Marketing Account Intelligence by G2, the world’s largest … The post HG Insights is a Leader in G2 Summer 2023 Grid Reports appeared first on HG Insights.

Class 52

Class B2B Sales Marketing Report B2B Marketing 52

Sage Marketing

JUNE 14, 2023

Here’s some background : When it comes to choosing a marketing automation platform, the market offers a multitude of options, each with its own set of strengths and capabilities. Two prominent players in this space, HubSpot and Pardot , have garnered significant attention. While both platforms offer valuable features, we believe that HubSpot edges out as the preferred choice for businesses seeking a comprehensive and user-friendly solution.

CMS Development 52

CMS Development Hubspot Marketing Automation Services Account Based Marketing 52

Fount Media

JUNE 14, 2023

The healthcare industry plays a vital role in our society, striving to provide quality care and improve patient outcomes. With advancements in medical technology and innovations, it is essential for the healthcare industry to embrace these latest tools and techniques for better practices. The utilization of the latest medical innovations The post 5 Strategies for Selling Healthcare Devices to Hospitals & Medical Institutions appeared first on Business Mailing Lists | Technology User List | E

Marketing & Strategy 52

Marketing & Strategy Practices Email Marketing Marketing Strategy 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

LeanData

JUNE 14, 2023

LeanData once again ranks number one for Lead-to-Account Matching and Routing Software in G2’s Summer 2023 report. LeanData received first place in five separate reports and consistently outperforms the competition in return on investment. The post LeanData Remains the Leader in G2’s Summer 2023 Report for Lead-to-Account Matching and Routing Software appeared first on LeanData.

Lead Scoring 52

Lead Scoring Lead Ranking Software Leads 52

Walker Sands

JUNE 14, 2023

At Walker Sands, we support a people-first culture in which compassion guides our decision-making. And that means we’ve made flexible work options a permanent part of our agency life. Employees are able to work a hybrid schedule, with a mix of in-office and remote work. Our agency also has employees that work fully remote and are able to connect with their teams and clients virtually.

Peer-to-peer 52

Peer-to-peer Ad Agencies Intent Resources 52

Salesforce Marketing Cloud

JUNE 14, 2023

There are software programs and apps for every aspect of life and work. And we’re inundated with choices. But what makes one digital product more appealing to users than another? What attributes help increase the likelihood of product adoption? Those are questions one of our product UX teams in Manufacturing Cloud posed. We wondered if we could create some heuristics – or decision-making strategies – that could help us better anticipate potential barriers to adoption.

Design 52

Design Work Management Product Marketing Management 52

ClearVoice

JUNE 14, 2023

Despite recent controversies, Twitter remains a very active and unique social media platform in 2023. While TikTok has taken much of the social media limelight recently, Twitter continues to add new users and has actually risen in popularity with Gen Z—one of the largest pools of consumers. That means it should very much a part of your marketing playbook.

Traffic 52

Traffic Marketing & Strategy Twitter Profiling 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Albert

JUNE 14, 2023

You feel a rush of excitement, don’t you? When they click on your ads, go down the funnel, click the buy button. When you see the metrics add up to something you know will get the entire department gasping. It makes all the hours you’ve poured into your campaign worth it, except… It’s not easy […] The post How AI Supercharges Your Paid Media Campaigns appeared first on Albert.

Campaigns 52

Campaigns Media Advertising Funnels Top of Funnel 52

Ahrefs

JUNE 14, 2023

The first impression users have of your site is how fast it appears to be loaded. The largest element is usually going to be a featured image or maybe the <h1> tag.

Tagging 58

Tagging Impressions Content Features 58

Anteriad

JUNE 14, 2023

Find tips in this blog to simplify your B2B programmatic journey. Make intent-driven marketing part of your revenue strategy.

Tips 52

Tips Advertisements Advertising Intent 52