Marketing Insider Group

JUNE 30, 2020

As a business, you’re always looking for ways to sell your products or services. Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. Doing so will not only help sell the product but also work toward establishing a better relationship with vendors, partners, and clients.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

Zoominfo

JUNE 30, 2020

You’ve probably heard the buzz around the B2B sales tech stack. And if you want success in sales, you need to put one together. Sales professionals experience serious pressure to perform and sell. If they don’t, they’re easily replaced with someone who can outperform them. Every sales professional needs tech solutions to aid performance and help them attain their quotas.

B2B Sales 162

B2B Sales Ad Building B2B Enterprise Management 162

Webbiquity

JUNE 30, 2020

Guest post by Kate Russell. As rate of new novel coronavirus infections declines and we learn more about how to limit the spread of COVID-19, economies are beginning to reopen. This may enable businesses to begin a transition to a new normal. Image credit: Free To Use Sounds on Unsplash. While the rates of infection may fall, the global pandemic is expected to have lasting effects on businesses.

Work Management 269

Work Management Marketing Management Skype Paid Search Agency 269

Hive9

JUNE 30, 2020

If you’re ready to leave the trials and tribulations of 2020 marketing in the dust, you might be excited to learn about a new concept that’s been floating around: 2020.5. With the end of the first half of 2020 now at our doorstep, why not commemorate the milestone by rethinking your strategy for the second half? (Unless, of course, your year has been a breeze, marketing-wise – in that case, carry on as usual.).

Marketing Strategy 249

Marketing Strategy Marketing & Strategy Planning Course 249

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

KoMarketing Associates

JUNE 30, 2020

Although marketers now have an abundance of data and analytics at their disposal, new research shows that those who do not regularly check their information for inaccuracies may be at a disadvantage. Validity recently published “The State of CRM Data Management” report, and statistics indicated that 27% of marketers report that bad data costs them 10% or more in lost revenue annually.

Cost 230

Cost Data Hygiene Statistics Validation 230

ClickZ

JUNE 30, 2020

30-second summary: The potential of artificial intelligence is almost boundless. AI solutions are starting to be introduced by organizations across many industries and fields. A strong starting point for any AI implementation is to get buy-in from company decision-makers. If key stakeholders understand AI’s potential, they’ll properly resource any transition.

Marketing AI 140

Marketing AI Enterprise Management Work Management Marketing Management 140

Biznology

JUNE 30, 2020

The game continues to change in the eCommerce space as fraudsters get more intelligent by the day. There is a lot of risk exposure for eCommerce stores due to the impact fraud can have. Fraudsters are always looking for ways to game the system and cause extensive revenue losses for online retailers. There continues to be growth in the anti-fraud space.

eCommerce 104

eCommerce Act-On Lead Scoring Lead Ranking 104

Content Marketing Institute

JUNE 30, 2020

You “voted” and we’re reporting. Discover our five most popular articles about content analytics. They cover performance metrics that matter, Google reports you need, plus social media and influencer evaluation. Continue reading → The post The 5 Most Popular Content Analytics Articles on CMI appeared first on Content Marketing Institute.

Analytics 111

Analytics Content Social Media Marketing Report 111

SmartBug Media

JUNE 30, 2020

There is no doubt, attending a conference in your industry can be thrilling and intense, energizing and exhausting, and without a doubt, chalk-full of learning opportunities and chances to connect with peers in your field. As in-person events and conferences take a back seat thanks to the current state of our world, thought leaders are quickly adapting to provide that same energizing transfer of industry knowledge and invaluable networking through our home computers.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Sprout Social

JUNE 30, 2020

Coffee is the start of the day for so many. Meaning coffee brands have a pretty big target audience. Being able to recreate the positive experience those people have at their regular coffee shop on social is a unique accomplishment. And that just so happens to be the mission of Philz Coffee , according to Jolie Meschi , Philz’s Marketing Communications Manager.

Peer-to-peer 109

Peer-to-peer Paid Search Agency Trust Marketing Advertising Agencies 109

Belkins

JUNE 30, 2020

As Conrad Levinson, the author of Guerilla Marketing series of books, once said: " There is extraordinary chemistry that exists in long-term relationships." After my fair share of complicated conversations and attempts to dissuade my client from non-viable ideas, I found some truth in this statement. But I suspect Conrad’s done a lot of learning over the years.

Work Management 107

Work Management Guerilla Marketing Marketing Management Advertising Agencies 107

Sprout Social

JUNE 30, 2020

The start of the new decade brought on a whole new set of challenges for social media managers. Between COVID-19 and the growing movements for racial equality worldwide, social media managers have had a lot on their plates and left many to wonder, “Does what we do matter? Does social media marketing matter?”. Does what we do matter? Not does it build brands.

Social Media 112

Social Media Work Management Marketing Management Media 112

ClickZ

JUNE 30, 2020

30-second summary: Adobe’s attribution modelling is increasingly data-driven with an incremental approach to assigning credit to touchpoints. AI feeds into propensity modelling to predict the likelihood customers will purchase, upgrade, churn. Tools and techniques are getting more sophisticated with AI, but there are always bumps in the road.

Marketing AI 105

Marketing AI Allocation Cross-Selling Touchpoints 105

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Content4Demand

JUNE 30, 2020

We know that B2B buying decisions have become increasingly complex, with more people involved in the buying process. SiriusDecisions has been researching and reporting on this and has created a manifesto: “the B2B buyer is a group, not an individual.” We also know that the individuals within these groups don’t act as rationally as we might suppose. As I’ve discussed in a previous post about using behavioral principles in B2B , a Gallup report notes that some experts believe as much as 70% of our

B2B 105

B2B Sample Statistics Buy 105

DivvyHQ

JUNE 30, 2020

Demographics are useful for targeting certain types of buyers, but psychographics is the missing key to creating hyper-personalized content. If you want to improve conversions, check out this guide to learn how to leverage psychographics as part of your content strategy.

Psychographics 101

Psychographics Demographics Content Conversion 101

EveryoneSocial

JUNE 30, 2020

In the modern workplace, companies need to focus more on employee recognition and ensure the work environment is captivating and motivating for their people. And the organizations who spend time valuing their people and understand the importance of genuine appreciation are the ones gaining a competitive edge. Plus people want to be recognized for their work and accomplishments, but they also want to know that company leaders care and practice what they might preach.

Lead Scoring 101

Lead Scoring Lead Ranking Peer-to-peer Validation 101

Perkuto

JUNE 30, 2020

Call it “Jumanji of 2020” or whatever you want, but the past few months have been.really weird. To say it’s been a lot of pressure for marketers is an understatement. Truth is, many of us are feeling what’s called “Crisis Fatigue.” If you’re feeling tired or just plain worn out and sleep alone isn’t doing the trick, give yourself some grace. Understand there’s a legitimate reason and you may be due for some rest.7 kinds of rest to be exact.

Marketing Automation 98

Marketing Automation Marketing Automation 98

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Heinz Marketing

JUNE 30, 2020

By Josh Baez , Client Engagement Manager at Heinz Marketing. What is content marketing? Content marketing is the lifeblood of your entire organization. And despite its name, it’s not only a tool for marketing or a second-thought hand-me-down for sales. In fact, content marketing isn’t really any one thing at all. It’s best to think about content marketing as an entire process of identifying, creating, and delivering relevant content to the people in your customer journey.

Top of Funnel 98

Top of Funnel Marketing Strategy Marketing & Strategy Content Marketing 98

OnMessage

JUNE 30, 2020

When we speak with business leaders about strategic messaging and their corporate story, many think the topics are soft. Maybe these executives should take a look at the results from a recent study conducted by InnerView and FocusVision. In the study, leaders were asked: “How much does an inconsistent corporate story cost your company on [.]. The post Inconsistent Corporate Stories Cost Companies $10M+ per Year. appeared first on OnMessage.

Cost 93

Cost Companies Studies Business 93

Hubspot

JUNE 30, 2020

As a Boston-based young professional, the biggest product I've had to invest in was an over-priced apartment. And this year, with apartment tours going fully virtual, I've found it even harder to do the extreme research needed before committing to a lease. Now, as I research apartment after apartment online, my new process feels like an intense buyer's journey.

User-Generated Content 101

User-Generated Content Stats Generation Paid Search Agency 101

ConvertKit

JUNE 30, 2020

Jump ahead. Avoiding spam traps the right way. Main takeaways. Spam trap addresses are always kept secret. How to avoid spam traps. Links. Stay in touch. In episode 5 of the Deliverability Defined podcast, my co-host Melissa Lambert and I talk about spam traps and how they can be avoided with the right list collection and management practices. Note: This podcast episode was pre-recorded and since then, we have changed our terminology at ConvertKit to blocklist instead of blacklist.

Deliverability 92

Deliverability CAN-SPAM Opt-out Opt-in 92

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

xiQ

JUNE 30, 2020

B2B clients buy from sales reps and are influenced by marketers they perceive as subject matter experts who can solve their problems. With the pandemic shutting down in-person meetings and events, everyone is shifting their marketing to email and social media. Even the good messages are getting drowned out by the sheer volume of noise. In this backdrop, establishing your personal reputation as a subject matter expert is essential to your success. xiQ’s award-winning ABM platform provides the mos

Webinar Metrics 83

Webinar Metrics Peer-to-peer Account Based Marketing ABM 83

Conversica

JUNE 30, 2020

They say you can tell a lot about a company from the friends they keep. Here at Conversica, we are proud of our industry-leading partnership program. Our partners are a vital part of our ecosystem, helping us to build the largest augmented workforce in the world. Many of our partners offer specialized expertise in markets that benefit from our Intelligent Virtual Assistants (IVAs).

Marketing AI 84

Marketing AI Webinar Metrics Marketing & Strategy Verticals 84

Valasys

JUNE 30, 2020

Mark Zuckerberg reportedly lost $7.2 billion after several firms pulled away from Facebook ads. On Friday, the shares of the company were down by a drastic margin of 8.3% which is the lowest in months. Unilever, one of the world’s largest advertisers, has also joined other brands in boycotting the ads on Facebook. In a statement, Unilever disclosed that it will cease to spend money on all Facebook properties this year.

Facebook 81

Facebook Paid Search Agency Ads Brand Identity 81

Goodish Agency

JUNE 30, 2020

In this blog post, you will learn about basic concepts and features Google Tag Manager is offering to you. Why you should use Google Tag Manager. Tracking user journey. Let’s take a simple user journey. Product page, cart, checkout and thank you page. By default, Google Analytics will track just pageviews. This is enough to visualize a simple funnel and calculate drop off rates.

Marketing Analytics Tools 75

Marketing Analytics Tools Tagging Work Management Marketing Management 75

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

BenchmarkONE

JUNE 30, 2020

When you effectively brand your company or product, you create something truly memorable and lasting. But when you pair that memorable brand with another, you create a partnership that can take both brands to the next level. . Brand partnerships are a great thing in the marketing world and can play a notable role in company growth. A co-branding opportunity could be just the thing you need to refresh your image and boost your business’s growth.

Ad Building 70

Ad Building Lock-In Advertising Agencies Outreach 70

Sana Commerce

JUNE 30, 2020

The post 2020 Trend Outlook: E-commerce for the food and beverage industry appeared first on Sana commerce.

Trends 91

Trends 91

Champion Communications

JUNE 30, 2020

Champion has been shortlisted three times in this year’s PRCA Dare Awards! These awards recognise the very best PR and communications professionals in London and the South East, decided by a panel of highly regarded industry experts. MobileIron’s ‘Penetrating the Public Sector’ campaign and Aptum’s ‘SD-Wott?’ campaign have both been shortlisted. For MobileIron, we devised a campaign that would help the business break into the public sector and facilitate sales conversations with public sector pr

Campaigns 62

Campaigns PR Demand Generation B2B Sales 62