Let’s talk ABM: A peek under the hood
Strategic-IC
AUGUST 22, 2023
Likening Account-based Marketing to a car isn’t any sort of a stretch. Where a One-to-many program resembles a production-line, high-performance SUV, One-to-few could be described as more of a limited-edition sports coupé. And One-to-one? That’s more like a unique F1 team racer! Whatever your program type, premium insights are your fuel. But, wait! There is so much more to it than that.
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