Webbiquity

APRIL 18, 2023

Guest post by Nina Petrov. If your B2B business has plateaued and you’re struggling with new ideas to generate leads and grow sales, here’s good news. There are established, effective eCommerce marketing tactics you can use to increase base revenue and upsell opportunities in a very short period of time. Image credit: Unseen Studio on Unsplash Check out these six practical tips and strategies you can incorporate in your business strategy today.

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eCommerce Social Media Tactics B2B Marketing 292

Search Engine Journal

APRIL 18, 2023

Learn SEO best practices for building organic backlinks, optimizing images for search, and using short-form videos with a small team. The post 7 Powerful On-Page SEO Tips For Small Teams In 2023 appeared first on Search Engine Journal.

SEO 134

SEO Tips Optimization Practices 134

Animalz blog

APRIL 18, 2023

There are already plenty of use cases for generative AI in marketing. Industry and article research. Getting to first draft faster. Creating content briefs. Brainstorming titles and headers, angles, and introductions. Programmatic SEO, at a scale and sophistication previously hard to imagine. Repurposing content from one format to another. Personalizing ABM campaigns.

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Marketing AI Copyright Top of Funnel Content 125

Search Engine Journal

APRIL 18, 2023

Google Ads now supports fractional, cross-channel conversion imports, allowing you to improve optimization & maximize returns. The post Google Ads Update: Enhanced GA4 Conversion Imports appeared first on Search Engine Journal.

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Paid Search Agency Conversion Google Ads 115

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Ahrefs

APRIL 18, 2023

A big part of this success comes from backlinks. So in this guide, I will show you the link building methods that we used to achieve this massive growth. HARO is a free service that connects journalists and sources.

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Link Building Ad Building Traffic Organization 109

Search Engine Journal

APRIL 18, 2023

This step-by-step tutorial teaches how to successfully set up the new Google Ads customer acquisition goal for new and existing campaigns. The post Google Ads Tutorial: Setting New Customer Acquisition Goals appeared first on Search Engine Journal.

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Acquisitions Google Ads Campaigns 100

Ahrefs

APRIL 18, 2023

Here are those features: But how many SaaS companies make use of them all? And are they using them well? To find out, we studied the Twitter profiles of 100 SaaS companies. Let’s start at the top.

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Profiling Twitter Studies Trends 99

Heinz Marketing

APRIL 18, 2023

By Mina Guirguis , Marketing Consultant at Heinz Marketing Whenever companies are looking to downsize, the marketing department is often the first to get hit with cuts. Marketing is often seen as an area to cut back without impacting core operations. But why is this the case and is there any way we can change this view? Let’s discuss why marketing always seems to see layoffs first and some ways you can help prevent this.

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Planning CTR Budget Management Spending 98

Salesforce Marketing Cloud

APRIL 18, 2023

Welcome to #Salesblazer Q&A, a column by sales pros, for sales pros. Get answers to your burning questions about the best ways to sell, learn, and grow in this ever-changing field. Have a question? Ask it here. Dear Salesblazer: What is generative AI and how will it affect sales reps’ jobs over the next year? — Atef Ghori, Territory Account Manager, Hitachi Vantara Dear Atef: Most reps I know are motivated by building relationships and bringing real-life solutions to customers, not crunching

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Generation Sales Qualified Leads CRM Work Management 98

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

SmartBug Media

APRIL 18, 2023

If you’re running an e-commerce business , chances are you're already using some form of email marketing to communicate with your customers. But how do you know if your email drip campaigns are performing as well as they could be? In this article, we'll dive into the differences between drip campaigns and lead nurture campaigns and explain why understanding these differences is crucial for optimizing your email marketing efforts.

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Campaigns Advertising Benchmark Click Rate Open Rate 98

Martech

APRIL 18, 2023

To earn loyalty, marketers should avoid pitfalls and shift to a journey-centric culture to ensure everyone remains focused on creating a great experience that retains customers. The ability to focus on customer journeys and reorient your organization around customer journeys is a great unlock for companies needing help progressing with their customer experience scores and programs.

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Forrester Loyalty Intent Interactive Marketing 98

Sword and the Script | B2B

APRIL 18, 2023

A study including behavioral data and a poll of 38,000 B2B professionals finds the more B2B content your “audience consumes, the more likely they are to be closing in on a purchase decision.” B2B content and buyer intent are two of the hottest topics in B2B marketing – and a new study offers some details as to how these are linked. NetLine captured behavioral data from some 5.4 million B2B professionals that downloaded and engaged content on its syndication and leadgen platform.

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Intent Buy Webinar Metrics Top of Funnel 95

Martech

APRIL 18, 2023

The Media Ratings Council is restoring accreditation for Nielsen’s national TV ratings after a 19-month suspension. The move comes on the eve of the 2023-24 upfronts (the period advertisers can buy inventory before a season begins). It doesn’t apply to the company’s local ratings, which remain unaccredited. “As the industry demands measurement that is trusted, independent and founded on real viewing from real people, we continue to support the MRC guidelines that set the standard for quali

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Cable Broadcasting Television marketing Guidelines 95

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Search Engine Journal

APRIL 18, 2023

Google updated the documentation for the product structured data to now include product returns policy markup The post Google Updates Product Structured Data Documentation appeared first on Search Engine Journal.

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Google Product SEO 94

DivvyHQ

APRIL 18, 2023

Do you want to leverage AI-generated content to save time, money, and effort? Discover the advantages and disadvantages of using AI-generated content in this new article by Jenna Bunnell, Senior Content Marketing Manager at Dialpad.

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Generation Content Content Marketing Copyright 85

Search Engine Journal

APRIL 18, 2023

From chatbots to augmented reality, here are the top 10 trends for the year that you need to keep an eye on. The post Top 10 Digital Marketing Trends For 2023 By ChatGPT appeared first on Search Engine Journal.

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Trends Search Marketing Marketing 93

The Brit Agency

APRIL 18, 2023

As a digital marketing expert, it is essential to track user behavior and engagement to optimize your online presence. While Universal Analytics (UA) is a popular analytics tool, it's time to upgrade to Google Analytics 4 (GA4). In this post, we'll discuss the reasons why upgrading to GA4 analytics is crucial, how to do it, and identify our sources.

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Analytics Marketing Analytics Tools Marketing Websites Google 85

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Search Engine Journal

APRIL 18, 2023

Debunking the Samsung-Bing rumor. Here's why Google will remain Samsung's default search engine in the US. The post Why Google Will Remain Samsung’s Default Search Engine appeared first on Search Engine Journal.

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Google SEO 83

Lake One

APRIL 18, 2023

On March 15, 2020, the U.S. began implementing shutdown orders to curb the spread of Covid-19. Two years later, we started to reopen and began measuring what happened to us all when we locked down for two years. What happens to people, relationships, and our sense of connection? HubSpot CEO Yamini Rangan introduced the Crisis of Disconnection at the first in-person Inbound conference post-global lockdown.

Marketing & Strategy 82

Marketing & Strategy Paid Search Agency Work Management Hubspot 82

Content Marketing Institute

APRIL 18, 2023

Over the last two decades, marketers have worked hard to reduce or remove friction in the buying process. But what if that’s a mistake? A recent delivery from Domino’s prompts Robert Rose to explain why.

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Buy Process Efficiency Paid Search Agency 82

Choozle

APRIL 18, 2023

Digital advertising has become an essential tool for businesses looking to engage audiences and drive outcomes. The constant introduction of new technologies makes it more accessible than ever to design and implement advertising campaigns. In fact, the global digital advertising market is valued at $701.20 billion this year, and is forecasted to reach $931.34 billion by 2026.

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Advertising Agencies Advertisements Advertising Campaigns 82

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Scoop.it

APRIL 18, 2023

Every business strives to increase brand awareness, and one of the best ways of doing so is by providing the intended audience with relevant and informative content. Since content creation is an intricate and time-consuming process, conveying your message to the masses and raising awareness for your brand can be easier said than done. Content curation is a viable approach to consider here, as it saves time and helps fulfill the purpose without you having to onboard an army of writers or spend ho

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Curation Brand Identity Branding Content 80

Search Engine Journal

APRIL 18, 2023

YouTube updates policies on eating disorder content, collaborating with experts to promote recovery and protect vulnerable viewers. The post YouTube Updates Policies On Eating Disorder-Related Content appeared first on Search Engine Journal.

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Youtube Content Promotion 79

Benchmark Email

APRIL 18, 2023

AI-generated content is everywhere. Thanks to ChatGPT by OpenAI, marketers and business owners no longer have to do it all. Small teams and business owners have so much to do, and oftentimes creating content can fall toward the end of the list. Creating content, while extremely beneficial for every component of your marketing strategy, just… The post Generating Email Campaigns Using Benchmark Email’s Smart Content appeared first on Benchmark Email.

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Advertising Benchmark Email Campaigns Campaigns Generation 74

Engagio

APRIL 18, 2023

A CSO has a massive impact on a company’s go-to-market success. Hear what our CEO Gabe Rogol considered in choosing our new CSO to fill this critical role. The post A CEO’s Perspective on the Perfect CSO appeared first on Demandbase.

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DemandBase Marketing 62

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Brandfolder

APRIL 18, 2023

It’s no secret that current economic conditions are forcing brands to move faster and do more with less budget and fewer resources. Today more than ever, companies simply can’t afford.

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Resources Brand Identity Branding Companies 52

Walker Sands

APRIL 18, 2023

The relationship between PR professionals and freelance journalists is a symbiotic one. As a PR agency, we look to freelancers to drive media coverage for our clients, while freelancers look to us to provide credible sources and information for their stories. Continuing our media insights blog series , I connected with George Lawton, a seasoned freelance journalist, to discuss best practices for PR professionals when it comes to pitching to freelance writers.

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Media Work Management PR Marketing Management 52

PathFactory

APRIL 18, 2023

Well Planned Web’s hyper-relevant content combined with PathFactory’s B2B Content Intelligence platform will help companies supercharge their customer journeys while attributing content to revenue April 18, 2023 – Toronto, CANADA — PathFactory, the leading B2B Content Intelligence platform, today announced a new partnership with Well Planned Web, a globally-recognized content marketing agency.

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Advertising Agencies Planning Top of Funnel Paid Search Agency 52