Litmus

MAY 2, 2023

How do you create stand-out marketing when budgets tighten and attention shrinks ? Innovative emails. Email marketing is a reliable investment with an average ROI of $36 for every $1 spent. Yet subscribers (and email teams!) grow bored of the same old strategies, and your team has to adapt to changing expectations and demands. 4 email marketing trends for 2023 We partnered with HubSpot to share email strategies to leverage this year as part of their 2023 State of Marketing Trends Report.

Marketing Budget Creation 70

Marketing Budget Creation Marketing Budget Hubspot Tips 70

Marketing Insider Group

MAY 2, 2023

Sometimes creating content for your audience can feel like throwing spaghetti at a wall– hoping something will stick. But what if you could trade in your old approach for a strategy that’s more reliable (and a lot less messy)? Image Source: Giphy Our secret weapon for success is to include zero-party data. Savvy marketers and content creators who want to level up their ROI know that harnessing the power of zero-party data translates into content that your audience wants to engage with– ultimatel

ROI 232

ROI Webinar Metrics Privacy Content 232

ANNUITAS

MAY 2, 2023

I recently had a few deep dive briefings with Salesforce to dig into their Marketing Cloud and related technologies. I wanted to get an understanding of their vision and see how the overall portfolio was aligning with its go-to-market tool set to help support a Converged Growth model for enterprise users. What I discovered, not to my surprise, is that Salesforce has been very busy building what looks like a top-down Converged Growth tech stack to support the orchestration of engagement across th

Lead Ranking 130

Lead Ranking Paid Search Agency Multi-Channel Aggregators 130

Animalz blog

MAY 2, 2023

SEO is the growth engine that powers many companies, so it’s worth paying particular attention to any new technology that might change the rules of search. While SEO isn’t dying, it is undergoing substantial changes, accelerated by generative AI, and it’s worth hazarding a few educated guesses about what it might look like on the other side. 1. Massive Increase in Competition for All Search Results Generative AI will dramatically increase the amount of SEO content published each day.

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Contently

MAY 2, 2023

Every content marketer has heard the saying: “Content is king!” In fact, all great marketing leaders know that producing great campaigns starts with compelling content. The problem? Content marketers face numerous challenges when it comes to scaling production, highlighting unique POVs, and distributing content on the right channel, at the right time, for the right audience.

Enterprise Management 108

Enterprise Management Marketing & Strategy Work Management Marketing Strategy 108

Content Marketing Institute

MAY 2, 2023

Stop buying into the trope, “AI won’t replace you, but someone using AI will.” Yes, humans are the differentiator but not like that (unless you have a misguided boss).

Differentiation 110

Differentiation Tools Content Buy 110

Martech

MAY 2, 2023

This week digital platforms and streaming services are in New York to show off new programming and digital ad opportunities at IAB’s NewFronts. It’s a chance for digital publishers to show how they are capturing audiences who cut the cord and now choose digital channels. They also want to convince advertisers that their platform innovations and programming are the best way to connects with viewers, especially younger ones.

Paid Search Agency 108

Paid Search Agency Advertising Agencies Video Marketing Budget Programs 108

Search Engine Journal

MAY 2, 2023

Google's John Mueller addresses concerns about WebP image indexing, clarifying its appearance in Google Search Console reports. The post Google’s John Mueller Clarifies WebP Image Indexing Confusion appeared first on Search Engine Journal.

Google 106

Google SEO 106

SendGrid

MAY 2, 2023

Great virtual events aren’t just for clients and customers. Learn how to take your internal teamwork to the next level with engaging virtual team events. The post Virtual Events for Teams appeared first on SendGrid.

Practices 101

Practices Best Practices 101

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Search Engine Journal

MAY 2, 2023

Save time by knowing when and where to use automation, depending on your budget and conversion data. Here's all you need to know. The post PPC Automation: When & How To Use It appeared first on Search Engine Journal.

PPC 101

PPC Automation Conversion Media 101

HG Data

MAY 2, 2023

HG LinkedIn Connector Delivers the Right Messages to the Most Engaged Audiences! In this step-by-step video, Alyssa Barker, Associate Product Marketing Manager, demonstrates how the HG LinkedIn Connector allows users to create customized audience segments to boost engagement by delivering the right messages to the most engaged audiences. With the push of a button, users … The post HG Use Case: HG LinkedIn Connector appeared first on HG Insights.

Linkedin 98

Linkedin Segmentation Video Marketing Product 98

Search Engine Journal

MAY 2, 2023

YouTube updates re-application policies for its Partner Program, impacting new applicants and suspended channels seeking monetization. The post YouTube Revamps Partner Program Re-Application Policies appeared first on Search Engine Journal.

Youtube 96

Youtube Advertising Channels 96

Martech

MAY 2, 2023

B2B marketers are expected to generate sales pipeline and customer revenue. Marketing teams are grinding daily to discover new ways to identify, engage, educate, win and expand customers. Whether you’re applying lead-to-revenue, account-based marketing (ABM), product-, partner-, community-led growth strategies or a combination thereof, a practical yet overlooked step is getting the company talent and resources more involved.

Paid Search Agency 95

Paid Search Agency Account Based Marketing Generation Companies 95

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

chiefmartech

MAY 2, 2023

Happy #MartechDay to you! Today during our virtual Best of Breed Marketing Summit — you can still catch sessions on demand for this next week — Frans Riemersma and I released the 2023 edition of the marketing technology landscape. You can download a hi-res slide of the landscape or even a super hi-res PDF. But the best way to dig into the landscape is to use the free interactive version on martechmap.com.

Long Tail Marketing 88

Long Tail Marketing Churn Rate Advertising Agencies Paid Search Agency 88

Ahrefs

MAY 2, 2023

I’ve been monetizing my blogs with affiliate marketing for over 10 years and even recently sold one of my affiliate-monetized blogs for multiple six figures. It can be a lucrative combination.

Blogger 79

Blogger Marketing 79

Leadspace

MAY 2, 2023

Throughout this Revenue Radar blog series, we’ve discussed how to use Leadspace predictive AI models to determine the companies within your Total Addressable Market (TAM) who need your product (highest Fit scores), which of those companies are actually ready to buy your product (Intent scores), and which buyer Personas are best for you to pursue (highest Persona score).

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Marketing Analytics Tools 62

Only B2B

MAY 2, 2023

In today’s competitive business environment, companies are always seeking ways to optimize their operations and increase revenue. One strategy that has become increasingly popular is outsourcing sales development representatives (SDRs). By hiring a third-party provider to handle this critical aspect of the sales process, businesses can focus on their core competencies while still achieving their revenue goals.

Lead Qualification 62

Lead Qualification Business Efficiency B2B Sales 62

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Benchmark Email

MAY 2, 2023

The world of fundraising for nonprofits is evolving rapidly with the advent of new technologies and tools. In the past, most fundraising was done through direct mail and telephone calls, but now, nonprofits have a wide range of digital tools at their disposal. From digital giving platforms and crowdfunding to peer-to-peer fundraising and email marketing,… The post The Future of Fundraising for Nonprofits appeared first on Benchmark Email.

Peer-to-peer 70

Peer-to-peer Advertising Benchmark Email Marketing Tools 70

Binary Demand

MAY 2, 2023

[ps2id id=’overview’ target=”/]In B2B sales, generating leads is only half the battle. The real challenge is converting those leads into actual sales. That’s where B2B sales qualified leads (SQLs) strategies come in. As a B2B company, generating leads is crucial to your success. However, not all leads are created equal. Sales qualified leads (SQLs) are the most valuable leads that can help you close deals faster and drive revenue growth.

Sales Qualified Leads 59

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Top of Funnel 59

DivvyHQ

MAY 2, 2023

Today, SEO isn't just about driving traffic to your website; it also plays a crucial role in customer experience. Find out how SEO strategies like keyword usage, readability, and meta descriptions can influence customer experience, and discover 7 practical tips to help you optimize for both search engines and your users.

Optimization 59

Optimization SEO Keywords Traffic 59

Seismic

MAY 2, 2023

Historically, sellers relied on traditional selling approaches, focusing on a transaction rather than a buyer’s unique needs. But, in today’s complex and competitive market buyers are better informed and less receptive to aggressive sales tactics. Instead, they want meaningful connections and authentic interactions with sellers who genuinely understand their needs.

Consulting 59

Consulting Tips Trust Marketing Training 59

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Square 2 Marketing

MAY 2, 2023

Sales has changed so dramatically that it’s hard to recognize. Gone are the days when you had to make 100 calls a day. Gone are the days when you visited prospects in their offices. Gone are the days when prospects had to call the office if they were interested in your products or services. It’s a whole new ball game. The playbook has changed and, unfortunately, most companies are still playing catch-up.

Automation 52

Automation Tools Service Effectiveness 52

Vision6

MAY 2, 2023

We know you really want to get stuck in and make your sms marketing campaign stand-out ; but before you press send on that VIP loyalty offer or your upcoming exclusive flash sale , you might want to touch up on the SMS Marketing Laws in Australia to make sure it’s legal. Australia has some pretty robust SMS marketing laws and complying with them should be your first priority.

SMS 52

SMS CAN-SPAM Opt-out Opt-in 52

OnMessage

MAY 2, 2023

When it comes to content, many marketing and business executives are looking for a quick win. What is that? It may be, to quickly generate more visitors to the website or additional leads for the sales team. Irrespective of the message or actual value they are delivering in the market. As a result, they may [.] The post True Thought Leadership Requires Courage and Unwavering Commitment. appeared first on OnMessage.

Thought Leadership 52

Thought Leadership Lead Ranking Lead Scoring Marketing Websites 52

RebelMouse

MAY 2, 2023

For many websites, on-site search has been a persistent challenge for decades. Users have come to expect search experiences that match the quality of Google, but often receive results that are incomplete or not relevant. AI-powered search offers a solution that can transform website search into an experience that outshines traditional search. With AI, search engines can interpret user queries more effectively, even when users make typos or use the wrong words.

Generation 52

Generation API Stats Lead Ranking 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

SmartBug Media

MAY 2, 2023

Tracking your users’ behavior and actions on your Shopify store is essential to your marketing efforts. Unfortunately, Klaviyo's default integration only tracks "Added to Cart" events from a product page. If your collection pages include "Add to Cart" buttons for your products, those events are not tracked—meaning you have incomplete data on your users' behavior.

API 52

API Verticals Pricing Price 52

Valasys

MAY 2, 2023

Marketing is about advertising your product or service and ensuring people know about your company and its offerings. This is the only way they can relate to your brand and come in touch with you. If you are an architect or a small architecture firm, you must wonder how to market your business. Marketing is as important for architects as it is for other professions.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Search Agency Telemarketing Marketing & Strategy 52

Varicent

MAY 2, 2023

The quality of decisions made by senior managers can only be as good as the information they use to draw their conclusions. Inaccurate, poor-quality, or missing data, can all present senior managers with a flawed picture. There’s a premium in ensuring managers have good data quality to make the right decisions.

Business 52

Business 52