Marketing Insider Group
JUNE 1, 2015
One of my favorite aspects of being in content marketing is seeing the next generation of leaders emerge. And I have had the privilege of working with some of them. This post comes from Liz Bedor, a Content Strategist we hired just under a year ago. In that time, Liz has totally upped her game on her personal blog , Twitter , Linkedin and Instagram (pretty amazing photos there Liz).
Buzz Marketing for Technology
JUNE 1, 2015
Last week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Connecting Your Enterprise: Collaboration at Scale. This webinar was sponsored by Tracx and featured Nolan Carleton ( @ ParsleyCarleton ) Lead Consultant Program Execution at AT&T, DeShelia Spann ( @ DeSheliaSpann ) Digital Marketing Strategist at Eaton and Danielle Gerson ( @ tracx ) solutions engineer at Tracx.
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Biznology
JUNE 1, 2015
I’m starting to see a lot of frustrated CMOs. There was a time not too long ago, when digital marketing seemed simple. Or at least simpler. Put together some content that looks like what you did last year. Optimize it for search. Email it around. Tweet it. That should get it done. But it really doesn’t. There is just too much competition out there now.
Adobe Experience Cloud Blog
JUNE 1, 2015
Author: Mike Stocker At Marketing Nation Summit in April, Marketo CEO Phil Fernandez announced a new product, Ad Bridge , which is centered around the idea that the world of paid media (AdTech) has now joined with the world of marketing technology (MarTech). The market is shifting and demanding this merging of technologies. Why? Because marketers are increasingly in need of tearing down the silos between paid media and engagement marketing that have traditionally been treated as separate.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Hinge Marketing
JUNE 1, 2015
At Hinge we have been studying Visible Experts ℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. We study them because we want to understand how they attained that status and what we can learn from them. This profile focuses on Paul Dunay, a Visible Expert for B2B marketing.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Vidyard
JUNE 1, 2015
Welcome to the first episode of Video Marketing How To! One question we hear a lot from our viewers is how to understand if the content on their YouTube channel is performing. So today I want to walk you through running a content audit on your YouTube channel. First things first, make sure you’re logged into the account that’s tied to your YouTube channel, and visit Youtube.com/dashboard.
Hubspot
JUNE 1, 2015
Growing your website traffic through your blog is a great thing-- until thinly-veiled advertorials infiltrate your content. Advertorials are an advertisement disguised as an editorial; they are articles that appear to be informational but are actually intended to promote a product or service. These are the Internet’s equivalent of TV infomercials -- appearing to be entertaining until you discover you’re being sold something.
JotForm
JUNE 1, 2015
Kim Mueller is a teacher, and uses JotForm to help her students in a number of awesome ways. We don’t usually do this, but we loved Kim’s testimonial so much that we just had to share it. Thank you Kim! Here’s what she sent: My history with JotForm: I discovered JotForm a few.
Hubspot
JUNE 1, 2015
Sure, Facebook and Twitter boast more active users than Pinterest, but at 70 million monthly users, the pinning platform is nothing to sniff at. These two social media giants have already introduced their own versions of a buy button in order to speed ecommerce along for brands and buyers. Now Pinterest has made the announcement that they’ll add their own buy button to the mix.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
LeanData
JUNE 1, 2015
As recently posted on LinkedIn By Adam New-Waterson. My first month as a CMO has been a whirlwind. Previously scheduled vacation plus a trade show kept me out of the office for several weeks. Even though I feel like I’ve only been in the office for a week or two, I’ve just completed my first 30 days as CMO of LeanData. Here’s what I’ve done and learned.
Content Standard
JUNE 1, 2015
If a picture is worth a thousand words, then emojis —those small, digital picture icons—are high-value items. These days, the digital marketing landscape is exploding with brands using emojis in a bid to keep up with their emoji-loving audience—and make no mistake, people love emojis. Around the world, smartphone users send 6 billion emoticons or stickers every day via mobile messaging apps, according to Swyft Media.
LeanData
JUNE 1, 2015
As recently posted on LinkedIn By Adam New-Waterson. My first month as a CMO has been a whirlwind. Previously scheduled vacation plus a trade show kept me out of the office for several weeks. Even though I feel like I’ve only been in the office for a week or two, I’ve just completed my first 30 days as CMO of LeanData. Here’s what I’ve done and learned.
Crimson Marketing
JUNE 1, 2015
While many demand generation experts focus on things like targeting the right audience and developing an appropriate offer for that audience, this is only part of the equation for what’s needed to really succeed with demand gen. Here are four critical steps that contribute to the success of demand generation. It’s no surprise that they all involve coordinating with Sales.
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LeanData
JUNE 1, 2015
As recently posted on LinkedIn By Adam New-Waterson. My first month as a CMO has been a whirlwind. Previously scheduled vacation plus a trade show kept me out of the office for several weeks. Even though I feel like I’ve only been in the office for a week or two, I’ve just completed my first 30 days as CMO of LeanData. Here’s what I’ve done and learned.
DiscoverOrg
JUNE 1, 2015
A 4 Paragraph Email on Why Not to Write a 4 Paragraph Email. Dear Long Copy Emailer, I hope you are doing well. I wanted to write you concerning the topic of the oh-so-prevalent-but-not-so-popular 4-paragraph email and why constructing such lengthy emails is not a best practice for sales prospecting. By the time you have finished reading this, I truly believe that you will be on board with employing the short-and-sweet approach when trying to build relationships and connect your product & se
LeanData
JUNE 1, 2015
As recently posted on LinkedIn By Adam New-Waterson. My first month as a CMO has been a whirlwind. Previously scheduled vacation plus a trade show kept me out of the office for several weeks. Even though I feel like I’ve only been in the office for a week or two, I’ve just completed my first 30 days as CMO of LeanData. Here’s what I’ve done and learned.
Hubspot
JUNE 1, 2015
This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. We live in an unprecedented age of options. Cars, phones, jobs, products, lifestyles -- at no other point in human history has there been such a variety of choice. Choice is the purest expression of free will -- the freedom to choose allows us to shape our lives exactly how we wish (provided we have the resources to do so).
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Content Standard
JUNE 1, 2015
When I talk about what I do for work, I often stumble through my words and fail to actually describe my day-to-day responsibilities. I went to journalism school, but then I quit to pursue advertising. Now, I find myself floating somewhere between news reporting and fiction writing—between The Fourth Estate and Mad Men. My primary objective is to further elevate Skyword’s editorial line, while simultaneously generating leads to fuel our pipeline.
Brandfolder
JUNE 1, 2015
Content marketing was the top digital marketing buzzword of 2014. Every publisher, marketer, SEO strategist and agency couldn’t stop talking about it. We all needed infographics and listicles and whitepapers.
ANNUITAS
JUNE 1, 2015
The B2B marketing and sales world was abuzz a few weeks ago when SiriusDecisions reported that the decline in importance of the B2B sales person, which has been reported by many, has been greatly exaggerated. Citing sources from their own research and that of Forrester and Corporate Executive Board (CEB ) that show how the majority of B2B buying cycles are self-driven, digital endeavors, Sirius then showed additional research that said these research backed statements – including their own ̵
Hubspot
JUNE 1, 2015
When I was a kid, I remember practicing my signature in a pocket-sized composition notebook in case I got famous one day. I'd scribble down different variations -- some sharp and nearly illegible, others wispy and over-sized. At the time I hadn't put much thought into what the style of my signature said about my personality, but as it turns out, signature analysis is actually a real thing.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
EMagine B2B Blog
JUNE 1, 2015
In a recent conversation about SEO I brought up usability, the thing is, the person I was having the conversation with didn’t realized there is a correlation between the two. Which got me thinking, with so many factors that can affect your websites SEO, it’s really easy to overlook some of the less common ones. Content will always be king and mobility is a must , but in this blog post we are going beyond content to go over some of the other factors that could affect a site’s SEO.
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