SendX
NOVEMBER 9, 2023
As email marketers, we constantly juggle with design aesthetics, captivating copy, and that ever-elusive perfect subject line. But, how do we truly discern which element elicits the best response from our audience?
Zoominfo
NOVEMBER 9, 2023
With a daunting array of tools, an endless list of growth strategies, and constantly evolving communication channels, there’s compelling evidence that modern work is facing a crisis of disconnection. And that makes a cohesive, connected go-to-market (GTM) strategy more valuable than ever. At this year’s INBOUND conference , I attended ZoomInfo’s session “GTM for All: Unlocking Playbooks for Every Company,” which provided valuable insights into how companies can connect these disparate thre
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Top Rank Marketing
NOVEMBER 9, 2023
If you can’t measure it, you can’t make sense of it. This points to one of the biggest barriers facing business leaders when it comes to search engine optimization. There’s no question that SEO delivers a return on investment. That’s been proven over and over again. But the math is not as simple as, say, pay-per-click advertising with its straightforward transactional nature.
Martech
NOVEMBER 9, 2023
If marketers aren’t already using AI, they will soon. Only 4% of marketers said they don’t plan to use AI, according to a new study by co-marketing cloud platform SOCi Inc. AI or else. Sixty-nine percent of marketers believe that those in the profession who use AI will replace those who don’t. That leaves 31% who don’t share that belief. But again, nearly everybody plans to use it or is currently using some form of AI in their work.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Ahrefs
NOVEMBER 9, 2023
In this guide, we’ll go through twelve tools that will help you identify your best-performing tactics, and content, enabling you to do more of what works.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
CopyBlogger
NOVEMBER 9, 2023
Content ideas are everywhere, but coming up with a great content idea that is unlike anything your audience has seen. Continue Reading The post 10 Content Ideas To Create Killer Content When You’re Stuck appeared first on Copyblogger.
RebelMouse
NOVEMBER 9, 2023
Google has rolled out its November 2023 core update, marking this year's fourth core algorithm update. This article explores the critical aspects of this update and how it may affect your website's rankings. Google's November 2023 Core Update Google's November 2023 core update is currently underway and is expected to take up to two weeks for its full implementation to be completed.
Lake B2B
NOVEMBER 9, 2023
In the B2B landscape, data continues to remain at the forefront. But, what about data quality? Most data become obsolete in a matter of days. Moreover, if your data is inaccurate or invalid, your campaigns receive increased bounce-backs, which means a waste of time and resources. No wonder data enrichment has become a necessity for […] The post Data Enrichment Services: What is It and How Does It Work?
Visitor Queue
NOVEMBER 9, 2023
We’ve all been there, thinking of new and exciting ways to get your brand’s name out there. But, it’s not as easy as it sounds to create and publish content that is compelling and engaging. As we approach 2024, the importance of creating enticing content has never been more essential. That’s exactly why we have […] The post 10 B2B Content Marketing Tips to Use 2024 and Beyond appeared first on Visitor Queue Blog | Identify Website Traffic.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Content Marketing Institute
NOVEMBER 9, 2023
To reach a younger, more diverse audience, Volvo Penta’s agency dove into an innovative content strategy. The resulting videos and supporting campaign earned millions of viewers, changed industry conversations, won an award, and earned a spot on the Content Marketing Project of the Year finalist list.
Martech
NOVEMBER 9, 2023
The 2023 Marketing Data Impact Report from Anteriad surveyed over 300 marketers to uncover which tactics are delivering results when it comes to targeting, converting, and proving marketing’s value. Read the full report for an inside look at how your peers are managing this year’s pressures and get deep insights on: Intent data Buying groups High-quality leads Marketing metrics that matter This report unpacks the data and technology strategies setting high performers apart.
Stevens & Tate
NOVEMBER 9, 2023
Having an effective online presence is crucial for businesses across all industries, including senior living communities. With the internet being the go-to resource for information, potential residents and their families are increasingly relying on websites to research and choose the right community for their loved ones. This article will explore the key website updates that senior living communities should consider making to stay relevant and provide the best possible experience for their audie
Martech
NOVEMBER 9, 2023
Meta has partnered with Ignite Visibility to present a comprehensive webinar on the Meta Conversion API (CAPI) Gateway. The recent enhancements to CAPI have made server-side tracking more accessible to advertisers of all sizes. Don’t miss out on this opportunity — register now for the webinar on Thursday, November 16th, at 11 a.m. PT. Why you need server-side tracking In the current digital landscape, precise tracking of user interactions and conversions is essential to optimize advertisin
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
EveryoneSocial
NOVEMBER 9, 2023
“Every company has a social media management solution, but not every company has a brand advocacy program,” the CEO of a large marketing automation software company said to me recently. “Why is that?” He’s 100% right. Every company has employees, customers, partners, etc., so why don’t they have an advocacy program? From what we see and hear, there are three main reasons why brand advocacy isn’t something that every marketing team is doing yet.
Navigate the Channel
NOVEMBER 9, 2023
With the weather continuing to improve on a daily basis throughout much of the country, the busy season for building material companies starts now. This is a great time to take a look at your public relations strategy to make sure it’s solid enough to take you through the rest of the year. Make creating content a priority Content creation continues to be an important way for businesses to reach out to the public right where they are at any given time.
Oktopost
NOVEMBER 9, 2023
Paid media has become a non-negotiable in demand generation. Its ability to reach targeted audiences, maximize brand visibility, and drive conversions is just what businesses need in an online world saturated with information. B2B advertising expenditures in the United States totaled $32 billion in 2022, an increase from the $28.9 billion spent in the previous year.
Navigate the Channel
NOVEMBER 9, 2023
New data privacy laws around the world are going to affect North American business more than ever, and savvy executives are taking note. In a globalized economy that is more co-dependent with each passing business cycle, companies cannot afford to ignore any regulation based solely on the geographic location of its inception. The European General Data Protection Regulations (GDPR) are set to limit a number of actions that businesses normally take when addressing prospects.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
The Daily Egg
NOVEMBER 9, 2023
Creating personalized video messages and sending them to customers can be incredibly time-consuming—from crafting the script and recording a mistake-free clip to. The post Maverick Review appeared first on The Daily Egg.
MarketMuse
NOVEMBER 9, 2023
Discover how MarketMuse's AI technology unlocks valuable client-focused insights for your content strategy and provides personalized metrics, competitive content analysis, and page optimization tools.
The Daily Egg
NOVEMBER 9, 2023
Finding ways to streamline your customer service interactions while maintaining a level of useful responses that will actually help customers is a. The post LiveChatAI Review appeared first on The Daily Egg.
Salesforce Marketing Cloud
NOVEMBER 9, 2023
Building a sales forecast is both an art and a science. Accurate sales forecasts keep your leaders happy and your business healthy. In this guide, we’ll explain everything you need to know about sales forecasting — so you can get a clear picture of your company’s projected sales and keep everyone’s expectations on track. We’ve organized this reference guide by the top questions sales teams have about the sales forecasting process, based on our internal conversations and m
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
SmartBug Media
NOVEMBER 9, 2023
Welcome to our blog series, where we highlight some of the latest updates from HubSpot! As an agency specializing in full service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients.
LeanData
NOVEMBER 9, 2023
Securing meetings at events is no big secret. There’s simply a better way and we’re going to show you how. The post How BookIt for Forms Helped Schedule 223 Meetings at Two Events appeared first on LeanData.
SmartBug Media
NOVEMBER 9, 2023
Welcome to our blog series, where we highlight the latest updates from Klaviyo! As an agency focusing on e-commerce marketing, we understand the importance of utilizing the latest technology to drive results for our clients. Klaviyo has been our trusted partner and continues to provide innovative solutions to help our clients reach their business goals.
PureB2B
NOVEMBER 9, 2023
Explore common objections to AI in B2B lead generation and learn how to navigate and benefit from its transformative power.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
sagefrog
NOVEMBER 9, 2023
In the swiftly evolving digital landscape, the transition from Universal Analytics (UA) to Google Analytics 4 (GA4) signifies a pivotal moment in the world of analytics. Since its inception, GA4 has emerged as a transformative tool, introducing substantial changes, refined functionalities, and deeper insights into user behavior. While migrating to GA4 was no easy feat, the Digital Marketing team at Sagefrog is reflecting on the first few months of implementation and sharing our thoughts, suggest
Bannersnack
NOVEMBER 9, 2023
8 minutes read If you’re a graphic designer working in a creative team where there are a lot of campaigns going on at the same time, you might be thinking about how you can optimize and automate your graphic design process. For any marketing team, having a streamlined workflow and processes in place will lead to a better output. There’s an ongoing battle for finding that balance between producing high volumes of ad creatives while still maintaining quality and delivering the best work.
Valasys
NOVEMBER 9, 2023
Valasys Media has made it to the Inc. 5000 as the Fastest Growing Private Company in America for the Year 2023. Valasys Media, in recent years, have earned a lot of prestigious awards like the Stevie Awards for the Most Innovative Company of the Year, Best In Biz Awards and many more. But the crowning achievement for this award-winning Advertising & Media agency has to be its enlistment into the Inc. 5000.
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