Marketing Insider Group
APRIL 10, 2023
ecommerce market. ecommerce as well. Image source: PYMNTS As an independent ecommerce business, you spend a lot of time thinking about how to remain relevant in an industry dominated by these behemoths. You’ll need a third-party app for this as well, but it’s a small price to pay to stay within budget.
Martech
JANUARY 12, 2022
increase in online spending YoY. For instance, in the weeks before Nov 24, spending was up a whopping 19.2% YoY, while the period between Thanksgiving and Cyber Monday – the so-called “Cyber Week”), spending was down 1.4% Read more: Predictions 2022: Ecommerce everywhere. This represented an 8.6% from the previous year.
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Martech
NOVEMBER 28, 2023
consumers spending $12.4 year-over-year, according to Adobe Analytics ecommerce data. The record online spending across Cyber Week, however, shows the impact that discounts can have on consumer demand, especially with quality products that drove a lot of impulse shopping.” Big sales numbers weren’t just due to higher prices.
Martech
AUGUST 10, 2022
Online prices were down 2% in July compared to June and 1% compared to last year, according to the Adobe Digital Price Index. This is the first decrease since January 2020, just before the pandemic and follows three consecutive months of slowing price increases. Electronics, the largest ecommerce category with 18.6%
Martech
OCTOBER 5, 2023
growth YoY in online spending. Electronics, apparel, furniture and home goods, groceries and toys will drive more than half the overall ecommerce spend this year. Record discounts up to 35% off listed prices are also forecast, especially during Cyber Week. billion in online spending, up 5.4% 1 through Dec.
Martech
JANUARY 23, 2024
It takes data and a solid ecommerce strategy to break through to book fans on digital channels. This year-round strategy translated into strong holiday sales during a successful ecommerce holiday season. So we spend a lot of time on the tech side trying to optimize search performance both from a speed perspective and for relevance.”
Martech
JULY 6, 2023
As a result, it’s a great snapshot of ecommerce trends. The 2022 event indicated that consumers were ready to buy online if the price was right — U.S. While Amazon is expected to offer discounted prices on top categories like electronics, toys and home goods, other top retailers will look to poach shoppers next week as well.
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