B2B Marketing Insights - WE

MARCH 16, 2022

Ranking at the top of the search engines can be a royal pain in the butt for small businesses. There are literally hundreds of algorithm factors that can mean reaching the top or being buried deep in Google search results pages. What is SEO (Search Engine Optimization) and why do you need it. Keyword research.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Webbiquity

JANUARY 30, 2018

Google Analytics (GA) is the baseline in website traffic monitoring tools. It also connects to Google AdWords, Facebook Ads, and Twitter Ads, as well as several popular ecommerce platforms, so that data can be integrated into the analysis as well. But while GA is wildly popular (and free), it definitely has its limitations.

Marketing Automation Services 224

Marketing Automation Services Analytics Tools Correlation 224

Hubspot

MARCH 28, 2018

There's more to ecommerce website design than you might think. I may not shop there personally, but I’m a huge fan of the ModCloth ecommerce inbound marketing model. As marketers, we have to get beyond the echo-chamber of sites we personally shop with to find great examples of inbound marketing for ecommerce in action.

eCommerce 74

eCommerce Inbound Marketing Paid Search Agency Design 74

Hubspot

FEBRUARY 7, 2020

That's how I imagine the debate is between two search engine optimizers who debate whether subdomains or subdirectories are better for SEO. Since Google is a search engine, it wouldn't make sense to have its support as a subdirectory. In fact, that's what HubSpot does. For instance, that's what HubSpot does.

SEO 94

SEO Merchandising Domain Lead Ranking 94

Hubspot

APRIL 2, 2019

Once you partner with an eCommerce platform or business that has an affiliate program, you can pick out relevant products to promote on your website. Your partners will then send you custom links to their product pages that can track customers referred by your website. HubSpot's Affiliate Program. Amazon Associates.

Paid Content 101

Paid Content Adsense Enterprise Management Advertising Agencies 101

Hubspot

JUNE 16, 2020

Blogging does way more than populate your website with content. Conduct keyword research. This happens through keyword research. Keyword research is an SEO tactic that identifies possible words and phrases on the minds of your target audience. At HubSpot, keyword research informs the topics we write about each quarter.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Hubspot

FEBRUARY 4, 2020

Almost every time I read a blog post on a website, I see a button somewhere on the page, giving me the choice to pin the post. In order to tap into the website that is key to driving 89% of users' purchase decisions , most of your resources are already made for you: your blog. First, ensure "public search" is enabled.

Hubspot 99

Hubspot Buyer Personas Keywords Traffic 99

Zoominfo

DECEMBER 19, 2018

searching for recipes, directions, or new bars to try out. searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. The concept of using a search engine to learn about a certain topic or find an answer to a question isn’t new.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Marketing Insider Group

FEBRUARY 5, 2024

Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Forbes) 93% of online experiences start with a search engine. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. Semrush) 75% of users don’t look beyond the first page of search results.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Zoominfo

OCTOBER 5, 2021

searching for recipes, directions, or new bars to try out. searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. The concept of using a search engine to learn about a certain topic or find an answer to a question isn’t new.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Hubspot

MARCH 25, 2020

In fact, 88% of mobile online searches for local businesses result in either a call or business visit within one day. Confirm your website is mobile-friendly. Before you embark on these local marketing strategies, confirm your website is mobile-friendly. Localize your website. Secondly, add location pages to your website.

Paid Content 74

Paid Content Work Management Paid Search Agency Mobile Advertising 74

Hubspot

MAY 29, 2019

However, other tools are more specialized, including keyword rank trackers, or design tools. HubSpot Marketing. HubSpot has several tools to help you grow your business, no matter what stage you're at. Ahrefs is a comprehensive SEO tool to help you punch up your website traffic. Image Source. Image Source.

Paid Content 78

Paid Content Enterprise Management Marketing Automation Services Budget Programs 78

Hubspot

MAY 20, 2020

For ecommerce brands, this can translate into increased sales from both new and existing customers. These deals include specific ad inventory that is available from a publisher's website. There are many options available from a wide range of well-known websites and publications. Search Volume & CPCs.

Paid Content 87

Paid Content Paid Search Agency Marketing Management Advertising Agencies 87

SmartBug Media

OCTOBER 15, 2021

HubSpot Academy Sessions. Tony Verre VP, eCommerce at The Integer Group Session highlight by SmartBugs Heather Hiltzik & Amber Wilcox. Keyword research is fading. Having a fast and Intuitive website is important in addition to writing for personas. FREE Tools to use to identify Search Need State: Answer the Public.

SEO 52

SEO Paid Search Agency Planning Lead Ranking 52

Hubspot

MAY 31, 2018

In 2017, 71% of small businesses had a website, and 92% of businesses without a website said they’d have one by the end of 2018. Today, having a website is as necessary for a company as having a phone number. Or, maybe you’re looking to update your company’s outdated website. How to Make a Website. Write content.

CMS Development 100

CMS Development Marketing Websites Landing Pages Domain 100

Hubspot

OCTOBER 2, 2018

What is Google Search Console? GSC (formerly Google Webmaster Tools) is a free platform for anyone with a website to monitor how Google views their site and optimize its organic presence. That includes viewing your referring domains, mobile site performance, rich search results, and highest-traffic queries and pages.

Marketing Analytics Tools 97

Marketing Analytics Tools Google CTR Domain 97

Huptech Web

JULY 28, 2023

Coupon Marketing Strategies You Should Know & Try Elevate eCommerce Store User Experience With Headless Commerce Upsell and Cross-Sell Strategies To Maximize Conversions on Shopify Ways To Leverage AI For Improved Lead Generation Get ready to transform your tactics and increase conversions like never before!

Marketing AI 52

Marketing AI Lead Generation Lead Ranking Lead Scoring 52

Hubspot

JUNE 26, 2019

Before you even launch a campaign, you should take time to consider keywords, what competitors are bidding on, and how much you’ll be willing to spend. You can also build campaigns, identify positive and negative keywords, and adjust budgets. He says the PPC manager is helpful to both lead-gen and ecommerce accounts.

Budget Programs 98

Budget Programs Enterprise Management PPC Paid Search Agency 98

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). If you’re wondering where you can find pay-per-click ads, they’re the results you see before and to the right of the organic search results.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Hubspot

MARCH 4, 2019

HubSpot offers many content marketing tools, and many of them are free to try. In addition to free content marketing tools, if you really want to build a growth machine, HubSpot has a world-class CMS and the most powerful marketing automation platform in the industry and allows you to centralized everything to a free CRM. Google Docs.

Marketing Automation Services 77

Marketing Automation Services Budget Programs Work Management Tools 77

Hubspot

MARCH 19, 2022

Set up your website and shopping cart. Unlike a conventional brick-and-mortar storefront, your website will have to have a way to accept orders and take money. This is an online shopping cart, and you have a number of options that can be installed on your website, like Shopify, WooCommerce, and BigCommerce. Become the expert.

Business 65

Business eCommerce Godaddy Contact Marketing 65

Hubspot

NOVEMBER 5, 2019

Tracking keywords can grow your social share of voice and audience growth rate. Keywords are certain words that search engines identify and target based on what audiences are searching for. A marketer in the tech industry might see the keywords, "Media Marketing," and "Tech Channels."; Customer response rate.

Cost Per Click 98

Cost Per Click Social Media CPC Media 98

Hubspot

DECEMBER 23, 2010

Considering the large number of pages an eCommerce website can have, a long-tail keyword strategy is key to driving the most qualified traffic to your online storefront. With each product owning its own page proper long-tail keyword research and implementation is effective for two main reasons: 1.

eCommerce 28

eCommerce Keywords Long Tail Marketing Webinar Metrics 28

Hubspot

OCTOBER 18, 2018

This stress intensifies even more when you’re lost and you actually have to be somewhere, which is similar to how website visitors feel when they land on a jumbled website. In a society that’s addicted to instant gratification, people don’t like searching for things for a long time. What is website architecture?

Marketing Websites 71

Marketing Websites Click Rate eCommerce Amazon 71

Hubspot

JUNE 10, 2011

To learn more about Kevin, register for his upcoming webinar with HubSpot entitled "B2B eCommerce: The Next Frontier of Inbound Marketing". One of our B2B clients with a clear ecommerce vision launched not one, but four ecommerce sites and tapped into an audience they had never sold to previously.

Inbound Marketing 28

Inbound Marketing eCommerce B2B Marketing B2B Thought Leadership 28

Hubspot

FEBRUARY 20, 2019

In fact, 44% of shoppers start their online shopping sessions on Amazon (which is 11% more than Google) and 40% of Americans buy products on the website at least once every month. If you’re in the ecommerce industry, advertising on Amazon is your best bet for maximizing your revenue. Amazon Advertising Strategy.

Amazon 51

Amazon Advertisements Advertising Cross-Selling 51

Hubspot

MARCH 8, 2011

Previously we’ve discussed successful blogging topics for eCommerce companies as well as must-measure eCommerce blogging strategies. Today we wanted to demonstrate how blogging can increase your search engine rankings for your product pages. Join Us for a Live Webinar: Blogging for eCommerce Sites.

eCommerce 28

eCommerce Webinar Metrics Product Marketing & Strategy 28

Hubspot

MARCH 15, 2011

Major differences exist between Google Organic Search and Google Shopping Search for your eCommerce website. You have to optimize your website for Google Organic Search and optimize your data feed for Google Shopping in order to rank high in both locations. Optimize webpages for On-Page SEO and Off-Page SEO.

eCommerce 28

eCommerce Search Marketing Google Organization 28

Hubspot

OCTOBER 17, 2011

If you run an ecommerce store, traditional search engine optimization techniques may help you generate high traffic numbers, but that traffic may not necessarily generate much revenue. Identify revenue-generating keywords. Identifying revenue-generating keywords is a life-long asset to a store.

eCommerce 28

eCommerce Conversion SEO Click Rate 28

Hubspot

AUGUST 7, 2015

So, now that you’re sure your customers need better access to your ecommerce company, how can you make that happen? Also, a search function can help customers drill down to the exact topic they’re searching. Headers or footers on each page of your website are the perfect places for contact information. Suggested Links.

eCommerce 28

eCommerce Paid Search Agency Advertising Channels Companies 28

Hubspot

APRIL 6, 2017

According to the latest Top Agency Trends Report from Agency Spotter, marketers and brands search for different services depending on the time of the year. These search trends, based on seasonality, come down to a couple of different factors based on what companies are looking to accomplish at different times of the year. Let's dig in.

Advertising Agencies 68

Advertising Agencies Paid Search Agency Ad Agencies Service 68

Hubspot

NOVEMBER 17, 2015

Does your website have what it takes to survive Black Friday? of all ecommerce browsing was from mobile, and 28% of purchases came from mobile devices. While the scale of opportunity presented by Black Friday is no joke, many businesses -- specifically ecommerce -- fail to adequately prepare their websites for this uptick in traffic.

Marketing Websites 28

Marketing Websites Tips eCommerce Display 28

Hubspot

NOVEMBER 4, 2010

When I’m making a purchase online I hate having to navigate through a website to find what I’m looking for. Also, like many people I’m not sure what site is going to have what I need or want and I like to explore different options, so I turn to search engines. Don’t make me dig. Add Alt-Text to Product Images.

eCommerce 28

eCommerce Optimization Tips Long Tail Marketing 28

Hubspot

FEBRUARY 14, 2011

economic concerns expectations were that eCommerce sales would remain flat or even decrease in 2010. eCommerce spending increased by 9 percent from 2009, reaching 227.6 Much of the growth in eCommerce spending can be attributed to the holiday season and eCommerce’s version of Black Friday, Cyber Monday.

eCommerce 28

eCommerce Inbound Marketing Long Tail Marketing Amazon 28

Hubspot

APRIL 22, 2014

This post originally appeared on the Ecommerce section of Inbound Hub. To read more content like this, subscribe to the Ecommerce section. The parts of a well-designed ecommerce site are many and varied. I may not shop there personally, but I’m a huge fan of the ModCloth ecommerce inbound marketing model.

eCommerce 28

eCommerce Marketing Websites Psychographics Inbound Marketing 28

Hubspot

AUGUST 16, 2011

ChannelAdvisor offers Software-as-a-Service (SaaS) solutions for managing ecommerce channels. This year ChannelAdvisor will process over $3b in transactions across search, CSEs, and marketplaces for over 3,000 online retailers. Many retailers put too much focus on one source of traffic like search engine optimization (SEO).

Multi-Channel 28

Multi-Channel eCommerce Advertising Channels Effectiveness 28

Hubspot

MARCH 28, 2019

Here’s a good example of a lead magnet from ConversionXL : Or here’s an ecommerce-focused example from J Crew : Both of these examples are great for their appropriate contexts. These are the types of popups I use on my own site, and we use them at HubSpot too. That’s a great time to trigger a CTA.

Lead Ranking 101

Lead Ranking Lead Scoring Tools Leads 101