Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. But I’m not just another marketing consultant.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

SendX

MAY 6, 2021

You know your target audience, ideal buyer persona and have a strong market fit. In this article, we’ll delve into two most popular methods: email marketing (using web forms) and chatbots, analyse why they work, and how to make them work for you. To do so, you first need to collect email addresses. At least not for long.

Email Marketing 195

Email Marketing Enterprise Management Work Management Marketing Automation Services 195

Martech

AUGUST 6, 2021

Whereas social media was perhaps the greatest tool to create a level playing field, the impending death of the cookie, the iOS 14 update, and the overall increasing complexity of ad targeting could make the rising cost of marketing and lack of data the nail in the coffin for many. Data incentivization. Brand building.

Paid Search Agency 143

Paid Search Agency Ads Enterprise Management Marketing Management 143

Martech

JULY 11, 2022

Hubspot introduced an enhanced email open report that excludes “machine opens”, compensating for inflated open rates introduced by Apple’s iOS 15 Mail Privacy Protection feature. Refined email open rate reporting (beta). HubSpot’s been busy, but we’re betting you’ve got vacation on your mind. Details are below: Launching a new site?

CMS Development 101

CMS Development Privacy Protection Open Rate Microsite 101

Martech

JUNE 9, 2022

When your team has decided that an enterprise email marketing platform is right for your brand, we recommend setting up demos with your short list of vendors within a relatively short time frame after receiving the RFP responses to help make relevant comparisons. Does the vendor seem to understand our business and our marketing needs?

Enterprise Management 102

Enterprise Management Work Management Marketing Management Email Marketing 102

Salesforce Marketing Cloud

MAY 5, 2022

Your marketing team has spent months partnering with product management to understand the roadmap and build messaging and positioning. It’s a big, coordinated effort with product, sales, marketing, public relations, analyst relations, and events teams. How to create a marketing launch. Download the list.

Product 98

Product Work Management Case Studies Marketing Management 98

illumin

DECEMBER 13, 2023

Email marketers need to track critical data to make the most out of their marketing efforts and reach the broadest audience possible. Tracking this data also lets marketers create more effective communications. CTR is easy to access and understand; the metric lets marketers quickly see their overall email performance.

Work Management 52

Work Management Email Marketing Marketing Management Clickthrough 52

Only B2B

OCTOBER 3, 2023

In the ever-evolving landscape of B2B marketing, where competition is relentless, and digital marketing strategies continuously shift, the importance of Marketing Qualified Leads (MQLs) stands out like a guiding light. Generating More Qualified Leads with MQLs: A Pathway to B2B Success What Is Marketing Qualified Leads (MQLs)?

Lead Ranking 62

Lead Ranking Sales Qualified Leads Marketing Qualified Leads High Quality Lead 62

Marketing Insider Group

OCTOBER 27, 2020

Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. If your company isn’t harnessing the potential of content marketing , then you could be losing valuable opportunities to attract, interest, and convert buyers. We Live in a Digital Marketplace. Millennials Rule.

Top of Funnel 359

Top of Funnel Paid Search Agency Lead Ranking Work Management 359

Vision6

DECEMBER 17, 2023

Research shows that 91% of marketers say that lead generation is their most important goal. High quality leads can not only boost conversion rates and customer loyalty but also significantly reduce marketing costs. Let’s dig deeper and understand the different types of leads you’ll come across on this lead-generation roadmap.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 52

Sprout Social

MARCH 9, 2023

There are two main aspects of internal communication: employee engagement and internal marketing. Internal marketing is a strategy to help employees make an emotional connection to the products or services the company sells. Techniques such as regular email updates, company-wide newsletters and bulletin boards can be effective.

Public Relations 112

Public Relations PR Thought Leadership Advertising Agencies 112

Blue Flame Thinking

SEPTEMBER 25, 2023

Email marketing is a powerful tool and a critical part of your channel mix. Planning Your Email Marketing Campaign If you haven’t started email marketing yet, you can crawl, but running an email marathon should be your goal. Are We Ready to Improve/Add Email? Align your content strategy.

Enterprise Management 52

Enterprise Management Email Marketing Practices Work Management 52

Outbound Engine

SEPTEMBER 27, 2021

Before we dig into how content marketing and email marketing work together, let’s start at the very beginning. What exactly are content marketing and email marketing? Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online.

Email Marketing 84

Email Marketing Ad Building Planning Business 84

Outbound Engine

MARCH 20, 2020

Even though we read them, speak them and hear them almost non-stop, words are often an underrated component of a small business marketing plan. When used strategically, the right marketing power words cause people to take action. Small business marketing requires the same attention. Download Now.

Planning 76

Planning CAN-SPAM Click Rate Newsletter 76

Martech

MARCH 9, 2022

The global pandemic has confirmed what many marketers already knew: the telephone is an integral part of the consumer purchase journey. Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo. Click here to download! Phone numbers. Onboarding.

Marketing Automation Services 91

Marketing Automation Services Enterprise Management Work Management Marketing Management 91

Martech

DECEMBER 8, 2021

Kim Davis, editorial director of MarTech, interviewed email marketing professionals at our recent MarTech conference, discussing important changes to our Email Marketing Periodic Table, and, the industry as a whole. Image: MarTech Email Marketing Periodic Table. Image: MarTech Email Marketing Periodic Table.

Email Marketing 121

Email Marketing Paid Search Agency Deliverability Work Management 121

Tiecas

SEPTEMBER 5, 2023

I’m sure you’ve heard marketing consultants like me talk about the importance of creating a marketing strategy and then following a plan for success. But what exactly is the difference between an industrial marketing strategy and a plan? It provides a roadmap that guides all marketing activities and ensures a focused approach.

Planning 52

Planning Marketing Budget Creation Marketing Budget Marketing & Strategy 52

ConvertKit

OCTOBER 5, 2020

Being able to integrate the sales process (via ConvertKit Commerce) with the emails I was sending out was a no-brainer for me. It's made the marketing of my workshop that much easier, and honestly, it's exactly what I've been waiting for. ConvertKit Commerce Roadmap. The product: Podcasting for Mental Health Workers.

Product 105

Product Top of Funnel Communities Education 105

Martech

SEPTEMBER 29, 2021

With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. “This will have a significant, sweeping impact on the industry, as Validity data shows that Apple dominates email client usage at about 40%. . Click here to download!

Open Rate 112

Open Rate Marketing Automation Services Peer-to-peer Click Rate 112

Buffer

JANUARY 20, 2023

In some edge-case scenarios, they may uncover bugs we didn't know about or have great suggestions for future iterations of the feature that we could add to our product roadmap. Launching a new feature is an exciting time at Buffer. There's lots of excitement and a lot to celebrate.

Paid Search Agency 100

Paid Search Agency Product Custom Publishing Work Management 100

Martech

JANUARY 18, 2022

Marketers have a responsibility to add more data into their decision-making processes, especially given the technologies available. Marketers have a responsibility to add more data into their decision-making processes, especially given the technologies available. How to build a long-term, search-first marketing strategy.

Marketing Automation Services 125

Marketing Automation Services Lead Ranking Lead Scoring Marketing Automation 125

Outbound Engine

DECEMBER 4, 2019

It’s always a good time for business owners to think about the most effective small business marketing ideas. Here is a list of small business marketing ideas and tips to give you a competitive edge. If you’ve been neglecting your database, your entire marketing strategy could be off-kilter. Optimize Your Emails.

Small Business Marketing 145

Small Business Marketing SMB Business Tips 145

ConvertKit

JULY 28, 2020

Having my email marketing and product purchases inside the same platform saved me so much time. Having my email marketing and product purchases inside the same platform saved me so much time. I also love how easy it was to deliver digital products via email, which isn't as easy with other digital product platforms.

Paid Search Agency 99

Paid Search Agency Transparency Course Consulting 99

Martech

MAY 3, 2023

Does the vendor seem to understand our business and our marketing needs? Knowing how the system treats information types will impact how you ascribe value to certain keyword terms, make decisions about keyword and content choices and affect the ROI of your search marketing efforts. Are they showing us our “must-have” features?

Enterprise Management 105

Enterprise Management Digital Asset Management Work Management Marketing Management 105

Martech

JUNE 17, 2022

An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who their customers are and how to comply with the increasing patchwork of consumer privacy regulations. Click here to download! What match rate can we expect, given our vertical market and database size?

Enterprise Management 105

Enterprise Management Work Management Marketing Management Vendors 105

Martech

FEBRUARY 9, 2022

Marketing automation platforms are often at the center of the marketing organization, but with capabilities that go beyond your average email platform often come steeper prices and a sharper learning curve. Click here to download! Have we outgrown our current marketing system? What are our goals?

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98

Martech

NOVEMBER 19, 2021

When marketers implement new personalization and DX technology into their stacks, they expect better visibility into engagement with customers, and also measurable results. Marketers want to understand where they’re getting performance, where customer experience is falling short and how to make on-the-fly changes, he said.

Paid Search Agency 108

Paid Search Agency Mobile Marketing API Conference 108

SmarkLabs

JUNE 13, 2022

Feeling bamboozled by marketing tactics, channels, and buzzwords? There’s a lot to navigate when searching for the best marketing practices for your emerging company. Knowing when and how to get a realistic and effective marketing strategy off the ground may even seem daunting. Start-Up Marketing Fundamentals.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Martech

JANUARY 6, 2022

An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who your customers are and how to comply with the increasing patchwork of consumer privacy regulations. Click here to download! What match rate can we expect, given our vertical market and database size?

Enterprise Management 108

Enterprise Management Work Management Marketing Management Vendors 108

Adobe Experience Cloud Blog

MAY 21, 2018

Marketing teams are under tremendous pressure to do more, produce better results, and to incorporate the latest technology in the hopes that it will increase competitive differentiation. I once downloaded a report about the CRM landscape without realizing that all 40 vendors listed in the report had sponsored it. So what should you do?

Marketing Automation Services 134

Marketing Automation Services Work Management Marketing Management Ad Building 134

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Martech

AUGUST 22, 2023

B2B buying has changed dramatically in the last decade, and marketers need to change with it. Let’s look at a company that figured out how to change their marketing to meet their buyers’ behavior and create a positioning that added greater value to their perception in the marketplace. What they learned was enlightening.

Case Studies 79

Case Studies Case Study Studies Buy 79

SpotMe Blog

FEBRUARY 16, 2023

And we’ve created our very own template that you can download and start using straight away. Download our free template now and follow the guide below to start creating a clear roadmap for a successful event! Not a good idea… With hundreds of people involved, things can quickly turn to chaos. And keep everyone on the same page.

Template 52

Template Work Management Marketing Management Paid Search Agency 52

Hinge Marketing

JANUARY 5, 2023

The mysterious force of gravity is the most vivid analogy I can use to describe the power of a successful inbound content marketing plan. In this article, we will enter the gravity well of inbound content marketing. There’s a scene in the 2014 sci-fi adventure film Interstellar that stuns me to this day. Too much time passes. .

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

Sprout Social

JANUARY 11, 2022

Now, as I reflect on the past 12 months and all that we have planned for 2022, I see its significance for broader marketing strategies across industries. Now, as I reflect on the past 12 months and all that we have planned for 2022, I see its significance for broader marketing strategies across industries. Kick off the year off strong.

Planning 118

Planning Sales Management Rules Marketing Plans 118

ConvertKit

AUGUST 24, 2020

As a Free Plan user and someone with a small list (43 email subscribers), Brittany is already making money on her product without having to spend money on any paid tool. This gave me hope and was a surprise…giving me momentum to keep promoting it and getting creative with my content marketing strategy. The product: Medicine Yoga.

Class 59

Class Paid Search Agency User-Generated Content Mobile Marketing 59

SalesIntel

MAY 17, 2023

B2B marketers need a constant flow of potential customers and new opportunities in their pipeline. By generating qualified leads , marketers engage with prospects, build relationships, and ultimately increase sales. Inaccurate data can even hurt your email domain reputation and stop your outreach efforts.

Ideal Customer Profiles 52

Ideal Customer Profiles Zoominfo B2B Marketing Marketing Analytics Tools 52