Google SGE a top threat to brand and product search terms, study finds
Martech
MARCH 25, 2024
There will be “some erosion of current traffic levels” from brand-related terms as a result of Google’s Search Generative Experience, according to a new Authoritas analysis. We’re still in the dark about how large of an impact the AI-generated answers will have on organic traffic. unique domains were featured per answer.
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