Paul Gillin

AUGUST 1, 2013

In my previous post about How to Read and Summarize a 20-Page Research Report in 20 Minutes , I showed how to skim through a complex document and gather essential information to use in summarizing the material for a business audience. The result looks something like the document embedded below. This is an attention-getter.

Business 50

Business Content Paid Search Agency Analytics 50

Paul Gillin

JANUARY 2, 2011

Using Word, the only way to change the order to chronological is by methodically cutting and pasting posts into a new document. Or replace hash tags like “#sm&# with “social media&# to make the conversation accessible to the uninitiated. Here’s how you do it: Copy and paste the thread into Notepad++.

Order 50

Order Twitter Tagging Keywords 50

Paul Gillin

JANUARY 24, 2013

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. Decision-makers believe that social media has made managing crises more difficult and more expensive,” Gillin said. “We

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

FEBRUARY 24, 2011

This was documented in more than 30 videos that IBM posted on YouTube as well as chat sessions and group Q&A interviews on the website reddit.com. One of my favorite stories from Social Marketing to the Business Customer is Indium Corp., Some companies understand this. There’s a contradiction here.

Trade Show 50

Trade Show Youtube Statistics Social Media 50

Paul Gillin

MAY 13, 2010

People usually call me for help setting up and optimizing their social marketing programs. How about PDF documents? If you’re interested in social marketing, start with the social part. But in the early stages of our engagement the conversation almost always takes another turn. Clients are sometimes frustrated by this.

B to B 50

B to B Marketing Websites Work Management Webcast 50

Paul Gillin

JUNE 24, 2010

This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. That’s good if you can get it, but the reality is that most top executives are still wary about social marketing.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

APRIL 13, 2011

As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media. In most cases, these efforts cost little or nothing more than your time.Here are some suggestions for leveraging social channels for event promotion. AcmeForum ).

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

FEBRUARY 27, 2013

I happen to be one of the 14 people quoted in this Dell e-book, Social Media Predictions for 2013 , but that’s not why I’m pointing out to you. Stop using social media as another kind of fire hose and start using it for listening, which is its most basic value. Social Media Predictions for 2013 from Dell Social Media.

Social Media 50

Social Media Media Facebook Social Networks 50

Paul Gillin

JANUARY 16, 2012

Fox’s brief speech isn’t very relevant to social business, but the audience receives him well. IBM’s Alistair Rennie kicks off the core session.There’s nothing new about social business, he says. “Ultimately, Social Business is a competitive differentiator.” Improve forecasting effectiveness.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

JUNE 9, 2011

Staffers turn out more content per dollar than contractors, and you don’t have the overhead of legal documents, busted deadlines and flaky freelancers who simply disappear in the middle of the night. Journalists are quick learners by nature and their time to productivity is short.

BtoB 50

BtoB Burn Rate Blogger Sample 50

Paul Gillin

MARCH 4, 2014

Blogging is one of the oldest forms of social media and is not generally considered a high-growth field. In fact, statistically valid research conducted by the University of Massachusetts at Dartmouth over the past several years has documented that about only about one-third of the Fortune 500 and fewer than half of the Inc.

Research 50

Research Lead Ranking Lead Scoring Validation 50

Paul Gillin

FEBRUARY 15, 2014

As social networks have grown, so has the amount of noise they generate. The factors that once made social media so appealing – accessibility and openness – have become a liability. The factors that once made social media so appealing – accessibility and openness – have become a liability.

Social Networks 50

Social Networks Ideal Customer Profiles Blogger Social Media 50