Parse.ly

APRIL 20, 2023

Read our documentation to learn how to set up Goals. Read more of our Campaigns documentation for a deeper dive on how to use them. Campaigns is how Parse.ly makes UTM parameters actionable. Most of our customers use this feature to track distribution efforts on their content.

Features 52

Features Campaigns Advertising Mediums Paid Search Agency 52

KoMarketing Associates

OCTOBER 4, 2016

It’s worth noting that only search engine marketing and social promotion received favorable marks from at least 50% of respondents. Document successes (and failures) in an effort to learn and improve over time. 20 Online Marketing Tools That Boost Campaign Results.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

KoMarketing Associates

AUGUST 27, 2019

Approximately 50 percent of respondents said that their largest challenges in terms of measuring marketing performance is the inability to measure impact across channels/campaigns. Documented Strategies Help Struggling Marketers.

Customer Surveys 121

Customer Surveys Paid Search Agency Companies Marketing & Strategy 121

Biznology

DECEMBER 4, 2018

Their search success rate is 44% and going higher. Higher conversion rates from site searchers is a well documented phenomenon. The person who is searching knows what they want and thinks you have that thing. This is the type of experience that your visitors expect. Site Searchers 43% more likely to buy.

Lead Scoring 143

Lead Scoring Lead Ranking SEM Marketing Analytics Tools 143

KoMarketing Associates

NOVEMBER 22, 2017

Nearly 60 percent of respondents indicate their overall content marketing success has increased in the last year. However, most manufacturing marketers (74 percent) are working without a documented strategy in place. Content Marketing and Digital Maturity.

Marketing Report 209

Marketing Report Planning Content Marketing Content 209

Marketing Insider Group

OCTOBER 6, 2015

The research found that there are four key things that the most effective content marketers are doing differently compared to their peers: They understand what successful content marketing looks like. They document their content marketing strategy. They develop and document their editorial mission statement.

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

KoMarketing Associates

JANUARY 3, 2020

The Content Marketing Institute, in partnership with MarketingProfs and SiteCore, published the “B2B Content Marketing 2020 Benchmarks, Budgets and Trends – North America” report, and statistics indicated that 87% of the most successful B2B content marketers have strategies that are “sophisticated” in nature.

B2B Marketing 162

B2B Marketing Marketing & Strategy Marketing Strategy Content Marketing 162

ViewPoint

AUGUST 30, 2016

As a business-to-business marketing or sales leader you have numerous options for lead generation tactics and tools. Top choices include teleprospecting, direct marketing, search engine marketing, website, and trade shows. No solution is that difficult. We can do it cheaper inside.

Lead Gen 136

Lead Gen Telemarketing Sales Qualified Leads Lead Scoring 136

KoMarketing Associates

DECEMBER 10, 2019

The Content Marketing Institute, in conjunction with MarketingProfs and SiteCore, conducted the “B2B Content Marketing 2020 Benchmarks, Budgets and Trends – North America” report, and statistics showed that 69% of the “most successful” content marketers have a documented strategy in place; just 41% of all other marketers can say the same.

Marketing Report 159

Marketing Report Allocation B2B Marketing B2B 159

KoMarketing Associates

APRIL 2, 2012

We believe Google+ Pages for Business will become significant , and require the B2B marketer’s attention. Not necessarily because of its impact on B2B marketing, but because it represents a fundamental shift in the search engine marketing landscape.

Google 120

Google B2B Marketing Paid Search Agency Search Engine Marketing 120

KoMarketing Associates

APRIL 4, 2014

White papers are a great area for B2B marketers because it allows them to showcase their research, results, and case studies of specific clients, which provides real-world proof that they can meet client expectations. Content Marketing Search Engine Marketing Blog B2B Marketing content library content marketing e-newsletters white papers'

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Content Marketing Paper 120

Contently

NOVEMBER 4, 2016

One statistic frequently thrown around is that, in both B2B and B2C, the majority of marketers do not use documented content strategies. But it is legitimately a problem for marketers—or anyone in business, really—to pursue an initiative without a documented strategy. Marketers still struggle to document content strategy.

Studies 60

Studies SEM Case Studies Adwords 60

DivvyHQ

JANUARY 23, 2019

This year’s survey was the first to include a question asking B2C marketers whether they do or do not use paid methods to distribute content. Turns out nearly seven of every 10 B2C marketers do. Sponsored content on social media and search engine marketing/pay-per-click are the two favorite distribution methods, by a decent margin.

Planning 49

Planning Content Marketing Allocation Research 49

WebMarketCentral

AUGUST 14, 2008

In my continuing effort to clean out my bookmarks and stay ahead of the game for the Best of 2008 series in January, here are a dozen of the most linkworthy articles and posts on search engine marketing so far this year.

Search Engine Marketing 20

Search Engine Marketing Search Marketing Marketing Analytics Tools Paid Search Agency 20

KoMarketing Associates

FEBRUARY 9, 2015

Unfortunately, Bing’s guidelines for understanding multilingual content require a small bit of HTML tagging to ensure the search engine’s understanding of language as well as country parameters. In China, the search engine leader is Baidu, with just over 63% of market share ( source ). Final Thoughts.

SEO 120

SEO B2B Marketing & Strategy Guidelines 120

Martech

OCTOBER 23, 2023

Apple considered creating its own search engine if Google deal wasn’t agreed (Sept. 26) Apple executive Eddy Cue claimed the company was contemplating developing its own search engine if a deal with Google did not materialize, according to Big Tech on Trial. Google ‘hid and destroyed evidence’ (Sept. He said he did not.

Google 84

Google Lead Ranking Lead Scoring Paid Search Agency 84

KEO Marketing

OCTOBER 10, 2017

By completing the process of documenting your monthly marketing budget at the beginning of the year, you will know exactly how you are doing at any point throughout the year. Neither are good scenarios.

Marketing Budget Creation 63

Marketing Budget Creation Marketing Budget Budget Programs Allocation 63

KoMarketing Associates

SEPTEMBER 25, 2013

Evaluate Navigational Performance Post Landing Page – Document the percentage of times visitors to jump from optimized pages to a key conversion-oriented pages, such as a request for download or request for evaluation type web asset. The Impact of Google Encrypted Search for the B2B Marketer. Related Posts and Articles.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

KoMarketing Associates

DECEMBER 2, 2013

The SEO Takeaway is that B2B marketers can bring greater visibility to the third-party content marketing assets they are associated with. Redesign of LinkedIn Groups Offers Greater Customization for B2B Marketers. Search Engine Marketing Blog Search Engine Optimization Social Media Strategies'

Linkedin 120

Linkedin SEO B2B Marketing Tactics 120

Circle Studio

NOVEMBER 24, 2020

Organic and paid search are certainly not new for B2B marketers, but the increase in digital consumption and the growing importance of the corporate website is prompting B2B marketers to invest more heavily in Search Engine Optimization (SEO) and Search Engine Marketing (SEM) similar to their B2C counterparts.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

QuanticMind

FEBRUARY 26, 2019

Safe to say, consumer data has become a critical performance factor for digital and search engine marketing in recent years. In fact, it’s now practically impossible for businesses to gain visibility in either organic or paid search results without relying on consumer data insights. Obtain proper tracking consent.

SEM 40

SEM Privacy Work Management Search Engine Marketing 40

KEO Marketing

OCTOBER 6, 2017

With Google Cloud behind G Suite, we can collaborate in real time on the same document and check calendars to schedule client meetings easily. We rely on KEO Marketing branded Gmail to connect not only our team members but our clients as well.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Work Management Marketing Management 48

Hubspot

APRIL 13, 2017

Early on in my career – dating back to 2010 when Google Analytics still let you view keywords that led to organic website visits – I sold enterprise-level search engine marketing services for a small startup in my hometown of Charlottesville, VA. I’ll be documenting the journey on twitter using #unboundinbounder.

Enterprise Management 73

Enterprise Management Work Management Paid Search Agency Marketing Management 73

EMagine B2B Blog

APRIL 13, 2015

Record the results in a Google Drive spreadsheet, so previous ad winners are documented and readily available. PPC Search Engine Marketing' Even though you might still fall short of your overall click through rate goal, A/B testing allows you to learn or fail better.

PPC 40

PPC Optimization Campaigns Search Engine Marketing 40

Bluetext

NOVEMBER 12, 2021

It contradicts all we believe to know about search engines, and cracks the inherent trust users put into “Googling it.” The truth is, even the most tech-savvy digital marketers don’t know the exact rhyme and reason behind Google’s search algorithms. So, what do search engine marketers know?

SEO 26

SEO Phishing SERP Advertising Mediums 26

KEO Marketing

OCTOBER 5, 2017

Think through the resources you have available to execute and whether there are specific types of activities that should be outsourced to a marketing agency. This will also provide documented benchmarks that will be needed to scale your team and your marketing budget as your company grows.

Marketing Budget Creation 59

Marketing Budget Creation Marketing Budget Budget Programs Allocation 59

KEO Marketing

OCTOBER 23, 2017

Marketers need to understand the changes affecting content marketing, so they know which strategies make sense for their brand. Documented Content Marketing Strategy – Unfortunately, most businesses fail to create a real content strategy. Every content marketing strategy should focus on driving value.

Marketing AI 48

Marketing AI Trends Content Marketing Planning 48

Hubspot

JUNE 26, 2019

Another feature is the Keyword Magic Tool, which allows you to type in a keyword or phrase and get a list of stronger keywords, as well as data about them such as search volume. You can then export this information into a document which could be shared with their team. SEMRush four pricing plans. Download this Template for Free.

Budget Programs 100

Budget Programs Enterprise Management PPC Paid Search Agency 100

Bannerflow

APRIL 1, 2022

After search engine marketing, social media advertising ranks second in terms of success, according to recent research – and is used by 83% of B2B marketers. . But marketing to businesses differs from consumers. LinkedIn documents. Twitter polls. Instagram stories.

Social Media 52

Social Media Advertisements Advertising Media 52

QuanticMind

MARCH 29, 2019

A short time after the advent of the Internet, early search engines set the stage for search engine marketing, commonly known today as simply SEM. A need quickly arose of how to search through all the information available. The post A Brief History of Search Engine Marketing appeared first on QuanticMind.

Search Engine Marketing 40

Search Engine Marketing Paid Search Agency Search Marketing SEM 40

KoMarketing Associates

FEBRUARY 24, 2015

In this follow up post, we’ll outline six more search engine marketing recommendations for B2B professionals working in the industrial and manufacturing industries. Maximize Visibility of Technical Support Documentation. Google Product Listings.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

Marketing Insider Group

DECEMBER 14, 2010

What I am talking about is an actual document, not a series of slides. And the document had to include words in complete sentences and financial calculations and projections performed by a financial business partner in our company. Sales projections?

Business 100

Business Peer-to-peer Web 2.0 Customer Satisfaction 100

KoMarketing Associates

JANUARY 7, 2013

At a basic level, here is how the documentation and management of link building looked before the Google Penguin update. SEO’s focused on the link and how factors around that link may impact search engine optimization. The Original Link Management Need.

Link Building 120

Link Building Ad Building Ideal Customer Profiles PR 120

Hubspot

MAY 7, 2024

Organizational Skills I’m blessed to know and work with Zoe Ashbridge , co-founder of search engine marketing agency forank. And do so during a challenging/changeable ecosystem for search.) My business was months old when I started documenting processes.

Enterprise Management 63

Enterprise Management Work Management Marketing Management Paid Search Agency 63

Sprout Social

AUGUST 1, 2019

You’ll want to draw up a document of items frequently mentioned in reviews and appropriate responses. In 2019 alone, NetMarketShare.com showed that Google dominated the search engine market at 81.38%. China-based Baidu came in second with 9.94% of the market share.

Marketing Management 100

Marketing Management Marketing & Strategy Network Marketing Social Media 100

Hubspot

APRIL 5, 2018

Collaborating on a project with other marketers on your team? Here they are: Google Docs for Word documents. Consider using them to share and collaborate on marketing data analyses, ebook or blog post drafts, marketing or SlideShare presentations , or surveys and polls. DoubleClick Search by Google. Google Drive.

Google 78

Google Adsense Tools Doubleclick 78

ClearVoice

MARCH 26, 2020

Branding guidelines, created by a branding agency, are a cornerstone document within a content marketing strategy that fuels your content plan — and resulting content assets. And if there’s a puzzle piece missing, they’re fabulous at leaning into internal partnerships to round out your marketing needs for you.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71