article thumbnail

Report: 41% of B2B Marketers Expect a Budget Increase in the Coming Year

KoMarketing Associates

As B2B marketers look ahead to the coming months, new research suggests that they will have at least the same amount of budget to work with – if not more – to achieve their top objectives. Overall, 84% of the “most successful” respondents stated that they use content marketing to build loyalty with their customers.

article thumbnail

Whatever Happened To The Business Case

Marketing Insider Group

What I am talking about is an actual document, not a series of slides. And the document had to include words in complete sentences and financial calculations and projections performed by a financial business partner in our company. Sales projections?

Business 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Whatever Happened to Marketing Strategy?

Marketing Insider Group

Good leaders provide their teams with guidance and coaching for getting the job done, so that the result is a “living&# document everyone in the organization can get behind and to which all related tactics are aligned. I also agree with what you said regarding the living document. Geraldine Roy Aug 18 2010 Good question!

article thumbnail

Whatever Happened to Marketing Strategy?

Marketing Insider Group

Good leaders provide their teams with guidance and coaching for getting the job done, so that the result is a “living&# document everyone in the organization can get behind and to which all related tactics are aligned. I also agree with what you said regarding the living document. Geraldine Roy Aug 18 2010 Good question!

article thumbnail

10 Secrets To Help You Succeed In B2B Content Marketing

Marketing Insider Group

The number one content marketing challenge faced by B2B marketers remains producing engaging content (60%), followed by measuring content effectiveness (57%) and producing content consistently (57%). Document Your Strategy and Communicate Progress. They document their content marketing strategy.

article thumbnail

67 Innovations To Help You Get Inspired

Marketing Insider Group

Each month they send a “ trend briefing ” where they creatively name and document a massive trend from anywhere in the world. by Michael Brenner, July 8, 2010 Related Posts: What Is Marketing Acceleration? Integrate Social Media Into Your Marketing Mix A B2B Marketing Manifesto? 10 Reasons Why Mobile is Hot!

article thumbnail

67 Innovations To Help You Get Inspired | B2B Marketing Insider

Marketing Insider Group

Each month they send a “ trend briefing ” where they creatively name and document a massive trend from anywhere in the world. by Michael Brenner, July 8, 2010 Related Posts: What Is Marketing Acceleration? Integrate Social Media Into Your Marketing Mix A B2B Marketing Manifesto? 10 Reasons Why Mobile is Hot!