Leadspace

MAY 26, 2020

Event marketing is one of the go-to methods B2B companies use for lead generation. In fact, in 2018, nearly 70 percent of B2B marketers stated that live events generated the most leads. . In April 2020, 70 percent of B2B marketers planned to cancel some or all live events within the next 60 days. Here’s how. .

Trade Show 71

Trade Show Planning Lead Gen Opt-out 71

Webbiquity

MARCH 2, 2021

Event marketing and content marketing are typically the two biggest line items in B2B marketing budgets. Most B2B enterprises allocate 30% or more of their total marketing budgets to events; more than a quarter (26%) spend 50% or more in that area. How to Maximize Event Marketing Content ROI. Here’s how. The Outline.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

Lead Liaison

NOVEMBER 24, 2022

Using Email to Get the Most of Your Events. Pre-show. If the show provider doesn’t provide such a list and you have been to the show previously, you can pick out previous attendees linked to that event in your database who are likely to return to the show based on previous years’ attendance. End of Show.

Lead Liaison 82

Lead Liaison Trade Show Lead Capture Marketing Automation Services 82

Lead Liaison

NOVEMBER 14, 2022

Event Innovation: Increasing Engagement & Event Success Post-COVID. We saw the birth of virtual events, the growth of zoom meetings, the influx of Slack / chat between colleagues, and more. Those of us in the event industry understood what was truly missing – authentic connection.

Lead Liaison 77

Lead Liaison Lead Capture Trade Show Marketing Automation Services 77

Lead Liaison

DECEMBER 22, 2022

Demystifying APIs & Dev Kits for Event Lead Capture. When Event Organizers & Exhibitors work together, everyone wins! You’ve set up your Universal Lead Capture form, your documents are ready to go, and your team is trained. For most events, especially in the US, you can get contact data by scanning name badges.

Lead Capture 76

Lead Capture API Lead Liaison Sales Qualified Leads 76

Lead Liaison

DECEMBER 1, 2022

Companies struggle finding easy and fast ways to transcribe contact information from documents such as business cards, trade show badges, resumes, and handwritten notes. In this article we discuss these solutions and examine the trade-offs for why you would use one method over the other. Lead liaison CEO Ryan Schefke.

Marketing AI 94

Marketing AI Lead Liaison Contacts Practices 94

SpotMe Blog

FEBRUARY 2, 2022

Our virtual event platform comparison helps you pick your next virtual event solution. There has never been a wider selection of tools to create virtual events. Be strategic before starting your virtual event platform comparison. The type of event or conference, and the goals you have are critical factors.

Comparison 52

Comparison Marketing Automation Services Enterprise Management Webcast 52

Navigate the Channel

JUNE 21, 2023

It’s that time again to think and plan for your booth at the fall and winter trade shows. Although you have invested hours, days, or even weeks (not to mention dollars) in planning your trade show booth, you have only seconds to engage potential attendees in your brand, products and services. How ready is your team?

Paid Content 65

Paid Content Trade Show Brand Identity Branding 65

Zoominfo

OCTOBER 5, 2021

Brand activation refers to a campaign, event, or interaction through which your brand generates awareness and builds lasting connections with your target audience. 4 Types Of Brand Activation It’s true that brand activation requires a lot of prep work, perhaps more so than the typical marketing activation campaign or event.

Activities 130

Activities Brand Identity Branding Sample 130

Zoominfo

JULY 15, 2019

Brand activation refers to a campaign, event, or interaction through which your brand generates awareness and builds lasting connections with your target audience. It’s true that brand activation requires a lot of prep work, perhaps more so than the typical marketing campaign or event. Let’s get into it! What is brand activation?

Activities 246

Activities Brand Identity Branding Sample 246

Navigate the Channel

NOVEMBER 6, 2023

This doesn’t mean that you should hound potential customers with “Buy It Now” pop-ups, but your site should offer a convenient method for customers to act on the information they find—even if only by taking advantage of strategically placed contact forms or opt-ins for special event information, social updates, and discounts.

Opt-out 65

Opt-out Blast Campaigns Opt-in Trade Show 65

Brandpoint

NOVEMBER 15, 2021

Events will remain hybrid There was that brief period of time in the early summer of 2021 when things started to look up … and then Delta hit. In 2022, events will be hybrid – meaning there will be options for those who wish to go in person and those who would feel more comfortable at home.

Trends 157

Trends Planning Work Management Contingency Planning 157

Lead Liaison

MARCH 8, 2018

There are various types of marketing events to attend; traditional marketing events like trade shows, corporate events, social gatherings, and more. Regardless of the event, a marketer must go through some checkpoints before the event. Prepare your Booth. Prepare your Booth. Lead Capture.

Work Management 48

Work Management Marketing Management Lead Liaison Lead Ranking 48

Hinge Marketing

MARCH 11, 2021

“Most of our leads have always come from conferences, trade shows, and speaking events. research from our own Hinge Research Institute shows that referrals are down and face-to-face conferences, trade shows, and speaking events have a way to go before people are comfortable attending them again.

Marketing Budget 93

Marketing Budget Research Lead Scoring Lead Ranking 93

Navigate the Channel

SEPTEMBER 13, 2021

Make sure you feel comfortable in your public speaking skills and hone in on the overall message you want to project when planning these types of events as a thought leader. Perhaps it is the size of the audience you’re speaking to at seminars or trade shows. Content Marketing.

Ad Building 122

Ad Building Thought Leadership Social Media Trade Show 122

Lead Liaison

SEPTEMBER 6, 2019

If you’re new to exhibiting and unfamiliar with the different lead retrieval solutions out on the market today, you might be tempted just to rent the system provided by the trade show instead of purchasing your own. . In essence, you’re creating a customized and repeatable process that you can execute from trade show to trade show.

Lead Liaison 60

Lead Liaison Trade Show Sales Qualified Leads Lead Capture 60

B2B Marketing Traction

FEBRUARY 27, 2015

They said “In-person Events” were the most effective! Of course they don’t want to point out that in-person events are still most effective for B2B marketers. There are a lot of moving parts and it’s more important than ever to plan, document and measure results.

Tactics 100

Tactics B2B Marketing Effectiveness Planning 100

Exo B2B

APRIL 13, 2021

Deprived of trade shows, opportunities to tour suppliers and customers and, private customers of the traditional 5-7 ‘happy hour’, sellers have lost their bearings. The routine of trade shows has been replaced by a digital emergency. 6- Events (In person or digital). The reality of sellers. So, what to do?

Trade Show 52

Trade Show Planning Work Management Paid Search Agency 52

Hinge Marketing

AUGUST 26, 2020

Tools like shared documents, calendars, email and video conferencing allow for clear communication and collaboration in real time. . Until recently, many professional services firms have been able to rely on face-to-face interactions with prospects at trade shows, conferences and networking events to develop new business.

Tools 66

Tools Class Trade Show Deliverability 66

NuSpark Consulting

MARCH 24, 2019

The first time you heard the term “white paper,” it was likely in relation to a government or company policy document. Distributing printed copies at in-person meetings and events. Printing high-quality copies for trade shows, to help raise awareness of your product and build thought leadership.

Paper 113

Paper Lead Scoring Lead Ranking Generation 113

Heinz Marketing

APRIL 4, 2022

This week’s show is entitled, “ Influencing ABX Pipeline with Executive Event Experiences in a Post-COVID World “ and my guests are Kelly Webb Director of Global Marketing Programs and Dana Lombardo Global Field Marketing Director in Cybersecurity at Keyfactor. Our event portfolios is very vast.

Top of Funnel 93

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 93

Lead Liaison

JUNE 27, 2019

The chat transcript will also be saved into the Prospect’s timeline showing chat activity. Read the documentation here. Read the documentation here. – Event Lead Management. For example, during a trade show, Company XYZ collects all pertinent information within their lead capture form.

Lead Liaison 48

Lead Liaison Marketing Automation Services Marketing Management Paid Search Agency 48

Content Marketing Institute

JANUARY 12, 2018

If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

Marketing Craftmanship

JUNE 11, 2015

Trade Show…check. Effective plans can be developed in a few whiteboard sessions, and be contained in a 2 – 3 page document that address these key questions: What is our value proposition and competitive advantage? Many companies view marketing simply as a checklist of items they believe to be essential: Website…check.

Planning 100

Planning Trade Show Paper Marketing & Strategy 100

ViewPoint

JULY 16, 2013

According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows. Environment documented. Decision-making process and timeframe documented. Competitive landscape documented.

Lead Generation 120

Lead Generation Sales Qualified Leads High Quality Lead Budget Programs 120

Navigate the Channel

JANUARY 4, 2018

This doesn’t mean that you should hound potential customers with “Buy It Now” pop-ups, but your site should offer a convenient method for customers to act on the information they find—even if only by taking advantage of strategically placed contact forms or opt-ins for special event information, social updates, and discounts.

Blast Campaigns 66

Blast Campaigns Opt-out Opt-in Trade Show 66

SmartBug Media

APRIL 6, 2020

The four Marketo program types are Default Programs, Event Programs, Engagement Programs, and Email Programs. Event Programs. Event Programs offer extra functionality for live or online events. Event program statuses are defined based on channel (trade show, webinar, and so on). Want to Go Deeper?

Marketo 66

Marketo Top of Funnel Landing Pages Multi-Channel 66

SpotMe Blog

SEPTEMBER 1, 2022

Event planning terms are nothing new. But throw in event tech terms like ‘breakout rooms’, ‘RTMP’, and ‘VOD’ that are crucial to know for hybrid and virtual event planning. Feeling unsure about common hybrid and virtual event terms? Event planning terms: A. The agenda is your event itinerary. Accessibility.

Marketing Automation Services 98

Marketing Automation Services Planning Enterprise Management Work Management 98

B2B Marketing Directions

OCTOBER 23, 2022

This annual ritual is usually called strategic planning, and the output of the process - in larger companies at least - is often a lengthy document that describes what company leaders hope to accomplish in the coming year and what actions they intend to take.

Planning 40

Planning Marketing & Strategy Budget Programs Trade Show 40

Brandpoint

SEPTEMBER 11, 2019

This was my first official marketing conference that I’ve gone to solely as an attendee, and I’m glad my inaugural convention was the mother of all content marketing events. There’s a way to document your brand voice effectively. And I’m here to report…I’m tired. But, in that really, really good way.

Conference 79

Conference Sales Management Top of Funnel Content Marketing 79

Hubspot

FEBRUARY 14, 2019

Any time you attend a conference, business dinner, trade show, association meeting or social event, make sure you are representing both yourself and your company in the best ways possible,” says Jessie West , M.Ed., West Coaching and Consulting.

Eye-Tracking 75

Eye-Tracking Trade Show Class Conference 75

markempa

SEPTEMBER 16, 2012

It amazed us how many people didn’t have a documented universal lead definition (ULD) ,” Tinsen admits. “We Some figured a lead was anyone who filled out a form at a trade show; others had BANT (Budget, Authority, Needs and Timeline) criteria and specific demographic requirements. That means talking to Sales.

Work Management 120

Work Management Marketing Management B2B Marketing SIC 120

Hubspot

DECEMBER 4, 2017

Key Technology, a manufacturer and designer of food processing systems, created a Virtual Reality demo that would allow attendees of the Pack Expo food packaging trade show to experience a detailed, hands-on look at how the company's VERYX digital food sorting platform works. Key Technology: VERYX Food Sorting.

Examples 101

Examples Trade Show Marketing & Strategy Paid Search Agency 101

EveryoneSocial

NOVEMBER 6, 2018

External people will see this via trade shows, networking events, content, and social media. It also for everything to be documented and easily distributable to employees. Everything from documents, blog posts, third-party resources, videos can be organized. Technology.

Companies 95

Companies Trade Show Distribution Organic Leads 95

Lake One

JUNE 25, 2020

BotCore points out a handful of ways chatbots can help with fulfillment in addition to questions around inventory and delivery, chatbots can be an effective way to answer product questions or point website visitors to the product documentation to help them in their buying process. . Virtual Events.

B2B Marketing 52

B2B Marketing Account Based Marketing Trends Marketing Automation Services 52

Martech

JANUARY 20, 2022

Virtual events weren’t born of COVID-19, but their development and evolution were dramatically accelerated by the pandemic. It’s indisputable that virtual events are as varied in format as their physical world counterparts. Here’s what’s inside: What is a “virtual event”? Virtual event history. Virtual event “networking.”

Digital Asset Management 141

Digital Asset Management Work Management Marketing Management Planning 141

Bluetext

MAY 5, 2023

Document your communication plan via a spreadsheet to ensure your tactics are on track from a timing and budget standpoint. Many brand launches culminate in a public event, where you unveil your new logo, mission, core values, etc. It had event attendees stopping in their tracks. brand to life with a 3D video wall.

Activities 26

Activities Tactics Brand Identity Branding 26