Zoominfo

OCTOBER 5, 2021

Brand activation refers to a campaign, event, or interaction through which your brand generates awareness and builds lasting connections with your target audience. The confusion is understandable: building awareness and connecting to an audience is indeed the focus of most branding and marketing initiatives. Let’s get into it!

Activities 130

Activities Brand Identity Branding Sample 130

Heinz Marketing

APRIL 4, 2022

This week’s show is entitled, “ Influencing ABX Pipeline with Executive Event Experiences in a Post-COVID World “ and my guests are Kelly Webb Director of Global Marketing Programs and Dana Lombardo Global Field Marketing Director in Cybersecurity at Keyfactor. Our event portfolios is very vast.

Top of Funnel 92

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 92

SpotMe Blog

SEPTEMBER 1, 2022

Event planning terms are nothing new. But throw in event tech terms like ‘breakout rooms’, ‘RTMP’, and ‘VOD’ that are crucial to know for hybrid and virtual event planning. Feeling unsure about common hybrid and virtual event terms? Event planning terms: A. The agenda is your event itinerary. Accessibility.

Marketing Automation Services 98

Marketing Automation Services Planning Enterprise Management Work Management 98

Martech

JANUARY 20, 2022

Virtual events weren’t born of COVID-19, but their development and evolution were dramatically accelerated by the pandemic. It’s indisputable that virtual events are as varied in format as their physical world counterparts. Here’s what’s inside: What is a “virtual event”? Virtual event history. Virtual event “networking.”

Digital Asset Management 141

Digital Asset Management Work Management Marketing Management Planning 141

Bluetext

MAY 5, 2023

Communicate Efficiently, Communicate Effectively The narrative you bring to the market for your brand launch is the most important aspect of the entire undertaking. Document your communication plan via a spreadsheet to ensure your tactics are on track from a timing and budget standpoint. Your brand is officially in the market.

Activities 26

Activities Tactics Brand Identity Branding 26

Lead Liaison

FEBRUARY 7, 2023

Case Study: Event Activations with Universal Lead Capture In this case study, we discuss some common pitfalls in event preparation, participation and execution. It’s important to do some research on the event organizer before the event. This would be a single-day webinar event.

Lead Capture 80

Lead Capture Case Studies Case Study Lead Liaison 80

markempa

DECEMBER 7, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 « Where do Your Email Newsletters go?

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Generation 120

markempa

AUGUST 24, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. But closed-loop marketing isnt software. Good collaboration and a well documented process (that works manually) must exist first.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Generation 120

Webbiquity

JULY 27, 2021

It’s also been well and repeatedly documented that “advertisers that maintained or grew their ad spending increased sales and market share during the recession and afterwards.” Live Events Won’t Roar Back. But in the face of slashed budgets, live event spending will have to take a hit.

CMO 208

CMO Gartner Budget Programs Spending 208

markempa

OCTOBER 6, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Answer: Refers to the documents binding in white colored paper rather than a traditional hardcover binding.

BtoB 120

BtoB Lead Generation Paper Generation 120

markempa

MARCH 30, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. In response, marketers have allowed free downloads but, added registration forms inside their PDFs. New PDF Tracking Gives Us Pause.

Lead Generation 120

Lead Generation B2B Thought Leadership Word of Mouth Generation 120

markempa

JUNE 8, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation ROI Process Generation 120

markempa

MAY 18, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Develop a strategic lead generation and growth plan between sales and marketing. Share details about upcoming, events, articles, and press coverage.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

LEADership

AUGUST 27, 2013

In this concluding piece (Part Four), I’ll focus on Event Marketing. HERE ARE 10 EVENT MARKETING TIPS TO ACCELERATE YOUR B2B LEAD GENERATION. Whether it is your own company event or you are participating in a larger industry event, take ownership. IDENTIFY THE EVENT TRIGGERS.

Lead Generation 40

Lead Generation Event Marketing B2B Marketing Sales Qualified Leads 40

Contently

OCTOBER 25, 2018

Despite marketing’s digital transformation, event marketing is still the toast of the industry. According to Bizzabo, 80 percent of marketers believe live events are critical to their company’s success, and 87 percent of C-suite executives plan to invest more money in live events.

Event Marketing 167

Event Marketing Effectiveness Planning Trade Show 167

markempa

MAY 18, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. .; It will help marketers deliver the high quality leads to their sales team that will make them heroes.

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

Paul Gillin

JUNE 24, 2010

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. That said, we understand the ROI justification is a hurdle many marketers must clear to get their social programs off the ground.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Single Grain

JULY 5, 2023

ChatGPT Prompts for Event Marketing Trade Show Marketing Write an outline for a 1,000-word guide on trade show marketing Recommend some trade show marketing ideas. Write a 50-character copy for my LinkedIn trade show ad. How to do webinar marketing.

Marketing AI 52

Marketing AI CMS Development Campaigns Planning 52

Zoominfo

AUGUST 7, 2018

Since changes save as you type, marketers no longer have to fear losing documents. CA Agile Central : Let’s face it—without a central place to track projects, marketing assignments can easily get lost among crowded inboxes and to-do lists. Event Marketing.

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

TrustRadius Marketing

NOVEMBER 2, 2022

With configurable workflows and online document storage, reduce the time spent with paperwork and increase the time managing and transforming your people. Adobe states documents are more than just a collection of information and proof. Acrobat users can create, edit, convert, share, sign, and combine documents from the Adobe platform.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Zoominfo

AUGUST 7, 2018

Since changes save as you type, marketers no longer have to fear losing documents. CA Agile Central Let’s face it—without a central place to track projects, marketing assignments can easily get lost among crowded inboxes and to-do lists. With that in mind, which tools help marketers manage and market live events?

Marketing Automation Services 130

Marketing Automation Services B2B Marketing Enterprise Management Work Management 130

Vidyard

JULY 9, 2020

Specific Marketing Tips for Startups 3. 7 Types of Digital Marketing for Startups 3.1 Content Marketing for Startups 3.1.1 Content Marketing Tips for Startups 3.1.2 Top Content Marketing Resources for Startups 3.1.3 Top Content Marketing Tools for Startups 3.2 Social Media Marketing for Startups 3.3.1

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

Specific Marketing Tips for Startups 3. 7 Types of Digital Marketing for Startups 3.1 Content Marketing for Startups 3.1.1 Content Marketing Tips for Startups 3.1.2 Top Content Marketing Resources for Startups 3.1.3 Top Content Marketing Tools for Startups 3.2 Social Media Marketing for Startups 3.3.1

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65

TrustRadius Marketing

NOVEMBER 2, 2022

With configurable workflows and online document storage, reduce the time spent with paperwork and increase the time managing and transforming your people. Adobe states documents are more than just a collection of information and proof. Acrobat users can create, edit, convert, share, sign, and combine documents from the Adobe platform.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

With configurable workflows and online document storage, reduce the time spent with paperwork and increase the time managing and transforming your people. Adobe states documents are more than just a collection of information and proof. Acrobat users can create, edit, convert, share, sign, and combine documents from the Adobe platform.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

With configurable workflows and online document storage, reduce the time spent with paperwork and increase the time managing and transforming your people. Adobe states documents are more than just a collection of information and proof. Acrobat users can create, edit, convert, share, sign, and combine documents from the Adobe platform.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52